Author: Sam Mottram

The Dangers Of Using Solo Ads & List Swaps

Traffic is the lifeblood of any online business, traffic = people, they are the footfall of the cyber high street and you want as much as you can to visit your website and join your email lists. But you don’t just want any traffic you want plenty of good traffic, you want what we called highly targeted traffic, this is people who are looking for the exact same stuff you have on your website and selling. It makes sense really, you wouldn’t want to build a website and email list about cooking meat and butchery and have your site visited by vegetarians, you know they will not sign up for your newsletters or buy your products. There are plenty of different ways to generate traffic to your site, from SEO to paid advertising. The one I want to discuss with you should in theory be a great one and that is the method called solo ads. A solo ad is where you pay someone who has an established list to send out an email with your details in it. It could be an advert or a written email recommending your site, product or newsletter. Prices vary from person to person and normally you pay with a guaranteed click rate. The bigger list owners can charge more especially if their list is a good quality list. You would buy a...

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How To Build An Authority Site Using a Co Operative

Many years ago, the Co-Operative was a common way people built businesses, in the UK the Co-Op group became a household name, it is owned by its members and has over 6 million of them. The group comprises a family of businesses, including: food shops, travel, financial services, healthcare, funeralcare, legal services, motors and online electricals. The organisation grew from a small unit of tradesmen during the industrial revolution who were struggling to buy food; they were being pushed into poverty thanks to the new developments and advancements in technology which was taking away their work. They came together to open up a shop to sell food and supplies at affordable prices to people who were struggling. Every member put in money and then they took out their share of the ‘Divi’. The ‘Divi’ short for dividends is the profit, the money that is left after all the expenses are paid for. There have been many different types of co-operative set ups, in the building trade, companies have been created where several different trades have joined together, each putting in the same amount at the beginning and then taking out an equal share of the dividends of the business. This idea is a great one because a building firm that wants to build houses will require many different trades. A house build will include bricklaying, woodwork, plastering, electrics, plumbing...

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Five Free Giveaways to Build An Email List

If you intend to make money online one of the first things you should do is start to build an email list. If you have not yet heard the saying ‘the money is in the list’ then you have had your eyes and ears shut, it is probably the first thing all internet marketers will tell you. When you have an email list of people who are seriously interested in your websites niche then you can promote to them similar products and generate money. The bigger the list the more earning potential you have. If your list is made up from highly targeted people who are interested in the same niche as your website then you again increase the chances of selling them relevant products. So it is important that you try and build an email list of people who are only interested in your niche. So how do you do that? Creating an email list is a simple process really; you give away something of value in exchange for a person’s email address. The idea is simple; convincing the stranger to hand over the email address is the hardest part. To get your site visitor to hand over the details you need to give them something of real value. Here are five of the best freebies you can use to generate leads for your email list. Free Reports/eBooks...

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Quality Content Breeds Long tail Keywords

As we know Google have recently done another update and several people are reporting changes in their rankings.  I cannot say for definite whether they had been doing any unnatural link building or not, sometimes when Google do an update, good sites are affected and then they are returned to the original place if not better when the dust has settled. When you consider that good sites are being affected even if it is just temporary you realise that you cannot risk being punished by Google by doing anything slightly fishy. Google want to give people quality content and it is their search results that we want to be ranked in so what is the best way to keep them happy? Create good quality useful content and plenty of it. There are many benefits to creating quality content, if it is useful then people will share it and promote it for you. They will share it on social media networks like Twitter and Facebook. They will link to it from their own blogs and reference your work creating a natural link network. Google loves natural link networks and they love quality relevant content, none of that spun article rubbish many people use. So, if you write a proper post of 1000 words or more what happens? You naturally create long tail keyword phrases that are relevant to the post...

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There Is More Than One Way To Make Money Online

The internet really excites me and it should you, the reason it excites me is because it is full of so many great opportunities to make money from your own home. There are so many different business models from drop shipping, affiliate marketing ecommerce sites right up to making money selling your own designed T-Shirts on CafePress, promoting your own music and even renting out websites. Yes that is right, I did say renting out websites, a website is in many ways a virtual property. Like a bricks and mortar building in a street in a town, a website has a location. If you own a website that is similar to the best shop on the busiest street which in the cyber world means being at the top half of the first page of Google for a certain keyword, your website could be worth a lot to the right person. Imagine that you owned a website that was at the top of the first page of Google for the keyword ‘professional plastic surgeons in Scotland’ (A random keyword I know, I couldn’t think of anything better) Someone somewhere in Scotland who was a professional plastic surgeon may not realise how much traffic that keyword was getting but when shown that they are missing out on potentially thousands of pounds worth of business, they then would see a value in...

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