There could be many different individual reasons why your blog is rubbish, but from my experience it usually comes down to a select handful of reasons. I see many sites make these big mistakes, which only makes it harder for them to succeed.
Let’s take a look at some of these mistakes to avoid and, more importantly, how to fix them.
1. You Site Is Slow, Very Sloooooow
Search engines have stated that they are taking a websites speed into consideration when ranking them, which is why it is so important that you work at speeding up your site. Too often I have landed on a site that takes forever to load. All that does is encourage people to click off of your site and go elsewhere.
A websites speed can be affected by many things, such as;
- The website theme that you are using,
- The number of plugins that you use,
- The number and size of your images,
- Excessive number of on-page elements that need loading,
Your first stop that you should take to determine what work needs to be done is the Google PageSpeed Tool. That will give you a score out of 100 whilst also identifying areas that you can improve.
For more information on how to speed up your website, check out my ‘7 Ways To Speed Up Your Website Load Time’ post.
2. You Don’t Have Anything For People To Subscribe To
Any successful blogger will tell you that you need to grow your subscriber list. One of the best ways to do that is to encourage people to subscribe by giving something away for free as an incentive. This doesn’t have to be anything elaborate, something as simple as giving away a free eBook or an eCourse can be a great way to get people to sign up to your list. We do this ourselves here on Bizzebee, offering subscribers a free eCourse to ‘Help You Get Online In 7 Days’.
AWeber is the industry standard tool for email marketing and it is really easy to setup.
3. You Don’t Reply To Peoples Comments
Comments are at the heart of any website (or at least they should be) as they are from your loyal readers. People can get fixated with the amount of comments that they receive, when in reality it is more important to focus on the quality of the comments you receive.
To encourage more interaction on your blog posts/site, you should be making the effort to reply to each and every comment that you receive. This is for two simple reasons;
- It is polite to reply to someone that has taken the time to leave a comment,
- It gets the conversation going, helping to encourage other people to comment.
If people have spent time crafting a question for you to answer or need further clarification on what you have written about, you should make the effort to follow up on that. This can actually refer to social media as well, as you should make the time to reply to people’s questions on Twitter, Facebook, G+, etc. as it is all a reflection on you and your site.
4. Your Blog Content Is Rubbish
A blog is only as good as its content. If you want to create a quality website, you will need to publish quality content to attract readers. It is your blog content that brings in the traffic, that encourages people to subscribe, that brings in the advertising/affiliate revenue, etc. so it needs to be up to scratch.
Some common examples of poor quality content would include;
- Very short posts that don’t go into much detail (i.e. less than 300 words).
- Poorly formatted content, with no headings, subheading or paragraphs to break it up.
- Visually unattractive (basically just text, no images or videos are included).
- Poorly written.
Of course, the absolute worst thing you can do is to simply copy & paste content from other sites and try to pass it off as your own. Not only can you get banned from the search engines by doing this, but it is also illegal (as content is copyright protected) so you risk having your site closed down entirely, to avoid this sort of problems, check out this blog about copywriting and marketing. I have been the victim of people stealing my content and passing it off as their own, but I have (along with many others in the blogging community) always chased up those offending sites and reported them to their hosting providers.
In order to create quality content you need to spend time working on the “quality” aspect of it.
- Write longer posts that are helpful and detailed for people.
- Include multimedia aspects (Images, Videos, Slideshows, etc.)
- Format your content properly (Paragraphs, Headings, Subheadings, Bullet points, etc.)
- Follow up with a call to action at the end of your posts.
- Include internal & external links to relevant posts.
Check out our ‘9 Step Guide To Writing Quality Blog Posts’ for more info on producing better content.
These points may seem obvious to some but I can guarantee that all sites will have suffered from these at some point or the other. There is so much to learn about running a blog that it is easy to let things slip in certain areas if you are not careful. Some of my early blogs were truly horrendous looking back on them now, but you learn from those mistakes and move on. Only then can you begin to improve your existing site(s) and look to take them to the next level.
What things have you spotted that other sites are doing that would make you label them as rubbish? What areas do you think you could improve upon on your own blog? Please let us know in the comment section below.