A-Z of Online Marketing

a-z online marketing

This is the complete A-Z of Online Marketing from BizzeBee – this list could have been very different, it got re-written several times. In fact if I was to write it again some time down the line it would change again. But – these terms are all relevant in today’s online marketing efforts. Whilst I would not expect businesses or individuals to use each and every term I am sure you will find some value in some of these. There may even be one or two you are unfamiliar with. So, read on then let the debate roll on……

A – Affiliate Marketing

Affiliate marketing is essentially when you promote other companies products and in turn they will pay you a commission for doing so. So, you do not even need your own product to start your own business online. There are many affiliate networks online; Commission Junction, JVZoo and PayDotCom are just a few. There are many more in many different niches online.

B – Blogging

Having a blog is a great way to get fresh new content to your site. Just because your main niche is not blogging doesn’t mean you should not have one. In fact, I would argue that every website or company could and should have one. Blogging is a great way to interact with your readers which in turn are your potential or even existing customers. Google loves fresh content and blogging regularly is a great way to please the search engines, which in turn helps your site and traffic overall.

C – Content Marketing

Content marketing is virtually what all respected online companies will do – to some degree. Content marketing is when a business tries to acquire new customers by publishing new content out across the web. Content can be in the form of a blog, eBooks, videos, presentations photos – basically anything.  We strongly recommend content marketing as you will reap the rewards in the long term as your brand will be in many places across many different mediums.

D – Domain Name

Your domain name is key so choose it wisely. We have discussed this before on the blog and there is a very detailed free report in the email guide. When registering your domain name try to avoid things like hyphens or too long, confusing names. Something that people can “reel of the tongue” will be better overall.

E – Email Marketing

Email marketing is a great way to keep in touch with your customers. Check out Andi’s post on why you should build an email list from the start. By not having an email list you could be leaving potential customers behind. Offer something of great value to get your visitors to opt-in and treat your list as a very valuable asset to your business.

F – Facebook

Facebook is huge and every business should have some presence on there. It can be a great way to reach out to your customers perhaps in an informal way. It could also be used to run competitions or show off pictures from a staff event. Check out “The Social Media Commitment” and “Tips For Your Business Facebook Page

G – Google Plus

Not quite as popular in terms of numbers alongside Facebook but it is essential to have a profile with your business here too. The benefits of having a Google Plus account are very big indeed. Linking your authorship on your blogs, Google hangouts, free storage with Google Drive are all benefits of having an account with Google Plus.

H – Help Others

Being helpful in the online world is a given. This should be up there on your mission statement, if you try to solve other people’s problems and offer a helpful and effective solution then you will be on the right path that is for sure. If people email you – email them back, if people make comments on your site/blog/Facebook page then interact with them. Basically, care.

I – Info-products

You don’t have to only sell physical products in order to succeed online. The digital marketplace is now bigger than ever and continues to grow. You could create a short course, or a tutorial, write a kindle book that promotes your brand. All of these options are potential income streams for your business.

ebooks

J – Joint-Venture

A joint venture is where you form a partnership with somebody else or many others with a product or website launch. Joint ventures can be a great way to split the workload and utilise each other’s skill sets better. For example you may have one person who is great at creating online products and other who has a large list of affiliates and has many years of writing sales copy. You could form a joint venture and split the profits 50/50.

K – Keywords

Keywords are for when writing content on your site. A keyword is usually something that you will target for somebody to search for. Great content and just as importantly unique content though will have Google picking up your content for keywords you had not even thought of. These may be long-tail keywords, such as full sentences or 4/5 words together. You should at least be wary of what keywords you are targeting.

L – Links

Links are what the Internet is essentially made up off. A link can be an internal link, i.e going from your website to another page on your website. Or, it can be an external link, going from your website to a different website. So – links are important if you want your website to be a success. But the quality of the link is where it matters. I would much rather have one link from the CNN website than 100 links from some very low quality sites that nobody visits.

M – Mobile Friendly

Try to remember not everyone is using their desktop PC’s anymore. People like to use tablets, laptops and smartphones now. So you must make your site user friendly for this audience. I think you will be surprised if you actually looked at the figures for the percentage of people that viewed your site that wasn’t on a traditional PC. If you are a WordPress user there are plugins and themes available that are suitable for this.

N – Niche

When choosing your niche make sure you have an interest in it yourself. This will make the whole thing one hell of a lot easier when it comes to providing content. Whilst it is important to choose a niche that is profitable, choosing one that you are passionate about is arguably more important.

O – Organic Growth

You want your visitors to your site to grow, and this will happen naturally over time if you follow the rules outlined in SEO and social media campaigns. As your site grows with content as will your numbers that are flocking to your site organically.  Organic traffic is what comes to your site from search engines.

P – Promotion

No business either offline or online would have success without promotion. The key is getting the right balance. Do not fill your Facebook page just with promotions to your products or sites, but on the same note make sure you drop a few in now and again. These are your customers after all and they would not be there if they did not like what you do – however over promotion can put people off and drive customers away.

Q – QR Codes

QR or Quick Response Codes are a neat little way of keeping your customers interacting. These are bar codes that when scanned can take the user to a specific page, give them an offer, a website, phone number or many other things. These are huge in the Japan and the East. Soon enough you will see these on product advertising, printed on billboards and being used for marketing and advertising all over the place. Something to consider for your business?

QR codes

R – Research

Essential for when either choosing your niche or even when you are established. Things change all the time so you need to keep up to date. When deciding on a specific product launch or maybe a new website tutorial – make sure you do your research first. It’s amazing how much money can be lost if you get something so trivial wrong. An incorrect pricing structure for example can result in thousands of lost dollars if you haven’t researched the current marketplace.

S – SEO

Search Engine Optimization. You should at least make some effort to try and do this, even if you do only the basics. We have discussed this here on the blog, little goes a lot further than nothing. Do not try to rank for too highly competitive keywords and remember the key principles. Take a read of ‘Now You SEO Me‘ to learn more.

T – Traffic

Traffic is the life-blood of your online business or website. There are many forms of traffic generation from free traffic to paid traffic. Social media can have many great benefits with traffic but can be time-consuming, advertising can be a great way to increase the visitor count but can be expensive, SEO can be great at gaining new visitors but Google change the rules all the time. Basically it can be a bit of nightmare when you start your traffic mission. But – there are literally tons of ways. Check out ‘What To Do After Hitting Publish‘ and ‘10Twitter Traffic Tips

U – USP

Unique Selling Point – what is it that you offer that is different or unique from your competitors? It may be that you offer more, offer it at more competitive pricing, offer more in terms of content? Whatever it is you should stress this in your sites content and marketing strategies. What is our USP at BizzeBee? Well, it’s the fact that we are a team of individuals and with all of our experiences online there is not much that we have not seen or cannot offer advice about.

V – Viral

Going viral is great for your business. This term cropped up in and around various social media circles when pictures or videos got thousands sometimes millions of views. Companies are started to get on board with Viral Marketing as a way of generating traffic and leads to their site. It only take one funny caption, picture or video on a couple of platforms and you could be getting thousands of visitors in a very short space of time.

viral marketing

W – Web Hosting

It is critical from the outset that your online business is hosted the best possible way. We recommend Hostgator here and with their uptimes and great support package you could do a lot worse that signing up with them.

X – ConteXt

Ok – so I didn’t have one that began with ‘x’! – But context is the next big thing to sweep the search engines. If you are an SEO guy and plan to use this for a large part of your traffic methods then you should do your homework on context. It is quite complex but basically it is a new algorithm that is going to be built into the search engines which will make search results more “human” – for example if you search “What is the best traffic method” and “whats the best traffic methods” you would get a mixed amount of results and possibly only a few matching websites across both queries, they will certainly rank differently. So – remember this.

Y – YouTube

YouTube as you probably know is a free to use video hosting platform. This can also be a great traffic source too. Your online marketing efforts can see great benefit from video, not only do marketing videos convert well they can also be a more suitable medium for explaining something. If you have a series of training tutorials you want to teach then using video may be a better way than text. With YouTube you can host them for free and then post them on your site. You need a Google account to upload to YouTube.

Z – Zest

And finally  – ZEST. You must have zest in order to succeed online. You will get knockbacks, you will get hurdles to overcome, you will get bad customers – but it’s how you raise up above these challenges on your journey to the top. Zest is defined as living life full of excitement, energy and anticipation. All great strengths that will help you in your bid for your own slice of the online empire.

I hope you have taken something from this article. Please feel free to drop a comment in below, I would love to hear your thoughts. Or perhaps you would have given some letters different online marketing terms?

4 thoughts on “A-Z of Online Marketing

  1. Impressive list John! Don’t think I could have come up with a whole A-Z. You’ve included some great points on this list, particularly for Q (QR Codes).

    Can’t stress how important ‘M – Mobile Friendly’ is nowadays. Sites that neglect their mobile site are losing out on lots of potential traffic and sales. An increasing portion of people are browsing the web exclusively on their smart phones, so it pays to make your site compatible.

    Great work John!

    1. Thanks Matt – yes, got there in the end, some letters obviously I could have chosen other words whereas some took me a while to come up with anything! I agree with you on ‘M’ too – very important in today’s marketplace.

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