Multiple Sources Of Income – How The Rich Get Richer
If you have never heard of multiple sources of income – or MSIs as they are often referred to – then you are not alone. Most of the general working population have not heard of them. It is not something which is talked about at school, it’s not seen on TV much and most of your friends probably have no idea so they will not discuss it with you.
In many of the biggest self development books it is recommended that people who wish to become successful and wealth should join a mastermind group. Napoleon Hill in his famous Think And Grow Rich book talked about the mastermind group as being one of the most important things a person should do if they want to become successful. He cited that the mastermind group helped make people like Andrew Carnegie and Henry Ford a huge success.
Starting an online business entity is never easy especially with so many potential competitors working their way to reel in users. E-commerce is evolving and growing creating more chances for businesses to earn their revenue. Starting a dropshipping business with ecombusinesshub.com is one of the easiest ways to make money online. The most riveting benefit of online presence is that any size of business can start up a new venture for a target market. Prospective customers are just a click away so you can have direct interaction with your buyers. A well marketed company that exists online acts as a significant component for your marketing strategy, don’t trust me, just take a look at this digital marketing services. It helps in reinforcing your brand to build an enticing image. The internet technology has opened up new horizons for businesses to provide better, customer support that ensures repetitive sales which ultimately leads to increase of profitability.
Today I want to share with you how social media can be a tool that can help you expand your business opportunities, so what is your social media strategy ? well Social media are extremely powerful in attracting new customers.
It’s all about relationship marketing, it’s a huge platform to share your life your heart our products in your passion with others this is allowed me to share my energy and enthusiasm is contagious and it helped me to grow my relationship which then of course grows my business with clients, be transparent vulnerable authentic be the best you and share you two lines into your post people who know if you’re a salesperson or servant use social network to look and listen for needs of others and then offer an opportunity disturbance meet those needs and remember to always ask yourself what impression does this post give me about the culture in the company of our bond marketing is no longer about the products that we make but the stories you tell about those products you used that gave you those result. When deciding which limo service is right, you also want to check out the year, make, and model of the limo. You will also want to take a look at the limousine marketing ideas condition. You should do all of this before handing over a deposit. It is OK to ask if you can see the limo before you make a final decision. If quality is one of your top priorities, you definitely want to see the limo you will be using before you sign any contracts or make any payments.
Networking is not collecting contacts, networking is about planting relationships. You can get new potential customers over the Internet using social media with a social media strategy for your business to attract, encouraging them that your practice has a good reputation and your current customers are satisfied with the quality of services provided.A number of factors today a customer wants to buy a product or service or make sure there is a cure.Firstly, they want to know that they can support the company they were about to establish a business relationship with the count.This is especially true in the case of a service-related industries and other relationship-based business is important; they want you to answer all your questions, and feel that they are in capable and supporting hands. They want to know a little about the doctor they’re going to work with, and learn about the value of the action.
For This Purpose, They Will Look For You On The Different Social Media Platforms
Read about your practice in the content you provide in your posts.
Check your online reputation by reading clients’ comments and testimonials.
Establish a direct communication with your practice, for example through private messages on Facebook and Twitter, learn Communication & Presentation Skills if you have trouble getting your point across.
Increase Your Exposure:While allowing potential customers to know more about your practice’s social media presence is the main reason, it is not alone.
Now on social media platforms also have a positive impact in terms of SEO. SEO (Search Engine Optimization) consists in improving the visibility of a website in search engines, including Google, Yahoo, Bing, Ask, etc.It has a direct impact on the number of Internet users find your website (and your pages on various social media sites)When you follow the rules and regulations pertaining to your business, and thus on the number of visits you receive.This positive impact will occur in two different ways. Firstly, search engines like Google take into account the social sharing website, has a higher ranking in the most attractive ones.Secondly, social media networking site a high ranking, and now on they will achieve greater online exposure.
The best way to improve your social media if you are a beginner is to look for a professional agency, you see a few other ways to improve your online business that way. For example, you have the option to interact with other companies in the sector.You can use this unity in many different ways (such as having access to better sources of information, enhancing their credibility and participate in cross-promotion processes).You will also have your customers spread the word for you. By engaging with the content you provide,They are your friends and family aware of its existence and the services you provide.
Social Media Platforms: Although many different social media sites for your business can benefit from it there (Google+, LinkedIn, Youtube, etc),In this document we are going to analyze and expose the main advantages of the three of them: Twitter, Facebook, and Pinterest. Of these three, Twitter and Facebook has been created for a while, While Pinterest is a young platform (the number of users that the exponential increase). All of them offer marketing and network solutions, and facilities that any business can not ignore. All of them prove to be an excellent tool to create a growth company (both in terms of number of customers and reputation).
Contact Timpson Marketing they have a plan and execute campaigns that will make an impact. They know that your business is unique, and we love a new challenge.
A few years ago, social media marketing business in one of the social justifications process of having a business presence in the world’s Facebook page. Fortunately, today many brands already have some experience of Facebook, that does not mean that they are to maximize the possibilities offered by this platform. It can also happen to a strategy that works at least as well, which minimize any desire to explore new paths. All these things can be harmful to long-term brand presence on Facebook. Here are a few tips on how to improve your Facebook page.
Working with realistic goals
Most important of all is to understand the features of Facebook and realistic planning purposes, if you don’t have a clear idea about this visit https://www.tom-johnston.com/youtube/buy-2000-views/ for more info. I understand that you have an incredible amount of followers not only because we created Facebook supporters, and most importantly it on a not happen overnight. We must understand that if we have a Facebook advertising campaign or support without detailed knowledge, it may be a waste of money. The best way is to set realistic business goals based on reality, at least in terms of the number of fans, interact, and more. And realism while also expanding our platform.
Create Suitable Content
I think you can improve your Facebook page content is important enough to repeat. Content is what you get from others, therefore, you must be original, be creative. People know there is someone behind the voice of the brand, and this is a great opportunity to “humanize” a company.
Explore Other Social Networks
I think, a good strategy in social networks should not be closed in social networks but should be framed in a wider digital strategy, including additional platforms and how the brand can stimulate upon the network, not only on Facebook. This does not point toward that, for example, you should have the similar strategy in Twitter, Facebook and Pinterest, but you should regard as being new alternatives to meet your goals and swap every second substitute audience in the social networks. Remember that with a good managing of your website you can get more visitors with a SEO specialized company for Example of SponsoredLinX SEO here you will find the best advise on how to improve your website content and get you the views and followers you need to boost your business.
Having Exact Your Group Of Audience
If you do not know who you’re talking to, well, you have a serious problem of communication. 100% brand communication strategy can be based on needs, also you have a certain goal that you will be addressing.
Accept The Versatility
One of the things that defines social networking is versatility. Both users and social media are constantly changing. Therefore, the minimum changes to the design and strategies are very important, you must always be on top of each minor change to adapt your business to the new situation. Being adaptable and multifaceted is one of the many qualities you can find with king kong digital marketing, they have knowledge about different cultures and methods and will give you an advantage on the market.
Brings Perfection To Your Computer
After a period devoted to the content of a page, you run the risk of not drab content. This does not mean you’re bad at your job, it’s just a signal to get some new perspectives to the project.To avoid the problem, we can as a consequence invite collaborators (anonymous or known) to administer a fan-page in a kind of appropriation that will facilitate to to give a twist to everyday communication.
Set Up Appropriate Channels
Finally, in order to improve your Facebook page You have to establish where the elements for each of the things that you want to communicate in your channel.This depends heavily on the strategy you want to. Channel sales, channel customers can be put on Facebook or in a completely different place, but it is important that you have a plan of action to implement.Nothing is written in stone and everything can be changed, but it is important to plan and play.
I wrote a post recently about people hesitating on starting a blog, which let’s face it, many of us do when first starting out. This led to a few questions though on social media asking what people should actually do within their first week blogging. Well ask and you shall receive.
I’ve put together a simple 6 step plan for you to follow during your first week blogging. Now, this isn’t a strict “Day 1 do X, Day 2 do Y, Day 3 do Z…” kind of plan, it is more of a loose guide for you to follow. The main aim though is to highlight key areas that you should be focusing on initially so that you don’t get distracted by smaller, insignificant details that can wait for later.
So without ado, let’s get blogging!
1. Pick Your Niche
If you plan on starting a blog, THE most important decision that you will have to make is on what subject to focus on. This can/will determine whether your site will be successful or not almost from day 1.
I go into much greater detail in a previous post about picking a niche to blog about, but essentially you need to take some time to really think about and analyse your preferred subject. Rushing in and committing to a blog all about your favourite hobby may sound like a good idea to you, but does it appeal to a wider audience? Without a large enough group of people who would be interested in your site, it is doomed from the start.
On the other hand however, if you pick a subject that is too broad, you run the risk of being too generic and not attracting visitors. There is a definite balance that you need to find;
Blog niche is targeted at a large group of people.
Blog niche isn’t too generic that people won’t know what your site is about.
Blog niche is too small to appeal to enough people.
Let’s take a look at an example. Say you had a passion for cheese cake and wanted to start a site on that. A blog that focused purely on cheese cake would probably be aiming for a much too narrow niche to attract that much traffic (and you’d likely run out of ideas pretty quickly). If on the other hand you broadened it out to include all types of cakes, that would appeal to a much broader audience. Take it to the furthest extreme though and broaden it out to “cooking” in general and you risk being too generic. If people know you as a “site about cakes” or “the cake blog” they know what they are getting.
2. Set Up Your Site
A pretty important part of setting up a blog online is to actually set it up. Now this is a lot easier than most people first think as all you really need is;
A domain name,
WordPress theme (optional).
A domain name is essentially the address of your site (e.g. www.ExampleSite.com) and every site needs one. If you can, always go for the ‘.com’ version as that is what 99% of people will type in without thinking about it. We would recommend you to GoDaddy* to get your domain, we use them for all of our sites and have never had a problem with them.
Web hosting is essentially the space where your site is stored online. In order for people to access a site 24 hours a day, all the images, text, website files, etc. need to be stored on a server somewhere. This is why you need web hosting. Bizzebee and the whole Bizzebee team use HostGator to host our sites online and would recommend them to you.
WordPress is a CMS (Content Management System) that makes it incredibly easy to setup and manage your blog, and what’s even better is that it is completely free! You simply install it onto your web host and then you can add posts, images, edit the look of your site, etc. without the need for any complicated coding.
You may want to install a WordPress theme for your site, as this can greatly improve the look of your site. There are plenty of free WordPress themes available online, but for a professional looking site you probably want to go for a premium one. There are lots of sites that offer high quality themes for you to buy, such as StudioPress.
3. Set Up Your Key Pages
Once you have actually setup your site online, it can be tempting to just start writing your blog and focus on that. You really need to setup some important pages before you do that though, including;
About page – Who you/what your site is about.
Contact page – Allowing people to get in touch with you.
Sitemap – Very important for the search engines to find all your content.
Subscription page – Allowing people to subscribe to your newsletter if you have one.
Legal page(s) – Affiliate disclosure, earnings disclaimer, privacy disclosure, etc.
Category pages – Allowing people to easily find all your content.
Home page – With a good, clear layout.
Creating these pages right at the beginning of your site will help greatly in the long run. You may need to come back and edit them now and again, but at least people will be able to navigate around your whole site easily.
4. Get Writing
You have started a blog, so at some point you are going to have to start blogging.
As this is your first week, there is no need to go mad and publish tons of content. One or two posts would be more than enough to launch your site with. After all, you will probably be spending most of your time this week on the other points that we have listed.
One thing that you should do, however, is to make a list of future posts that you want to write. This doesn’t need to be a definitive list of post titles, more like a list of ideas that you can pick from. You will need to produce regular content for your site every week (2-3 posts at least) in order to begin to build up an audience, so having a list of ideas to draw inspiration from is very beneficial.
5. Plan, Plan, Plan
Successful sites don’t happen by accident. Owners have planned out where they intend to take the site over the weeks/months/years and work towards achieving that. Since you are just starting out, planning is more important than ever, as without a plan you are destined to fail. As the old quote goes;
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
…or another of my favourites;
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry
Think about how you will;
Attract new traffic to your site,
Get people to navigate to your key posts/pages,
Compete with other sites in the same niche,
Make your site stand out against the competition,
Develop and grow your site over time,
…and much more.
6. Set Up Your Social Media Profiles
A massive part of attract traffic to a site and building a brand is linked with social media. This is why it is very important that you take the time to, not only, setup social media profiles for your website, but also take time to be active on them as well.
Again, as we are focusing on your first week blogging we shall just look at setting up your profiles. It is better to do all these at the beginning as then people will be able to find you on their preferred network.
Start by setting up profiles/pages on;
Depending on your site, you may want to create profiles on sites like Instagram and Flickr as well.
It is also important that you brand each of these profiles in the same way. A brand identity can be built by consistently using your logo for each profile picture. What you don’t want to do is create profiles that all look as though they are by different companies.
7. Get Involved
Lastly (and this links in nicely with our last point), you need to start getting involved online to help spread the word about you and your site. There are literally hundreds of ways that you could do this, but some methods would include;
Follow people within your niche on social media,
Get involved in conversations online to do with your niche,
Get involved in the comment sections of rival sites (don’t spam though),
Keep up to date on what is happening in your niche,
Join forums within your niche,
Essentially, just get involved with the community that you are aiming your site at. Ask questions, answer questions, be helpful to everyone and always remember that what you say online can (and will) reflect on you in the long term.
Go And Get Started!!!
There is no getting away from the fact that there is a lot of work to do to get your site up and running. If you are serious about starting a blog though, you will approach it in the right way.
Blogging is a fantastic industry to get involved in. It is great to, not only be involved in an online community that you are passionate about, but also to be at the heart of that community where people come for information. I am a firm believer that anyone can create a successful site online, they just need the right attitude and a good plan.
Are you thinking about stating a blog? What would you add to this plan to do in the first week of blogging? Do you have any questions that you would like to ask us? Please feel free to get in touch via the comment section below.
Today I wanted to put together a quick video introducing you to the excellent online software/service called Instapage. This software/service makes it easy for non techies and newbies to build great looking landing pages using pre created templates.
This is a paid service but comes with a basic free service. We are not affiliated with Instapage and we get no money from them if you do decide to take up one of their paid services but it isn’t the paid services that I wanted to tell you about.
For small local offline businesses I think the free landing pages you can create with Instapage are great and could save you a lot of time and money. If you have a WordPress website then you can easily add your landing page to your website using their WordPress plugin. This plugin connects the two together nicely.
If you are using one of several email marketing services like AWeber then you can connect them to the landing pages to start collecting email names and build that important email list.
The system is a great tool to anyone who wants to start building an email list as part of the online side of their business.
Watch the video below as I give you a quick look inside Instapage.com and show you how easily the templates can be edited.
The days of the old ‘Buy My Stuff’ style emails are long gone and it’s about time. Email marketing has been the big thing for years and is still the best converting marketing agency around. With that in mind, you have to wonder why so many marketers and newbies send their loyal email subscribers emails that are short and basically full of crap.
I have been in this industry for many years now, with many of those as a beginner opting in to loads of email list from big ‘guru’ marketers offering what I thought were ground breaking reports and information. I was often wrong, the reports and videos were usually pretty useless. What was more annoying were the emails that I would receive later.
Look for Ways to Improve the Customer Experience
We all know by now that the customer experience is king. But, many businesses are still struggling to employ marketing analytics to improve the customer’s experience, taboola cpc can get to your customers and enhance the customer experience at the same time. One of the biggest advantages of leveraging marketing analytics is the ability to see how your customers are responding and how you can improve. The best way for your customers to enjoy their experience is by letting them know where you are located and how you can help them them. You start to add a location on Google Maps so your customers immediately know where to go for help.
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They said nothing, they had a distinct lack of words and information but all seemed to tell me about some new amazing software or program that their brand new best friend who lived overseas somewhere who had developed a way to make $1000 a minute while loafing around in their underwear. Probably wearing them on their head as they dance around partying 10 foot away from the laptop, I mean that is how amazing these software and programmes were! Or so I was led to believe.
Interestingly all of these secret products were being sold via Clickbank or JVZoo and were being promoted by loads more marketers who had also suddenly become best buddies with this new special underwear wearing wealth generating dude.
Now these guys who send you and me these emails are making money from their email lists, after all that is why they build them and there is nothing wrong with making money from your list, I am sure you have heard over and over again the saying ‘the money is in the list’ well it is true, kind of. The money is actually in the relationship you have with your list.
You do not monetize a list you monetize your subscribers and the biggest harm you can do to your list is upset them by sending them too many ‘buy my stuff’ style emails without giving them any form of help, advice or ideas. In fact it is a downright disgrace that you should even think that it is ok to pitch to your list all the time.
It is disrespectful to your subscribers to see them as simply people to fleece with software and programmes that you have never tried or know to be any good.
When someone signs up to your newsletter or they hand over their email for information they are expecting it to be good, figure out where they come from with mobile attribution and send them emails accordingly, every customer came from a different path. And that is what you should give them, to think differently is pure madness. You should see every new person on your list as a new love interest and every email you send them is the online equivalent to a date.
You would never turn up for a date with your dream person in your work clothes, unkempt and dirty would? No of course you wouldn’t, you know that you would probably upset your date and never seen them again.
The subscribers on your list have trusted you with their email address and expect to get help and advice from you, not to be sold to all of the time otherwise they will hit unsubscribe and run for the hills. Of course you want to make money from your list, that is why you have built it but you really want the maximum returns from your list and reduce the risk of list burn out. Remember it took time and money to carefully grow your list, why would you want to burn it out quickly and have to start building another list creating more hard work and expense for yourself? You don’t!
You will also need to get used to Email hosting, which is a service in which your email messages and associated files are all stored on a server, you can find the best platforms for hosting. When you receive an email to your website’s domain address, the email is routed across the internet and stored on the recipient server.
So what can you do to reduce the risk of annoying your list subscribers and prevent earl list burn out?
Send out a newsletter that gives useful doable advice and tips for your niche once a week, once every two weeks or once a month. Include a roundup of the latest posts on your blog as well.
Create special subscribers only reports and send them an email giving your subscribers access to the report stored somewhere on your blog.
Create subscriber only videos that are embedded onto your site in pages that are only visible to your email list by sending out an email to them.
Every now and then create a review of a product you KNOW is good and worth the money, send the review to your list. Never promote products you would not personally use. You can damage your reputation if you promote things that are simply rubbish.
Not promoting the same products that other marketers are doing at that time can help build your reputation just as much as promoting those you think are really good.
Now after all this, remember the people on your list are likely to be on multiple lists and they will see what the ‘new magical product’ is that everyone is promoting.They will know when a new product launch is imminent, sending an email that explains why you are not promoting it or basically ignoring it will make your subscribers realise that you are not there to simply promote the standard useless ‘get rich quick schemes’ and that you care for them. That is very powerful these days with many list subscribers believing that marketers are less than helpful and only out to fleece people.
I take my car to the same mechanic that I have used now for over ten years, he might be dearer than others and probably cannot always accommodate me as quickly as others but I don’t know because I have never looked around to see if I can get work done cheaper or faster and the reason is because he has always looked after me and been good.
On several times he has looked at the car when I thought something was wrong and he has not charged me for it, I have even took him a bottle of wine to thank him for doing something for free which was his way of thank me for being a loyal customer. But I am loyal customer because he looked after me, it has become an on-going circle and a very powerful relationship.
This is what you need to achieve with your email subscribers, to build a healthy relationship with them where they want to open your emails when they arrive, where they want to buy from you and choose you over other marketers and you will not do that by sending out too many ‘buy my stuff’ emails. Don’t believe me, try and see what happens.
Good Morning to you all, your resident Queen Bee is back at the reigns today for another snippet of Social Media gold dust for you all to digest.
As a child, my teachers, my parents even my extended family members always used to tell me to slow down …. Life isn’t a race! (Still not sure I agree) However, the tale of the Hare & The Tortoise has always stuck with me, mainly because of the famous saying “Slow & Steady Wins The Race”
There are a lot of people in Social Media who know this statement to be very true (the entire team at Bizzebee being one collective), and personally the more I learn about how social media works through my different connections and people I work with the more I realise it really is true!
Have you ever felt like a kid in a candy shop?! I did when I was first introduced to all this Social Networking – and I’m pretty sure that I’m not the minority here either!
Wanting to be on EVERY social networking site, writing on walls of all your friends, tweeting your favourite people, tagging photos, post micro blogs, and follow pretty much everyone we come across.
In the short term this will work as a ‘strategy’ but to sustain for the long term is not so realistic. Especially if you are handling a lot of clients and that responsibility for them grows, or your own business online presence really does start to take off with social media.
It’s natural to want to take it all on, but it’s virtually impossible to do it without burning yourself out quickly*take my word for this PLEASE; I was one of those people who did it all and spent 15 hours a day on my laptop!!*
So what steps can you take to ensure you finish this ‘Race’ without running out of steam?
I’ve got 5 steps I want to run through with you (imagine now I’m your pacemaker, remember we don’t want to run out of steam before finishing the race!)
Never Forget Your Goals – It is very easy to get distracted, especially by looking at what your competitors are doing. Some of these may have a bigger, louder presence than you – don’t let that put you off what you are doing. It’s ok for people to be doing different things. Stick to your goals and work harder and smarter to achieve them.
Evaluate & Re-Evaluate Your Social Media Platforms – It can be fun and exciting to put yourself or your client on every social platform, it is very unlikely that every platform is right for either you or your client. This is why you must monitor your audience interactions on the different social networks, so that you can decide which ones work best for you / your client, and then not waste time on the rest. Personally I think it’s best to focus on a couple of key platforms with success rather than be engaged in all and only giving 50%.
Quality not Quantity – Understanding this is probably one of the hardest steps you will take! Not all relationships online will be beneficial to you. You need to understand that some relationships WILL be one sided, some will take from you, without you getting anything in return. No matter how many followers, fans, friends or connections you have if they are not in line with your business philosophies, it may be time to get rid of them from your networks. It really is about quality tuned in connections rather than LOTS of uninterested ones!
Pace Yourself – Remember ‘slow and steady wins the race’ Whether you are managing your business, starting your business or someone else’s, if you lose a few followers or ‘Likes’ because you are not always updating your twitter or posting content on your Facebook page, then they weren’t very loyal to begin with. It is far better and important (in my opinion) to establish lasting relationships with fewer followers than superficial meaningless ones with lots of people.
Dust Yourself Off & Try Again– Not every Social Media campaign will pick up at the rate you expect it will. Not every tweet will get 50 retweets or 50 likes on Facebook. That is ok – don’t’ be afraid to try or experiment. If something does not work, then just try something different. People using social media have short attention spans, in 22 hours and 51 minutes they will have forgotten what you said anyway.
At the end of the day, social media is a means to an end, but if you can stick to your goals, work hard, pace yourself and not be afraid of failure there is a high chance you will succeed in this ‘marathon’ and you might even score a medal! (Metaphorically speaking)
As your online help to success, Bizzebee understand more than most, often we are all juggling one or two different things at any one time – so I highly advise you to head on over to our Hive, and grab your 30 day FREE access to our training library 🙂
There are unfortunately a lot of dubious people in this industry who try their hardest to sell you products you might not want and they will do it anyway they can. There are also quite a few honest and decent people out there who will sell you products without all of the unethical bulls**t and hype.
I wanted to describe the 3 main types of marketer who you will no doubt come across in your quest to learn more, to make more money or find a system that might just change your life. The 3 types are
The Real Deal
Let’s take a look at them in more detail, as you can imagine the first 2 appear to be the people you want to pay attention too and the 3rd one is to be passed over as quick as possible. The big problem comes from the types of sales letters and marketing methods they use, for example the Real Deal will tell you about the system he used and how it made him a success however the Bulls**tter will also say the same when it is not true. How do you tell who is who? Unfortunately that is the hardest part but anyway let’s look at the 3 types in detail.
The 3 Types Of Internet Marketers
1 The Real Deal
As the title suggests this is the type of person who has done what he says and talks about. His knowledge in a subject is from experience and that experience can be very successful or simply ok. What matters is how he sells himself, his products or services.
In no way will they try and sell a product or information by telling you that it made them a success or a lot of money if it hadn’t. These people will tell you what they know, what they did and not what they think you want to know. If they see another product that they know worked for someone else and decide to promote it too, they will say it worked for that person and not try to convince you that they had success with it.
Some successful people will promote the system that made them a success themselves but usually these people will first go to a publishing company or be approached by one who ask them to share their system. They usually create the product which could be an eBook, written manual and/or training videos, the publishing company will then publish, promote and market it. Both parties will share the profits often on a 50-50 basis after all the costs are covered.
The people who spring to mind when we talk about the real deal are George ‘Google Sniper’ Brown, Patrick Meninga, Pat Flynn, Zac Johnson, and Yaro Starak. Each have had success in their own way, they have been open about it and they will not pretend to be anything other than what they say.
2 The Publisher
The publisher is simply a business person or company that sells information products, systems or software but do it by selling the product or the person who had success with it. The internet marketing and direct mail marketing industry has been plagued by people pretending to be an expert or a success when in reality they were not or that they hid behind a pseudonym creating another false success.
The important thing to remember is that you do not need to be a success or an expert to sell systems or products that work as long as you openly admit it isn’t you or focus on those who are the success. The Dummies books cover every topic imaginable but the publishers and company owners are not experts in the information or topics they publish.
Papers are full of articles and information written by journalists who have done some research but not necessarily had the experience. Writing information and giving tutorials about things that work by someone who has never used them is ok. Most of the eBooks and guides you get from internet marketers are written by people from outsourcing sites like Elance and Odesk, very few marketers write them themselves and very few have actually done what their eBooks are about.
As for the example of the Dummies books, the publisher will often approach experts in a field and ask them to write it for them. It has a win win situation because the popular publishing company lends its name to the expert which helps sell the book and the expert in the field lends his name to the publishing company which also helps sell the book.
We encourage people to write eBooks or create products that they can sell but a lot of people are fearful because they feel that they are a fraud if they have not experienced first-hand the information they are sharing. This shouldn’t be the case, you cannot copyright fact and if something works and you know it works then you can share that information whether you have used it or not, that is what publishing houses have been doing for centuries.
You should never dismiss someone who offers information because they have not used it themselves or their product, the information could be seriously good and very useful. What really matters is how they market and sell the information. Publishing companies include those that publish the ‘Dummies’ and ‘Idiot’ guides.
3 The Bulls**tter
This one is self-evident but unfortunately for the newbie it can be quite hard to tell if the person claiming to be the successful self-made millionaire is telling the truth or just another unethical bulls**tter.
They will do anything and everything to convince you that the product they are selling works and that they have a made a lot from it or that it will be the next big thing. It can take some serious research to uncover whether the person is real or not or if their story is true.
These people genuinely do not care about you or your money and will do anything to get it from you. These are the scammers and the people who give the industry a bad name. (Along with a few other issues)
The sales copy will have all of the copywriting tricks and they will not be subtle, they will sell the dream to a point it will be so sugary sweet even Disney would want to vomit.
I don’t know if anyone remembers Riplin but they promised to be the next big thing in social media, they didn’t say they wanted to be but that they WOULD be. They said their mobile app system would be worth billions and to be an early part of it was a way to guarantee success along with a lot of wealth.
It had an MLM feel and to be part of it you had to apply to be a member then after that it was invite only and to get an invite you had to contact a team leader, someone who had already become a member. They had some seriously professional looking videos created along with flashy animation (see below) to get people excited and interested leading to many to sign up.
Was it a game or a social media network? Was it a mobile app or not? Most people wasn’t sure what it was or what it actually did. I cannot remember whether people paid an initial up front joining fee as a lot of it was done behind doors and in secrecy. Apparently that was to make the whole thing exciting and mystical for marketing reasons but what is interesting is that it has just suddenly disappeared into thin air.
When I last went to the website I was still none the wiser, there is a 14 minute video explaining that Rippln will be the next big thing but it doesn’t explain how nor is there an ‘about us’ or ‘how it works’ page.
The website is still there but doors are closed and I believe that includes the invite only set up. So have they run to the hills with hundreds of thousands of dollars or more in their bank accounts or did they just amass a huge list of emails which they then either sold to other marketers or rented out for email broadcasts? Having a lot of hot targeted emails is a commodity and worth a fortune, it is possible the scam was nothing more than an email harvesting ploy.
Whatever happened these people sold the dream and said that they had had the next billion dollar industry, sucked loads of people in and the disappeared, they simply bulls**tted their way to wealth and back to their secret hideout.
This, my friends, is the thing you need to be very careful about, if the product sells the dream but hardly mentions what it is or how it works or what you get for joining/buying then the bizzebee rule of thumb is to stay well clear.
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