4 Simple SEO Tips For New Bloggers

SEO Tips

A pretty important aspect to focus on when starting a new site is SEO (Search Engine Optimization).  This is because the vast majority of your traffic will be coming from the search engines.  Now I know many people struggle with SEO when they first start out, which is why I thought I’d put together a list of some helpful SEO tips for you to use.

1. Learn About SEO!!!

Yes, it may sound obvious but it is VITALLY IMPORTANT (I can’t stress that enough) that you spend time learning about how SEO works.  If you understand the fundamentals of how SEO works and how a site can attract more traffic through it, then you will save yourself a lot of work in the long run.

I get the sense (from readers, comments, emails, etc.) that many new bloggers think that they can put off learning about SEO until later.  Something along the lines of “…oh, I’ll build up my site first and gain a following before I read up on SEO” is what comes up a lot.  This is just the wrong way to look at it.  You may as well say “…oh, I’ll jump into the ocean and splash about for a bit before I learn how to swim.”  That’s not going to go well!

Traffic is essential for any site, so if your plan is to build a successful site, then SEO is one of the first things you need to learn about.  Putting it off will only slow you down.  Start by learning the basics about both on-page SEO and off-page SEO techniques.

2. Think Long-Term, Not Short-Term

Think-Long-Term

SEO is certainly no “quick fix” for a site and can’t instantly make a difference to your traffic.  Instead you need to think of SEO as a long-term strategy for your site (which is another reason why you should learn about it sooner rather than later).

When you first start out online, your site will likely only have a handful of pages.  Whilst you can (and should) optimise those pages for the search engines, they can only make so much of an impact.  The real value of SEO comes when you have built a much bigger site with hundreds, if not thousands of pages, all optimised for the search engines.  This creates a snowball effect – as your best pages help to raise the rank of your site, which in turn helps to attract more traffic to your other pages, which helps to raise your rank – and so on.

Always try to think “long-term” with your website.  After all, the tortoise always wins the race in the end.

3. Always Write For Your Readers

As important as SEO is for a site, readers should always take priority.  Again, this may sound obvious, but it can be easy to fall into the trap of just writing content purely aimed for search engines.  That may help attract traffic to a site, but you want them to stay when they get there.

Search engines have gotten a lot better at spotting the fake sites who are only interested in manipulating their traffic.  They wised up to them and now heavily penalize sites that abuse this practice.  Instead, it is much more beneficial to write quality content for your readers and attract traffic that way.  That doesn’t mean you can’t use SEO techniques, just not to overuse them and spam keywords just for the sake of it.

4. Don’t Fall For The Scammers

There are plenty of individuals and “companies” online that will happily scam you out of your money when it comes to SEO.  The sad thing is that it is easy to get fooled by them when you are just starting out.

Stay well clear of ANY adverts that claim to be able to “get you to the top of Google in X days/weeks/months” or that suggest that they have “the secret to ranking highly”.  In most circumstances they are simply talking out of their ass.

Don’t get me wrong, there are plenty of legitimate SEO companies online and the only real way of knowing is by talking with them.   You see, SEO is a very specific service that has to be tailored to a specific site’s needs.  That is why you should avoid doing business with any that make promises before you have even spoken to them.  How do they know what business you are in, where you are from, what keywords you are aiming for?  All that information is key to planning out your SEO strategy.  Again, this is why you should learn about SEO, even if you plan on outsourcing the actual work.

What other SEO tips would you like to add to this list for new bloggers?  What helped you out when you first started?  What SEO questions do you have?  Feel free to let us know by leaving a comment below.

23 thoughts on “4 Simple SEO Tips For New Bloggers

  1. Hi Matt, I think this is a really important post you’ve written here. From someone who dived in the deep end with blogging and didn’t really have a clue about SEO – I can only echo what you are saying here. If only I could go back and tell myself at the beginning SEO was / is as important as the ability to write, I think my own business would have picked up momentum a hell of a lot faster …. Wise words yet again 🙂

    1. Hi Clair,

      Your story of how you got started certainly isn’t unique, many people set involved with blogging without really learning about SEO. I too wasn’t the quickest off the blocks when I first started, it was only when I began to implement the SEO techniques & strategies that I began to see the real impact they can have.

      I also think that many people believe SEO to be really complicated and complex, which is why many stay well clear. In reality, it’s not quite as daunting as people may expect.

  2. SEO can be a real minefield for newbies. I have been blogging for almost 2 years and I still have times I want to throw SEO against wall (if it was such a thing I could throw!).

    SEO does however need to be focused on from the absolute word go and CONSTANT learning from then on. There is always more to learn and the more you learn, the more you will benefit from it. Ignore SEO….you might as well not blog!

    1. G’day Catherine,

      I know what you mean about wanting to throw it against a wall. Whilst SEO, at its heart, is reasonably straight forward, it is frustrating when search engines move the goal posts every now and then.

      Totally agree that people need to start implementing it from the get-go. You always have to be mindful that if you don’t, your competition will!

  3. Great post and I have to say that no 4 is a big concern. With so much emphases put on SEO new smaller websites panic and go buying services to help them when in fact they get fleeced.

    There are a lot of bad people out there and it is good that you have highlighted that, and some of the points you need to think about first before handing money over to a company who know nothing about your website or the keywords you are trying to rank for.

    1. Hi Andi,

      Yeah, it’s a big concern that I and many other people have. The fact that it is easy to fall into the trap of “some” of these SEO scams is what really hurts. Like anything, knowledge is power, so just learning a little bit about it will help you to avoid getting burned in the future.

        1. I wouldn’t call it a “slippery slope”, more “misunderstood” that’s all. SEO is a lot more straight forward when you get to know the fundamentals. Search engines may like to tweak the rules every now and then (to everyone’s annoyance), but at its heart it continues to work in the same way.

          1. I’m sure we (the Bizzebee team) could help you out with that Robert. Feel free to get in touch via the contact page and we can take it from there 🙂

  4. This is a great article. I think it’s great that you’re pointing this out for beginners.

    People should use 1 or 2, maybe 3 max keywords in a single blog post. They should also interlink their blog posts together and link out to other bloggers for on page SEO; However there are many other factors to on page SEO.

    1. Hi Alan,

      Making sure that you include plenty of internal links to your other posts is vitally important as it really helps to direct people (and search engines) around your entire site.

      Keywords/keyphrases are key, and would agree that including 2 or 3 is about right. I always try to write out my post(s) first and then see what keywords/keyphrases can be included in them. Doing it that way will usually help you to include plenty naturally anyway. The one that you should always try and focus on is your title as you really need that to be optimized.

      1. I completely agree with you Matt! 😀 When people are searching for something online they either use 1 or more key words and at times long tail keywords.

        Keywords for that particular search the person is looking for will lure them to your blog. From there your content has to be good enough for the reader if you want them to subscribe to your blog.

        Categories are also another good factor of on page SEO as well as a description of what the post is about. I don’t know if the have the little post description box in wordpress, but they have it on Google’s Blogger. That’s where I started out.

        1. Yeah, you can edit the meta description (the “little post description box”) in WordPress.

          There is a great plugin called ‘WordPress SEO by Yoast’ that you can install that will help you do that, as well as identify on-page SEO areas that you can improve on each post. I make sure that I install that on all of my sites, SO useful.

          1. I’ve heard about that plugin before, but I haven’t done much research on it. That’s my next stop I think. I’ll have to use it when I launch my blog. 🙂

          2. Thank you for the post! It was really insightful. I’ll deffinately be using this plugin for my blog. Thank you Matt. Is the yoast plugin free or do you have to pay for it?

          3. That’s great. Oh that reminds me I have to download that whats app thing on my phone. Thanks. I was talking about that last night with my friend.

            I knew it existed and all that, but I didn’t know what it did so my friend explained it to me.

            The plugin will be very useful. Thanks for the recommendation Matt.

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