Today I’ve wanted to write a post about how important Social Media can be for your Personal/Business branding. Without wanting to sound really obvious on this post, I think it’s important that people really understand this, because its’ something that I think is SO obvious, it’s often overlooked.
When you are trying to develop and build a branding strategy – be it personal or business, possibly THE most powerful tool you have at your fingertips is Social Media, and that all important active presence that is needed.
There are so many benefits to being active on different social channels which will really ramp up your branding if you actually take stock and really take advantage of them.
Today I am going to give you 6 ways that you can really get yourself moving with the whole business / personal branding development.
Social Media Showcases Your Expertise
To really make a success of your business online, you really ought to establish yourself from the word go as THE “go to” person in your field / industry – this will not only establish your brand, but its also the deciding factor between hiring / buying your service or products over someone else in the same industry.
This is where the power of Social Media REALLY comes into its own – you can utilise your different social channels to really showcase your knowledge and expertise which will then give you the status as an expert in your industry. By keeping your finger on the pulse, sharing, writing articles that are relevant and matter to your potential customers. (A little like we’re doing over here at Bizzebee) Answering questions, responding to comments and offering support as and when applicable alongside sharing breaking industry news – It’s a little bit like Givers Gain here –the more you give the more you will eventually get back. By sharing this kind of stuff, you are solidifying your status as an expert and the more people learn from you, the more they will come back to you to learn/ buy more from you.
Help Others Through Social Media
This goes hand in hand with showcasing your expertise. Using social media puts you in a unique position to help others who need it. When someone asks a question about your industry and you know the answer, you become a trusted resource. People buy and hire from those they trust, so the more you help others through social media, you are increasing your own opportunities for future work and jobs to happen.
Use Social Media For Market Research
There is NO doubting the success Coca-Cola have had with their branding through Social Media
Do you need ideas for blog posts?
Are you wondering what type of data people are looking for in your industry?
Would a video series about a certain topic be well received by your audience?
Social media is a great way to carry out market research
Ask your social media fans and followers, and you’ll get a wealth of information, which can help guide your content marketing efforts.
I’ve done this myself countless times, I’ve been stuck for ideas on my blog – I head on over to my Facebook page or the Facebook group I’m an active member in – asked the question and within a few minutes I’ve got my inspiration, and not only that I know it’s what my followers want to know about!
When you share other peoples content, not only are you being a good member of the social media community, but you are helping to build your brand because you’re sharing information with your audience (which, in turn, reinforces your role as a trusted resource)
Make Valuable Connections Through Social Media
You might be sick of hearing this – BUT, if the collective of bizzebee didn’t choose their social channels correctly then we would not have built this site, because we would haven’t of made the connections with eachother to do this.
Therefore, it’s important to pick the right social media networks because you want to be present on the channels where your audience is, and be open to ALL opportunities to grow and develop. As you build your social media presence, you can begin making valuable connections with others. Social media can help you connect with potential customers and employers, colleagues and peers, and thought leaders and influencers. Make sure you have a strategy to connect with all of these groups so you can maximize the networking power of social media.
Social Media Lets You Show Who You Are
This is probably my favourite point of this article.
Personal branding is about the “person” and even to a degree so is business branding– and there’s no better way to show your personality than through social media. Talk about your favourite recipes, snap a picture of your morning walk, or share a vacation photo or two. People want to connect with a person, not an entity. You don’t have to reveal your entire life, but share some personal stuff (even if it’s just on a surface level) to reveal the “human side” of your brand. That’s where you’ll make the deepest connections with others, because people buy into people.
Social media is a powerful tool in your branding arsenal.
When you manifest and leverage social media in these ways to build your online authority, show your expertise and humanize your brand, you will emerge as an approachable and trusted source that people will want to know more about it. There are many fish in the sea, especially when it comes to entrepreneurs and professionals and online business owners. Use social media to boost your online brand so you can rise above the rest, and get those opportunities and offers you deserve.
Notoriously known here as "Queen Bee" Clair is a huge fan of all things Social Media, Online Marketing & Branding along with being a BIG lover of House & Techno music. With a whole load of experience under her belt in all things marketing from both an online & offline business, what she doesn't know about Social Media, probably isn't worth knowing! Clair is heavily involved in her family business and also runs her very own successful online business Clair Trebes Online and its affiliated site. Cross The Line Clair enjoys writing and has been featured on many different respected blogs in a variety of different areas.
You can follow Clair on Twitter, Facebook and Google+.
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