If I told you that there were 3 simple words that every online business should memorize, what would you guess they would be?
Dedication, innovation, strategy, marketing, turnover, trust, efficiency, advertising, sales, networking, experience, goals, etc. These are all fantastic words that spring to mind, but they aren’t the ones that I want to talk about. What if I gave you a further clue and said that all 3 words begin with the letter P. Any ideas?
Well providing you haven’t cheated and scrolled down the page already (shame on you) I’ll tell you. For any of you that have never come across it before, there is a fantastic quote by Napoleon Hill, a very famous American author and advisor to President D. Roosevelt.
“Patience, persistence and perspiration make an unbeatable combination for success.” – Napoleon Hill
I love that quote as it really gets to the heart of what success is. All the words that I listed above (and many others) all play a part in that success, but without patience, persistence and perspiration you won’t get very far.
Starting your own business online is a very exciting process. Your mind is full of ideas and you are keen to make those ideas real. This initial excitement and drive is fantastic, but like anything, nothing lasts forever.
Online businesses, just like traditional offline businesses, take time to get off the ground and even longer to grow. This is where patience comes in as you need to prepare yourself for the long road ahead. If you think that your website will take off and start attracting millions of hits after only a few weeks then you are in for a shock. Websites need time to grow, to attract traffic, to build up a loyal readership and get noticed by the search engines. Factor in that there is a lot to learn about if you haven’t run a site before (i.e. SEO, blogging, social media marketing, link building, HTML, CSS, etc.) and you can begin to see why it can take time to build up some momentum.
Now, since websites can take a while to get up and running online, it is vital that you don’t give up when the going gets tough. Persistence is needed, not only to get your site off the ground, but also when it does start to pick up you need to be able to continue that drive to grow it further.
I speak to quite a few new bloggers who are thinking about, or have just started, their own website. Whilst some are very enthusiastic initially, that can quickly turn after a few weeks because nothing has really happened. Despite encouraging them to persist, many give up and move on to something else. Now some of those sites may have been destined to fail, but I can almost guarantee that some will have gone on to become successful IF they had not given up so easily.
It is dead easy to give up on something, anyone and everyone can do that. What is much harder is to persist and see through an idea/project to the end.
You can have all the patience and persistence in the world, but the one key ingredient that is needed to be truly successful is perspiration. It takes bloody hard work to get anywhere in life, no one is going to hand it to you on a plate, you have to get out there and put the work in.
There are plenty of people out there that will live their entire lives trying to get around doing hard work and taking the easy way out when they can. It’s their life, let them do that if that is what they choose to do. Bar winning the lottery, there is no shortcut to success so it is up to you what path you are willing to take.
The 3 Words Every Online Business Should Live By
Running an online business is no walk in the park, but it is very achievable if you approach it in the right way. Patience, persistence and perspiration are the key things that you really need. If you have them, everything else will fall into place.
Do you follow the 3 P’s of success? What words do you try to live by? Let us know below by leaving a comment.