Blogging Tips

Email Marketing, Why You Need To Give Away Quality Content

  • February 21 , 2014

The days of the old ‘Buy My Stuff’ style emails are long gone and it’s about time. Email marketing has been the big thing for years and is still the best converting marketing method around. With that in mind, you have to wonder why so many marketers and newbies send their loyal email subscribers emails that are short and basically full of crap.Image result for marketing

I have been in this industry for many years now, with many of those as a beginner opting in to loads of email list from big ‘guru’ marketers offering what I thought were ground breaking reports and information. I was often wrong, the reports and videos were usually pretty useless. What was more annoying were the emails that I would receive later.

They said nothing, they had a distinct lack of words and information but all seemed to tell me about some new amazing software or program that their brand new best friend who lived overseas somewhere who had developed a way to make $1000 a minute while loafing around in their underwear. Probably wearing them on their head as they dance around partying 10 foot away from the laptop, I mean that is how amazing these software and programmes were! Or so I was led to believe.

Interestingly all of these secret products were being sold via Clickbank or JVZoo and were being promoted by loads more marketers who had also suddenly become best buddies with this new special underwear wearing wealth generating dude.

Now these guys who send you and me these emails are making money from their email lists, after all that is why they build them and there is nothing wrong with making money from your list, I am sure you have heard over and over again the saying ‘the money is in the list’ well it is true, kind of. The money is actually in the relationship you have with your list.

You do not monetize a list you monetize your subscribers and the biggest harm you can do to your list is upset them by sending them too many ‘buy my stuff’ style emails without giving them any form of help, advice or ideas. In fact it is a downright disgrace that you should even think that it is ok to pitch to your list all the time.

It is disrespectful to your subscribers to see them as simply people to fleece with software and programmes that you have never tried or know to be any good.

When someone signs up to your newsletter or they hand over their email for information they are expecting it to be good, figure out where they come from with mobile attribution and send them emails accordingly, every customer came from a different path. And that is what you should give them, to think differently is pure madness. You should see every new person on your list as a new love interest and every email you send them is the online equivalent to a date.

You would never turn up for a date with your dream person in your work clothes, unkempt and dirty would? No of course you wouldn’t, you know that you would probably upset your date and never seen them again.

The subscribers on your list have trusted you with their email address and expect to get help and advice from you, not to be sold to all of the time otherwise they will hit unsubscribe and run for the hills. Of course you want to make money from your list, that is why you have built it but you really want the maximum returns from your list and reduce the risk of list burn out. Remember it took time and money to carefully grow your list, why would you want to burn it out quickly and have to start building another list creating more hard work and expense for yourself? You don’t!

You will also need to get used to Email hosting, which is a service in which your email messages and associated files are all stored on a server, you can find the best platforms for hosting. When you receive an email to your website’s domain address, the email is routed across the internet and stored on the recipient server.

So what can you do to reduce the risk of annoying your list subscribers and prevent earl list burn out?

  1. Send out a newsletter that gives useful doable advice and tips for your niche once a week, once every two weeks or once a month. Include a roundup of the latest posts on your blog as well.
  2. Create special subscribers only reports and send them an email giving your subscribers access to the report stored somewhere on your blog.
  3. Create subscriber only videos that are embedded onto your site in pages that are only visible to your email list by sending out an email to them.
  4. Every now and then create a review of a product you KNOW is good and worth the money, send the review to your list. Never promote products you would not personally use. You can damage your reputation if you promote things that are simply rubbish.

Not promoting the same products that other marketers are doing at that time can help build your reputation just as much as promoting those you think are really good.

Now after all this, remember the people on your list are likely to be on multiple lists and they will see what the ‘new magical product’ is that everyone is promoting.They will know when a new product launch is imminent, sending an email that explains why you are not promoting it or basically ignoring it will make your subscribers realise that you are not there to simply promote the standard useless ‘get rich quick schemes’ and that you care for them. That is very powerful these days with many list subscribers believing that marketers are less than helpful and only out to fleece people.

I take my car to the same mechanic that I have used now for over ten years, he might be dearer than others and probably cannot always accommodate me as quickly as others but I don’t know because I have never looked around to see if I can get work done cheaper or faster and the reason is because he has always looked after me and been good.

On several times he has looked at the car when I thought something was wrong and he has not charged me for it, I have even took him a bottle of wine to thank him for doing something for free which was his way of thank me for being a loyal customer. But I am loyal customer because he looked after me, it has become an on-going circle and a very powerful relationship.

This is what you need to achieve with your email subscribers, to build a healthy relationship with them where they want to open your emails when they arrive, where they want to buy from you and choose you over other marketers and you will not do that by sending out too many ‘buy my stuff’ emails. Don’t believe me, try and see what happens.

How To Get A Guest Post Published

  • February 17 , 2014

Guest Post Published

I have a bit of a love hate relationship with guest blogging.  It’s great when you get sent a really great article that you would happily publish on your site, but for every one great guest post there are countless really bad ones that never see the light of day.  I personally get emailed quite a lot of guest post submissions for my other site, but of those I’d say that I turn down 99% of them simply because they were not good enough.

Now I know from speaking to a lot of other bloggers that I am not alone on this matter.  That’s why I wanted to put together this post to explain EXACTLY what to do to get your guest post published!  Let’s get started.

Find A Site To Write For, Not To Blindly Submit To

Before you write a single word of your post, you need to find a site to write for.  That may seem counterintuitive to some, but that is by far the best way to get published.

Like I say, I turn down 99% of guest post submissions, and of them a large majority are simply because people keep sending posts that have no relation to my site.  Why would I want to publish an article about credit card interest rates, campervan buying tips or holiday deals (all genuine examples that I’ve been sent) on my “blogging” related site.  It makes no sense.

What people are doing is that they are writing out a generic post about something and then pitching it to everyone in hopes of getting it published.  What they fail to realise is that this approach will get them nowhere.

Instead, look for a website to write for that is related to the subject that you want to write about.  Then set about reaching out and getting in touch with the site owner.

Reaching Out To The Site Owner

You should be able to tell pretty quickly whether a site accepts guest posts or not.  Usually they will have a ‘Write For Us’ link somewhere that you can find, or you will notice that they have multiple different authors writing for them.  Either way, find the appropriate contact form and draft out your message.

At this stage you are simply enquiring about writing for them.  If you have a specific idea about a post, then let them know what it would be about.  This shows that you have thought about your idea and gives them insight into how it would fit in with their other content.  Be as detailed as you can, as this will greatly improve your chances of being accepted.  If you are too generic (i.e. I want to write about social media, business, etc.) then it doesn’t give them much to work with.

Another good thing to do is reference and link to other work that you have had published.  This allows publishers to read examples of your writing which will greatly improve your chances.  If you haven’t had anything published yet, don’t worry, just try to be more detailed with your initial idea.

Spend Some Time Looking At The Site You Want To Write For

This should be an obvious one, though believe me many people don’t.  No matter how good your article might be, if that site already has posts covering that subject, chances are they won’t be that interested in publishing another.

It takes only a couple of minutes to search through a site’s previous articles.  Just search for keywords that are related to your idea and see if anything comes up.  If anything, site’s will be more interested in topics that they haven’t already covered, so if you have a burning desire to write for a specific site, look for what they are lacking.

Writing Your Guest Post

So you have got in touch with a site, pitched your idea and they are interested in what you have to offer.  Great!  You have your foot in the door.  Now you need to deliver a quality post for them.

Always, always, ALWAYS stick to the guidelines that the site has given you.  Those guidelines have been given to you for a reason, so ignoring them is not going to do you any favours.  For example, one thing I always stress to potential writers is that posts must be at the very least 700 words long, yet the number of people that come back to me a few days later with a 300 or 400 word post is ridiculous.  None of those ever get published!

Try to include images/videos where appropriate in your post.  That way, you save the publisher lots of time as they don’t have to add them themselves.  Also, if you mention other sites, remember to add links where appropriate (not just the backlinks you want adding).

Sticking with the “links” theme, one thing you can do that just about every publisher will like is to include internal links for them.  Read though your post and look for relevant articles on their site that you can link to.  Publishers will likely add these anyway to your post, so by doing this it makes their life much easier.

Essentially, the easier you make it for your post to be added to their website (images, links, videos, etc.), the more likely it is that you will be accepted.

The Waiting Game

Once you have emailed off your article, give it a couple of days before you chase it up.  Often, sites get sent that many that it takes them a while to get through them all.  If you still haven’t heard back from them after a couple of days then send a follow up email.

You must be prepared to make any adjustments that they may want making.  Just because you feel it is a brilliant article, an editor may not.  It could be as simple as fixing spelling mistakes or changing a section or two.

Another thing that you should be prepared for is that even if your post is accepted, it may not be published straight away.  Some sites have busy publishing schedules, so you could be waiting a week or two before your post goes live.  I know at one point I had a 4 week waiting period for posts as I had had that many scheduled to be published.

After It’s Published, Follow Up On Your Post

Once you have had your article published on a site, don’t just forget about it and move on, follow up on it.  Reply to any comments that people leave on it, answer any questions that they have, make sure to share it yourself across your social media sites, etc.

The whole point of guest posting is to help raise your profile with another audience.  If they can see that you are a good writer and helpful with your replies, they are much more likely to search you out for more of the same.  You are also much more likely to be asked back again by the same site if you prove to be popular, so it always pays to follow up on your post.  And of course, if anything else, you can add a link to your post in your next email when pitching to another site.

Do you write guest posts?  What tips do you find help you to get published?  Do you own a site that accepts guest posts and if so, what do you look out for in a guest post submission?  Please let us know your views in the comment section below.

have a blog

Should You Have A Blog?

  • February 14 , 2014

should you have a blog

In this day and age each and every website that offers a service should have a blog. Simple as that, and in this post I will tell you why. Gone are the days of complex code and hours of pain to set one up. The costs have come down dramatically and hosting can be found at very reasonable rates now. You can get a blog setup with your own domain for under $10 and hosting for less than $10 per month. So, no excuses in that department.

As mentioned the technical side of things are no longer a big stumbling block. In fact in the Hive you can get access to several step by step videos that will show you exactly how to do this in no time at all.

Does My Company Need A Blog?

Yes. I don’t care if you are the local PC repair man in your village, the garden center, the hobby cupcake designer or a multi-million pound enterprise. You should have a blog. Your blog gives you the potential reach unrivaled by any other of your marketing strategies. Why companies pay to have a large advert on a billboard on a highway is beyond me. Sure – your advertisement is going to get in front of thousands upon thousands of cars each day but how many of them are targeted? A very low number I can tell you.

Whereas your blog is about your chosen niche, and will only get in front of eyes that want to read it. It opens up many doors of opportunity.

What Should I Blog About?

Let’s go back to the local garden center. They should be writing a blog giving tips on all things gardening related and could also do reviews of mowers, products, sheds, you name it. Sounds daft? No – it’s exactly what their audience will be looking for. If they wrote a post on “Top 5 Tips For Growing Tomatoes This Year” the people that read that post would almost certainly be looking at growing tomatoes fairly soon. Giving away free advice like this builds trust and people who have this relationship are more likely to buy and use the services. The blog could be a nice way to bring in leads for more expensive high ticket services. The key point here is that they are putting their services in front of an already interested audience.

For a more established high revenue business the blog should be no different. It should be aimed at the company’s audience and customers again. This is where the real Q & A should come in, even a complaints department should be utilised here. Your customer service department will have complaints, questions, improvements and suggestions. You should take these very seriously. And answer them on your blog! This is the perfect platform to do this.

customer service

If you had a small team of 10 people working in a customer service center why not get them all to write 1 post a week on a topic or suggestion from a customer? In no time at all you would have a well-established blog that the search engines would love and more importantly your customers would love – as it is from their input that you are creating the content!

This brings me on to the next point. Get your customers feedback, without this you will struggle. Spend the time to get your customers or audience’s point of view where you can. You can set up a simple form using Google Docs, I highly recommend doing this from the outset.

A simple survey of just a few questions can give you a gold mine of data that you can extract ideas from hopefully with solutions to the issues.

So, with all that in mind and everything outlined above can you or your company really afford not to have a blog?

5 Pages Every Website Needs

  • February 3 , 2014

5-Pages-Every-Website-Needs

No matter what your site is about, there are just certain pages every website needs to include.  Whether you have a small site that only consists of a few pages or one that has hundreds, you need to make sure that you have these up and running for people to find.  In this post we will take a look at these vital pages and explain just how important they are.

About Us Page

Many websites seem to overlook having an ‘About Page’, which is daft really as it is arguably THE most important page of a site.  For anybody wanting to find out more about a certain website after finding it, the ‘About Page’ is the perfect place to go.

Here you can introduce yourself/business and share information about what the main aim of your site is.  This might include when you first started the site, what made you set it up in the first place, where you are based (perhaps with a map), or simply what you can expect to find whilst browsing the site as a whole.

You’ll often find that your ‘About’ page is one of the most visited pages of your entire site.  This means that it is crucial that you make a good first impression.  Think of it like a big advert for your site that people can find, so be open, honest and welcoming to all your new visitors.

Contact Page

No surprises to see that a ‘Contact Page’ made our list.  Having said that, I do see many sites that seem to forget to include one.

There are a million and one reasons why someone would want to get in touch with you/your site, for example;

  • To ask a question,
  • To ask for advice,
  • Advertising options,
  • To point out a problem with your site,
  • Guest post submission,
  • Product question,
  • Customer service,
  • Complain,
  • To say thank you,
  • …and so on.

I have personally had people contact me for every one of the above points, some of which have led to building some great professional contacts.  Now it’s always nice to hear some positive feedback now and then, but some of the best emails I’ve received are when people spot something that’s wrong/not working on the site that I have not noticed.  It’s almost impossible to keep an eye on every single image, link, URL, etc. of a site that keeps growing, so having someone point that out via the contact page is always welcome.

Contact pages are really simple to set up as all you need is a contact form for people to send you an email.  There really shouldn’t be any excuse for not having one on your site.  As well as an email form, make sure to include your social media links so that people can contact you that way as well.

Sitemap

One page that is easily forgotten about is the sitemap.  For anyone that doesn’t know, a sitemap is… well exactly that, a map of your entire website.  It consists of a list of every single link that makes up your site in one easy to find place.

A sitemap has 2 main reasons;

  1. Help people find your pages,
  2. Help search engines crawl your site.

By far the most important of the two of these is to help search engines crawl your site.  Search engines will naturally find your site whilst crawling the web, but only tend to go a couple of pages deep into your site (follow all links on any one page > follow the links on the following pages).

The more of your site that you can show to search engine spiders, the more likely that they will index all of your content.  This is where the sitemap comes in.  By adding a link to it in your footer, search engine spiders will be able to crawl your entire site and find your latest content.

Legal Page(s)

Yes, they are boring and dull, but you need to make sure that you include the proper legal information on your site for people to find.  “Which” legal information will depend heavily on the type of site you are running, for example an eCommerce site will likely need legal info about payment details and shipping costs, or blogs (like ours) may need affiliate/advertising disclosures.

There are plenty of copy & paste type legal information that you can use online, so find the ones that are most appropriate for your site and add them in your footer.

Blog Page

This may seem like an odd one to include, especially if you don’t run a blog type website, but a blog page is pretty important for most kinds of sites.

You may run an online shop selling different colours widgets and thingamebobs, but you will still need a blog.  You see sites need to publish regular content in order to be seen as “active” by the search engines.  Without regular content, your site could be viewed as “dormant” or “inactive”, in which case they won’t send you as much traffic.

There is an infinite number of things that you could write about for your blog.  Try and keep it themed around your website (or perhaps product line) and it will help attract traffic.

These are just some of the types of pages every website needs.  Depending on your niche, you could also include pages such as;

  • Subscription page,
  • Landing page,
  • Thank you page,
  • Confirmation page,
  • FAQ page,
  • Product page,

What other important pages would you add to this list?  What pages couldn’t you do without?  We want to hear from you, so please leave a comment below.

Win Lifetime Membership To The Hive! GIVEAWAY

  • January 31 , 2014

Giveaway

The whole team here at Bizzebee are very excited to announce that we have a fantastic giveaway for you to enter!  We are offering 3 lucky winners LIFETIME ACCESS to our membership site ‘The Hive‘ (worth $399.99 each).

Setting up your online business or blog can be tricky, especially if it is your very first.  There is so much to do that you perhaps didn’t even realise when you first started, such as;

  • Registering your Domain & Hosting,
  • Setting up WordPress,
  • Setting up all your different Social Media accounts,
  • Branding,
  • Content creation,
  • …and much, much more!

That is only getting you up and online, after that comes the hard work of attracting traffic/customers, regularly updating your site with different types of content, managing all the technical aspects that go on behind the scenes of your site, and so on.  This is where ‘The Hive‘ comes in.

The Hive – Membership Site

The Hive is Bizzebee’s very own membership site, full of tutorial videos, audio, whiteboard presentations, vidcasts, eBooks and more that help guide you through the different aspects of running a site online.

The Prize

3 lucky winners will 1 lifetime membership access account to ‘The Hive’ (worth $399.99 each).

How To Enter

Log in below (with your email or Facebook) and follow the on-screen instructions.

a Rafflecopter giveaway

Giveaway ends on the 8th February (2014) and winners will be announced within 48 hours.

ENTER NOW!!!

9 Step Guide To Writing Quality Blog Posts

  • January 20 , 2014

9-Step-Guide-To-Writing-Quality-Blog-Posts

There are many things that go into running a blog online, but at the heart of it you need to be writing quality blog posts.  That is what will ultimately bring in traffic to your site and allow you to monetize via; advertising, affiliate marketing, product sales, etc.

There are many bloggers, especially new bloggers, that find it difficult writing quality blog posts on a regular basis.  I plan on changing that opinion by putting together this 9 step guide for you to follow.  This is kind of like a blogging blueprint that you can follow to help you create quality content for your own site.  I use this exact method myself for all my posts and know that many other top bloggers use a very similar approach.

Let’s get started!

1. Thinking Up A Post Idea

Establish An Idea

This is without doubt the hardest part of the whole process.  It’s all well and good learning about how to structure out your posts, but you need a decent idea to write about in the first place.

One of the best things you can do is to carry around something to jot down ideas on when inspiration hits you.  I always have a pad of paper and a pen next to me when I’m working so that I can scribble down things when I think of them.  This can be when I am surfing the web reading other posts, when I’m working on something else that I think could make a good topic, when chatting to clients, reading emails, answering comments, etc.

If you want to be a bit more modern, a note taking app such as Evernote, Google Keep or OneNote is a good thing to have on your phone.  That way, whenever inspiration hits you, you can make a note of it for future use.  I make use of Evernote quite a bit when I am out as I always seem to think of something when I least expect it, be it when shopping at the supermarket or out and about with friends.

Making a note of ideas when you get them is a good habit to get into, but what do you do if you just haven’t got any ideas?

Two words – ‘Mind Maps’.

Mind maps are a great way to organize your thoughts and help you think about different areas to write about.  Try to imagine your whole website as one giant jigsaw with each of your posts a piece of that puzzle.  Doing this can help you to take a step back and see which areas you can add more too.    By looking at the content that you already have, you can begin to see areas that you can expand upon.

Another thing you can do is read – a lot!  Now, I don’t just mean read content from other sites in your niche (though you should be doing that already), but read content from a whole host of different subjects, such as;

  • News stories,
  • Fiction,
  • Non-fiction,
  • Reviews,
  • Tutorials,
  • …and so on.

By broadening your horizons, not only will you gain new ideas, but you will also help to improve your writing style.  I personally like watching a lot of movies, so I try to read different film reviews after seeing something.   There are a couple of film reviewers that I really enjoy reading as they do it very well.  Whilst I myself don’t write film reviews, I try to use some of the same writing techniques that they use in my own posts.

These are all good tips to help you when you are in need of inspiration, though if you are still struggling, check out our previous ‘15 Blog Post Ideas To Use When You Are Stuck For Ideas’ article.

2. Write Out The Main Bulk Of Your Post

OK, so you have your post idea, now you need to turn that into an actual article.  One of the worst things you can do is stare at a blank Word document hoping that it will just appear.  That blank white page can cause you to seize up no matter how good your idea is, so it’s important to get something down – anything really.

A good way to start is by splitting it up into sections.  So, for example, let’s say you wanted to write a tutorial post on ‘How To Do X’.  List all the different stages (1, 2, 3…) that people would need to work through to achieve that.  Doing this helps you to structure out your post as you now have clear sections that you can write about.

I did this for this exact post.  I had the idea of writing about ‘Writing Quality Blog Posts’ and began by listing all the different sections that would go into it (Idea, Post, Intro, Title, etc.), which made up my subheadings.  Instantly I knew how the overall bulk of the post would pan out, so the task of writing was made much easier.

Breaking a post down into smaller sections can, not only help you to write it out, but it also encourages people to continue reading.  A great big block of text can be off-putting, so breaking it up can help people find what they are looking for.

3. Introduction

Once you have the main bulk of your post, you need to add an introduction.  This is VITALLY IMPORTANT as your introduction determines whether people will end up reading your post or not.

Not only will your introduction appear at the start of your post, but it will appear as an excerpt on your blog page.  This alone helps people decide whether to click onto your article in the first place, so it needs to be up to scratch.

Your actual introduction doesn’t need to be that long (one or two paragraphs at the most), but it does need to do one thing – not give the game away.  I always try to imagine it like a movie trailer – you need to give a brief outline of what the post is about without actually spoiling it by revealing everything straight away.

4. Call To Action

Whilst not quite as important as your introduction, the end of your post is still key.  You ideally want them to stay on your site and not just click away to another, and in order to do that you need to give them a gentle nudge in the right direction.

This “nudge” is called a ‘Call To Action’, which is where you are essentially telling your readers to do something.  Now this could be many different things, for example;

  • …and if you liked this post, check out our other post [LINK] that you might find useful.
  • …and remember to sign up to our newsletter [LINK] for more information.
  • …we want to hear from you, so please leave a comment below.
  • …if you liked this post then please feel free to share it on [Facebook/Twitter/G+].

You can word it however you like, but the aim is to get people to actively do one of these things.  I personally tend to go with the ‘related link’ and ‘please comment’ option as this helps keep people on the site for longer, but encouraging them to share your post or signup to your email list is equally useful.

5. Add Multimedia Content

How-To-Write-A-Blog-Post

So, at this point you should have a lengthy blog post written out with both an introduction and call to action added.  The vast majority of people would now just add a title and hit publish, but we are only half way through our list.  You see there is a lot more that goes into writing quality blog posts.

Your post is hopefully great at this point, but it is still essentially text.  Whilst we have helped split that up by adding subtitles and breaking it up into easy to read paragraphs, we can still do more.  You need to realize that the vast majority of people online have short attention spans, so you need to make your post a little bit more interesting.  One of the best ways to do this is by adding multimedia content.

I won’t go into too much detail here as I’ve already written about this in our ‘Quality Content – The Lifeblood Of Your Website’  post, but essentially adding things like; images, video, slideshows, infographics, etc. helps to break up your text and make it more visually appealing.

Images, especially, are a great way to brighten up a post, which leads me to the next step in our blueprint…

6. Add A Featured Image

Each and every one of your blog posts MUST have a featured image!

For the exact same reasons that we add an introduction to our post, the featured image helps to draw reader’s attention and encourage them to click onto the post from your blog page.

What many people forget is that your featured image also appears when you share your link on social media.  Again this helps to draw people’s attention and can be the difference between them clicking or not on your post.

There isn’t really any secret to picking a good featured image.  Try to look for an image online that somehow reflects what your post is about.  This could be a great looking image, a metaphorical image or simply your post title displayed in an interesting way.  A lot depends on what your article is about, but really it just needs to be something that stands out.

7. Add Links

The next thing that you need to do is go back over your post and add links where appropriate.  This includes both internal (links to your other posts) and external links (links to other people’s posts on other sites).

Internal links are useful to allow people to navigate around to other areas of your blog and find your other content.  This is particularly helpful when you can link to other related posts that you have written that explain something in more detail.

External links may seem counterintuitive (why would you include links to other people’s posts?), but there is a good reason for that.  It all has to do with SEO.  You see search engines look at your blog posts to try and work out what it is about so that they can rank it properly when people search for that subject.  One thing they look at is what other sites that posts links too.

Search engines value posts that link to other relevant high quality content as it shows that you value your readers.  They actively rank sites that do this regularly higher than sites that never link out, so it is always worth adding some external links.

8. Remember SEO

SEO - Search Engine Optimisation

We just talked about the SEO benefits of including some external links within your post, but that is not the only thing you can do.

Keyword optimization is something that you should try and do with all your posts before publishing them.  This involves researching keywords and keyphrases that are related to your post that people are actively using to search for things in the search engines.

For example, if I wrote a post explaining how to build your own PC, keyphrases such as; build your own PC tutorial, how to build a PC, how to build a computer, etc. would all be relevant.

These are the types of keywords and long tail keyphrases that you should be using throughout your post.  If need be, go back over your article and look at how you can include these phrases naturally within your writing so that search engines can determine what your content is about.  This process is commonly referred to as on-page SEO and you can use a plugin called WordPress SEO to help you.

9. Title

Last but not least we need to add a title.  I left this until last as it’s arguably THE most important part of the whole process.

Your title needs to;

  • Convey what your post is about,
  • Be eye catching,
  • Be interesting,
  • Include your main keyword/keyphrase,
  • Not too long,

Including all of these is certainly no easy task, but with practice it is possible.  It’s important to try and tick all of these boxes as your title will be the one that people; read, click onto, see on social media sites, share with their friends, link to within their own posts, etc.

Writing Quality Blog Posts Made Easy

If you have followed this guide, you will now have a post that is worthy of publishing on your site.  You have made sure to break up your post into manageable chunks, made it visually appealing by adding images and video, optimised it for search engines and included links to your other relevant pages.  Simply double check your post for any errors and then hit publish!

Like I said at the beginning of this post, this is the method that I use and I know many other bloggers use (though maybe not necessarily in this order).  Get into the habit of constructing your posts in this way and I can guarantee that they will reach more people.

How do you go about writing quality blog posts?  Do you have any other steps that you take before publishing?  If so, please let us know by leaving a comment below.

How To Upload Videos To Youtube Using Email or Mobile Phones

How To Upload Videos To Youtube Using Email or Mobile Phones

  • January 10 , 2014

In the modern age mobile phones and tablets are quickly replacing regular desktop and laptop computers and this is something YouTube have noticed. Posting and sharing video clips online  using YouTube has just got a lot more simpler. YouTube, the popular Video sharing site, now lets us upload videos to their servers using email instead of their the web based video up-loader.

How To Upload Videos To Youtube Using Email or Mobile Phones
How To Upload Videos To Youtube Using Email or Mobile Phones

YouTube has added a new feature to upload video using mobile phones, we will use this to upload videos to YouTube by email, and you can use the Creative Kiwi services to create and personalize your own videos. The trick is to create a Mobile profile on Youtube and you receive the email address to which you can send the videos.

If you are familiar with YouTube then you are familiar with the domain. Just kidding!

To find the email address that is fully associated with your YouTube profile go to:

http://www.youtube.com/account#mobile

There you will see email address as shown in the following image:

How To Upload Videos To Youtube Using Email or Mobile Phones
How To Upload Videos To Youtube Using Email or Mobile Phones

The options I have marked as 1-3 denotes:

  1. It is your regular email address associated with the YouTube profile. It is not the one that we are talking about.
  2. This is the customised email address for your profile to upload video via email. You can upload .avi, .mpg and .mov via email.
  3. If you don’t like the look of this email address or your email address being compromised click the option to change to a different email address.

That’s it! Now all you need to do is compose an email message, attach the video and send it to a special email address assigned by Youtube. You will soon find your video on Youtube servers. No mobile phone required. Even from modern mobilephones you can do it! You have to edit the video description from the main site whenever you login to the website.

Just make sure the length and size of the video attachment is within YouTube’s limit and the format is either .AVI, .MOV, or .MPG.

How To Write A Quality Article

  • January 8 , 2014

How To Write A Quality Article

People hear that they can make money from blogging, well they hear that they can make great money and so they decide that they will give it a go, after all, you can create a website for as little as $60 a year. When you consider the costs of many business start ups that is a great price.quality a1

The big problem is when people start to fill their sites with content. They do not know where to start; they write a few sentences and hope that will do. At the beginning it will be hard when you are trying to find your feet. Your first posts will likely be short and not great, overtime they will develop, you will evolve into your own writing style and your posts will be better in many ways.

That is if you care, many people do not care and some do not know that they should care. Your site visitors and readers are important; you should care what you give them, if they do not like your articles and posts then they will not come back and traffic is important for your site. Returning readers is what you want, when someone returns that means they like what you do and they want to read more new stuff. This gives you a reason to carry on and can really keep your motivation at a high.

So, how do you write the perfect article?

Firstly you need a topic idea; one of the best ways to get ideas is to keep reading other people’s blog posts. You will find plenty of good ones and you will learn some new stuff. When you find some articles that you enjoyed reading and learned from then bookmark them and write down the titles in a note pad with a few bullet points and facts that you think are really important. You can also Get Educated Online from the comfort of your home, so you can have the right pointers and facts to work on this, it is easy and  fast.

Another great way to find post ideas is to carry around a notepad and jot down notes when you are watching television, chatting to friends or going for a simple walk into town. You will be surprised at what ideas you can get from everyday moments that can be turned into a relevant blog post.

Once you have a list of ideas and post titles take a piece of paper for each one and start to flesh it out with bullet points and ideas that you want to include in the post. When the ideas start to flow look for possible videos on YouTube that could be included as part of your post, also do a Google search for other articles for more information.

Now you have an idea of what to write about it is time to open up MS or whichever programme you use and start typing. It is advised to write in one of these programmes and not directly into your blog, you can edit and play with your post as much as you like and depending what plugin you use when you copy and paste the article you can keep much of the formatting from Word that you cannot get when using the blogging editor directly.

Once you start writing, keep writing and allow the words to flow, don’t stop to edit sentences, just keep writing while the words are flowing. You can edit and re write parts as you read the post after writing.

A good post can be re read and re written several times as an ongoing process, the idea is to make your posts as perfect as possible for your site visitors. Occasionally grammatical errors and spelling mistakes will pop up in a post now and then but the idea is to eliminate as many mistakes as humanly possible so that they are only ‘now and then’.

You need to respect your readers and site visitors and they will not appreciate sloppily written articles crammed full of errors and mistakes. You will also have many readers from different backgrounds and countries who will have different levels of reading skills and understanding of language so your posts need to be understandable by most people.

You should write your posts as if you were writing for a child or a new beginner. Not everyone will understand deep technical language, avoid adding big complicated words to sound clever, trust me it will have a negative effect on your blog readers.

Unless you are blogging about quantum physics or biology then you cannot avoid using words that are big and complicated but then your readers would expect that and need to know the proper terminology if they are learning from you.

If you are planning to incorporate any pictures with your post it is a good idea to put in picture markers as you write. As an example, you know that you want to include a picture of a people walking through a shopping centre, when you get to the area of the post you want to place the image add the markers…

[Picture 1: People Walking Through Shopping Centre]

Quality article

Similar markers can be placed for any videos you want to add to the post. I would add the information similar to that of the picture marker and if I had the embed code I would add that in brackets underneath so I have the code and I knew exactly where to put it when I come to add the post to my blog.

A post needs to be helpful, useful, educational and factual but that doesn’t mean your post should be devoid of personality. Far from it, your posts need to have personality and they need to feel as if they are written by you and not a robot. Adding thought and opinion is good as long as you do not go overboard and become insulting or controversial. Some controversy is good but it can be dangerous if done wrong.

Ideally you should write as if you were talking to a friend of a friend, imagine you were at a friend’s house warming party, there will be people who you know and you will meet people for the first time, people that your friend knows really well but you don’t.

During the party you talk to these people but you wouldn’t talk to them the same way as you would your close friend. The slang and obscenities would be kept to a minimum until you knew them better but you would also be friendly. That is exactly how you should write.

Of all of the writing tips I would recommend it would be to be yourself, add your personality and write as if you were talking to a friend and make sure the people who have read your posts leave knowing something they didn’t know before.

Welcome To The Hive – Official Launch!

  • January 6 , 2014

The-Hive-Launch

It has been a long time coming, but today is the day that we finally launch the official Bizzebee membership areaThe Hive.  I can’t quite express just how excited I and all the rest of the Bizzebee team are to launch today.  We are all eager to see what you think of it.

What Is The Hive

Here on the Bizzebee blog we strive to provide you with great free content for you to use and learn from. That can only go so far though, which is why we wanted to create a separate area for members who want to learn even more from us.

In ‘The Hive’, members will gain access to; tutorial videos, audio files, whiteboard presentations, eBooks, vidcasts and more that we have put together for you.  These will cover subjects, such as;

  • WordPress tutorials,
  • Social media tips,
  • SEO,
  • Blogging,
  • Content creation,
  • Business tips,
  • Web Design,

…and much, much more!

This Is Only The Beginning!

We are all very proud to launch this membership area, but as far as we are concerned this is only the beginning!  We will be adding more content to The Hive every month; we are planning on doing some exclusive Google hangouts for our members, one-on-one consultations, podcasts and more.

Our overall aim is to help you get your business up and running online and teach you how to grow it.  There is an awful lot to learn along the way, but we are here to help you.

So register today for your Hive membership, or try us out for FREE for 30 days!

Recharging The Blogging Batteries & Planning For The Future

  • December 23 , 2013

Recharging-The-Blogging-Batteries

As I write this post, it’s only a few days until Christmas.  I love this time of year as it’s great to be able to spend some quality time with the family.  Christmas is also a good time of the year to recharge the blogging batteries, so to speak, and plan on what you will get up to in the following year.

Tis The Season To Be Refreshed

This year seems to have flown by and I seem to have done quite a bit.  It’s certainly been a busy year work wise, what with helping to setup Bizzebee and The Hive, running my own sites and setting up lots of client websites as well.   I have learnt so much within the last 12 months, it’s been great!

If I’m honest though, I am really looking forward to taking some time off over Christmas and New Year to recharge the batteries.  The last few weeks have been pretty manic, so it will be good to spend some time away from the laptop for a bit.

Whether you are self-employed or not, it is very important to set aside some time for yourself away from the pressures of work.  It is easy to get bogged down and stressed about business related issues, but too much of that can be bad for your health.  Of course, that is easier said than done.  As a business owner myself, I know just how difficult it can be to switch off at times.  There is always something else to be done or task to be completed – it’s never ending.

Now, I’m not a very religious person, but I really love Christmas as it’s great to be able to spend time with the family.  There really is no better way (in my view) of forgetting about work than getting together with your loved ones and having a great time.

A Break Helps Refocus The Mind

Taking a break isn’t just about recharging the batteries though; it can help you to refocus on what you need to do in the future.  Being active every day at work is great, but it is easy to become short-sighted on the little tasks that need doing.  Being able to take some time out can help you to re-evaluate everything and see things in a different, much broader perspective.

Cliché as it may be, New Year’s resolutions are a great way to do this by setting new goals for the upcoming year.  This could be things like;

  • Taking your business/career in a new direction,
  • Learning a new skill that you can use,
  • Perhaps ditching something that you were doing that wasn’t working,

For any other blog/website owners reading this, you may want to include things such as;

  • Launching a new product,
  • Looking at new/different ways to increase traffic/revenue.
  • Expanding your site by adding something new (e.g. a forum, membership area, newsletter, etc.)
  • Reaching out and expanding your networking connections,

Whatever your goals may be, try setting them AFTER you have taken a break to reflect on everything.   It really can help you to make better decisions on where to go in the future when you do this.

Is It OK To Take A Break From My Blog?

Before I “wrap up” this post, I just wanted to touch on a question that often comes up when talking about this subject.  Often people think that you mustn’t, under any circumstance, leave your site for too long otherwise everyone will leave for good.  Bloggers and website owners can be a little too obsessed with this and feel like they must work on it constantly.

Regular content is vital, don’t get me wrong, but that doesn’t mean you need to be chained to your desk 24/7.  You can take a break from your site whenever you want, just be sure to let your viewers know.  I think most people are focused on Christmas anyway at this time of year, so I wouldn’t stress about it too much at the moment.

If you are concerned though, you could always write some posts in advance and schedule them to be published whilst you are away.  That way, you get to have a break doing whatever you want and your site still gets content.

Personally, I don’t see the harm in missing a week or two (in the context of a year that is, not just taking a break whenever you want).  Like I say, just remember to tell your viewers, via a post or newsletter, that you’ll be away for a bit and they will understand.

Merry Christmas!

So enjoy your blogging break.  Recharge those batteries and plan out what to do for next year, so that when you come back you are ready and raring to go!

From me (Matt) and all of the rest of the Bizzebee team, we want to wish you a very MERRY CHRISTMAS!

MerryChristmasLogoVector-no-bar

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