Blog post length is something that many bloggers think about and is one question that I get asked a lot online. So exactly how long should a blog post be? Well this is what I’ll be discussing in this post.
Short Blog Posts vs Long Blog Posts
If you read online about this subject you will see that there are generally two viewpoints as to which is the best approach – short blog posts or long blog posts.
Of course another BIG factor is the subject matter that you are writing about. Certain content (i.e. tutorials) will naturally be longer as you would need to explain in greater detail, whereas other content (i.e. news) may only need to be brief.
Now, both long and short posts have their advantages and disadvantages, so a lot depends on you yourself as a writer.
Short Blog Posts
Short blog posts are obviously much quicker to write. This is a major benefit if you have a site that needs to publish lots of content, perhaps daily or even multiple times a day. In comparison, it is much harder to write out a really long blog post (i.e. 1000+ words) on a daily basis, as that can take its toll on the writer.
Short blog posts can encourage visitors to read the entire post. People don’t have long attention spans online, so short, quick to read posts are a great way to get the information that they want. This is particularly noticeable on news or magazine based websites as they publish a lot (not all) of bite sized content for their readers.
Short blog posts don’t tend to include a lot of information. Whilst they may be good for news related items, anything else really requires more info for readers. You couldn’t hope to explain the inner workings of a subject in 300 words or less. If anything, trying to do that would just end up frustrating your readers and encouraging them to go elsewhere to find what they were looking for.
Short blog posts can be harder to rank in the search engines. Now I’m not saying that they can’t because plenty of short posts can rank well, but I do believe it is harder for them to do so. This is because of the way SEO (Search Engine Optimization) works. For search engines to determine what your content is about, they look at different aspects of it. These are referred to as on-page SEO techniques, so obviously the sorter your post is, the less of these you can include to help you rank.
Long Blog Posts
The advantages and disadvantages of long blog posts are basically just the reverse of short posts, so to make it easier I’ll just list these as bullet points.
- Can contain much more information for people to read,
- Can include more on-page SEO techniques and keywords to help it rank well in the search engines.
- Long blog posts take much longer to write,
- People won’t generally read the whole post, instead preferring to scan through it for the information that they are after.
So Which Is Better – Short Blog Posts or Long Blog Posts?
A lot will depend on the subject that you are writing about, but if I had to choose I would lean towards longer posts. This is simply for the fact that they are easier (not guaranteed) to rank in the search engines. That is something that you should really focus on doing as search engines can send you a lot of traffic if you can rank well.
Essentially though, there is no “better” type. As we have discussed, both have their pros and cons. If anything, people should try to stop thinking about blog post length all together and just focus on producing the best quality content that they can. Try mixing it up a bit on your site and produce both long and short posts – long posts to help rank well and explain topics on greater detail and shorter ones to keep your readers interested and up-to-date on news in your industry.
What is your opinion on blog post length? Do you prefer to write/read short blog posts or long blog posts? We want to hear your opinions, so please let us know via the comment section below.