No matter what your site is about, there are just certain pages every website needs to include. Whether you have a small site that only consists of a few pages or one that has hundreds, you need to make sure that you have these up and running for people to find. In this post we will take a look at these vital pages and explain just how important they are.
About Us Page
Many websites seem to overlook having an ‘About Page’, which is daft really as it is arguably THE most important page of a site. For anybody wanting to find out more about a certain website after finding it, the ‘About Page’ is the perfect place to go.
Here you can introduce yourself/business and share information about what the main aim of your site is. This might include when you first started the site, what made you set it up in the first place, where you are based (perhaps with a map), or simply what you can expect to find whilst browsing the site as a whole.
You’ll often find that your ‘About’ page is one of the most visited pages of your entire site. This means that it is crucial that you make a good first impression. Think of it like a big advert for your site that people can find, so be open, honest and welcoming to all your new visitors.
No surprises to see that a ‘Contact Page’ made our list. Having said that, I do see many sites that seem to forget to include one.
There are a million and one reasons why someone would want to get in touch with you/your site, for example;
- To ask a question,
- To ask for advice,
- Advertising options,
- To point out a problem with your site,
- Guest post submission,
- Product question,
- Customer service,
- To say thank you,
- …and so on.
I have personally had people contact me for every one of the above points, some of which have led to building some great professional contacts. Now it’s always nice to hear some positive feedback now and then, but some of the best emails I’ve received are when people spot something that’s wrong/not working on the site that I have not noticed. It’s almost impossible to keep an eye on every single image, link, URL, etc. of a site that keeps growing, so having someone point that out via the contact page is always welcome.
Contact pages are really simple to set up as all you need is a contact form for people to send you an email. There really shouldn’t be any excuse for not having one on your site. As well as an email form, make sure to include your social media links so that people can contact you that way as well.
One page that is easily forgotten about is the sitemap. For anyone that doesn’t know, a sitemap is… well exactly that, a map of your entire website. It consists of a list of every single link that makes up your site in one easy to find place.
A sitemap has 2 main reasons;
- Help people find your pages,
- Help search engines crawl your site.
By far the most important of the two of these is to help search engines crawl your site. Search engines will naturally find your site whilst crawling the web, but only tend to go a couple of pages deep into your site (follow all links on any one page > follow the links on the following pages).
The more of your site that you can show to search engine spiders, the more likely that they will index all of your content. This is where the sitemap comes in. By adding a link to it in your footer, search engine spiders will be able to crawl your entire site and find your latest content.
Yes, they are boring and dull, but you need to make sure that you include the proper legal information on your site for people to find. “Which” legal information will depend heavily on the type of site you are running, for example an eCommerce site will likely need legal info about payment details and shipping costs, or blogs (like ours) may need affiliate/advertising disclosures.
There are plenty of copy & paste type legal information that you can use online, so find the ones that are most appropriate for your site and add them in your footer.
This may seem like an odd one to include, especially if you don’t run a blog type website, but a blog page is pretty important for most kinds of sites.
You may run an online shop selling different colours widgets and thingamebobs, but you will still need a blog. You see sites need to publish regular content in order to be seen as “active” by the search engines. Without regular content, your site could be viewed as “dormant” or “inactive”, in which case they won’t send you as much traffic.
There is an infinite number of things that you could write about for your blog. Try and keep it themed around your website (or perhaps product line) and it will help attract traffic.
These are just some of the types of pages every website needs. Depending on your niche, you could also include pages such as;
- Subscription page,
- Landing page,
- Thank you page,
- Confirmation page,
- FAQ page,
- Product page,
What other important pages would you add to this list? What pages couldn’t you do without? We want to hear from you, so please leave a comment below.