I previously wrote about the need to publish quality content on your site, why evergreen content is great for long term success and even how often you should post, but what do you do when you just can’t seem to think of a blog post ideat? This is something that ALL bloggers suffer with at times, which is why I decided to put together a post full of blog post ideas to help you out.
Feel free to bookmark this post and keep coming back to it as hopefully it will help you out when you are suffering from writers block and struggling for inspiration.
15 Blog Post Ideas
1. Product Reviews
Everyone likes reading reviews as we all like to get a second opinion from someone. There are always new products coming out onto the market that you could write a review on. Try to find products that are related to your niche and write an “honest” review of them. Readers will prefer if you are honest with them, so pick out both the positive and negatives of products.
Also, remember to include your affiliate links if you have any.
- Why I use ______
- Why I don’t use ______
- ______ Review – The best product on the market
2. Website Reviews
As well as products, why not write a review of a website! It could be a site that you really like or really hate. Tell people why you like/dislike it and offer up suggestions as to how they could improve it or recreate it. The owner of the site you are talking about may get in touch to thank you for reviewing their site for them, especially if you pointed out something that they can improve.
- Why I love ______.com
- Why I hate ______.com
- Why ______.com will never get any traffic!
3. What Tools Do You Use
There will be many people that will want to know more about the tools that you use for your business/website. This is a great type of content to write about as it is usually quite straight forward on your part.
Think about what software, online tools, equipment, etc. that you use every day that others may not know about.
- ______ – The best tool that I use for my business
- Tools of the trade for my business
- How ______ helped me improve my site
4. Case Studies – Use Yourself As An Example
You can talk about a subject until you are blue in the face, but people really like it when you can prove what you are talking about works. Using yourself as a case study is a great way of doing this.
Think about the things that you have worked on and what goals you have achieved with your business. Use these as examples that you can write about. Back this up with some proof (i.e. images, graphs, charts, etc.) and you will have something that people will love to read.
- How I got 1,000 subscribers in a day! (Case Study)
- (Case Study) How I sold X products on launch day
- Reviewing our first 12 months online (Case Study)
5. Case Studies – Use Others As An Example
Why not use someone else as an example and write a case study on them. There will be plenty of people in your niche that you look up to. Do a bit of research on them and turn it into a case study.
- (Case Study) How Joe Bloggs went from from zero to hero!
- How John Smith made his fortune (Case Study)
- How John Doe created his mega business in 12 months. (Case Study)
Interviewing people for your site can be a great way to create some interesting content. Not only will your readers be able to learn something from someone different, it can also help you to build contacts with people from within your industry.
The easiest way of doing this would be to send out a few emails with some questions included. That way, people can answer them in their own time and get back to you with their answers.
To take it a step further, why not ask to interview someone online via Skype or Google Hangout. Record it as a video or audio clip (possible podcast) and publish it on your site.
The great thing about interviews is that they can attract a whole different audience to your site. If you can manage to land a big fish from your industry that people know, you could end up getting a big boost in traffic.
- Joe Bloggs Interview – Talking to a business hero
- John Smith Interview – John shares his business wisdom
- John Doe Interview – John explains what he did in his first 12 months
7. Compare X Vs. Y
We all like reading about comparisons, whether it’s a comparison between two people, two similar products, similar businesses/websites, etc. we can all gain some valuable information.
Products are an excellent example for this type of post. Think of two similar products in your niche and compare them. What aspects are better than the other, which is better value for money, which is easier to use, etc. These are all questions that people want to know when choosing themselves.
- Why X is better than Y
- X vs Y – Why I use X
- Should you choose X or Y?
8. (Re)Introduce Yourself
The best writers and bloggers are popular because they have built up a relationship with their audience. If readers can relate to you and view you as a real person, rather than a faceless writer, then they will feel much closer to you.
Share your story of how you got to be where you are now, talk about what successes you have had, what winds you up, what makes you happy, etc. These will all help you appear more human and much more likable.
- How I first got into ______ business
- What I learned in my first 12 months online
- How I opened up my first store
9. Talk About The Mistakes You Have Made
I don’t know about you, but I don’t really trust people who claim they do everything right first time. I like it when people share the mistakes that they have made along the way and what lessons they learned from it. They come across much more real when they do this, plus it is a great way to learn from others past experiences.
I am sure there are plenty of things you will have messed up on (I know I have enough times), so share that with your readers and explain what you learned from it.
- The 5 biggest mistakes I made with my business
- The big lesson I learned from messing up
- Why failing in ______ was the best thing that ever happened
10. Be Controversial
These types of posts can either become really popular, or if you’re not careful, they can backfire. It all depends on what the subject matter is and how you write it.
Be controversial and arrogant (to a certain degree) about a subject and tell people why you believe that. It can get boring hearing the exact same thing from everyone else, so if you can stand up and be different, then people will be interested. They may not all agree with you, but hopefully that should spark a debate among your readers.
Like I say, this can backfire if you aren’t careful. You want to sound different and explain why you feel that way, but don’t overdo it. Readers won’t like it if you appear nasty or argumentative just for the sake of it.
- Why I think ______ is stupid
- Why I am ditching ______ and doing something different
- ______ no longer works, this is why
11. Run Competitions
Everyone loves the thought of winning something, especially if it is something of use to them. Running competitions on your site can be a great way of gaining interest from people.
Get in touch with some businesses (online or offline) that have some products that are of interest to your viewers and ask them if they would be interested in running a competition with you. You do all the work setting up the competition, running it and picking the winners, and they simply supply 1 or 2 free products.
Not only would they be getting some free advertising in front of your targeted audience, but competitions can help to bring in more traffic to your site. It’s a win-win for both of you.
- Win a FREE ______ for your business
- Win 12 months Free _______ subscription
- Win 2 Free ______ tickets
12. Be Competitive
You can find yourself stuck in a rut if you aren’t consistently pushing yourself to improve and make your business better. A great way to overcome this is to compete against someone else.
You could find a rival and actually get in touch to turn it into a healthy competition that benefits both of you. Who can get the most sales in a month, who can get the most traffic in a week, who can get the most subscribers, etc. There are lots of things that you can do to turn into a competition. Perhaps the loser has to perform an embarrassing forfeit or give free advertising to the winner for a week.
Visitors can become quite involved in two sides competing like this, especially if it is all done in good spirits. Make it enjoyable and engaging for people watching/reading and have fun with it yourself.
- ______ vs Matt – Who will get the most traffic
- Who will win, ______ or ______
- How I will do X before ______
13. Reveal A Secret
Now, I’m not talking about confessing your sins to people, I am referring to giving the impression that you have insider information that you want to share with people. Everyone wants to get the upper hand on their competition, so content that sounds like they are giving away a “secret” will always spark interest.
For this to work, you do ACTUALLY need to know something worth sharing, otherwise people won’t stick around for long.
- What you didn’t know about ______
- Why no one is talking about ______
- The 7 things people don’t know about in X business
14. Top Lists
I’m a big fan of top lists as it gives me the chance to compare it with my own views. I always like reading about people’s favourite top 10 movies, as no two lists are ever the same.
Instead of movies, think about the type of top lists you can create for your business. People will be able to see whether it matches with what they think, which can spark debate and get a conversation going.
- Top 10 _______
- Top 50 businesses to watch out for
- 5 great tools for your site
15. How To… In X Days/Weeks/Months
What sounds better; ‘How to lose 10lbs’ or ‘How to lose 10lbs in a week’?
Show people how to achieve something in a set time period and it can grab their attention. We are all lazy creatures really. If something doesn’t have an end date that we know to work towards and is just left open ended, then that isn’t as interesting.
- How to do ______ in 7 days
- How to ______ in a month
- How to create a ______ in 6 weeks
These are just a few blog post ideas that you can use when stuck for inspiration. The best bit is that many of these can merge into one another, giving you even more options to use.
Why not talk about the mistakes you made when using a certain product, make a top list of all the things you can do on your site to improve it or compare your business to a competitors.
The more content you write, the more ideas you will get for future posts. There are literally an infinite number of things that you could write about, so there shouldn’t be any reason for being stuck for blog post ideas. But if you are, then feel free to come back to this post.
What other content types of blog post ideas would you add to this list? Which of these blog post ideas have you used before? Which haven’t you used? Please let us know in the comment section below.