Author: Sam Mottram

Why You Should Use Facebook Groups and Google Plus Communities

For any online business having a social media campaign and network is a must. They are great ways to interact with people and promote your products. Facebook and Google Plus both allow you to build pages dedicated to your business. The idea is that you promote your products and services via these pages and not your personal profiles which go against the networks terms and conditions. The big problem is that Facebook pages have taken a slump that many have not been able to recover from. Facebook have pushed their ‘Promote a Post’ system where you pay them to show your post in the feeds of the pages fans, this is something that should have happened anyway. It seems that they lowered the reach of page posts so very few fans saw them in order to get people to use the new paid ‘Promote a Post’. This crippled many pages who had small numbers of followers, when the reach has dropped and only 40-60 people out of say 900 are only seeing your posts then there really is not much point carrying on with the page. Google Plus has its own version of a page but it seems very few people are bothering with them. Not many people are following Google Plus pages in my opinion, I could be wrong, maybe somewhere there are people who have pages with...

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Yes! You Need To Do Some Work!

Yes! You Need To Do Some Work! That’s right, we are not going to lie to you, we will leave that to the big ‘Clickbank Gurus’ who are trying to sell you their new product that promises you the world, a secret system that they discovered after a chance meeting with some Lamborghini driving surf dudes in a car lot in downtown L.A. who are now making an absolute killing on the internet using nothing but…. Hmmmm… we are not really sure. Anyhow, what we will tell you is that you can make good money using the internet, the...

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What We Bloggers Can Learn From Oprah Winfrey

If you want to create a successful niche blog and build it up to authority status then you probably should take a leaf out of Oprah Winfrey’s book. Oprah is a very clever and successful woman who has built an empire buy giving her viewers what they really want, and by doing so she has grown her media empire. You see Oprah realised that people wanted to hear about stories of real people and get real advice from professionals who could help them with the problems they encountered in their daily lives. They didn’t just want to listen to what Oprah had to say or know what she got up to each and every night, that would just be dull and boring. Even the most exciting fulfilled and active people have many down times and periods where they do simple everyday things like us which can be interesting now and then but you wouldn’t want to fill a TV show up with simply ordinary stuff would you? Oprah realised that her shows had to be full of interesting and exciting stories and information so she did something most bloggers do not do and that is to fill her show with other people. It’s Not All About Me, Me, Me. These people are celebrities such as film, TV and music stars, professionals like Dr. Phil and the general public who have...

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Real People + Real Trust =Success

In the offline world, the quality of the customer service can make or break a business especially in its early years. A big company with millions of customers can ride out the storm of negative feedback on their customer care services but that doesn’t mean they do not care or try and improve the care they give to their customers. They will try their best to make it as easy as possible for people to contact them and to rectify any issues there are to the service they provide as smooth as humanly possible. They know that you cannot please everyone all of the time and that occasionally there will be gripes from people that they simply cannot control yet they will do their hardest. For many of the bigger companies, they probably wouldn’t have grown to where they are now without first setting a quality customer service in place. It only takes a few bad reviews to start people talking and that can then lead to a growing negative social opinion of your company. It is very much like creating a bad brand, you probably want to be known by as many people as possible like a brand name similar to Nike or Coke but instead you could become known as the ‘you don’t want to buy from them’ company and that is it, game over. With today’s...

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The Internet, The New Frontier Of Modern Business

The Internet, The New Frontier Of Modern Business If you were not quite aware, the world has been witnessing a global recession since 2008, just when we think it is improving we hear of the sudden collapse of countries like Greece and Spain. There are a lot of factors that caused the global recession and much of it is down to bad banking practices based on greed but it has to be said, not every business that has closed down recently is down to the economic crisis. Picture courtesy of TheTimes.co.uk Over the last few years large high street chains have closed down forcing thousands of people out of work. But contrary to belief this is not down to the global crisis, it is down to the changing world and the change in the retail industry. No longer do we need to go down to the town centre to rent out a film or buy a CD by your favourite band. Picture courtesy of The Guardian.co.uk No we can easily buy these things online from anywhere in the world, in fact CDs and DVDs are now slowly being phased out and replaced with MP3s and MP4s that are downloaded instantaneously. In fact films and TV are now being streamed live directly to our computers and smart phones. It doesn’t stop there, even clothing, books, birthday cards, and food can be...

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