If you want to create a successful niche blog and build it up to authority status then you probably should take a leaf out of Oprah Winfrey’s book. Oprah is a very clever and successful woman who has built an empire buy giving her viewers what they really want, and by doing so she has grown her media empire.
You see Oprah realised that people wanted to hear about stories of real people and get real advice from professionals who could help them with the problems they encountered in their daily lives. They didn’t just want to listen to what Oprah had to say or know what she got up to each and every night, that would just be dull and boring.
Even the most exciting fulfilled and active people have many down times and periods where they do simple everyday things like us which can be interesting now and then but you wouldn’t want to fill a TV show up with simply ordinary stuff would you?
Oprah realised that her shows had to be full of interesting and exciting stories and information so she did something most bloggers do not do and that is to fill her show with other people.
It’s Not All About Me, Me, Me.
These people are celebrities such as film, TV and music stars, professionals like Dr. Phil and the general public who have lived with incredible life experiences like Tererai Trent, a woman from rural Zimbabwe who wrote her dreams down on paper, placed the paper in a tin and buried it under rocks, each of her dreams eventually came true and when each achievement was accomplished she returned to Zimbabwe, unearthed her tin and crossed it out.
People love real life stories and they love to be given real advice by those they believe are the field leaders. The relationship becomes a kind of symbiotic one where the professional gives Oprah some value, ‘she must be good if the professional who has limited time is willing to go on her show’, and her show gives weight to the professional’s career, ‘he must be good at what he does if Oprah has asked her to go on her show’.
When Oprah does a book review, it is well known that sales for that book skyrocket the following day and for the rest of the week. Her power and popularity can literally make people a success over night.
When Ryan Deiss Speaks: You Should Listen
The internet marketer Ryan Deiss calls this the Oprah Factor and believes that bloggers who want to build a successful blog should in fact stop blogging about their lives and experiences and start to focus on other people. They should also involve other people on their site like doing interviews with the ‘professionals and celebrities’ of the niche they are blogging in.
Ryan followed the Oprah style and built up an authority site by stopping his staff from blogging, he suggests you become an editor and not a blogger. Instead you pay the big names to write for your site, you edit the posts and share them on social media. You are in fact promoting other people and not yourself.
This sounds a bit abnormal to many bloggers who have spent years writing for their own blogs and crafting their sites around their personalities but promoting other people via your site has many advantages.
The professionals writing for your site will want to share the posts they write to their following which will bring you back a lot of free traffic. Yes you have paid for the posts to be written but you are paying professionals who by the nature of them being a field leader they will have a large established following on Twitter and Facebook. If they haven’t then do not ask them to write for your site.
The idea is that at the start you create a lot of new traffic to your site by using the weight of the professional. When someone is a professional and in the public’s eye their business and success becomes dependant on them staying popular and being seen so they will want to promote the posts they write for your site with their fans which means you get a lot of new free traffic.
T.V. Companies Have Been Doing It For Years
When you think about it, TV has been doing this for years, when a new show needs viewers they bring on the biggest stars and celebrities. If you are a big fan of Will.i.am from the Black Eyed Peas and you heard he was doing an exclusive chat and live performance and a new Friday night chat show what would you do? If you were not going out partying I imagine you would be tuning in to watch it.
Having several big names writing for your site each with large followings can bring in a lot of traffic, and a lot of that traffic will be returning visitors. People will want to link to the posts on your site as well as share them. All of this is great for you, search engines will notice this new growth in love from people and you will rewarded by getting better rankings and a lot faster than trying to do it all by yourself.
The cost of paying for big names to write for your site might not be what you had budgeted but if you stop and think about the amount of people that each post could bring to your site and then compare that to say the amount of people a Google or Facebook ad campaign would bring for the same price, paying for the writer would have a better CPC than the advert campaigns and be a far better return on investment.
When you look at the big authority sites like The Huffington Post, Bloomberg and Drudge Report, you will see that those who own the sites, Adrianna Huffington, Mayor Bloomberg and Matt Drudge do not write the articles, they might have once but they certainly don’t now.
Many writers are willing to write for these sites for free now that they are a big name; these sites are to the internet what Oprah’s show was to TV. Remember what I said about books? Oprah could make an unknown person a success over night. Any new young aspiring musician or actor would jump at the chance to be interview by Oprah or perform on the show.
When you start to take authority site status, you become like Oprah and people will contact you and offer to write for your site for free so that they can start to carve out a career and a name for themselves. So all of that money you paid out for the big names at the beginning again becomes worthwhile.
You would need to start with a plan, work out who are the big names in your niche and if they have a large enough following to make working with them worthwhile, decide if you want to interview them or ask if they will write for your site in exchange for pay. Decide on how much you could afford for each article and how many professionals you can afford to hire for a set period.
When you have a plan to work to with an idea of how much it will all cost and where you need to be heading get started. If you wish you can still write your own articles or do an editorial but if you really want to build up a large authority site then blogging may not be the way to go, I am not saying that you cannot create an authority site from blogging but it will take ages and why do you want to do that when there is a better faster way?
Sam (AKA the Social Yeti) is one of the WordPress and Social Media specialists. Sam runs several online enterprises, he is the person responsible for bringing this community of writers, bloggers, WordPress, SEO and social media specialists together to create bizzebee.
Sam is a dedicated family man who lives in the south of England with his wife 4 kids, 3 cats, 1 dog, 3 water dragons, 3 Geckos, 5 tortoises, a bearded dragon and a Snail.
You can follow Sam on Twitter, Facebook and Google+.
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