In this day and age each and every website that offers a service should have a blog. Simple as that, and in this post I will tell you why. Gone are the days of complex code and hours of pain to set one up. The costs have come down dramatically and hosting can be found at very reasonable rates now. You can get a blog setup with your own domain for under $10 and hosting for less than $10 per month. So, no excuses in that department.
As mentioned the technical side of things are no longer a big stumbling block. In fact in the Hive you can get access to several step by step videos that will show you exactly how to do this in no time at all.
Does My Company Need A Blog?
Yes. I don’t care if you are the local PC repair man in your village, the garden center, the hobby cupcake designer or a multi-million pound enterprise. You should have a blog. Your blog gives you the potential reach unrivaled by any other of your marketing strategies. Why companies pay to have a large advert on a billboard on a highway is beyond me. Sure – your advertisement is going to get in front of thousands upon thousands of cars each day but how many of them are targeted? A very low number I can tell you.
Whereas your blog is about your chosen niche, and will only get in front of eyes that want to read it. It opens up many doors of opportunity.
What Should I Blog About?
Let’s go back to the local garden center. They should be writing a blog giving tips on all things gardening related and could also do reviews of mowers, products, sheds, you name it. Sounds daft? No – it’s exactly what their audience will be looking for. If they wrote a post on “Top 5 Tips For Growing Tomatoes This Year” the people that read that post would almost certainly be looking at growing tomatoes fairly soon. Giving away free advice like this builds trust and people who have this relationship are more likely to buy and use the services. The blog could be a nice way to bring in leads for more expensive high ticket services. The key point here is that they are putting their services in front of an already interested audience.
For a more established high revenue business the blog should be no different. It should be aimed at the company’s audience and customers again. This is where the real Q & A should come in, even a complaints department should be utilised here. Your customer service department will have complaints, questions, improvements and suggestions. You should take these very seriously. And answer them on your blog! This is the perfect platform to do this.
If you had a small team of 10 people working in a customer service center why not get them all to write 1 post a week on a topic or suggestion from a customer? In no time at all you would have a well-established blog that the search engines would love and more importantly your customers would love – as it is from their input that you are creating the content!
This brings me on to the next point. Get your customers feedback, without this you will struggle. Spend the time to get your customers or audience’s point of view where you can. You can set up a simple form using Google Docs, I highly recommend doing this from the outset.
A simple survey of just a few questions can give you a gold mine of data that you can extract ideas from hopefully with solutions to the issues.
So, with all that in mind and everything outlined above can you or your company really afford not to have a blog?