Yes, you heard me right. The secret to blogging success is, of course, fast food. I mean it’s obvious, isn’t it?
OK, maybe I should explain before you pick up the phone and order another [insert favourite food] from your local take out. The secret isn’t about the food itself – that will just lead to diabetes and obesity – instead it is more about why fast food is so popular.
Why Fast Food?
Ask yourself why fast food is so popular. We all know that it is bad for us (really bad!) yet people still eat it. I consider myself reasonably healthy, yet I am still partial to the odd curry from my local take away restaurant now and again.
You see, fast food (and junk food in general for that matter) is popular, not because of the taste but because it is both convenient and cheap. Just walk down the street and you will pass several take out restaurants. Supermarkets are stocked full of convenience food and there are vending machines on just about every corner. Frankly it is everywhere!
What Has This Got To Do With Blogging?
Ok, bear with me. I’m getting to my point.
Fast food is simply a product that is widely available to the mass population, which is why it is so popular. Blogs can learn a lot from this as the real key to success is to simply try and make their content as widely available to the mass population as it can.
The internet is a wonderful thing. Never before have we been so connected as a global species. Despite this fact, sites still need to work on making their content accessible in order for people to find. Just because it is online, it doesn’t necessarily mean that people will be able to find it easily. You need to do what all the fast food companies do and get your quality content in front of as many people as possible.
There are plenty of ways of doing this, including;
- SEO (Search Engine Optimization)
- Social Media
- Social Media Advertising
- Guest Blogging
- Offline Advertising
Anything basically to help people find you and your site. Some of the biggest fast food retailers (McDonalds, Burger King, Taco Bell, etc.) aren’t really successful because of the food they make (I could make a better burger), it’s more to do with the fact that they can deliver that food to everyone because they are everywhere.
Advertising is usually the first method that people choose to use to help promote their website, but arguably the better option is to focus more on SEO. Search engines are how the vast majority of people will find you online, so by concentrating on improving your ranking within Google, Yahoo & Bing, you can greatly increase the visibility of your site online.
Another way to think of it is like this. Think of each of your blog posts as fast food outlet. The more of these quality “outlets” that you have ranking highly; the more people can potentially find you online via the search engines. Only then can you make money yourself via your own advertising, product sales, affiliate links, etc.
There are too many bloggers out there that give up and throw in the towel simply because they are not getting the traffic that they expected. On inspection of their site however, it is usually clear to see that many of these are doing very little promotion (if any at all) of their content, which is why they are getting no traffic.
I hope this post has helped highlight the important factors that you should be focusing on with your blog. The fast food metaphor was simply used to try and hit home the message.
I’m now off to eat something incredibly unhealthy. Please feel free to leave your comments and feedback below.