It’s hard enough to move up in organic rankings even when you’re doing everything right. But, if your website has internal SEO problems, you’re unlikely to get anywhere, no matter how much you spend, how much content you write, or how many links you acquire. Meeting with L.A SEO Experts will allow you to optimize your website search engine. Here are five common problems that kill websites for SEO — if you avoid or correct them, you’re on your way to a successful SEO effort.
Starting an online business entity is never easy especially with so many potential competitors working their way to reel in users. E-commerce is evolving and growing creating more chances for businesses to earn their revenue. The most riveting benefit of online presence is that any size of business can start up a new venture for a target market. Prospective customers are just a click away so you can have direct interaction with your buyers. A well marketed company that exists online acts as a significant component for your marketing strategy. It helps in reinforcing your brand to build an enticing image. The internet technology has opened up new horizons for businesses to provide better, customer support that ensures repetitive sales which ultimately leads to increase of profitability.
‘How to improve your Google ranking?’ is a common question that crops up online because it is such an important issue. Search engines send, by far, more traffic to websites than any other method, so it makes sense to make the most use of them. You can only do this, however, by ranking highly within them. But how do you do that? Well we have put together 11 free ways that you can use to help improve your Google ranking.
Let’s get started!
1. Give People What They Are Looking For
First things first, in order to attract traffic to your website you will need to know what people are searching for. This may sound simple (and it is really), but too often website owners write for themselves and not for their readers.
The easiest way to go and find what people are searching for is simply to open up Google or Bing and start typing away. Whatever subject/topic/keyphrase/question, etc. that you were aiming to rank for can be instantly adapted to fit in with what people are actually typing in and searching for online. Of course there are some excellent tools online that can help you do this, such as the keyword planner tool and Google trends, but nothing can quite beat a quick manual search on the search engine yourself.
Only by providing this type of targeted content will you be able to improve your Google ranking, so make sure that you spend some extra time to research your keywords and keyphrases. This leads nicely to my next few points…
2. Use Keywords Within Your Post Titles
Once you have identified which keywords and keyphrases that you are aiming for, you need to include them in your content. By far the best and most effective place to do this is by using them within your post titles. It makes sense of course because obviously (as we have just covered) this is what people are typing into the search engines, but also it encourages people to click onto those pages.
Now, before you go cramming as many keywords and keyphrases into your titles as you can possibly fit (titles can only have a maximum of 70 characters), know that the ones that read properly and make sense are the ones that get the most clicks. This is why ‘question’ titles work so well as;
That is what people are typing in,
That is what people are wanting answering.
For example, let’s say that I was searching online for help on how to make pancakes. If I type into a search engine “How to make pancakes” all the relevant posts and pages will appear. Any post that wanted to rank for this term but simple stuffed their title with keywords (e.g. Pancakes, Cook Pancakes, Easy Pancakes, Pancake Recipe.) then they won’t stand a chance.
As a rule of thumb, try to only use 1-2 keywords/keyphrases within your title and ALWAYS make sure that it makes sense when you read it.
3. Use Keywords Within Your Post Content
Your keywords and keyphrases should also be used throughout the main body of your content. Search engines don’t read in the traditional sense that we do to understand what an article is about, instead it scans your content for words and phrases and determines what it is about based on that.
Again, this doesn’t mean you should stuff your articles with as many keywords and keyphrases as you possibly can. Search engines wised up to this practice long ago and now penalise sites that do this extensively. They should make up no more than 3-4% of your overall article, but if you write normally anyway, you are bound to include plenty naturally.
4. Use Keywords Within Your Post Headings & Subheadings
Keywords and keyphrases should be included in your headings and subheadings, much for the same reason that we include them in our titles.
As we have said, search engines scan through your content to determine what it is about. What they also do though is they look more closely at the text that you make standout in your posts. Subheadings come under this (also known as H1, H2, H3, etc. tags) as they are a good way to gauge what each of your post sections are about, but this can also apply to italics, bold words, quotes, etc.
5. Internal Links Can Improve Google Ranking
A very simple and effect thing that you can do to help improve your Google ranking is to include internal links within your posts. These are links that point to your other articles and pages of your site.
This is especially relevant when you use internal links that are relevant. For example, since this post has a lot of information about SEO, I could link to another post about other useful SEO tips for you to read as this is relevant to the post. This is actually another way that search engines assess what a post is about by looking at what content you are pointing to (both internal links and external links), so it always helps that they are relevant.
Of course the added benefit of using internal links is that readers will get to find more of your own content and stay on your site for longer, which is always a good thing.
6. External Links & The Importance Of Anchor Text
Whilst internal links are very useful, they are expected as obviously sites want to keep people viewing there content for as long as possible. What search engines do though is they also look specifically at the external links that you include (links that point to other websites).
Search engines value the fact that you are willing to point readers to other sites, but which specific sites you point to is especially relevant. Again the key word here is RELEVANT as sites/posts/articles that you link to should in some way be related to what you are saying.
For example, for this post I can quite happily link to other sites that talk about the benefits of external links and SEO techniques because they are relevant to what I am saying. If on the other hand I randomly linked to a site about Orangutans, that would be out of place.
The same can be said about anchor text (the text that you use for the link). This needs to reflect what you are linking to and not be generic (i.e. ‘click here’ is not as good as ‘SEO techniques’ when linking to a post about on-page SEO techniques).
7. More Links To Your Site = Good
Search engines look at the number of links that point to a site and use them as a way to assess how good that site actually is. Think of it like a popularity contest, sites with lots of links pointing to it clearly must be good because they have so many people wanting to link to it. Sites with not very many links pointing to it must be less popular or not very good. This is clearly a very basic way of putting it as obviously, as we have discussed, there are many other factors that are taken into consideration, but it is one metric that search engines use.
A word of warning though. Don’t just think that you can spam links to your site to help boost your ranking. There are many dodgy companies that offer to sell X thousand links to your site, but you should avoid these like the plague. Often these links are from dodgy sites themselves who you don’t really want to be associated with. Also, search engines look at the rate at which sites build up links. If anything looks unnatural (like buying X thousand) then it looks suspicious and could cause you more harm than good.
8. More Quality Links To Your Site = Better
As the old saying goes – “It’s quality not quantity that matters.”
Search engines look at the sites that are pointing to yours and judge their worth based on how good those sites are. This is done using Google’s PageRank (PR) statistics. High quality PR8 sites are significantly better than much lower PR2 sites.
So having 1,000 links from PR1 sites is good, but it is MUCH better to have 100 links from PR5 sites.
In order to help improve your online Google ranking then, try to aim to get links from quality websites within your niche instead of from any old site.
9. Improve Your Google Ranking By Improving Your Website Speed
This is actually very beneficial to your readers, so this is something that you should look to improve upon anyway, regardless of the search engines or not. It is estimated that people only stick around on a site for a few seconds before getting bored and navigating away. If they click on your site and end up staring at a blank screen whilst waiting for everything to load, then they won’t hang around for long. Instead you really want everything loaded up quickly so that they can start reading or viewing your content.
10. The Longer People Stay On Your Site The Better
Another factor, that is both beneficial for your website in general and search engines, is how long people stick around on your website. This includes;
Pages / Session
Avg. Session Duration
If you can increase how long on average people stay on your website and how many posts/pages they view in a single sitting, then you are on your way to dramatically improving your rankings. Unfortunately there are no easy solutions to these problems and can be affected by things like; website design, writing quality, how easy it is to navigate around your site, etc.
11. Your Site Gets Better With Age
Search engines can see and record how long a website is active for. The longer you are around online, the better it looks. Think of it like this – if a site was rubbish and no one was interested in it, then it wouldn’t last very long.
This is why many people like to buy existing sites and “do them up”, so to speak. They get the benefit of a matured domain and everything that comes with that, whilst they can improve upon it and attract more traffic.
Obviously this point is something that you can’t really get around. You simply need to focus on creating and maintaining your site to a high level over time.
Improving your Google ranking is certainly not easy, not least for the fact that search engines never quite let on exactly how they rank sites as they are always changing and adapting. Hopefully though, these free tips will help you to focus your attention on what does work. If there are 3 key things to take from reading this post though, it would be;
Use relevant links,
Quality is what really matters,
Improve your site for your readers and it will improve in the rankings.
What are your views? What other free methods would you add to this list? Do you have any questions? Please feel free to get in touch below via the comments section and we will try to answer them for you.
Yes, you heard me right. The secret to blogging success is, of course, fast food. I mean it’s obvious, isn’t it?
OK, maybe I should explain before you pick up the phone and order another [insert favourite food] from your local take out. The secret isn’t about the food itself – that will just lead to diabetes and obesity – instead it is more about why fast food is so popular.
Why Fast Food?
Ask yourself why fast food is so popular. We all know that it is bad for us (really bad!) yet people still eat it. I consider myself reasonably healthy and I even follow fitness plans from sites as https://www.tophealthjournal.com/, yet I am still partial to the odd curry from my local take away restaurant now and again.
You see, fast food (and junk food in general for that matter) is popular, not because of the taste but because it is both convenient and cheap. Just walk down the street and you will pass several take out restaurants. Supermarkets are stocked full of convenience food and there are vending machines on just about every corner. Frankly it is everywhere!
What Has This Got To Do With Blogging?
Ok, bear with me. I’m getting to my point.
Fast food is simply a product that is widely available to the mass population, which is why it is so popular. Blogs can learn a lot from this as the real key to success is to simply try and make their content as widely available to the mass population as it can.
The internet is a wonderful thing. Never before have we been so connected as a global species. Despite this fact, sites still need to work on making their content accessible in order for people to find. Just because it is online, it doesn’t necessarily mean that people will be able to find it easily. You need to do what all the fast food companies do and get your quality content in front of as many people as possible.
There are plenty of ways of doing this, including;
Anything basically to help people find you and your site. Some of the biggest fast food retailers (McDonalds, Burger King, Taco Bell, etc.) aren’t really successful because of the food they make (I could make a better burger), it’s more to do with the fact that they can deliver that food to everyone because they are everywhere.
Advertising is usually the first method that people choose to use to help promote their website, but arguably the better option is to focus more on SEO. Search engines are how the vast majority of people will find you online, so by concentrating on improving your ranking within Google, Yahoo & Bing, you can greatly increase the visibility of your site online.
Another way to think of it is like this. Think of each of your blog posts as fast food outlet. The more of these quality “outlets” that you have ranking highly; the more people can potentially find you online via the search engines. Only then can you make money yourself via your own advertising, product sales, affiliate links, etc.
There are too many bloggers out there that give up and throw in the towel simply because they are not getting the traffic that they expected. On inspection of their site however, it is usually clear to see that many of these are doing very little promotion (if any at all) of their content, which is why they are getting no traffic.
I hope this post has helped highlight the important factors that you should be focusing on with your blog. The fast food metaphor was simply used to try and hit home the message.
I’m now off to eat something incredibly unhealthy. Please feel free to leave your comments and feedback below.
A pretty important aspect to focus on when starting a new site is SEO (Search Engine Optimization). This is because the vast majority of your traffic will be coming from the search engines. Now I know many people struggle with SEO when they first start out, which is why I thought I’d put together a list of some helpful SEO tips for you to use.
1. Learn About SEO!!!
Yes, it may sound obvious but it is VITALLY IMPORTANT (I can’t stress that enough) that you spend time learning about how SEO works. Meet with L.A SEO Experts to learn more about what SEO is and have them help you with your website because if you understand the fundamentals of how SEO works and how a site can attract more traffic through it, then you will save yourself a lot of work in the long run.
I get the sense (from readers, comments, emails, etc.) that many new bloggers think that they can put off learning about SEO until later. Something along the lines of “…oh, I’ll build up my site first and gain a following before I read up on SEO” is what comes up a lot. This is just the wrong way to look at it. You may as well say “…oh, I’ll jump into the ocean and splash about for a bit before I learn how to swim.” That’s not going to go well!
Traffic is essential for any site, so if your plan is to build a successful site, then SEO is one of the first things you need to learn about. Putting it off will only slow you down. Start by learning the basics about both on-page SEO and off-page SEO techniques.
2. Think Long-Term, Not Short-Term
SEO is certainly no “quick fix” for a site and can’t instantly make a difference to your traffic. Instead you need to think of SEO as a long-term strategy for your site (which is another reason why you should learn about it sooner rather than later).
When you first start out online, your site will likely only have a handful of pages. While you can (and should) optimise those pages for the search engines, they can only make so much of an impact. Some of the best best seo company‘s have said that the real value of SEO comes when you have built a much bigger site with hundreds, if not thousands of pages, all optimised for the search engines. This creates a snowball effect – as your best pages help to raise the rank of your site, which in turn helps to attract more traffic to your other pages, which helps to raise your rank – and so on.
Always try to think “long-term” with your website. After all, the tortoise always wins the race in the end.
3. Always Write For Your Readers
As important as SEO is for a site, readers should always take priority. Again, this may sound obvious, but it can be easy to fall into the trap of just writing content purely aimed for search engines. That may help attract traffic to a site, but you want them to stay when they get there.
Search engines have gotten a lot better at spotting the fake sites who are only interested in manipulating their traffic. They wised up to them and now heavily penalize sites that abuse this practice. Instead, it is much more beneficial to write quality content for your readers and attract traffic that way. That doesn’t mean you can’t use SEO techniques, just not to overuse them and spam keywords just for the sake of it.
4. Don’t Fall For The Scammers
There are plenty of individuals and “companies” online that will happily scam you out of your money when it comes to SEO. The sad thing is that it is easy to get fooled by them when you are just starting out.
Stay well clear of ANY adverts that claim to be able to “get you to the top of Google in X days/weeks/months” or that suggest that they have “the secret to ranking highly”. In most circumstances they are simply talking out of their ass.
Don’t get me wrong, there are plenty of legitimate SEO companies online and the only real way of knowing is by talking with them. You see, SEO is a very specific service that has to be tailored to a specific site’s needs. That is why you should avoid doing business with any that make promises before you have even spoken to them. How do they know what business you are in, where you are from, what keywords you are aiming for? All that information is key to planning out your SEO strategy. Again, this is why you should learn about SEO, even if you plan on outsourcing the actual work.
What other SEO tips would you like to add to this list for new bloggers? What helped you out when you first started? What SEO questions do you have? Feel free to let us know by leaving a comment below.
It has been a long time coming, but today is the day that we finally launch the official Bizzebee membership area – The Hive. I can’t quite express just how excited I and all the rest of the Bizzebee team are to launch today. We are all eager to see what you think of it.
What Is The Hive
Here on the Bizzebee blog we strive to provide you with great free content for you to use and learn from. That can only go so far though, which is why we wanted to create a separate area for members who want to learn even more from us.
In ‘The Hive’, members will gain access to; tutorial videos, audio files, whiteboard presentations, eBooks, vidcasts and more that we have put together for you. These will cover subjects, such as;
Social media tips,
…and much, much more!
This Is Only The Beginning!
We are all very proud to launch this membership area, but as far as we are concerned this is only the beginning! We will be adding more content to The Hive every month; we are planning on doing some exclusive Google hangouts for our members, one-on-one consultations, podcasts and more.
Our overall aim is to help you get your business up and running online and teach you how to grow it. There is an awful lot to learn along the way, but we are here to help you.
Blog post length is something that many bloggers think about and is one question that I get asked a lot online. So exactly how long should a blog post be? Well this is what I’ll be discussing in this post.
Short Blog Posts vs Long Blog Posts
If you read online about this subject you will see that there are generally two viewpoints as to which is the best approach – short blog posts or long blog posts.
Of course another BIG factor is the subject matter that you are writing about. Certain content (i.e. tutorials) will naturally be longer as you would need to explain in greater detail, whereas other content (i.e. news) may only need to be brief.
Now, both long and short posts have their advantages and disadvantages, which makes it a complicated decision to make. On the long run, it might be best to consider hiring PlacementSEO and have them do a complete competitor analysis and determine what the length of your blog post should be.
Short Blog Posts
Short blog posts are obviously much quicker to write. This is a major benefit if you have a site that needs to publish lots of content, perhaps daily or even multiple times a day. In comparison, it is much harder to write out a really long blog post (i.e. 1000+ words) on a daily basis, as that can take its toll on the writer.
Short blog posts can encourage visitors to read the entire post. People don’t have long attention spans online, so short, quick to read posts are a great way to get the information that they want. This is particularly noticeable on news or magazine based websites as they publish a lot (not all) of bite sized content for their readers.
Short blog posts don’t tend to include a lot of information. Whilst they may be good for news related items, anything else really requires more info for readers. You couldn’t hope to explain the inner workings of a subject in 300 words or less. If anything, trying to do that would just end up frustrating your readers and encouraging them to go elsewhere to find what they were looking for.
Short blog posts can be harder to rank in the search engines. Now I’m not saying that they can’t because plenty of short posts can rank well, but I do believe it is harder for them to do so. This is because of the way SEO (Search Engine Optimization) works. For search engines to determine what your content is about, they look at different aspects of it. These are referred to as on-page SEO techniques, so obviously the sorter your post is, the less of these you can include to help you rank.
Long Blog Posts
The advantages and disadvantages of long blog posts are basically just the reverse of short posts, so to make it easier I’ll just list these as bullet points.
Can contain much more information for people to read,
Can include more on-page SEO techniques and keywords to help it rank well in the search engines.
Long blog posts take much longer to write,
People won’t generally read the whole post, instead preferring to scan through it for the information that they are after.
So Which Is Better – Short Blog Posts or Long Blog Posts?
A lot will depend on the subject that you are writing about, but if I had to choose I would lean towards longer posts. This is simply for the fact that they are easier (not guaranteed) to rank in the search engines. That is something that you should really focus on doing as search engines can send you a lot of traffic if you can rank well.
Essentially though, there is no “better” type. As we have discussed, both have their pros and cons. If anything, people should try to stop thinking about blog post length all together and just focus on producing the best quality content that they can. Try mixing it up a bit on your site and produce both long and short posts – long posts to help rank well and explain topics on greater detail and shorter ones to keep your readers interested and up-to-date on news in your industry.
What is your opinion on blog post length? Do you prefer to write/read short blog posts or long blog posts? We want to hear your opinions, so please let us know via the comment section below.
Traffic is the lifeblood of any online business, traffic = people, they are the footfall of the cyber high street and you want as much as you can to visit your website and join your email lists.
But you don’t just want any traffic you want plenty of good traffic, you want what we called highly targeted traffic, this is people who are looking for the exact same stuff you have on your website and selling.
It makes sense really, you wouldn’t want to build a website and email list about cooking meat and butchery and have your site visited by vegetarians, you know they will not sign up for your newsletters or buy your products.
There are plenty of different ways to generate traffic to your site, from SEO to paid advertising. The one I want to discuss with you should in theory be a great one and that is the method called solo ads.
A solo ad is where you pay someone who has an established list to send out an email with your details in it. It could be an advert or a written email recommending your site, product or newsletter. Prices vary from person to person and normally you pay with a guaranteed click rate. The bigger list owners can charge more especially if their list is a good quality list.
You would buy a solo ad from someone who is in the same market as you so for the example above with the butchery website you would look for someone who was also in the meat industry, but someone who was in a slightly different yet complimentary sub niche like BBQ lovers and specialists. Sometimes list owners will not offer solo ads to someone in the exact same niche to prevent losing subscribers.
Again it makes sense, a person can subscribe to a newsletter for BBQ techniques and equipment as well as list about how to cook and prepare meat but if they subscribed to two newsletters about BBQ techniques and equipment the day may come when they decide that they do not need both and chose one over the other. Email list owners do not want to risk that so they may not sell you a solo ad if you are in direct competition.
A list swap is like a solo ad but you do it for free because you also send an email to your list recommending the other persons site, product or newsletter. You would do a list swap of same numbers, for example, if you already had a list of 200 people you would do a swap with a list owner who also had 200 people. Sometimes bigger list owners will do a swap and send an email to only 200 people on their list but usually it is like for like.
List swaps and solo ads can be arranged by joining sites like ListSwapper.com, WarriorForum.com & MyPrivateSwap.com
Now this sounds really good but you do have to be very careful, like all industries there can be some very unscrupulous people about. Some people will knowingly sell you a solo ad or do a list swap with you using a really rubbish list. In the past some people have built up huge lists very fast by using companies like AdFly which, in all honesty, dupes people into signing up.
AdFly places ads between a link and its destination, when someone clicks the link and expects to see a video but a big ‘Click Here’ button or ‘sign up’ form appears they often do what they are told thinking it is part of getting to the video or page. It usually isn’t.
These lists are often full of people from the Asian continent who are not interested in your offers, the reason many come from certain parts of the world over others is that it is a lot cheaper to advertise there so building a big list very fast is also very cheap.
It is also very fair to say that some nationalities are less cynical than the Western world and may not understand the art of Copywriting and also have far worse living conditions then the rest of us so when they are sent an email offering them life changing riches or products they are more willing to click the links and sign up. When they see your offers, they are very unlikely to buy, some countries do not use PayPal or issue credit/ debit cards like ours, many cannot even afford the product so the decision is made for them whether they wanted to buy or not. In truth, these lists are useless.
So I think you know where I am going with this, dodgy marketers will sell you a solo ad for say $60 to a list of people who may click and sign up for your newsletter or promotion but will hardly buy. In the long run this will cost you more than your initial purchase price as you will increase your monthly costs with Aweber or whichever autoresponder company you use.
There is also ‘List abuse’, it sounds harsh but that is what it is called and it is seriously frowned upon in the industry but it still happens, normally in the make money niche but there could be others in different niches who do it. List abuse is where someone who wants to build a good quality list fast and cheaply will create a list using the same method as mentioned above, they will then go to the list swapping sites and offer to do a list swap.
They know that their list is crap, this is often referred to as the extreme list, but they offer it up anyway and when they do a list swap with someone who has spent a lot of time and money cultivating a list they then take people away from that list to join their ‘new list’ that they are building via a different opt-in form.
While they are now building a new clean list the other list owner is now having his list polluted with people who really are not interested in his products or are not likely to ever buy. The practice is really disliked but it can happen so you should be very careful who you do your swaps with.
The problem is how do you tell? Some list swap sites will have feedback and reviews but these can be unreliable, after a swap, a list owner may get 200 new sign ups, write a positive review but not realise for a few weeks or months that all of his new leads are rubbish.
The reason they build a big list cheaply is that it gives them the edge, if you are just starting out and have only a list of 50 you are restricted to who you can swap with and what you can charge for sending out a solo ad, it can take time to get up to big list using normal list building methods. If you build a dodgy extreme list quickly you can be in and out with a new clean list or a few extra dollars fairly quickly.
The other thing to be aware of is how many solo ads and swaps has a list owner done, a list owner might have a few thousand subscribers on his list but if he send out a recommendation to other peoples products, newsletters or offers every day or week and nothing else useful they can soon destroy their list. People will get fed up of the adverts and simply stop clicking through and many will just not open the emails. Doing a list swap or paying for a solo ad is a very daunting thing, it is recommended that you do your research and go in with your eyes open!
Many years ago, the Co-Operative was a common way people built businesses, in the UK the Co-Op group became a household name, it is owned by its members and has over 6 million of them.
The group comprises a family of businesses, including: food shops, travel, financial services, healthcare, funeralcare, legal services, motors and online electricals.
The organisation grew from a small unit of tradesmen during the industrial revolution who were struggling to buy food; they were being pushed into poverty thanks to the new developments and advancements in technology which was taking away their work.
They came together to open up a shop to sell food and supplies at affordable prices to people who were struggling. Every member put in money and then they took out their share of the ‘Divi’. The ‘Divi’ short for dividends is the profit, the money that is left after all the expenses are paid for.
There have been many different types of co-operative set ups, in the building trade, companies have been created where several different trades have joined together, each putting in the same amount at the beginning and then taking out an equal share of the dividends of the business.
This idea is a great one because a building firm that wants to build houses will require many different trades. A house build will include bricklaying, woodwork, plastering, electrics, plumbing and roofing with Gryphon roofing phoenix so it would be ideal if at least one person from each of these trades came together to create a co-operative group meaning they are able to build a house quickly and with ease without needing to bring other people. These trades are very different from each other yet they compliment themselves beautifully.
So how does this relate to building an authority site? Well, there is big money to be made with websites, John Chow makes an average $40k a month from his sites and who wouldn’t want a slice of that? But before you get too excited, there is also a lot of work involved in creating a successful website.
Bloggers will spend a lot of time creating content whether it be written posts, videos or infographs. Then there is the technical side of having a website, keeping the site secure and keeping on top of any hosting or broadband issues that will one day arise.
A successful website needs traffic, without traffic a website will fail so there are the traffic generation methods to be worked on which includes running social media campaigns, guest posting campaigns and even advertising campaigns.
If you are planning to generate money from your website by selling advertising space then you will need to organise advertising for clients and invoicing them each month. If you were thinking of making money from any form of affiliate marketing you will need to source good products to promote and keep changing them if the products are no longer available or they are not generating you any money.
If you decide to create your own eBooks and products then again there is plenty of work involved in getting these things made and ready to sell. Shall I go on? I don’t think I need to say much more to make you realise that there is a lot of work involved in building a website.
I haven’t even touched on things like keyword research but what I will say is that Google loves content, and the more quality content you post on your website and put out onto the internet will be seen by the search engines. The more people that share your posts and link to them the faster your site will grow.
This is really good for you but guess what? Creating content is not easy, even if you really love the subject matter with a passion, doing it for months on end can get hard. This article could take me well over an hour to write or maybe two. Some posts have taken me up to 5 hours to write especially if I have plenty of images to modify or screenshots to make and add relevant links.
Creating content can take a big chunk of your time so imagine trying to create all of that yourself as well as doing all of the other jobs I mentioned that comes with having your own blog/website. This is where the co-operative comes in to play.
As we know a website can grow faster when more content is added and when that content is shared, when a website grows faster than normal it will get results quicker. Makes sense really, the faster you drive your car the faster you will get to your chosen destination.
So with that in mind, if you want to grow a website quickly and start getting results fast then maybe you should consider creating your very own co-operative team. This team would include people who have expertise and skills that you do not, but which compliments yours perfectly.
For example, if you were a writer like me, and knew that you could create a lot of good articles but were not a big fan of meddling with WordPress themes and plugins, it would be a great idea to join forces with a person who loved tinkering with WordPress.
Add to the mix someone who was great at creating videos and slideshows, someone who was great at social media postings and viral marketing campaigns and maybe another writer or two, you would have built up a team that would churn out great content for the website without getting burnt out, the social media networking will be going on while you were writing, and the WordPress/ website issues were being dealt with and worked on by one of the team.
In many cases, lone bloggers will work on the website maintenance and issues late at night, lone blogging can rob you of a lot of time. With a team you can get a lot of that time back. The main important thing to get clear at the beginning is to get everyone to agree that you all put in the equal amount of time, effort and investment and that you all take out an equal share of the profits when they start rolling in.
If Pat Flynn can generate over $50,000 a month from doing most of the work himself, imagine what a good team of friends can do when they put their minds to it. It would be a bonus if everyone lived near to one another; you could have a great time meeting up once a month to discuss workload, growth and ideas, failing that, a group Skype chat. This itself can help alleviate some of the issues of loneliness that can come about from being a lone blogger.
People are proud and want to achieve things on their own merit, maybe for the glory or just to have the spoils all to themselves but do not go thinking that this will be easy, it might take a while and while you are at it, don’t go overlooking the possibilities and results that can come about by creating a co-operative with likeminded people.
It could be just what you need to grow that site, give you more freedom, reduce the stress and achieve the results you desire a lot faster. Now doesn’t that sound like something worth considering?
Traffic is something that is talked a lot about online, and with good reason as it is vital for all sites. That being said, people tend to focus heavily on “how many” and often overlook “where” your website visitors are coming from. I feel that this is a mistake, which is what I want to talk about in this post.
So Where Are My Website Visitors Coming From?
Many experienced website owners will agree that one of the most important pieces of information you should learn (and keep an eye on) is where your website visitors are coming from. If you can tell where your website traffic is coming from, you have a better overall understanding of your site as a whole.
Key information that you will want to learn about your site includes;
Where in the world your website visitors are coming from,
What websites are sending you traffic (known as referrers),
Which social media sites send you the most traffic,
Which keywords & keyphrases are sending you the most traffic,
Which type of device (desktop, mobile, tablet, etc) are people viewing your site with,
Which browsers (Chrome, Safari, Explorer, Firefox, etc.) are people viewing your site with,
This information will give you a MUCH greater picture of how your website is performing online, as well as allowing you to see key areas that you can improve upon.
By far the easiest and most effective way of learning this information is by setting up Google Analytics for your site. A vital tool for any site, it allows you to monitor all the above mentioned info, as well as statistics like; number of visitors, pageviews, bounce rate, average time spent on a page and much, much more!
Where In The World Are Your Website Visitors From?
This is by far my favourite piece of information to take a look at for a site. I find it amazing to learn just how far reaching a website can be, as you can often be blind to that when sat at a desk all day. Seeing that your site is getting lots of hits from other countries from all around the world can really inspire you to push on and create an even better site.
With Google Analytics, not only can use see your site traffic statistics from each individual country, but you can also view continental traffic, sub-continental region traffic and even traffic from individual cities!
So, why is this information important? Well, not only does it give you a more accurate representation of who your site visitors are but it allows you to tailor content to a more targeted audience.
For example, let’s say that you ran a sports blog. You may tend to write a lot of posts on Football as that is what interests you, but having checked your Analytics and found that the majority of your visitors were from India, you may want to focus more on sports that they like (i.e. Cricket).
Not only that but knowing where your visitors are from, you can work around national holidays and even work them into your site somehow. Why not run a promotion around Thanksgiving for your American readers, mention the Chinese New Year for your Asian readers (which is on a different date that our New Year) or get into the spirit of Bonfire night for UK readers. All that helps to reinforce your relationship with your global readers, not just the ones who you “think” are visiting your site.
Which Websites Are Sending You Traffic?
Take a look at your Analytics data to see which websites are sending you the most traffic. You may find a new site that has linked to you, written a review about you or mentioned you in a post.
A good thing to look out for is “how” these sites as a whole are sending traffic to you. Let’s say that you had 100 sites linking to you, but 99% of that traffic was coming from one single site. That would tell you that;
You need to get more links to try and diversify (as if that 1 link were to disappear, you’d lose out on a lot of traffic),
The site sending you so much traffic is clearly a great site to try and get mentioned more on.
This is a great way to look at improving your linking strategy. Find what is working and try to replicate that, and for what isn’t working try to concentrate on different methods.
Which Social Media Sites Send You The Most Traffic?
Social media should be a key part in your marketing strategy, but that doesn’t mean that you should be spending equal amounts of time on each. Doing that would eat up a LOT of time, which could be better spent doing other things, such as creating content.
Depending on your site, you may find that despite your best efforts your Twitter campaign just isn’t sending you any traffic, whereas Facebook is. If that’s the case, you may be better off spending more time on that instead.
Looking at it a different way, you may feel that you need to step up your efforts on the social sites that aren’t working so well. Maybe try marketing yourself in a different way and switching up your daily routine.
Which Keywords & Keyphrases Are Sending You The Most Traffic?
Finding out what your most popular keywords & keyphrases are can really help you. Not only will you see how people are finding you on the search engines, but it gives you a better idea of what you should be aiming for more of in the future.
For example, let’s say that you run a cooking blog. You may write on a whole host of different cooking recipes, but learn that the keywords/keyphrases that are sending you the most traffic are ones about baking. In that case, perhaps you should spend more time writing baking recipes as that is clearly what is bringing in the traffic.
Which Type Of Devices Are People Viewing Your Site With?
The internet is changing! More and more people are browsing the web on their smart phones or tablets whilst on the go. This means that it is VITAL that you site is responsive (mobile friendly) for people to access.
Checking your stats can help you see whether there is a problem with your site that you may not be aware of. You may notice that your mobile visitors have significantly dropped in the last month, which could indicate there is an issue that needs fixing. Alternatively, maybe you are only getting visitors from iPhone users, which may mean there is a problem for Android users getting on your site.
This information can be key if you can’t check your site manually. Personally, I use an Android phone, so it’s good to check that iPhone users can access my site.
Which Browsers Are People Viewing Your Site With?
If you are like me, you tend to use the same browser most of the time. There are lots of different browsers that people use, so it’s good to know that your site works across all of them. Now, whilst you should check them yourself (especially when making design changes to your site), looking at your Analytics data can help you out.
For much the same reasons as checking different devices, it just helps you to see if there are any problems occurring on your site. You may notice a significant drop in traffic for Internet Explorer users, which would probably indicate a problem. The faster you can spot the problem, the faster you can get it fixed.
Learning exactly where your visitors are coming from is extremely important for your site’s success. It gives you a much better understanding of who your overall audience is and, more importantly, areas that you can look to improve upon.
Always remember that a site is NEVER finished, it should always look to evolve and improve upon itself. Only then will you continue to move forward and keep growing your site.
I hope you enjoyed this post. If so, or if you have any questions, please feel free to leave a comment below.