Business

Yes! You Need To Do Some Work!

  • October 4 , 2013

Yes! You Need To Do Some Work!

That’s right, we are not going to lie to you, we will leave that to the big ‘Clickbank Gurus’ who are trying to sell you their new product that promises you the world, a secret system that they discovered after a chance meeting with some Lamborghini driving surf dudes in a car lot in downtown L.A. who are now making an absolute killing on the internet using nothing but…. Hmmmm… we are not really sure.

do some work

Anyhow, what we will tell you is that you can make good money using the internet, the lifestyle can be fantastic, the return on investment can be astronomical compared to most offline businesses but, like all businesses, success is dependent on what you put in. You might have been fooled into believing that you can click one or two buttons and the money will come flooding in but it won’t.

Well not at first, the internet is awash with genuine successes by people who have had a great idea and allowed it to run or who have put in a lot of hard work to eventually reap the rewards. And those rewards can be huge. Pat Flynn regularly gets $40,000 a month from his websites… $40,000 a month! Wouldn’t you like a slice of that? Of course you would but let’s get real clear about this. Pat has put in a lot of work.

Pat was made redundant from work and had to find a way to support himself, his wife and their child. He had a website that he was working on and now had more time to focus his efforts on this site. Within one year his site had generated a six figure income, this was more than what he would have earned had he stayed at work. For him being laid off was the best thing to happen to him.

Pat had created a site that had a lot of value and he also created an eBook that was for sale from the same site. He had monetized a site which had become very popular. A lot of its popularity had happened by accident.

There are many ways that you can make money online quickly, membership sites can be great and they have been for many people. If you know something that others would like to learn and you can show them via a series of video tutorials that are released each month for a monthly fee then you could be onto a big winner.

Imagine you knew how to make a lot of money on the Forex markets and you could teach people a new method each month by simply recording a series of video tutorials that take one or two days to make, you can quite easily generate a nice monthly passive income. We all have the technology available to us; video tutorials can easily be recorded on a laptop using screen capture software like Camtasia.

If you cannot afford to buy Camtasia, it is pricey but if you were a successful Forex trader I imagine that wouldn’t be an issue, there are seriously good free software available like screencast-o-matic.com that will do an excellent job.

Membership sites do not need to be video based or educational, I remember once hearing on the radio about a gardening enthusiast who created a website all about gardening where members would often share information and advice which meant they created a lot of the content on the site. The site owner charged $5 a quarter or a one off payment of $15 for the year. After around 7 years membership had grown to nearly 75,000 people. That is over $1million a year in subscriptions!

Could your day job grow to provide an income over $1million in 7 years? I doubt it.

Ok so we know that it is possible to make money online and that it can become a substantial amount but let’s get back to reality, you cannot make money from nothing.  A simple website can cost as little as $70 to host for a full year, and that site could house a lot of videos and PDF documents that you use as part of your membership tutorial site, and if you charged $37 a month and had 200 subscribers you could earn $7400 a month, sounds nice doesn’t it… however, you will not earn that if you do not sit down and spend the time creating the videos.

You will need to create the site, you will need to create the sales page as well as all of the membership content. It won’t create itself. You could pay someone to do it for you but they will need to know what to do so you will need to create a plan. You have to do some work. It won’t happen by simply clicking buttons.

The Clickbank Gurus that make you think it does are selling you either software or tutorials that they created or had created. They make their huge fortunes by selling them to lots of people and not by using some magic pushbutton formula that they say they do.

If you could release 5 tutorial videos a month and each video was around 20 minutes long, a years worth of videos would only take 20 hours to record. Add another 20 for editing them then a full years membership course that could bring in thousands of dollars in a passive income could be created in a week. Now you can see why the rewards for online businesses can be huge compared to the amount of effort put in.

Yes there is other work involved such as creating the site but again the rewards can be far greater than any other form of business, but that is what you need to know, this is a business, it should be run like a business, you need to put in the initial work like a business before any rewards are seen.

If your niche or tutorial series is not popular, has a lot of competition or is poor in comparison then you may not succeed and get the rewards you hoped, again this is no different to any other business. Success is not guaranteed, your success is down to the effort you put in, the research you do, the quality of the product you create and the value of your product is down to you and they can also make or break you.

So before you go buying a new amazing magic push button software or programme that guarantees you millions just stop and take a long hard think. There will be work involved and you will need to do that work to become successful. You cannot sit around on your sofa un your underpants hoping to become extremely wealthy by clicking your mouse occasionally, it just doesn’t happen like that.

You will probably be better off choosing carefully what you spend your money on. It might be more beneficial if you use it to create your own unique website, product and business that you can grow and call your own.

6 Ways To Use Social Media To Build Your Brand

6 Ways To Use Social Media To Build Your Brand

  • October 2 , 2013

Hello Colony,

Today I’ve wanted to write a post about how important Social Media can be for your Personal/Business branding. Without wanting to sound really obvious on this post, I think it’s important that people really understand this, because its’ something that I think is SO obvious, it’s often overlooked.

When you are trying to develop and build a branding strategy – be it personal or business, possibly THE most powerful tool you have at your fingertips is Social Media, and that all important active presence that is needed.

There are so many benefits to being active on different social channels which will really ramp up your branding if you actually take stock and really take advantage of them.

Today I am going to give you 6 ways that you can really get yourself moving with the whole business / personal branding development.

Social Media Showcases Your Expertise

To really make a success of your business online, you really ought to establish yourself from the word go as THE “go to” person in your field / industry – this will not only establish your brand, but its also the deciding factor between hiring / buying your service or products over someone else in the same industry.

This is where the power of Social Media REALLY comes into its own – you can utilise your different social channels to really showcase your knowledge and expertise which will then give you the status as an expert in your industry. By keeping your finger on the pulse, sharing, writing articles that are relevant and matter to your potential customers. (A little like we’re doing over here at Bizzebee) Answering questions, responding to comments and offering support as and when applicable alongside sharing breaking industry news – It’s a little bit like Givers Gain here –the more you give the more you will eventually get back. By sharing this kind of stuff, you are solidifying your status as an expert and the more people learn from you, the more they will come back to you to learn/ buy more from you.

Help Others Through Social Media

This goes hand in hand with showcasing your expertise. Using social media puts you in a unique position to help others who need it. When someone asks a question about your industry and you know the answer, you become a trusted resource. People buy and hire from those they trust, so the more you help others through social media, you are increasing your own opportunities for future work and jobs to happen.

Use Social Media For Market Research

6 Ways To Use Social Media To Build Your Brand There is NO doubting the success Coca-Cola have had with their branding through Social Media

  • Do you need ideas for blog posts?
  • Are you wondering what type of data people are looking for in your industry?
  • Would a video series about a certain topic be well received by your audience?

Social media is a great way to carry out market research

Ask your social media fans and followers, and you’ll get a wealth of information, which can help guide your content marketing efforts.

I’ve done this myself countless times, I’ve been stuck for ideas on my blog – I head on over to my Facebook page or the Facebook group I’m an active member in – asked the question and within a few minutes I’ve got my inspiration, and not only that I know it’s what my followers want to know about!

Social Media Can Help With Content Curation

Of course you want to share your own content among your social networks – it is kinda the point of setting the channels up in the first place. But it is just as important to share other people’s content too. Social media is great place to find high-quality content written by your peers (have you checked out some of the other posts written by the other bees?)

When you share other peoples content, not only are you being a good member of the social media community, but you are helping to build your brand because you’re sharing information with your audience (which, in turn, reinforces your role as a trusted resource)

Make Valuable Connections Through Social Media

You might be sick of hearing this – BUT, if the collective of bizzebee didn’t choose their social channels correctly then we would not have built this site, because we would haven’t of made the connections with eachother to do this.

Therefore, it’s important to pick the right social media networks because you want to be present on the channels where your audience is, and be open to ALL opportunities to grow and develop. As you build your social media presence, you can begin making valuable connections with others. Social media can help you connect with potential customers and employers, colleagues and peers, and thought leaders and influencers. Make sure you have a strategy to connect with all of these groups so you can maximize the networking power of social media.

Social Media Lets You Show Who You Are

This is probably my favourite point of this article.

Personal branding is about the “person” and even to a degree so is business branding– and there’s no better way to show your personality than through social media. Talk about your favourite recipes, snap a picture of your morning walk, or share a vacation photo or two. People want to connect with a person, not an entity. You don’t have to reveal your entire life, but share some personal stuff (even if it’s just on a surface level) to reveal the “human side” of your brand. That’s where you’ll make the deepest connections with others, because people buy into people.

Social media is a powerful tool in your branding arsenal. 

When you manifest and leverage social media in these ways to build your online authority, show your expertise and humanize your brand, you will emerge as an approachable and trusted source that people will want to know more about it. There are many fish in the sea, especially when it comes to entrepreneurs and professionals and online business owners. Use social media to boost your online brand so you can rise above the rest, and get those opportunities and offers you deserve.

Until next time my wonderful Bee’s …..

Queen Bee Clair 🙂

The Best Of The Web. 27/09/2013

  • September 28 , 2013

3

Is it Saturday already? Yes I am happy to say it is and I am now about to introduce you to the first of our new weekly roundups of what is happening around the World Wide Web. It is the ‘Best of The Rest’ so to speak. We want to introduce you to some of the best blogs around, the blogs we generally read to get great information advice and ideas.

We will mainly share new and up to date information but occasionally we will find an article that is not so new but still very important and full of great information that we believe you really do need to read.

How to Get 5,000 Visitors to Your Next Blog Post… (WITHOUT Google)

http://mytrafficmentor.com/blog-5000/

In this post Kim gives us 9 great tactics for getting a lot and I do mean a lot of traffic to your latest blog post. One thing she does recommend and this goes against the way a lot of bloggers think and that is to turn the 80 – 20 rule around so you are not spending 80% of your time creating your epic post and 20% on the promoting of your post, but instead you should be spending 80% of your efforts on promoting.

Pinterest launches Article Pins to target readers

http://socialfresh.com/pinterest-launches-article-pins-for-readers/

Pinterest has noticed that articles are being ‘Pinned’ around 5 million times a day and have decided that they need to take control of this and offer more to their users. This could be great news for internet marketers and publishers.

A short but sweet article but nonetheless very important. Getting your articles out and about is important for finding new traffic and at the moment Pinterest is one of the best and hottest traffic generators around.

Getting Paid Before Building the Solution – From Research to Validation to Profit – A Listener Success Story

http://www.smartpassiveincome.com/research-validation-profit/

Pat Flynn interviews Carl Mattiola of Clinic Metrics in his latest Smart Passive Income Podcast. Carl took action after listening to Pat’s Podcasts and reading his articles on his site. He is now a successful business owner but it wasn’t all plain sailing from the start.

He had many roadblocks both emotionally and physically to get around before he reached success and he shares his complete story here with Pat. I won’t say too much here as it is always best to let Pat say it, he is a true expert and his interviews are legendary.

If you need motivation and inspiration then this is definitely worth a listen.

41 Tips that Put Over 10,000 People on My Email Subscriber List

http://www.blogtyrant.com/get-more-email-subscribers/

This is an epic piece by one of my favourite writers and bloggers Ramsay ‘the Blog Tyrant’ Taplin. Ramsay always writes epic posts and I never tire of pointing people his way. In this post he gives us 41 (yes count them) tips that added more than 10,000 people to his email list. Email list is a very important part of any online business old or new.

If you are starting an online business you need an email list and this post will give you some seriously great ideas and advice on how to build a list that can keep you busy in business. Many of these tips you will be surprised to hear are not about putting people on your lists but preventing them from leaving before they get the chance to join.

Ramsay knows his stuff, the guy has built and sold blogs for around $20,000 each so I recommend you pop over, have a read and say hi. He won’t bite. 🙂

China’s firewall cracks: Facebook allowed in free-trade zone of Shanghai

http://www.insidefacebook.com/2013/09/24/firewall-in-china-cracks-facebook-allowed-in-free-trade-zone-of-shanghai/

This could be big! Not quite sure how just yet but I bet there are many people readying themselves for this. China has been a closed off country the rest of the world in terms of the internet. It doesn’t let its citizens connect to many websites that originate outside of the country because they do not want their people to know things they do not sanction.

It has even been suggested that TV shows that portray time travel are banned in case they encourage people to believe they can go back in time and change the political structure of China. I know! It’s hard to believe but I am told it is true.

Anyway, China is planning to lift its access ban on foreign websites in and around the business district of Shanghai only. They will be able to access sites like Facebook and Twitter which are deemed too politically sensitive for its masses. It seems that Communism is works ok with capitalism as long as it brings in money and not freedom of speech! Hmmm

How To Reach Your Goals Using Deadlines And Public Accontability

http://www.lifestyleupdated.com/2013/09/17/reach-goals-combining-deadlines-punishment-public-accontability/

Another excellent self-development post by my friend Slavko Desik over at his excellent Lifestyle Updated blog. Slavko really looks at how we as people can develop and better ourselves in order to change our lives for the better.

In this post he discusses how we can reach our goals and deadlines by threatening to punish ourselves by using public accountability. I once read about Simon Woodroffe who would reward himself with £10 to spend when he built up the courage to make very important and scary phone calls before he was a success.

Slavko says deciding to publish an embarrassing photo of yourself on Facebook for the whole world to see if you do not accomplish your goal can be a powerful motivator to get things done.

How to Make Guest Blogging Your Most Effective Traffic Strategy

http://www.trafficgenerationcafe.com/effective-guest-blogging/

This is an excellent post from Ana Hoffman’s Traffic Generation Café site with some serious advice about guest posting. It is important to write posts for other people’s sites Ramsay ‘the Blog Tyrant’ said that you should write more for other sites than your own. Guest posting is powerful but do it wrong and you have wasted a lot of your precious time.

Picking the right site, the right traffic and even the right topic is vital to the success of your post. If you are planning on doing a guest posting campaign then you really need to read this post.

3 Questions to Ask When Facing Fear [And Why Wobbly Courage Is Enough]

http://www.problogger.net/archives/2013/09/27/3-questions-to-ask-when-facing-fear-and-why-wobbly-courage-is-enough/

‘even wobbly courage is still courage’ I love that quote from Darren Rowse. If you are not sure who he is then you really must check out his blog ProBlogger, Darren is one of the biggest and most inspirational bloggers around.

This post is another self-development style post and discusses courage and fear and how best to handle. Fear is something natural that we need to know ‘will happen’ and we need to get some perspective on it all and not let it destroy us.

Understanding fear, courage and our emotional beliefs and feelings can in fact help us to succeed faster. Many of us have beliefs that hold us back and we just are not aware of it until we stop and really think about it.

As Susan Jeffers once said (well she said it plenty of times) ‘Feel the Fear And Do It Anyway’ and as Darren Rowse says…  ‘even wobbly courage is still courage’ J

5 Deadly Sins of Email Marketing

http://kimgarst.com/5-deadly-sins-email-marketing

Kim Garst was voted no 8 in the Forbes list of ‘the Top 20 Women Social Media Influencers’ so when I say she knows her stuff, be told.

Kim has written an excellent article about bad email marketing practices. If you are building an email list and you should be, (if not, why not?) you could be doing your business a lot of harm if you are doing any or all of the 5 Deadly Sins mentioned in this post.

Email marketing is still considered the best form of social interaction and converting marketing methods so I highly recommend that you read this post and decide that you will never do any of these sins. Ok?

And Finally, not from this week but still doing the rounds from last week is this great post

32 Experts Share Their Best Blog Post Promotion Tip

http://kikolani.com/blog-post-promotion-tips.html

This post has 32 experts all giving their advice on how to promote their blogs and content. This is an epic read with some seriously big blogging heavyweights like Pat Flynn, Ramsay Taplin, Ryan Deiss, Darren Rowse and Neal Patel to name a few.

The advice in here is inspirational and seriously useful. You cannot go wrong with this kind of advice if you are new and wanting to get your blog or content seen.

“Connect, build relationships and earn the respect of other content publishers/influencers in your industry by providing content that’s proven to be of high value to them as well as to their followers.” –  Jason Acidre

The Weekly Wild Card Post

This is where we share an interesting or fun post from non industry related sites and niches.

New nose grown by surgeons to replace original one

http://www.bbc.co.uk/newsbeat/24280766

This is a story about Xiaolian, a 22 man from China , who after badly damaging his nose in a traffic accident in August 2012 had a new replacement grown on his forehead! Yes, it is true and also very amazing. The pictures are incredible. I just wish I was there to witness when he picked his nose!! 🙂

So all there is left to say is to go and get yourself one big mug of tea or coffee or whatever you drink. Maybe you prefer wine or beer, but get a drink, put your feet up and go and read these posts. Not only will you learn a lot, but if you leave comments you might even make some new friends! 🙂

Why not share with us your favourite post of the week in the comments section below. We are more than happy to read your recommendations. Please remember though, only serious articles to do with blogging, marketing and social media etc. We do not mind some fun and interesting posts or articles too just not the dodgy ones and you know what I mean 🙂

The Bizzebee Social Media Case Study | Bizzebee

The Bizzebee Social Media Case Study

  • September 25 , 2013

Social Media today is VERY different to 12/18 months ago, and today I wanted to share this post, which is kind of a culmination of the head bee’s thoughts and ideas  – which came to light at our last Google hangout. I decided it would make a great post, because it is something we are going to measure and monitor with the growth of the Bizzebee community.

Firstly I should start out by saying that Google hangouts are basically FREE conference video calls that marketers and business owners can use in so many different ways – from 1 on 1 chats, to larger webinar style set ups. All which can be recorded and uploaded to YouTube at a later date!

Anyhow, us Bee’s rely a lot on hangouts for our team meetings – lots of miles between us so this is a simple and easy way to communicate (often from the comfort of our own homes!)

Which leads me nicely into this post really, Google are really upping their game as a social channel – interconnecting all of their products and then rewarding business owners with SEO juice for simply setting up and using their products and facilities (Maps, +, Local Places, YouTube, Hangouts to name but a few)

Facebook has always been deemed the KING of the social networking platforms since it stole the crown from MySpace in around the 2007 mark, with personal use still soaring, I have to ask that for business owners (specific types of niches and industry’s here only) is it still THE place to be to develop your online profile?

I never thought I would weight Facebook lower than any other sites, let alone Twitter too, but over the recent weeks I’ve been taking a serious look at the effectiveness of all major sites and wondering if business owners could be achieving more and getting a higher ROI outside of a Facebook business page and 140 characters.

Bizeebee as a brand is new; we’re establishing what we do and why we do it. Whilst the people behind the concept are all established business owners and marketers with their own large successful following’s, Bizzebee is a newbie – people need to learn about it in their own time.

We’d been looking at ways to develop it’s presence – Doing the usual – spinning out it’s Facebook page across our own successful pages, getting right into Twitter and talking to those users we normally engage with as our separate entities – with some really high hopes of growing our following on these in good time.

As it stands today the Facebook page has 78 likes and the Twitter account has 316 followers (the latter isn’t so bad) Overall as someone who is enthusiastic about the power of these 2 platforms I am a little disappointed by their numbers, and more importantly those people engaging in those numbers.

I remember when I started my Clair Trebes Online Facebook page I managed to hit 100, 500 and then 1000 likes fairly easily and with very little financial outlay, so something must have changed for the Bizzebee site to not achieve the same. We’ve paid for some adverts and some “get more likes” feature within Facebook and its probably gained us around the 25 likes mark – which is a really bad cost per like when you actually weigh up what we’ve spent.

As far as I can see, the change has come from Facebook – with the power to add more businesses and actually fill people’s newsfeeds with “sponsored” stories (which those people didn’t agree they wanted to see) as opposed to the old Edgerank, which worked out what people would want to see based on their use inside of Facebook, the users are deeming some of these sponsored stories as Spam and marking them as such (which you can actually do)

What that does infact is negatively impact other businesses in the same / similar niche – less people are seeing your posts when you send them out and when you pay for them to be seen – and also people just switch off to them.

The whole Internet marketing / make money online niche is SO over saturated and technically Bizzebee fits into that category so our job is made much harder with Facebook now, because of how people use it.

If we were a health site offering vegan food recipes and yoga tutorials I firmly believe we would be playing a very different numbers game – because people are interested in those things in their free time.

In my opinion, your industry will have a MAJOR effect on your ability to use Facebook successfully now, because people want it to be social and not spammed with unrelated posts because someone parted with $$ to promote.

Twitter is such a powerful place, I really believe ANY business can make a great online following over there, but again it’s awash with people abusing the hashtags just to get their sales pitch seen – that doesn’t work either, and when you are trying to standout in a sea of self promoting posts, that can be really hard work. So much so, that I’ve been questioning the relevance of some of the Twitter networking groups that are out there some of them are filled with people posting and not actually talking to the others who are getting involved.

I’ve kind of spear headed the direction that Bizzebee are going to take on it’s quest for Social Media domination, but the other team members are all agreeing with me over Facebook & Twitter (and that’s not to say that we’re giving up – failure is NEVER an option) but instead, we’re going to look at other social networking avenues to help really establish the Bizzebee brand – With LinkedIn and Pinterest being seen to accept a little more “business” and Google+ being geared up to house businesses across the board – we’re going to focus a larger percentage of our efforts in those areas to see how quickly (and if at all) it benefits the brand.

It’s an interesting one, with taking some different approaches on the platforms, LinkedIn we’re gearing up around our group – The Bizzebee Colony. A well-managed group on LinkedIn is almost like a whole bunch of email subscribers all in the one place – so we’re actively developing and growing it and the conversations – whilst slow to start are happening (far better than Facebook and Twitter)

Pinterest is always going to be a profitable exercise if you can get the balance right between business and good images – we’re trialing different boards and different ideas and with one of our posts getting over 300 pins to date, you can’t argue with facts like that. It’s worth the effort in the long term we feel.

The Bizzebee Social Media Case Study | Bizzebee

Google+ – too many benefits, we’re making videos, we’re having community discussions, and we’re also working on building an email list inside of their via the Google groups facility (It’s going to have a forum type feel to it) but it’s all in early stages – the tools Google offer which are interlinked far outweigh any of the other sites out there.

Nobody is marking us as spam on these last 3, people are asking to get involved and joining us, and we’re not actually outlaying any $$ in doing so. It’s a fairly slow process and very much time consuming – but it shouldn’t be any other way.

As for the effectiveness of our new direction socially – time will tell. Our last analytics report stated Facebook was still our biggest referral traffic source (to which I’m not surprised as individuals with successful pages we share content via there) But in taking a side step and approaching from a different angle we are going to really spend time looking at traffic sources and will be providing updates moving forwards.

This is a mini case study on ourselves – one that we hope gives us (and you) the results we expect, so moving forwards your time and efforts are spent in just the right places to bring your web businesses to light!

Clair 🙂

Zombies, Conspirators & Alien Networks. What Simon Pegg Taught Me About Successful Business.

  • September 23 , 2013

I recently enjoyed an evening at the local cinema watching the magnificent ‘The World’s End’ starring Simon Pegg and Nick Frost. I love the films that these two make and I rarely go to the cinema so the whole evening was a big event for me.

the worlds end

Not only was I excited to be watching their new film but the small converted church which is our local cinema also allows you to take beer in with you and has an old fashioned style interval. Ok so you no longer get a person wandering around with a tray of ice creams or sweets but you can pop off and get another bag of M&Ms and a beer. Nice!

My thoughts on the film?

‘The World’s End’  is excellent, it is a lot of fun and seeing Frost doing some Jackie Chan style bar brawl Kung-Fu with chairs is just brilliant. Pegg was excellent at playing the annoying ex drug addict who has still to grow up, in fact he was so good at playing the part his character grated on me at times.

It was great to see and hear the usual suspects like Paddy Constantine, Bill Nighy & Martin Freeman popping up throughout the film.  (I once moved out of Martin Freeman’s way so he could use the bin at the V festival a few years ago… we are like brothers you know!)

I cannot yet decide whether it was better than ‘Shaun Of The Dead’ (You’ve  got red on you!) or ‘Hot Fuzz’(Yarp)  (Sorry but you cannot mention these films without quoting certain lines) which are the other two films written by Simon Pegg and Edgar Wright (who directed Scott Pilgrim Vs The World).

These three films make up the ‘Cornetto Trilogy’, named this because each film references one of the three different flavours of Cornetto which is a popular ice cream if you didn’t know. Three different flavours of hero, Strawberry (Shaun Of The Dead), Original (Hot Fuzz) and Mint (The Worlds End).

hot fuzz

After watching the film and catching a rerun of ‘Hot Fuzz’ on ITV2 the following night it got me thinking. I am nearing Forty and when I look back over my life compared to Simon Pegg I seemed to have done very little. When you look at what Simon has done it makes you wonder how he and other actors or musicians fit it all in. (Now don’t get me wrong I don’t believe people should compare themselves to others only to beat themselves up)

Maybe they have more hours in a day or maybe they do not have family?

Well as far as I know Simon is married with a daughter and is subject to the same laws of Space and Time which governs us all so I believe he is stuck to using the same 24 hours a day that we do. Not only has he made the three excellent fun Cornetto films ‘Shaun of The Dead’, ‘Hot Fuzz’ and ‘The Worlds End’ but he has appeared in many films and also has a big part in the latest Hollywood Star Trek re makes. (Being a Sci Fi nut it is great to Simon in these films too)

star trek

I think Simon is one of the great British comedy actors and I have been a huge fan of the shows ‘Big Train’, ‘Hippies’ and who can forget the amazing ‘Spaced’ which starred his good friend Nick Frost and was also directed by Edgar Wright. As an old school raver I can identify with the music and lifestyle of ‘Spaced’. By the way ‘The Worlds End’ has a cracking soundtrack of early Nineties tunes, I need to get a copy.

spaced

After the success of the shows like ‘Spaced’ he crossed over into movies as we know with the excellent zombie flick ‘Shaun Of The Dead’ (The Winchester!)

He has also starred in other fun films such as ‘Run Fatboy Run’ ‘How to Lose Friends and Alienate People’, ‘Burke and Hare’ and another favourite of mine ‘Paul’.

paul

Now I am not going to do a full list of what he has worked on because it is staggering. There are so many films and TV shows he has appeared in that it could be a post on its own. To see a full list here is his Wikipedia page. Simon Pegg

So what am I getting at?

How can you have a career with so much in it? Well the answer is simply focus on one project at a time. We bloggers, writers and internet marketers try and do so much, we learn new things and want to try them out usually before we have finished anything else. Myself included, I am probably one of the worse for it.

shaun of the dead

When Simon and Edgar created ‘Shaun of the Dead’ (WE’RE COMING TO GET YOU, BARBRA!), ‘Hot Fuzz’ (Oh f*** off grasshopper) and ‘The Worlds End’ (We’re going to see this through to the bitter end. Or… lager end) (Sorry! 🙂 ) they were done in parts.

  1. They brainstormed the ideas

  2. They wrote the Story

  3. They recorded the film

  4. They did the publicity tour

  5. They became legends and hopefully laughed all the way to the bank

It sounds obvious but they cannot move onto the next project until the one they are working on is finished and as you can see in the list you cannot move onto the next stage of project until one before it is complete.

Now I am not saying that while writing or filming they couldn’t sit and brainstorm other ideas over a coffee or pop off and do a small TV appearance etc but what I am saying is that they would not try and write or film 3 films together unless they were like the ‘Lord Of The Rings’ where they were essentially just filming the same longer film. No, they would start a project and complete it before even attempting to start another.

You cannot start filming if there isn’t a story and you cannot write a story if you do not have an idea. It is a logical progression from start to finish. I am currently writing a book but will it get done? Probably not because I am trying to do too many different things. Even if I schedule an hour each week on it trying to stick with it is difficult when your head is all over the place. I would lose most of that hour reading through what I did last week and figuring out where I was up to.

I suspect that Simon would work the same when he is doing other films such as the Star Trek films. He would be given a script and he would need to learn his lines then go and do rehearsals before they did the final stage of filming. During that time he may read other scripts to see if he was interested in working on new films in the future or he may take a few hours off to write out outlines for a new story but I doubt he would try and learn lines for another film or focus on writing while trying to remember the lines for a film he was doing now.

To do so would be confusing and could have him quoting all kinds of mixed up odd lines on set.

Scotty – ‘Aye Cap’n, she cannie take it, 12 pints is enough to have any old Pickle on its back and dogs can look up’

Captain Kirk- ‘Eh? WTF?’

scotty and kirk

Simon Pegg and Nick Frost make the best films and are two of my favourite actors. You cannot beat the benefits of a good laugh and they deliver but they are also an inspiration to me because they, just like us, started somewhere when money wasn’t as abundant and they needed to earn the ‘bread and butter’ wage while trying to carve out a career. They did it by focusing their energies on one or two projects at a time and not spreading themselves out too thinly trying to do everything at once.

You should do the same, if you want to create a series of video tutorials focus on them until they are done or you have mastered the art and can knock them out easily. If you want to write great posts and guest posts, then focus on your writing until you are finished or until you have mastered writing.

Do not do an article here and then another article there while doing Podcasts, Video tutorials, creating ebooks etc otherwise you will produce a lot of nothing. One guest post might get some traffic but 80 would get you loads so whatever your project is, plan it well, and stick with it until it is done.

Think of the saying ‘Less haste, more speed’ now think of a new version ‘less projects, more results’. You know, I think I am going to adopt that method more myself but first I am popping out… ‘Want anything from the shop?’ A Cornetto perhaps? 🙂

Andi’s Sad Facts Corner

So I am going to wrap this post up by boring you with an excellent fact about ‘Hot Fuzz’ that keeps me awake at night purely because I am sad. Julie Deakin who starred in ‘Hot Fuzz’ and appears briefly in ‘Shaun of the Dead’, ‘The Worlds End’ and starred in ‘Spaced’ with Simon and Nick was born here in my home town of Gainsborough and went to school here… and … and it gets better… Jim Broadbent was born in Lincoln which is just up the road from me. I know Lincoln well and went to college there.

julie deakin and jim broadbent

What I want to know is this… Did Julie Deakin and Jim Broadbent ever sit and have a coffee break during filming and talk about Lincoln and G-Town just as I would? Or were they not aware of each others neighbouring ties? Yes that does keep me awake and is very sad but it makes me feel like I am part of the ‘Hot Fuzz’ family! 🙂

So if you have any great business tips, or sad but VERY interesting facts about local celebs then please share them with us in the comments below.  But now I must ‘Jog On’ and leave you. 🙂 – Andi

The Changing Shape Of Business

  • September 9 , 2013

You might have noticed that over the last year or two there has been an economic crisis going on around the world.changing shape of business feature image Some places are hit worse than others, while Europe and America have been surfing the waves of ‘will they’ or ‘won’t they collapse’ places like Australia were not hit as hard.

The effect of countries like Ireland, Greece, Portugal and Spain crashing and requiring to be bailed out does mean that countries like Australia will and have been affected even though their economy wasn’t mixed up with the awful greed and mismanagement of the banking systems here in the northern hemisphere.

Picture courtesy of NyTimes.com

But let’s put those economic woes aside for a minute and think about what else is going on. You see the world we know is a lot different to the one we knew 20 years ago. In fact it is a lot different to what it was like only 10 years ago.

Back To The Future

I am 39 so I am going to use my experiences as examples of the changes. You see I feel relatively young, well mentally, my knees do now have a bit of a creak but I put that down to years working in the building trade. I still feel like I am in my late teens – early twenties and that really doesn’t feel that long ago yet, unfortunately it was 20 years ago.

When I went to the big Helter Skelter raves at Milton Keynes the DJs would mix vinyl records that were often carried into the event by the DJs friends in big boxes. These days music is mixed on laptops and memory sticks. Some might still use CDs but then the format of the music is probably MP3.

Just that one example will explain why big stores like Woolworths and HMV have been on the decline; you see the way we buy things has changed massively. Very few people buy vinyl these days and why would you? When you can buy music by any artist from anywhere in the world instantly as an MP3 from shops online like iTunes and download them straight to your mobile phone or MP3 player?

In fact, MP3 players will soon be a thing of the past themselves, with smart phones and tablets becoming more powerful, well they are actually hand held computers with a huge amount of memory that can not only do tasks like ‘call people’ …

·         They are cameras that can hold thousands of images which can be modified and shared with the world in seconds.

·         They can access the internet and search thousands of websites worldwide and connect to all of your favourite social media networks like Twitter and Facebook.

·         You can check your bank account, send and receive money and pay for items with them.

·         They can hold and play more songs than what you will find in the average music fans CD library.

·         They can now hold and play full high definition movies thanks to the MP4 format

And get this…

·         They can live stream TV, films and webinars from the internet!

·         Oh and did I mention that you can set your TV to record a show or turn the lights of at home from anywhere in the world?

So believe me when I say that MP3 players will be a thing of the past even though they are relatively new gadgets.

So you can see, technology is changing and it is changing fast. Stores that were selling records, CDs and DVDs have been closing down in droves and that doesn’t have anything to do with the economic crisis. It might not have helped but it was a dying market anyway, the fact people couldn’t afford to buy music or film like they used to is irrelevant, if they could then the majority would most certainly buy them in MP3 and MP4 formats.

It’s Not Just Music & Movies

Things like clothing and food is now bought online in increasing amounts by more and more people. I myself posted T-shirts all around the world when I used to have a T-shirt printing business on eBay. My father used to run a local corner shop selling groceries and believe it or not renting out videos to the local community. He relied on the people living in the surrounding area and passers-by to earn his income.

He was amazed when 20 years later I was sending parcels out to places as far away as Moscow, Singapore, Australia and The USA etc, all from my own home. Only bigger companies with money were able to import and export stuff but now virtually everyone has access to this thanks to sites like eBay & Amazon and companies like UPS & DHL who have improved global postal delivery.

The End Of The World Is Nigh

The world is changing and we must change with it, years ago when industries were being closed down like Coal Mining. People really thought that was it for the country. Thousands were out of work and people feared the future employment for the children.

It might have been only 30 years since we had the Miners strikes and closures of the coal fields in the UK but the world our children live in today is a million miles away from those days.

In fact I am one of the children from that era and I have worked since I left school and have had a lot of different opportunities that they thought were not available. Much of the work I have done was not even thought possible at that time. Imagine telling someone 30 years ago that I get paid to write articles for people overseas that I have never met or spoken to and that my money is in the bank that very same day.

They wouldn’t believe it was possible, but it is and so are many different new and exciting opportunities. Today people are creating software and apps to go on phones, tablets and now even smart TVs. We have people who can now set up services like TV on Demand and the greatest invention for any television addict pausing live TV and recording it without a video tape or disk.

All of this new software and technology needs to be designed, made, packaged and delivered so even for those people who cannot use the internet as a way to work such as being a freelance writer or social media manager the internet and modern advancements are still creating jobs for them.

The future isn’t bleak, it is what you make it and we are at an exciting time in our history to make more money than we ever thought possible with all of the advancements in technology and the great connections and networks we can now make thanks to them.

Not only can you get paid to write content for websites that are owned by people you have never met but you can hire people overseas to write a lot of it and then sell it on for profit after you have checked it.

There are so many ways to make money these days with the internet and modern technology. Isn’t it time you started to utilise it and take your share?

Real People + Real Trust =Success

  • September 6 , 2013

In the offline world, the quality of the customer service can make or break a business especially in its early years. A big company with millions of customers can ride out the storm of negative feedback on their customer care services but that doesn’t mean they do not care or try and improve the care they give to their customers.Invisiable man

They will try their best to make it as easy as possible for people to contact them and to rectify any issues there are to the service they provide as smooth as humanly possible. They know that you cannot please everyone all of the time and that occasionally there will be gripes from people that they simply cannot control yet they will do their hardest.

For many of the bigger companies, they probably wouldn’t have grown to where they are now without first setting a quality customer service in place. It only takes a few bad reviews to start people talking and that can then lead to a growing negative social opinion of your company.

It is very much like creating a bad brand, you probably want to be known by as many people as possible like a brand name similar to Nike or Coke but instead you could become known as the ‘you don’t want to buy from them’ company and that is it, game over. With today’s social media networks and online forums it doesn’t take long for rumours or gripes to spread like wild fire!

With many of us being small online businesses  with many probably being nothing more than a single person based blogging or social media marketing business, it can be very dangerous if we get a bad name or reputation from the beginning.

One of the best ways to do this is to simply be you. If you have a website set up a company blog to run alongside it where you introduce people to the real you. Create a Facebook page and Twitter account and post some semi private information such as photos of you enjoying a night out at the big game or stating that you are having a night in with your other half watching a great film with pizza. Do a mixture of work based posts and home life posts.

Make your readers and clients know that you are a real person; make them see that you are not just a faceless corporation trying to beat targets and suck profits from every angle and that you are instead trying to build a business that offers an excellent service. This can build a lot of respect and trust from people as they can see you as being one of them and make a huge difference to the type of questions and issues you might get from customers as they are not seeing you as just some standard automaton in a paid call centre somewhere with a script.

Real robots

If you do have some staff that deal with your complaints try and make it well known that they are going to deliver a quality service and that if they fail you or your company should be informed so that you can also remedy the issues. Why not start a blog for your staff so again people can see that they are real people just like your clients.

When people send you emails or Facebook and Twitter questions try and answer as many as you can in the best way possible. Try not to start a public battle or argument if the person is making a complaint or gripe that is deemed unfair or inaccurate.

By all means put them straight and be polite, if they persist invite them to discuss the matter further via a private chat but stay friendly, if they do not want to chat in private or stay friendly themselves then it will soon reflect on them, your actions will reflect on you so always be mindful of that when you are dealing with customer complaints in a public arena.

People like real people, they trust them more than a faceless corporation and it can be very easy to slip into becoming a faceless business online. Many websites are created to sell services and products but the creators can hide behind them, customers sometimes do not know who they are buying from or dealing with. That can lead to distrust and lose potential sales.

You need to build up trust as people generally spend money with people or organisations they trust.

It makes sense really, would you buy a bag of crisps from Bob and Margret who run the local shop that has been trading for 20 years or would you bypass them and buy a slightly cheaper bag from the guy standing on the street corner who has suddenly appeared, wearing a dark hooded top hiding his face and appears to be looking over his shoulder every few seconds as if to be looking for the local constabulary?

Seriously, who would you choose? You might think that I have gone overboard with the two extreme examples but we are talking about trust here. Who would you trust and why? It makes me wonder why some people start businesses, when they cannot even greet you, a new customer, with a smile. It isn’t hard to say something like ‘hello, how are you today?’ and just be genuinely polite.

Everyone knows that rudeness just puts people off, so why start a business whose very survival is dependent upon having many happy customers only to be rude and not use the most basic and understood concept in human interaction. Being polite and making your customers feel that you are pleased they are there will gain loyalty and trust which in turn leads to sales.

I do mean genuine politeness and not that awful American craze that was popular a few years ago. When entering a store you were greeted by a young spotty part time robot with a false smile and a cheesy line which they had to use for everyone. They also said upon leaving ‘Come back soon, missing you already’ and all that kind of pap. They worked from a script; it never came across as genuine and was very sickly. Maybe that is the English in me but I do dislike false business practices.

Trust can be destroyed when you do things without sincerity; estate agents and car salesman have reputations that are hard to shake off thanks to years of over the top smarmy sales patter. A new person entering the industry has already got a label as ‘dodgy’ or ‘untrustworthy’ before they have even attempted to sell their first car or property.

Real trust is grown from being real and genuine. So if you have just started or intend to start an online business then I suggest you spend some time focusing on letting your potential customers know who you are and build up genuine trust by interacting with them as well as creating your products and services.

 

 

The Internet, The New Frontier Of Modern Business

  • August 28 , 2013

The Internet, The New Frontier Of Modern Business

If you were not quite aware, the world has been witnessing a global recession since 2008, just when we think it is improving we hear of the sudden collapse of countries like Greece and Spain. There are a lot of factors that caused the global recession and much of it is down to bad banking practices based on greed but it has to be said, not every business that has closed down recently is down to the economic crisis.

hmv

Picture courtesy of TheTimes.co.uk

Over the last few years large high street chains have closed down forcing thousands of people out of work. But contrary to belief this is not down to the global crisis, it is down to the changing world and the change in the retail industry. No longer do we need to go down to the town centre to rent out a film or buy a CD by your favourite band.

hmv2

Picture courtesy of The Guardian.co.uk

No we can easily buy these things online from anywhere in the world, in fact CDs and DVDs are now slowly being phased out and replaced with MP3s and MP4s that are downloaded instantaneously. In fact films and TV are now being streamed live directly to our computers and smart phones. It doesn’t stop there, even clothing, books, birthday cards, and food can be bought online.

I wasn’t just referring to a full grocery shop worth of food that you can order from your local supermarket and have delivered, no I was meaning the food you enjoy from your favourite local take away can now be ordered online and delivered to your door.

just eat

The internet has changed the way we buy the things we like, of course the online world will not replace every kind of business or industry, for example Amazon might sell all of its products online but they have big distribution centres and they will need building, the products need packing by staff into boxes that were manufactured in factories.

There will always be offline industries, the houses we live in still need building but on the whole, the internet and the new technologies that is being developed since its creation are changing the world we live in and it will never be the same again.

Mankind is at a point similar to the old industrial revolution, at the turn of the 19th Century people were afraid of the future as new machinery like the loom were replacing weavers. This machinery made thousands of people unemployed; people were not living the life of leisure as the industrial revolution expected.

Only a few became wealthy and lived better lives as the machinery helped increase profits and decrease the overheads of running a business. But, as new machinery is created new jobs are also created.

During the industrial revolution bigger and better ships and transport networks were created meaning products could be sold to more people further afield. This meant more loom operators, delivery people, and ship builders were needed also railway lines and canals were being built so navvies and builders were employed in large numbers.

We are seeing a very similar change in the society we live in today. If you are feeling low believing that we are living in times of high unemployment and insecurity think again. It could be far worse, how many people have smart phones, high definition TVs and all manner of computing equipment like tablets and iPads? Most of us do and they need making, someone somewhere is being employed to make these things which were not available 10 years ago.

Yes you can argue that much of the electrical gadgets we enjoy are made overseas but even so, there are businesses in the western world dedicated to creating apps and software for these machines. There are shops that employ people to sell them and of course these shops have online stores that need people.

The advancements in technology do mean that a machine can do the job of several people so yes people will be made unemployed because of some machines but then again, these machines need building, designing, delivering and managing so jobs are created.

Companies that were offline now are online and that means they are hiring people to manage websites, create website content and manage social media profiles so again more new jobs have been created.

The great thing about the internet is that it has opened up the doors of the world for the average person to create a business from the comfort of their home using staff in countries like India and the Philippines to do most of the work. Only today I was going through 51 applications to a small job that I posted on oDesk.com. There were applicants from the U.K., India, Bangladesh, Philippines, Jamaica, Kenya, U.S.A. and Lithuania.

odesk

These people can work for me from their own homes in countries that I probably never visit because they use a VPN from https://getmoreprivacy.com/, they can do web design, writing work, app building and many more and when the job is done it can be emailed to me or simply dropped into a shared folder like Dropbox.com or Google Drive. This means I can access files from any computer and smart phone from anywhere in the world as can the people I give permission to.

So what can the average Joe Public do to make money online? Well to be honest there are a lot of things, way too many to list, there is so much opportunity online and when you consider how little a website can cost to host it makes you wonder why more people do not have one.

The good thing about this is that use a canadian vpn service which is the perfect tool for a secure sharing mode, we have our data in a restricted zone to be access just by the ones we need to, the vpn offers privacy and a better network connection to work with. These shared folders make sharing projects a lot easier than emailing work to each other.

A website can cost as little as £60 a year to host if you use a WordPress theme that is free. If you invested in a premium theme and your whole cost for the year was £100 you have 365 days to make that back, and it is possible. You put £100 in a bank and leave it for a year you will not earn much in interest.

Invest £100 and build a website, add content and create T-shirts using a site like  as an example, then use free networks like Facebook, YouTube and Twitter you can drive traffic to your site where people can buy your T-Shirts.

If you had a website based around a hobby that you love, a website that cost little to set up where you paid someone to create content for the site as well as doing some yourself then your site has a healthy chance of being found. You are then in a great position to generate money from  advertising revenue where people pay you to show their adverts, to generate money from promoting affiliate products via email lists or reviews on your site.

An online business for the average person with a day job is a great way to generate a second income from little investment. It is far better than putting money into a bank. This is a changing world, the internet is the new frontier for business, people can access the internet from mobile phones and small hand held tablets anywhere. Isn’t it time to take your slice of the action? CafePress.com

How To Become a bizzebee Yourself.

  • August 27 , 2013

To be successful in business takes work, now before you panic and start shouting at me all those great quotes about how to become a bizzebee featured image‘working smart and not hard’ let me just say I said ‘work’, not ‘hard work’. That work can be hard and/or smart but importantly you have to know that whatever it is you want to achieve in life then you are going to have to put some work in.

I get so annoyed at people who complain that they never get any breaks in life or that they have no money to play with or that life is simply crap for them. These people generally dream of a better life but never do anything. If you are one of those people who complain that there simply isn’t enough time to do things that can change your life then I am afraid that I am going to tell you that you have exactly the same amount of time each day as Richard Branson, Sir Alan Sugar, Donald Trump and Bob Proctor.

the wealthy blokes.jpg

We all have 24 hours in a day to work with, now I appreciate we have different circumstances in life and energy levels, some of you might have family and children and some of you might be single with no attachments. Some of you might be athletes with a lot of energy who can work effectively on only 5 hours of sleep and some of you might be unfortunate to have something like ME which saps you of energy and means you could be in bed more than the average person.

We are different that we cannot get away from that fact but what if your energy levels were low because you ate rubbish food? Wouldn’t it pay you to eat better food so that you were better in mind and body which would mean you could get more work done that could change your life?

Putting that aside let’s look at other fundamental things in your lives that could be holding you back from becoming more successful. As I said earlier, we all have the same 24hours a day to play with. It is often down to what you do with that time that gets you your positive or negative results.

So you want to make more money each month and you have a great idea how, but it means that you need to spend at least 10 hours on the project each week. Where do you find that extra 10 hours? You could have a day job that robs you of 12 hours of the day and then you get home to the family. You could be working for 8 hours then go and spend 2 hours at the gym, 1 hour for the work out and then an hour getting showered and travelling etc.

You might be single and doing 10 hour shifts who then loves to go out and socialise most nights and weekends. It can be easy to clock up how many hours you are busy and show how little time you actually have spare.

What Do You HAVE To Do & What Do You CHOOSE To Do?

Get a notepad and create two columns. At the top of one column write ‘Things I Have To Do’ and at the top of the other column write ‘Things I Choose To Do’. Now fill in both columns and be honest here, do not go adapting times to suit your opinions as you are only fooling yourself.

In the column ‘Things I Have To Do’ write down things like your day job, family commitments and household chores and how much time is spent doing them. You could do this for the day or for the week it is up to you. As for the column ‘Things I Choose To Do’ write down things like watching TV, visiting friends, going out etc and how many hours you spend doing it.

two columns.jpg

Also include the times you get up and go to bed, work out how much sleep you get and if you really need that amount.

As I say be as honest as possible, this is for you, you are only fooling yourself if you are not honest. It doesn’t matter to me. Once you start to write down you will see a more balance view of what you spend your time on each day/week.

If you want an extra 10 hours a day and finding it hard to work out where you will find it you could soon start to see that you spend a lot of time doing things that really do not benefit you at all. For example you may find that you have fallen into the habit of watching TV soaps like Coronation Street, Emmerdale and Eastenders with your other half. She might not even be bothered whether she watches them with or without you. Giving them up will release time to work on that all important new project.

You need to ask yourself what is more important, do you want that extra money each month or do you want to know if Norris really does get Emily’s house for nothing? Which is more important to you?

norris and emily.jpg

Do An Earlier Start To The Day

Maybe you wake at 6am everyday and enjoy a lie in for another hour or two; do you really need that lie in? Maybe you wake up naturally and try to get back to sleep but just end up laying their getting annoyed. If you do not get back to sleep and still do a full day’s work then it is safe to say that you do not need any more sleep so why not get up and get to your laptop and do an hour or two of writing or whatever it is you need to do?

Bob Proctor used to get up an hour earlier each day to write his book ‘You Were Born Rich’ that extra hour a day meant he would write 1 or 2,000 new words which over a short period of time resulted in him having a whole new book to sell or giveaway which greatly benefitted his business and his life.

bob proctor book.jpg

Utilise A Wasted Evening

It could be that you go to bed and watch repeats of Family Guy and American Dad every night on BBC3 like I used to. That is roughly 2 hours each night, you might really love it, (I did :)) but do you love the feeling you have each month when you are struggling to pay the bills or when you realise you have no money left to spend once all of the bills are paid?

family guy american dad.jpg

What Do You HAVE To Spend Your Money On?

If money is an issue and you are finding that you have very little money to invest on things like WordPress themes, website hosting or getting written work done etc then go back to your note pad again and do another two columns but this time instead of focusing on time you should focus on money.

Compare the money you Have to spend on things like bills, food and family etc with the money you Choose to spend on things like take away food, cigarettes and alcohol. You could be amazed at how much money you waste on non essential things that could prevent you going forward with your new business venture.

You would be right if you are beginning to see another fundamental rule in this post, and that is planning. When you spend time doing your time and money comparisons you will see that you are in fact not planning your time and money as effectively as you could so now you can see you have spare money and time to do the work and that you have several time slots when you can focus on your new projects.

Planning your time effectively is important; you need to have a list and a schedule of when you will do certain tasks and what you will spend your money on and in what order. Get a large hard backed note book, I prefer one that has a ring binder so you can flip the cover right over, and write down what tasks need doing and in an order of priorities. Then assign each task to a time slot that you know you have.

Pinch Time Out Of An Empty Weekend

Today I knew that my other half was going out to the garden centre with her parents, for me it isn’t my favourite past time and there is no need for me to go with them so I knew I had several hours spare. So what did I do?

I used the time to work on a few posts including this one. I have a few projects that I am working on but I knew these posts needed doing over others and so these became the priority. I could go into town and have a few cheeky beers or I could stick the TV on and get lost in some Sci-Fi adventure which I would really love but I need these posts written so that is what I chose to spend my time doing.

It’s not really that hard as I often stick music on as I write as long as it isn’t too distracting, it is really very enjoyable so not only am I having fun I know it is all going towards a better future outcome. The more I do the better the results will be and the better my life will be.

It is all about choices and decisions, we have time and money to spend on things that can help us change our lives, we might have different amounts of money or time spare but it is simply down to us to use what we do have more effectively and decide what and when we do things. So I have shown you what I do to become more of a bizzebee, it is now over to you. 🙂

A-Z Guide

A-Z of Online Marketing

  • August 26 , 2013

a-z online marketing

This is the complete A-Z of Online Marketing from BizzeBee – this list could have been very different, it got re-written several times. In fact if I was to write it again some time down the line it would change again. But – these terms are all relevant in today’s online marketing efforts. Whilst I would not expect businesses or individuals to use each and every term I am sure you will find some value in some of these. There may even be one or two you are unfamiliar with. So, read on then let the debate roll on……

A – Affiliate Marketing

Affiliate marketing is essentially when you promote other companies products and in turn they will pay you a commission for doing so. So, you do not even need your own product to start your own business online. There are many affiliate networks online; Commission Junction, JVZoo and PayDotCom are just a few. There are many more in many different niches online.

B – Blogging

Having a blog is a great way to get fresh new content to your site. Just because your main niche is not blogging doesn’t mean you should not have one. In fact, I would argue that every website or company could and should have one. Blogging is a great way to interact with your readers which in turn are your potential or even existing customers. Google loves fresh content and blogging regularly is a great way to please the search engines, which in turn helps your site and traffic overall.

C – Content Marketing

Content marketing is virtually what all respected online companies will do – to some degree. Content marketing is when a business tries to acquire new customers by publishing new content out across the web. Content can be in the form of a blog, eBooks, videos, presentations photos – basically anything.  We strongly recommend content marketing as you will reap the rewards in the long term as your brand will be in many places across many different mediums.

D – Domain Name

Your domain name is key so choose it wisely. We have discussed this before on the blog and there is a very detailed free report in the email guide. When registering your domain name try to avoid things like hyphens or too long, confusing names. Something that people can “reel of the tongue” will be better overall.

E – Email Marketing

Email marketing is a great way to keep in touch with your customers. Check out Andi’s post on why you should build an email list from the start. By not having an email list you could be leaving potential customers behind. Offer something of great value to get your visitors to opt-in and treat your list as a very valuable asset to your business.

F – Facebook

Facebook is huge and every business should have some presence on there. It can be a great way to reach out to your customers perhaps in an informal way. It could also be used to run competitions or show off pictures from a staff event. Check out “The Social Media Commitment” and “Tips For Your Business Facebook Page

G – Google Plus

Not quite as popular in terms of numbers alongside Facebook but it is essential to have a profile with your business here too. The benefits of having a Google Plus account are very big indeed. Linking your authorship on your blogs, Google hangouts, free storage with Google Drive are all benefits of having an account with Google Plus.

H – Help Others

Being helpful in the online world is a given. This should be up there on your mission statement, if you try to solve other people’s problems and offer a helpful and effective solution then you will be on the right path that is for sure. If people email you – email them back, if people make comments on your site/blog/Facebook page then interact with them. Basically, care.

I – Info-products

You don’t have to only sell physical products in order to succeed online. The digital marketplace is now bigger than ever and continues to grow. You could create a short course, or a tutorial, write a kindle book that promotes your brand. All of these options are potential income streams for your business.

ebooks

J – Joint-Venture

A joint venture is where you form a partnership with somebody else or many others with a product or website launch. Joint ventures can be a great way to split the workload and utilise each other’s skill sets better. For example you may have one person who is great at creating online products and other who has a large list of affiliates and has many years of writing sales copy. You could form a joint venture and split the profits 50/50.

K – Keywords

Keywords are for when writing content on your site. A keyword is usually something that you will target for somebody to search for. Great content and just as importantly unique content though will have Google picking up your content for keywords you had not even thought of. These may be long-tail keywords, such as full sentences or 4/5 words together. You should at least be wary of what keywords you are targeting.

L – Links

Links are what the Internet is essentially made up off. A link can be an internal link, i.e going from your website to another page on your website. Or, it can be an external link, going from your website to a different website. So – links are important if you want your website to be a success. But the quality of the link is where it matters. I would much rather have one link from the CNN website than 100 links from some very low quality sites that nobody visits.

M – Mobile Friendly

Try to remember not everyone is using their desktop PC’s anymore. People like to use tablets, laptops and smartphones now. So you must make your site user friendly for this audience. I think you will be surprised if you actually looked at the figures for the percentage of people that viewed your site that wasn’t on a traditional PC. If you are a WordPress user there are plugins and themes available that are suitable for this.

N – Niche

When choosing your niche make sure you have an interest in it yourself. This will make the whole thing one hell of a lot easier when it comes to providing content. Whilst it is important to choose a niche that is profitable, choosing one that you are passionate about is arguably more important.

O – Organic Growth

You want your visitors to your site to grow, and this will happen naturally over time if you follow the rules outlined in SEO and social media campaigns. As your site grows with content as will your numbers that are flocking to your site organically.  Organic traffic is what comes to your site from search engines.

P – Promotion

No business either offline or online would have success without promotion. The key is getting the right balance. Do not fill your Facebook page just with promotions to your products or sites, but on the same note make sure you drop a few in now and again. These are your customers after all and they would not be there if they did not like what you do – however over promotion can put people off and drive customers away.

Q – QR Codes

QR or Quick Response Codes are a neat little way of keeping your customers interacting. These are bar codes that when scanned can take the user to a specific page, give them an offer, a website, phone number or many other things. These are huge in the Japan and the East. Soon enough you will see these on product advertising, printed on billboards and being used for marketing and advertising all over the place. Something to consider for your business?

QR codes

R – Research

Essential for when either choosing your niche or even when you are established. Things change all the time so you need to keep up to date. When deciding on a specific product launch or maybe a new website tutorial – make sure you do your research first. It’s amazing how much money can be lost if you get something so trivial wrong. An incorrect pricing structure for example can result in thousands of lost dollars if you haven’t researched the current marketplace.

S – SEO

Search Engine Optimization. You should at least make some effort to try and do this, even if you do only the basics. We have discussed this here on the blog, little goes a lot further than nothing. Do not try to rank for too highly competitive keywords and remember the key principles. Take a read of ‘Now You SEO Me‘ to learn more.

T – Traffic

Traffic is the life-blood of your online business or website. There are many forms of traffic generation from free traffic to paid traffic. Social media can have many great benefits with traffic but can be time-consuming, advertising can be a great way to increase the visitor count but can be expensive, SEO can be great at gaining new visitors but Google change the rules all the time. Basically it can be a bit of nightmare when you start your traffic mission. But – there are literally tons of ways. Check out ‘What To Do After Hitting Publish‘ and ‘10Twitter Traffic Tips

U – USP

Unique Selling Point – what is it that you offer that is different or unique from your competitors? It may be that you offer more, offer it at more competitive pricing, offer more in terms of content? Whatever it is you should stress this in your sites content and marketing strategies. What is our USP at BizzeBee? Well, it’s the fact that we are a team of individuals and with all of our experiences online there is not much that we have not seen or cannot offer advice about.

V – Viral

Going viral is great for your business. This term cropped up in and around various social media circles when pictures or videos got thousands sometimes millions of views. Companies are started to get on board with Viral Marketing as a way of generating traffic and leads to their site. It only take one funny caption, picture or video on a couple of platforms and you could be getting thousands of visitors in a very short space of time.

viral marketing

W – Web Hosting

It is critical from the outset that your online business is hosted the best possible way. We recommend Hostgator here and with their uptimes and great support package you could do a lot worse that signing up with them.

X – ConteXt

Ok – so I didn’t have one that began with ‘x’! – But context is the next big thing to sweep the search engines. If you are an SEO guy and plan to use this for a large part of your traffic methods then you should do your homework on context. It is quite complex but basically it is a new algorithm that is going to be built into the search engines which will make search results more “human” – for example if you search “What is the best traffic method” and “whats the best traffic methods” you would get a mixed amount of results and possibly only a few matching websites across both queries, they will certainly rank differently. So – remember this.

Y – YouTube

YouTube as you probably know is a free to use video hosting platform. This can also be a great traffic source too. Your online marketing efforts can see great benefit from video, not only do marketing videos convert well they can also be a more suitable medium for explaining something. If you have a series of training tutorials you want to teach then using video may be a better way than text. With YouTube you can host them for free and then post them on your site. You need a Google account to upload to YouTube.

Z – Zest

And finally  – ZEST. You must have zest in order to succeed online. You will get knockbacks, you will get hurdles to overcome, you will get bad customers – but it’s how you raise up above these challenges on your journey to the top. Zest is defined as living life full of excitement, energy and anticipation. All great strengths that will help you in your bid for your own slice of the online empire.

I hope you have taken something from this article. Please feel free to drop a comment in below, I would love to hear your thoughts. Or perhaps you would have given some letters different online marketing terms?

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