Why You Should Re-purpose Content

re-purpose content

Often we as writers or bloggers can sometimes hit a wall when it comes to creating fresh new content. Your content whether it be on your blog or on other sites should ultimately have a call to action, sometimes this can be a simple comment, maybe you are driving traffic to a landing page, a sales page or just a blog post you want further exposure. Either way everything you write should have an end goal, and you should want your audience to react in some way.

Quite often the content can already be staring you in the face. It’s just not everyone got the best out of it in its current medium. This content can be re-purposed content, or recycled could be another way of putting it.

Take a look at a post you have already written. Can you present this information in any other way?

This is the way of thinking you should get into. Here is an example of what I mean with a post here on BizzeBee.

This post 15 Blog Post Ideas was a post written by Matt Smith. It is a great post and offers tons of great value. I am sure each and every reader got something out of it. But – did they get absolutely everything out of it? Has it stuck in their minds to go back to now and again? Again, I am sure for some yes. But others as with every post on the internet would have read it once and may never return.

So, what can you do about it?

Well, this post is a great example as this information could be presented in many different ways. For example, you could break each of these tips down and talk about them on camera and upload it to YouTube.

Or, you could create a nice SlideShare presentation of the information. Alternatively you could create an Infographic of the information. This is what I have done below and I have not even included the whole post’s worth of information. The beauty of this is it enables us to share it across different platforms such as Pinterest for example. As you can see below the content is largely the same just presented differently.

10 Blog post Ideas

What Is The Main Benefit of Re-purposing Information?

Well, to put it bluntly. Traffic. This is one of the main benefits of doing this, as you will ultimately get a larger reach and more traffic if you share your content across different networks and in different ways.

Some people don’t like reading blog posts, they may prefer to watch a video or listen to a podcast on the way to work. Others may prefer to take snapshots of visual information or add PDF files to their Kindles’. Whatever the content, I am pretty sure in can be presented in many different ways.

Think about this next time you sit down to create content.

Do you have any examples of content re-purposing you would like to share with us?

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4 thoughts on “Why You Should Re-purpose Content

  1. Wow, great Infographic John!!!

    Re-purposed content is definitely something more sites should look to do. Not only does it make posts more visually engaging (i.e. infographics, slideshows, videos, etc.) but it is also great for SEO.

    Think about it like this. If you only have a written post, then only that post can be shared. If however you have different media within that post (again; videos, infographics, slideshows, etc.) then they can all be shared as well. If they all link back to the same page, then you can expect to see a much bigger source of traffic.

    I definitely need to create more infographics now. May need your help with that John. 🙂

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