Blogging Tips

Quality Content – The Lifeblood Of Your Website

  • August 22 , 2013

Quality Content

All websites need quality content as that is what ultimately attracts visitors.  Content also helps you rank well in the search engines and (hopefully) will be shared on social media by your readers once they find it.  That is why it’s important that your content is up to scratch, because if it’s not, you can’t expect to create a popular site.  Content is king after all!

What Makes Quality Content?

So what makes good content I hear you say?  Well there is no secret formula; a lot of it will just come down to practice.  There are, however, certain things that you can do to improve your posts.  Let’s take a look at some.

Check Your Spelling & Grammar!

Create Quality Content for your site

One thing that readers really hate is poorly written articles!  Nobody will begrudge the odd genuine mistake (we all make them), but if your posts are littered with them, then it doesn’t look very good.  It doesn’t take long to double or even triple check your posts before you publish them, as it will certainly make a difference.

This may seem obvious, but I’m constantly finding blogs that don’t seem to do this.  It gives the impression that they have rushed writing the article or just don’t care.  These types of mistakes will just end up costing you traffic.  I’ve seen lots of great quality posts written by people whose first language isn’t English, so it’s even more frustrating to find poorly written posts by people who actually speak English as their first language.

For me it is a matter of pride.  You are creating something to be published online, which is a reflection on you.  You don’t know who will end up reading that, so you may as well make sure that it is of the highest standard that you can.

Use Paragraphs, Subtitles & Bullet Points

Let’s face it, large chunks of text can be quite boring.  If we wanted to read a novel, we would have bought a book.

Readers can be quite intimidated by a mass of text, especially when it is a rather long post.  That is why it’s important to try and break up your posts as much as you can.

Structuring your posts with short paragraphs, subtitles and bullet points are all great ways to break up your posts.  Not only does it make it easier for people to read, but it makes it easier for them to scan through.  Like it or not, the vast majority of people scan through posts to find the bits they are after, so you may as well make it easy for them.

Add Images

Quality Content

Similarly, adding images can help break up your posts.  Text on its own is rather dull, so adding images can help brighten them up and make them a lot more visually appealing. 

Don’t just use them for the sake of it though.  Images are great to help make a point or explain something in a more visual way.  Tutorial posts are a good example as you would want to include as many screenshots as you could to help guide the reader through what you are talking about.  Infographics or slideshows are another way that you can add quality information to your posts in the form of images.

The added benefit of images (that most people forget about) is that they can help bring in traffic to a site.  Your post images can appear in the Google Image search results, so people can find your site that way.

Add Videos

People are lazy!  If given the choice between reading something or watching something, more often than not they will choose to watch something.  Adding videos to your posts can help to engage your readers and keep them on your site for longer.

The added benefit to videos is that you can convey a lot more information in them.  Instead of simply writing a tutorial, why not record a tutorial showing people how to do something (or better yet do both).  That way, your readers can see exactly what you are trying to show them.

They don’t even need to be your own videos!  You can embed any videos from YouTube into your posts.  People won’t mind, as they will get more views and you get a nice video for your site.  It’s a win-win.

Just make sure that your videos are responsive so that they can be viewed on mobile devices.

Write For Your Readers, Not For Yourself!

At the heart of any quality content should be your readers.  They are the people that you should be writing for, they are your audience, your customers, the lifeblood of your site – so make sure you are writing for them!

It’s easy to get distracted and end up writing on what you want to focus on (believe me, I’ve done it enough times), but you should always try to take a step back and assess whether this is what your audience wants.

Why not just ask them yourself!  Get on social media and ask your followers what they want to read about next or whether they have any questions they want you to answer.  This is one of the best ways to produce quality content as you are giving your readers what they want.  Plus, you can get some very loyal readers if you made a post for them specifically.

Be Patient, It Takes Time

At the end of the day, you can’t expect to write quality content from day 1.  It will take time for you to find your voice and get into the swing of things.  All these tips will help you along the way, but the more content you write, the better you will get – it just takes practice and perseverance.

What do you think makes good quality content?  What do you think makes bad content?  Please let us know by leaving a comment below!

Do What You Love or Do What Works?

  • August 20 , 2013

love

This is one of the hardest decisions you need to make when it comes to starting an online business especially if you are thinking of going down the blogging route where you will need to create a lot of content.

Content creation is hard at the best of times, and if you want to build up an authority site where you require a lot of content then it can get really tough going, but if you are not in the best mood, tired or just feeling a ‘bit bored’ creating content will be the last thing on your mind.

If you are creating a blog based around a niche that you really love and enjoy then you can still write about something when the going gets rough, it might not be easy but it will be a lot easier than trying to write content about a niche that you are not passionate about or know very little about.

At least if you know about the subject something can ‘fall out’ of your brain, if you need to look information up and do research before you start creating content then it will be hard, very hard. And here lies the biggest debate in the blogging world, do you blog about what you love or do you blog about something that works?

You could do your research and find a niche that is popular and that has very little competition with some great products that you could become an affiliate for and with the possibility to create your own but it could very easily be in a niche that you know absolutely nothing about. If that is the case content creation is going to be hard.

If you have some funding behind you then it is possible to find a good content creator and outsource the work then it won’t matter if you are having an off day. If your content creator is having a bad day they have no choice but to work otherwise they do not get paid. They generally get paid per job and not on an hourly rate so if the work is not up to a standard you require then you do not accept it or pay for it.

Having someone else create the content for you is costly, so it is likely from the beginning you will no doubt be creating a lot of the content yourself. So it is advised that you find a niche that you really LOVE otherwise you can be dead in the water within a few weeks.

Try and remember when you were a child and you were told at school or by a parent to do something that you really didn’t like, it was hard wasn’t it? At that time you didn’t have a choice and wandering off to do something else just resulted in you getting in to some kind of trouble.

Now that you are an adult with the freedom of choice, your own house, car and T.V., when you suddenly become bored the opportunity to wander off and do something else more exciting and without punishment is great. I know, I do it regularly! J

It takes a lot of commitment and discipline to do something you do not like however if what you do is likely to make money quickly and it does, that early win can be the motivation required to put more effort in or evolve quicker into outsourcing the content creation and automating the process which in itself is a very attractive business model.

The way to find whether a niche is a good niche to get involved in you will need to do some research which usually involves a few keyword searches. For example if you go to Google’s Keyword Tool and did a search for Yoga Schools and Retreats and found that there were a lot of people searching for the keyword yet the competing websites in Google’s search results was minimal and that there were lots of school and retreats to promote along with Yoga DVDs and equipment then you know that you were onto a potentially profitable niche.

Even better if you love yoga with a passion, that way you will love creating the content for your website and building your online business.

What if you chose to work with a niche you don’t enjoy? What if you were into hardcore dance music but realised that the potential to make money less compared to other niches like ‘opera’. You would need to choose a niche that should give you a quick return or ‘early win’ as we like to call it.

Having an early win is often very important for new online businesses, if you love your niche and do a lot of the content creation yourself but your blog/business still hasn’t turned a profit, it is that love for the niche that can take you on further but only up to a point.

If after six months you have been beavering away and still not getting any favourable results you can become very demoralized. It is wise to plan out your new business venture so that you have an idea of where you are going and what you want to achieve so that can keep your mind focused and stop yourself becoming demoralized so quickly.

Depending on which method you use, blogging about what you love or blogging about a niche that you know that works, you should always have a plan. You wouldn’t leave your house knowing you had a 300 mile drive to a location you had never been before without a map would you? So why would you start a business without a map of where you want to end up and how you are going to get there?

So, you have to ask yourself which way are you going to go?  Decide then create that important plan, you do not want to be lost in the cyber wilderness trying to keep yourself motivated to produce a lot of content in a niche that either you do not love or does not bring in the rewards quickly enough.

now you SEO me

What “Now You See Me” Can Teach Us About SEO?

  • August 16 , 2013

Weird title for a post I know but bear with me, this is actually an SEO post. Recently I went to watch the new movie “Now You See Me” – it’s very good – check it out. But whilst watching it I remember thinking the whole way through how is this going to end. The film has a few twists and turns in it and without spoiling the ending it sort of pans out as you would expect – in the end. Well, it did for me.

So what does this have to do with SEO?

Well, during the film the characters are often mentioning about being one step, two steps or even ten steps “ahead of the game”. There is a lot of manipulation, trickery and trying to fool the audience.

Now, I actually see this in a lot of SEO strategies online. Whenever there is a system, a set of rules or a strategy in anything in life there will always be people out to try and beat it or rather bend the rules to suit themselves or give themselves the advantage.

Online marketers are always trying to come up with the next best way to beat Google and get their site ranking above everyone else out there. I have been on record many times in saying that if you rely on Google alone as your only source of traffic to your website you are setting yourself up for a huge fail.

Simply put Google changes its rules and algorithms too much to keep up. Over the last few months alone I have heard of many of my fellow marketers sites dropping of the radar literally over night. Why? Because the system they once had is no longer what Google values.

So what can you do about it to future proof yourself from more Google slaps?

Here at BizzeBee we have some mixed opinions on SEO and the debate will always go on. I strongly recommend you read some of the other posts on this subject. I am going to break this down real simple. In my opinion it can be broken down into three steps. If you just follow these three steps, over time you will do ok and you will not get any slaps off the charts in terms of rankings.

Content. Links. Social Media.

That is it.

Now let’s talk about each one separately.

Content

This is by far the most important aspect of the three. Without great, kick-ass content then you can probably forget about the other two. Whether you write for a blog or are writing articles for a website the content should be great. Forget spinning articles, or buying below-par articles with bad grammar and spelling mistakes, this will not do. Your content should be aimed at providing user engagement, conversions and revenue.

The old days of optimizing for search engines are on there way out if not over altogether. It’s time now to write for guess what….. humans! Be sure to use catchy headlines and engaging content.

It should also be noted that exact match domains are a thing of the past – as well as exact match anchor text. You should now be concentrating on keyword diversity within the posts you write. I tend to just write – the keywords within the posts tend to find themselves.

Another thing that is great for SEO now is personal branding within your content. BizzeBee is a brand, so we try to reflect this in our posts, our downloadable content and our members area (coming soon).  Also add your personal brand to the content – adding Google authorship is a great way to start.

In a nutshell the better content you produce the more people will want to naturally share it, giving you better quality and niche matching links coming in. And this is the key – as having more natural links coming in is a good thing in Google’s eyes.

Techniques to avoid: Focusing on numbers, clicks and page views, trying to write for search engines, using EMD (exact match domains), being anonymous with your readers.

Links

I touched upon links in the closing stages of the last section. And links are still important but not the quantity as the old black-hat days would have led us to believe. It has been about quality of links for some time and nothing has changed really. Except make them natural. So, this brings us back to content SEO again. Natural links are when someone willingly links to your post or website from their own similar site in terms of content.

If you are a content marketing business then buying 500 links from Fiver linking to your site from various fake social media profiles or garbage hashed link farm websites is not going to give your post any credibility at all – in fact it will do it damage. However just a handful of links from similar or higher ranked websites will give your post a much better chance of ranking higher in the search engines. How do you do that – write great content, and let the readers choose to link it.

Or you could guest post – but be warned here. Do not just guest post for the sake of getting a link. Earn links from top ranked respected blogs or sites within your niche. Engage and interact with them first, establish a good working relationship. This will give you a better chance of getting a valuable link from their site to yours.

Do not participate in link exchange programs, these are a waste of time and quite often not what the person is saying they are. If you like some content and feel it should be linked or shared, then do so. It is good practice to offer links regardless of whether you get one back. Your time will come.

Techniques to avoid: Buying links, participating in link exchange systems, adding to directory websites manually, focusing on short term gain.

Social Media

Today is all about social media – its everywhere and it’s how people express their views on your work. Great content will naturally get tweets, likes, +1’s and mentions along the way. And – the success of social media campaigns comes largely down to what? I will give you a clue – it begins with C.

Yes, content. And there are a few more C’s. Communication and community are two more that spring to mind. Your social media profiles should be inter-linked with your SEO campaigns, you should encourage reaction to your posts or content and anyone who shares your posts or content should be noted. Be sure to follow up personally now and again to the share or link if anyone makes any comments.

Participating in a community of like-minded people is also great for your SEO. Answering and solving people’s problems is great and a sure fire way to earn you some respected traffic and social shares along the way to your content. Its these relationships that will help build your personal authority.

One last thing on social media with regards to your SEO, using #tags. Try to use tags where applicable in your content sharing across the social media networks.

Techniques to avoid: Spamming social media sites and communities, focusing on keywords too much, article submission sites, commenting only for backlinks.

So there we have it my social media jigsaw only has three parts. Content, Links and Social Media.

SEO 3 steps

The film “Now You See Me” was all about trickery, deceit and fooling the system (audience). With SEO you cannot do this. Sure, you may come up with a system that may trick Google for a short while but ultimately you will always fall.

The best way to be “one step ahead of the game” is to just write great, unique content. If you only do this then you are already at a long term advantage to those who believe in link farms and keyword stuffing.

If you stick with this and avoid all the black-hat rubbish that is out there your posts will have better chance standing the test of time and Google will have no reason to slap you down with the next update.

Thanks for reading, as always your comments are welcome. We encourage debate so please share your thoughts in the comments box below.

Niche Blogging – Picking A Niche To Blog About

  • August 14 , 2013

 

If you are just starting out in the big wide world of blogging, then THE most important decision you will have to make is what you want to blog about, especially if your plan is to create a profitable site.  This is where niche blogging comes in and why I thought it would be good to talk over a few things to help you.

It may sound straight forward to pick a subject to write about, but you’d be surprised how many people struggle with this decision.  It takes time to build up a site, which can be demoralizing if 6 months down the line you decide that you want to switch topics and effectively start again.  That is why it is so important to plan out your site and decide on your niche from day 1.  Believe me, it will save you a lot of hassle in the long run!

What Is Niche Blogging?

Niche blogging is where you decide upon and concentrate on writing for a select audience.  Essentially, this could be on any subject, but you will have researched the subject beforehand to find out whether there is an audience out there for it.

Let’s back up a bit…

Normally, when people start their first blog, it’s usually a personal blog where they write about themselves and their everyday experiences.  This could include talking about their favourite hobbies, movies, books, university life, etc. usually a bit of everything.  I started in a similar way with my first site and I know some of the other Bizzebee writers did as well.

Whilst this is a good way to get into blogging, it’s not a very effective way of building a profitable one.  Whilst you may build up a bit of an audience, you won’t likely build up a significant one as you are writing about a whole host of different subjects.  People won’t know if you are a movie critic, food writer, book reviewer, etc.  Worse still, advertisers won’t know what you are about.

Niche blogging is where you select a single subject and stick to it.  That way, when people come to visit your site, they know what they are getting.  Advertisers will be much more likely to approach you to advertise their products/services that are related to your site and better yet, you will be able to build a bigger audience.

Picking Your Niche

So, now that you know that a specific subject is much better than lots of different ones, you can go and select yours, right?  Well, there is a bit more to it than that!

Is Your Niche Popular Enough?

In order for your site to be a success, you are going to need to pick a subject that has an audience.  After all, you could create the world’s greatest site on, let’s say, ‘Amazonian Blue Spotted Frogs’, but if only 7 people are interested in it, then is it worth it?  Well not if you want to make any money from it!

The more people who are interested in your subject from day 1, the more people there are to market your blog to.  They are the ones who will be your potential readers/customers, so make sure that you have a potential audience BEFORE you start.

Is Your Niche Too Popular?

You don’t want to pick an unpopular niche, but similarly, you don’t want to pick a subject that is too broad.  There are billions of people interested in sport, but that doesn’t mean you should create a site on all sports.  You’d be much better picking an individual sport (e.g. Football), or better yet an individual team.  At least then, you will have narrowed down your niche to be more specific, which will in turn attract more interested people.

It’s good to pick a popular subject, but the more you can narrow down your niche within that subject, the better.  People will see you as the go-to place to read about that subject.

It also helps to narrow down your subject when you are first starting your site.  If you are too general, you won’t get a look in as you will be competing against much larger, well established sites.

Is Your Niche Shrinking Or Growing?

Niche Blogging

Everything is changing all the time.  What was once popular a year ago may not be that popular anymore.  Likewise, there are some subjects that are only just starting to become popular.  You need to think about your niche and judge whether it is growing or shrinking.

For example, a site about board games would be a lot less popular than a site about video games.  That’s because board games are much less popular (shrinking niche) than video games (growing niche).

You want to try and pick a growing niche if you can, as you don’t want to find a couple of years down the line that your audience has all moved onto something new.

Google Trends

It’s not always clear to tell how popular a subject is, so it’s good to do some research before-hand.  This is where Google Trends comes in.  This great tool lets you look at what people have been searching for online over the last few years.  This can help you to see whether a niche is growing, shrinking or remaining stable.

Let’s look at the board game / video game example from earlier.

Picking a blogging niche

It’s pretty clear to see that we were right about these two industries.  Board games (blue) are clearly a shrinking niche, as year on year their popularity has fallen, only spiking at Christmas time.  Video games (red) one the other hand have remained reasonably stable over the years, again spiking at Christmas time.

Hopefully this just shows that you can use Google Trends to see how popular a subject has been over time.

THE Most Important Part About Niche Blogging!!!

Lastly, THE most important aspect of choosing the right niche for your site is YOU!!!  You are the one that is going to be doing all the work, so you need to be passionate about the subject.  Like I say, it takes time to build up a site from scratch, so if you love what you are writing about it makes it a lot easier.

What influences you when picking a niche?  What tools do you use to do research (if any)?  Please let us know below in the comments section.

Investing In A Website: A Better Return On Investment Than A Bank Account?

  • August 12 , 2013

 

Changing perspective can always make you see things differently, if I said that people should invest in a blog and spend a few years working on it most people would say that it wasn’t worth it. I however disagree, I believe starting a blog can be one of the wisest investments anyone can do. It can help you grow a business using the blog effectively, also getting a enterprise investment scheme can help you organizing an investment to grow a new business.

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When you consider the cost of starting a traditional offline business on the high street of your town, you are usually in big debt before you have started your first day of trading. This is pretty common and is one of the main reasons why people file bankruptcy when just started a new business. In many cases it can take years to make your money back and turn a profit. Many restaurants go bust within the first six months of starting and other businesses can go bust within the first two years. The odds are not good for offline business surviving especially during this global recession.

Starting an online business can be far better than an offline business for many reasons; this great article will tell you more.

Why Online Property Has A Better ROI than Traditional Bricks and Mortar Property

When you start an online business, and for this example I am going to talk about a simple blog, the start-up cost can be as little as $70 for the year. For that you will register your domain name and then get hosting. Hosting is your online rent; the cheapest package with Hostgator is $47.52. Unless you decide to outsource your content creation all of the work would be done by yourself.

So the cost for the year is around $70, you can start to build an email list if you like and often people suggest that you start at the beginning but there is a cost associated with building an email list and the truth be told, for the first 3 – 6 months you will probably get very few sign ups from organic traffic while you are growing your site. You could employ some paid methods to generate traffic to your site and start to build your email list faster if you wish.

Starting a blog and working on it can require some work and commitment on your part however I will give you a big, BIG secret here, the success of a blog is not always down to the commitment and work you put in but the quality of your plan. Every business needs a solid business plan and building a blog is no different.

Ok so you are probably wondering about the bank account part to this post, well I am writing this in the U.K. where we are currently in the 3rd year of recession or is it the 4th? Maybe more, it seems like the news has been going on about it forever!  The banks which are the traditional way of saving your money pays an interest on the money you have stored with them, people put money into banks hoping to make some extra via the interest they pay. For large sums of money it can be useful.

Originally this interest was paid as a thank you for lending the bank the money that they could then lend to other people with help from their Johnson City Savings Accounts, the bank would charge a higher interest rate as part of the repayment and  they would pay you back from that money as a way to say thank you. Everyone was a winner, the person wanting to start a business was given some start-up capital which he repaid back over time, the bank made a profit from the interest paid on the loan and you made a small profit for having your money in that bank.

Thanks to the banks getting greedy and making a big mess of everything they have had to claw back as much money as possible to prevent them going under and this has meant that many interest rates on savings accounts have been slashed.

While I write this I did a quick search and found on Google U.K. that if I had £3000 in an account and deposited £1000 each month for 12 months without an overdraft limited I could earn between £5 and £10 a month in interest.

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What is interesting is that one account would cost me £10 a month in fees and only generate £5.92 in interest. I know that if I do not touch the money then compound interest comes into play.

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” – Albert Einstein

But what I want to get across is this, I would need to have £3000 in the account and deposit £1000 a month to earn roughly £72. Now I ask, is it worth it?

I know you need to store your money someone where but it is wrong now to think of most banks and their accounts as a good way to generate money via interest.  The example above would have £15000 in the account after the first year and earn less than £100 in interest and you might notice that some of the rates drop down to 1% after the first year.

Back to the online business, a blog that can cost $70 to run for 1 year can in fact generate far more money back in return. While growing your blog, writing posts and sharing them on your growing social media networks (every blogger should build a network of fans and followers on Twitter, Facebook and Google Plus) you could record a series of short videos or write an eBook complimenting the niche of your blog and then sell it to your site visitors.

Imagine that you created a series of 10 short videos and charged your site visitors only $10 to access them. You only need 7 of your site readers to pay for access and you now have $70, that is your money made back, increase that to 14 customers then you have doubled your initial investment. How hard can it be to sell 14 places to your online video course over 12 months?

Video and eBooks can be created very easily at home with the tools at hand. Videos can be made using free software like Screencast-O-Matic.com and eBooks can be produced using a range of free software like Libra Office and Paint.net for the images.

I know of one guy who was making around $300 a month from selling a blogging video course from a box standard WordPress site, he was charging more than $10 for access and it was his first project. His website cost was as little as $70 and he was using the very basic WordPress standard TwentyTen theme.

There is also the possibility of generating advertising revenue by using networks like Google AdWords or maybe even private advertising. Imagine selling an advert spot to a local business at $10 per month,  at the end of the year you will have $120 which is $50 profit after your $70 cost is accounted for. Now imagine selling advertising space to several businesses!

When you get a lot of site visitors and customers you may require to pay more each month for hosting as your bandwidth and disk space will need to be increased.

Patt Flynn the legendary blogger makes over $40,000 a month from his blogs, his monthly costs are not $70 anymore, I am sure he would like it if they were however as his business grew so did the costs.

This April 2013 his outgoings were $8,650.93 and his gross incomings were $58,412.33 leaving him with a profit of $49,761.40. Now you will not get that, Pat is well established and has several sites and products that generate income including iPhone apps and a bestselling book on Amazon but what is interesting here is the ratio of what he puts in and what he gets out.He started out as a simple blogger!

Also after a couple of years you decide you have had enough and if you have worked on your blog and grown it to something generating a profit or at least has a potential to grow into a profitable blog you could sell it, some blogs have sold for several thousand dollars with some reaching the hundreds of thousands, after two years and a cost of around $140 you were able to sell your site for a nice respectable $500 you have still more than doubled your money.

There are running costs to websites and they do increase over time however as I am sure you are beginning to see, the investment is not only well worth it, it outstrips any return you get from relying on your bank account to swell your savings.

Create Evergreen Content For Your Blog

  • August 7 , 2013

Evergreen Content

Every site needs content that attracts traffic, as that is how you get people onto your site to then buy your products/services.   Certain types of content are better at doing this than other, which is known as evergreen content.  Whilst talking to people online, there is still many that don’t know what this is, which is why I decided to put this post together for you.

What Is Evergreen Content?

Content is king!  We’ve all heard that countless times before because it is true.  That is what your website is built upon.  After all, you can advertise and promote a site everywhere, but if when people visit it and see that there isn’t any decent content, they won’t stay around for long.

Evergreen content is a term used to describe the very best content on a site that brings in traffic. It can also be referred to as; cornerstone content, foundation content and pillar content.

How can you judge what your best content is though?  Well, evergreen content has a few unique characteristics from your other content.  It will;

  • Consistently attract traffic,
  • Not be time specific (so still relevant in a year, ten years, twenty years, etc.),
  • Naturally attract backlinks from other sites,
  • Rank highly in the SERPs (Search Engine Result Pages)

You may only have a few examples of evergreen content currently on your site, but that is what you should be striving to create more of.  The more of these types of posts you have, the more attention your site will get.

Different Types Of Evergreen Content

So now that we know what evergreen content is, what are the best types to create?

Well there are quite a few different types that you can create.  One of the key things to remember is to try and keep it timeless.  This means that news related items tend not to work as well (though they can still be good to bring in traffic over the short term).

Let’s take a look at some and why they are good to use.

‘How To…’ Tutorial Posts

Just about everyone likes ‘How to…’ posts and tutorials because they are useful.  There is always something that we can learn online and a tutorial is usually the first thing that we look for.  We will often go straight to Google and search for what we are after (i.e. ‘How to bake a cake?’, ‘How to build a house?’, ‘How to mend a car?’, etc.)

These types of posts guide people step-by-step through a process, usually including images and videos to help them.  These are great as people can keep referring back to them at any time to help them and are often linked to from other sites.

Some examples of How to… /tutorial posts could include;

Whatever your site is about, there will be some sort of tutorial that you can create.  Just think about what your readers would want to learn from you.

Definition Posts

I’m a big fan of starting from the basics and working your way up to more complicated aspects.  Visitors to your site won’t necessarily know all the different aspects you are talking about, so it’s good to be able to point them in the direction of a post that you have written explaining the basics for them.

If people can’t understand what you are talking about, then they will leave your site to find answers elsewhere.  If however you can include a link to a definition post, then you are more likely to keep them on your site for longer.  The best bit is that you can link to your definition posts from future posts to help out new readers.

Here are some examples of definition posts;

Top Lists

People love lists!  I’m pretty sure that you will have seen plenty of them whilst browsing your favourite sites.  Whether it’s; ‘Top 10 this’ or ‘Top 20 that’, there will always be something that you can make a list out of.

The reason why people like lists so much is because they can browse through them quickly.  Whereas with tutorial posts you have to follow them carefully, you can skim through a list to find what you are after.  This isn’t a bad thing as more people will likely click onto the post to take a look.

People also like to compare lists.  Let’s say that you write a ‘10 Greatest Movies Of All Time’ post.  People will be interested to see what you have included compared to their own opinion or other lists that they may have read.  This can encourage people to leave a comment to agree/disagree with your post or maybe suggest some that you missed off the list.  All this does is help start a conversation, which can, in turn, bring even more people to the site to give their opinion.

Here are some examples of Top List posts;

Opinionated Posts

Opinionated posts are exactly that, posts where you give your opinion on a subject.  These tend to be where you make an argument for one thing over another, instead of trying to be neutral.  That doesn’t mean you have to be nasty or argumentative just for the sake of it, you are simply giving your own opinion.

These types of posts work in that they attract debate from readers.  Either, readers will totally agree with you and tell you why OR they will completely disagree and tell you why you are wrong.  The point is that you are getting people talking on your site.  Hopefully, this will create debate between your readers as well.

Just remember, you’re trying to encourage debate, not to annoy and lose your existing readers.

Here are some examples of opinionated posts;

Start Creating Your Evergreen Content!

So, there we have it!  We’ve looked at some examples of different types of evergreen content and why it is good for your site.  Remember though, this doesn’t just apply to articles you write, it can also apply to; videos, podcasts, infographics, slideshows, etc. that you make for your site.

Now all you have to do is start creating your own!

Have you tried creating evergreen content for your site?  Had you even heard of it before?  Please let us know below in the comments section.

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