Author: Andi Leeman

When Is Just Enough Too Much?

Enough is a great word isn’t it? It means not too little and not too much. We say things like, “just enough for…” or “make sure there is enough”  We the bizzebee team talk regularly about how great social media can be for small businesses especially for building brand awareness and informing the local community of what you do, where you are and any special promotions you are running but we also must warn of the dangers of overdoing it. If you look closely at Facebook and Twitter you will see that there are all sorts of people and...

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The Best Of The Web. 01/02/2014

Another week has flown past and boy was it fast. Another weekend is about to start and it feels like the last one has only just finished. When I was employed working in a joiners workshop I couldn’t wait for the weekend but now that I work for myself and enjoying what I do the weekend comes around way too fast. I still have soooooo much to do. 🙂 Still I am going to kick back a bit and do some reading I think, and talking about reading here are our five best articles on the web this week...

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The 3 Types Of Internet Marketers

I decided to write this post as a follow up to last week’s article ‘“Bulls**t Baffles Brains” Copywriting. The Art Of Persuasion Through Words‘  which I wrote about copywriting and some of the tricks that are used by many of the people in the industry. There are unfortunately a lot of dubious people in this industry who try their hardest to sell you products you might not want and they will do it anyway they can. There are also quite a few honest and decent people out there who will sell you products without all of the unethical bulls**t and hype. I wanted to describe the 3 main types of marketer who you will no doubt come across in your quest to learn more, to make more money or find a system that might just change your life. The 3 types are The Real Deal The Publisher The Bulls**tter Let’s take a look at them in more detail, as you can imagine the first 2 appear to be the people you want to pay attention too and the 3rd one is to be passed over as quick as possible. The big problem comes from the types of sales letters and marketing methods they use, for example the Real Deal will tell you about the system he used and how it made him a success however the Bulls**tter will also say...

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The Best Of The Web. 25/01/2014

Welcome one and all back to the Weekly Round Up. We have had a couple of weeks off due to us all being serious bizzebees. Well we are back and we have 5 great posts for you this week, we have dropped the number to five for a couple of good reasons. 10 seems like a lot for you to read in one sitting and it could bore you and we certainly do not want that. We have realised that we are so busy crafting content like blog posts, videos building websites and generally learning new stuff we do...

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“Bulls**t Baffles Brains” Copywriting. The Art Of Persuasion Through Words

I have wanted to write this article for a while now to help people understand what copywriting is and what it does. In a nut shell copywriting is the art of persuading people to take action by using well-chosen words creating emotionally charged and well-crafted sentences. It is an art form and a science but it is also often frowned upon, sometimes with good reason may I add. As business owners we all want to be able to sell bucket loads of our great products and services and it is true that if a product is great it can...

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