As we know Google have recently done another update and several people are reporting changes in their rankings. I cannot say for definite whether they had been doing any unnatural link building or not, sometimes when Google do an update, good sites are affected and then they are returned to the original place if not better when the dust has settled.
When you consider that good sites are being affected even if it is just temporary you realise that you cannot risk being punished by Google by doing anything slightly fishy. Google want to give people quality content and it is their search results that we want to be ranked in so what is the best way to keep them happy? Create good quality useful content and plenty of it.
There are many benefits to creating quality content, if it is useful then people will share it and promote it for you. They will share it on social media networks like Twitter and Facebook. They will link to it from their own blogs and reference your work creating a natural link network. Google loves natural link networks and they love quality relevant content, none of that spun article rubbish many people use.
So, if you write a proper post of 1000 words or more what happens? You naturally create long tail keyword phrases that are relevant to the post subject. You cannot help but write sentences that will develop into and include long tail keywords that you can be ranked for.
Imagine you wanted to rank for the keyword phrase ‘Ice Cream Parlour’, while writing the post you can easily have sentences that have ‘the best ice cream parlour’ ‘the best ice cream parlour in Lincolnshire’ ‘the best tasting ice cream’ etc. All of these phrases could be searched for and you can become ranked for these if the article you write is of a serious and informative nature unlike the spun articles people use.
If you have other articles on your site that match the content and other people share your posts and reference them with connecting links you could easily find yourself ranked in Google for keyword phrases you didn’t expect. Sometimes keyword research can throw up keyword combinations that when added together in an article can be hard to understand. Writing a proper post will generate proper good relevant keywords that Google will love.
I remember writing an article about people having a certain type of mindset and I used a man I called ‘Ibiza Bob’ as my example. The article was about people wanting to do something but instead of doing anything about it they sit around and moan. Ibiza Bob always wanted to go to Ibiza but couldn’t afford it, he blamed the Government and the economy as the reason as why he could never afford to go yet he spent most nights down the local bar, drinking smoking and having a kebab on the way home.
For 20 years or more he wanted to go to Ibiza and for those 20 years he spent his money on beer, cigarettes and food, if he really wanted he could have stayed in 1 or 2 nights a week over a year or two and have enough money to go to Ibiza for a long enjoyable holiday… but he didn’t.
After I wrote the post I notice that I was getting traffic for keywords like ‘the story of Ibiza’, I was on the first page of Google for that keyword phrase for quite some time. The people searching were not really my targeted audience but they were coming and I was ranked. The actual post had very little to do with ‘the story of Ibiza’ but Google rewarded me without my intention.
What happened was that I spent time to write a long quality post which generated a series of natural links which were being picked up and ranked by Google. I was not in any way trying to manipulate Google by engaging in keyword stuffing or article spinning. I was just writing about a topic that I was interested in and knew about.
Obviously I wrote a follow up post that talked about my findings and reinforced the keywords, this time the post included the keyword phrases that Google had ranked me for which were not originally planned keywords in the first post. Again this was a long written piece from the heart and mind and not designed to have keywords stuffed into it.
Keywords and Google have a natural tendency to attract each other and if they are generated naturally in a long well written piece then they will have more power. With Google’s recent updates they are looking for the relevance and quality and that is what your articles will give them.
Now we are not saying do not do any keyword research or include relevant keywords that your research gives you, far from it, I want to get across that you will generate good quality keywords when you write a proper full article, keywords that Google will pick up on.
Sometimes you should not fear or worry about your articles having or not having keywords in them, the main thing you should concentrate on is to create good quality useful articles and plenty of them. Patrick Meninga did keyword research, when he had his chosen keywords he went to work creating loads of articles that he placed on his site and shared with other sites as guest posts.
These articles were connected passing relevance to each other and when he had finished he was ranking for more keywords than he had planned. He wrote the posts himself, they were not spun nor were they outsourced on the cheap, they were written from the heart as he knew the subject matter well. As he wrote the articles the long tail keyword phrases wrote themselves.
It is natural and cannot be avoided, that is the beautiful thing about the English language, well any language really, whatever it is you are writing about, the subject matter cannot be described without creating other good natural keyword phrases. Go and give it a try, write something big and useful about any topic and then look at the keywords that are formed. You might be surprised at how keyword rich your articles can become naturally.
Running a website is no easy task, so it’s inevitable that we will make mistakes from time-to-time. Mistakes can even be a good thing if we learn from them, but to save you the hassle, I’ve put together a list of some common website mistakes to avoid to help you.
1. Unresponsive Website (Not Mobile Friendly)
You are making a BIG website mistake if your site is not “mobile friendly”. More and more people are connecting to the internet via their smart phones and tablets, which is why it is vital that your site is responsive across multiple devices. If it is not, you are simply limiting the number of people that can visit your site.
There are plenty of WordPress themes that you can install that are ‘mobile responsive’. Sites like StudioPress have a wide variety of responsive themes for all types of site that you can use. There really isn’t any excuse for people not being able to access your site on their mobile devices, so make sure that yours is good to go.
2. Bad Website Navigation
You can spend all the time in the world creating fantastic content for your site, but if no one can find it once they get there, then what is the point!
Bad website navigation stops people from finding all the great content on your site. Whether you have only a few pages or hundreds of posts, you want people (and search engines) to be able to find them easily. Only then will you get visitors staying on your site for longer, which helps to increase your pageviews.
Think about the menus and links that you display on your site. Are people able to find the different sections/categories of your site? Do you display a search box? Can people easily find your search box? Which are your most important pages/posts? These are the types of questions that you need to be asking yourself in order to improve your site navigation.
3. Not Building An Email List
An email list is a very powerful thing for a site to have, which is why you should be building one. You see, the people that signup to your site (whether it’s to an eCourse, newsletter, to receive offers, etc.) are your best customers. They are the ones who are interested in what you have to say on your site, allowing you to send them offers, promote products or just encourage them back to your site.
AWeber is the market leader for email marketing software where you can create and schedule a set of emails to be broadcast automatically once people subscribe. You can create signup boxes, newsletters, broadcasts and much more by using them, helping you to grow and manage your email list.
4. Not Posting Enough
Every website needs regular content published as that helps to drive traffic. People (and more importantly search engines) will see that the site is active, which will encourage them to come back again and read more.
If you don’t post enough, then your site can become stagnant. A lot depends on what your site is about, but you wouldn’t keep coming back to a site if nothing changed.
Make a list of all the things that you can write about and keep adding to it when you get inspiration. If you end up struggling for ideas, it may mean that your niche is too small, in which case you may need to broaden out a bit. I think a lot though comes down to getting into a regular routine. Try to update your site regularly (perhaps once or twice a week) and stick to it.
5. Posting Too Often
Some people go to the other extreme and post far too often. Like we said, regular content is good, but too much can be overwhelming for your readers. If you are publishing 4, 5 or even more posts a day, then you can’t expect visitors to keep up. Sites that post this frequently tend to be massive news sites with lots of writers and millions of visitors. That is certainly something to aim for, but you certainly can’t do that on your own.
You also have to consider the quality of what you are posting. Publishing 1 high quality post is MUCH better than lots of little mediocre posts. As the saying goes, “It’s quality not quantity!”
6. Doing Zero Social Media
Social media is a fantastic way to market your site, so it makes sense that you should be using it. Make sure that you have an active presence on all the major social networks (Facebook, Google+, Twitter, Pinterest, LinkedIn, etc.), particularly the ones that relate to your site.
Just having a page setup on each of these networks will help people to find you, but by engaging with your audience, it is such a great way to build a following for your site that you shouldn’t overlook.
7. Doing Zero SEO
SEO (Search Engine Optimization) is an often understood practice that seems to confuse and petrify people at the same time. It may sound complicated and unfathomable, but it’s really not too difficult when you get to know it.
SEO is simply a way of getting your website/content seen by search engines so that they can index it and present it to as many people as possible. Search engines, like Google, are by far your best bet to get traffic to your site, so it’s best to work with them.
By using On-Page & Off-Page SEO techniques, your content can rank highly on search engine result pages (SERPs). The higher you appear on the SERPs, the more traffic you will get.
Essentially, all it involves is making it clear what your posts are about. This is done by including keywords in your post/page titles, meta descriptions, sub-headings, alt-tags, etc. That way, when the search engines find your content, they have a better understanding of what it is about, allowing them to show it to people who are looking for that information.
If you are doing zero SEO for your site, you are essentially sticking your head in the sand. Spend some time learning about SEO and actively doing some for your site. It’s not as scary as you may think.
8. Not Interacting With Your Readers
If people spend the time leaving comments on your site, sending you emails or asking questions via your social media channels, you should make sure to respond to them. Not only is it good manners but it is also good for business. If people see that you are happy to interact with them and help, they will be much more likely to keep coming back for more. It also shows that your site is an active one, which again can encourage people to keep visiting your site.
Admittedly, this can become a problem if your site is very popular (can’t reply to everyone), but you should at least try to reply to as many as you can, we suggest to contact the team at https://webdesignottawa.com/digital-marketing/ for further information.
I have in the past made changes to my sites, only to find that they were not displaying correctly on another browser that I didn’t use regularly. Once you know about the problem, it’s usually very easy to fix, but you need to test it to find out.
Get into the habit of testing your website on Google Chrome, Internet Explorer, Firefox, Opera and Safari (the 5 most popular web browsers) whenever you make any changes to your site. That way, you can see whether there are any issues that need fixing.
10. Thinking That Your Website Is Finished (Biggest Website Mistake!)
This is probably one of the BIGGEST website mistakes on the list that many people fall victim too. The minute you think that your site is “finished”, you may as well pack up and do something else.
The internet is constantly evolving and there is always competition looking to overtake you. You should always be looking to update, reinvent, add new features/products/content, etc. to your site to keep it fresh. This is one of the things that I absolutely love about what I do, there is always something new to learn about and improve on your site that you should never find yourself standing still. Keep pushing yourself and striving to create a better site for your visitors. That is the best way to run your site.
What website mistakes have you made on your site and how did you go about fixing them? What other common website mistakes would you add to this list? Please let us know below by leaving a comment.
For any online business having a social media campaign and network is a must. They are great ways to interact with people and promote your products. Facebook and Google Plus both allow you to build pages dedicated to your business. The idea is that you promote your products and services via these pages and not your personal profiles which go against the networks terms and conditions.
The big problem is that Facebook pages have taken a slump that many have not been able to recover from. Facebook have pushed their ‘Promote a Post’ system where you pay them to show your post in the feeds of the pages fans, this is something that should have happened anyway. It seems that they lowered the reach of page posts so very few fans saw them in order to get people to use the new paid ‘Promote a Post’.
This crippled many pages who had small numbers of followers, when the reach has dropped and only 40-60 people out of say 900 are only seeing your posts then there really is not much point carrying on with the page. Google Plus has its own version of a page but it seems very few people are bothering with them.
Not many people are following Google Plus pages in my opinion, I could be wrong, maybe somewhere there are people who have pages with loads of followers but it seems Google Plus is more about people socialising than it is business. (Interestingly now called Boost Post)
Facebook Groups have been around for a while and were more popular than pages in some circles. Pages were the domain of teenagers creating fun pages that went viral and the craze of ‘liking’ pages was born. The more serious people like business people were using groups to network and communicate with similar like minded people.
When the Facebook pages were given an overhaul many businesses saw the potential in them and set about creating their business page. They then started to use Facebook’s own advertising system to drive traffic to them to get people to ‘Like’ their page. When someone liked a page, they would get the pages posts in their newsfeeds. When Facebook created their ‘Promote a Post’ system and started messing around with the reach of pages, pages soon lost their potential and appeal.
Many page owners had paid a lot of money using Facebook adverts to find fans so that they could now place their business posts directly into their newsfeeds. When this stopped and posts no longer landed in people’s newsfeeds pages became desolate places which forced many owners to simply abandon them. Many were pretty cheesed off at the fact that they had invested money with Facebook to get these fans only for Facebook to change the system and try and charge them for a second time.
For many this simply wouldn’t do yet they still saw great potential with Facebook so they decided to forget their pages and create Groups instead. Groups have been untouched and are not subjected to the reach problems associated with pages like having to pay for people to see your posts. With groups you have members and those members get notifications when a group member has posted in the group as well as if anyone had commented on your post.
Groups can be open or closed, an open group means that when someone posts in the group their friends will see it in their newsfeeds as well which can bring in new members if they are interested.
The communities on Google Plus are pretty similar; anyone can create a community and invite people to join. People who ask to join can be accepted or rejected so you decide who you have in your special group. You can give administration rights to anyone you choose so you do not need to do all of the admin work alone.
If your group or community is full of people worldwide and you get the occasional person posting spam posts you want them removed asap, if you as an admin are asleep in the UK when the post went live you could do with someone on the other side of the world who could administer swift deleting of the non wanted posts.
The great thing about groups and communities is that you have like minded people in them. Unlike pages that can be liked or followed by anyone with a simple click of a button, groups and communities can only be joined by people requesting to join or being invited.
People who do not have an interest in the group subject matter will not go through all of the trouble of joining whereas someone who is interested will. The people in the group have asked to be there, they are highly targeted people.
For example; if your group is about Content Creation, the people who join will be people who want to offer their services, look for people to hire or people who want to learn more. You will have a Mastermind group or a community of people that are looking for things that relate to that group. It is the same if your group is based on Social Media Tips, SEO Expert Advice or Internet Marketing.
Using the example of Content Creation, if you owned several websites and wanted to discuss ways to create content and was thinking of looking for people to outsource your content too you could create a group about Content Creation, invite a few friends, build up the group by accepting new people and then within a few short months you could be sitting on a good network of friends and people who can offer the services you want.
It is a win – win situation, I have seen this happen many times. People within groups have become friends and work has been passed onto each other. If your service is writing, social media manager, SEO or things like that, getting involved in a group can and will lead to paid work and new customers. I know this first hand.
As a group/community owner you do need to police the group regularly and with a firm hand. You will find people ask to join your group without the intention of really joining in. They see them as traffic sources and usually the MLM or Network Marketing fraternity are the worse.
They join as many groups and communities as they can and post bomb useless marketing style posts to try and tempt people to join their networks so that they can start making money and reduce their monthly costs.
It is quite sad how many people do this kind of stuff, they post nothing of value and desperately try to get new people into their downline any way they can and if it means ruining your group they will. So keep on top of it, delete useless spam posts otherwise your group will become flooded and the genuine good people will leave which is a real big shame because when done properly, a Facebook group or Google Plus community of like minded people can be a very valuable thing to be part of.
All there is left to say is that if you are not a member of at least one good Facebook Group or Google Plus community, you should go and join one or start one now. You will not regret it.
Some time somewhere in your blogging career you might feel the urge to promote your old blog posts which can be very helpful to your new readers. And in this way you can promote your ever green post more often to your readers and the search engines to have a great domain and page authority. But if you have to do it manually by changing the dates then it will be tiresome and in most case you will give up.
Besides, if you choose to re-post then as duplicate content , even if it is on your own domain – you will be penalized by major search engines like Google. Plus it won’t reflect to your feed which might be connected to your newsletter so your subscribers wont get any updates at all.
If you think there is no solution for this issue, ah well I have good news, nothing is impossible in this world! There are many different methods you can use for promoting your old blog posts. I am going to share 2 of them with you now! This handy dandy tutorial shows you two different methods for promoting your old blog posts automatically. Let us get started folks.
Old Post Promoter (OPP)
Old Post Promoter is a free WordPress plugin that automatically promotes your old blog posts. It randomly selects an old post and resets the publication date to now and hence promotes older posts from back to the front page and also in your RSS feed. So your post automatically notifies your subscribers and gets shared on connected social media accounts.
After activating the plugin go to its options page from within the admin area. The plugin lets you set minimum interval between old posts promotion, randomness interval, post age and more. You can even set the post position where the old blog post appears after promotion.
Tweetily – Tweet Your Posts Automatically!
Second best plugin you can use for promoting you old blog posts is “Tweetily – Tweet Your Posts Automatically!“. It allows you to promote old posts by tweeting them to Twitter automatically with hashtags. It provides you many useful options where you can set it and forget about it.
Install and activate the plugin, then go to Dashboard -> Tweetly. Connect your Twitter account to the plugin and select your options. It lets you set tweet interval time, number of tweets to do, maximum and minimum age of post, categories to exclude, additional text before or after the actual text (you may use this for adding ‘RT’ and ‘via’ etc), you can even set it to automatically create hashtags from post tags or categories.
I hope you liked my post. Please share with me your favourite tool that does the same. Feel free to ask me any question regarding this.
This post may be useful for people looking to know:
How To Promote Old Blog Posts Automatically In WordPress ?
Promoting old WordPress blog post
How can I promote my blog post automatically in WordPress
You might have noticed that over the last year or two there has been an economic crisis going on around the world. Some places are hit worse than others, while Europe and America have been surfing the waves of ‘will they’ or ‘won’t they collapse’ places like Australia were not hit as hard.
The effect of countries like Ireland, Greece, Portugal and Spain crashing and requiring to be bailed out does mean that countries like Australia will and have been affected even though their economy wasn’t mixed up with the awful greed and mismanagement of the banking systems here in the northern hemisphere.
Picture courtesy of NyTimes.com
But let’s put those economic woes aside for a minute and think about what else is going on. You see the world we know is a lot different to the one we knew 20 years ago. In fact it is a lot different to what it was like only 10 years ago.
Back To The Future
I am 39 so I am going to use my experiences as examples of the changes. You see I feel relatively young, well mentally, my knees do now have a bit of a creak but I put that down to years working in the building trade. I still feel like I am in my late teens – early twenties and that really doesn’t feel that long ago yet, unfortunately it was 20 years ago.
When I went to the big Helter Skelter raves at Milton Keynes the DJs would mix vinyl records that were often carried into the event by the DJs friends in big boxes. These days music is mixed on laptops and memory sticks. Some might still use CDs but then the format of the music is probably MP3.
Just that one example will explain why big stores like Woolworths and HMV have been on the decline; you see the way we buy things has changed massively. Very few people buy vinyl these days and why would you? When you can buy music by any artist from anywhere in the world instantly as an MP3 from shops online like iTunes and download them straight to your mobile phone or MP3 player?
In fact, MP3 players will soon be a thing of the past themselves, with smart phones and tablets becoming more powerful, well they are actually hand held computers with a huge amount of memory that can not only do tasks like ‘call people’ …
· They are cameras that can hold thousands of images which can be modified and shared with the world in seconds.
· They can access the internet and search thousands of websites worldwide and connect to all of your favourite social media networks like Twitter and Facebook.
· You can check your bank account, send and receive money and pay for items with them.
· They can hold and play more songs than what you will find in the average music fans CD library.
· They can now hold and play full high definition movies thanks to the MP4 format
And get this…
· They can live stream TV, films and webinars from the internet!
· Oh and did I mention that you can set your TV to record a show or turn the lights of at home from anywhere in the world?
So believe me when I say that MP3 players will be a thing of the past even though they are relatively new gadgets.
So you can see, technology is changing and it is changing fast. Stores that were selling records, CDs and DVDs have been closing down in droves and that doesn’t have anything to do with the economic crisis. It might not have helped but it was a dying market anyway, the fact people couldn’t afford to buy music or film like they used to is irrelevant, if they could then the majority would most certainly buy them in MP3 and MP4 formats.
It’s Not Just Music & Movies
Things like clothing and food is now bought online in increasing amounts by more and more people. I myself posted T-shirts all around the world when I used to have a T-shirt printing business on eBay. My father used to run a local corner shop selling groceries and believe it or not renting out videos to the local community. He relied on the people living in the surrounding area and passers-by to earn his income.
He was amazed when 20 years later I was sending parcels out to places as far away as Moscow, Singapore, Australia and The USA etc, all from my own home. Only bigger companies with money were able to import and export stuff but now virtually everyone has access to this thanks to sites like eBay & Amazon and companies like UPS & DHL who have improved global postal delivery.
The End Of The World Is Nigh
The world is changing and we must change with it, years ago when industries were being closed down like Coal Mining. People really thought that was it for the country. Thousands were out of work and people feared the future employment for the children.
It might have been only 30 years since we had the Miners strikes and closures of the coal fields in the UK but the world our children live in today is a million miles away from those days.
In fact I am one of the children from that era and I have worked since I left school and have had a lot of different opportunities that they thought were not available. Much of the work I have done was not even thought possible at that time. Imagine telling someone 30 years ago that I get paid to write articles for people overseas that I have never met or spoken to and that my money is in the bank that very same day.
They wouldn’t believe it was possible, but it is and so are many different new and exciting opportunities. Today people are creating software and apps to go on phones, tablets and now even smart TVs. We have people who can now set up services like TV on Demand and the greatest invention for any television addict pausing live TV and recording it without a video tape or disk.
All of this new software and technology needs to be designed, made, packaged and delivered so even for those people who cannot use the internet as a way to work such as being a freelance writer or social media manager the internet and modern advancements are still creating jobs for them.
The future isn’t bleak, it is what you make it and we are at an exciting time in our history to make more money than we ever thought possible with all of the advancements in technology and the great connections and networks we can now make thanks to them.
Not only can you get paid to write content for websites that are owned by people you have never met but you can hire people overseas to write a lot of it and then sell it on for profit after you have checked it.
There are so many ways to make money these days with the internet and modern technology. Isn’t it time you started to utilise it and take your share?
Weird title for a post I know but bear with me, this is actually an SEO post. Recently I went to watch the new movie “Now You See Me” – it’s very good – check it out. But whilst watching it I remember thinking the whole way through how is this going to end. The film has a few twists and turns in it and without spoiling the ending it sort of pans out as you would expect – in the end. Well, it did for me.
So what does this have to do with SEO?
Well, during the film the characters are often mentioning about being one step, two steps or even ten steps “ahead of the game”. There is a lot of manipulation, trickery and trying to fool the audience.
Now, I actually see this in a lot of digital marketing solutions strategies online. Whenever there is a system, a set of rules or a strategy in anything in life there will always be people out to try and beat it or rather bend the rules to suit themselves or give themselves the advantage.
Online marketers are always trying to come up with the next best way to beat Google and get their site ranking above everyone else out there. I have been on record many times in saying that if you rely on Google alone as your only source of traffic to your website you are setting yourself up for a huge fail.
Simply put Google changes its rules and algorithms too much to keep up. Over the last few months alone I have heard of many of my fellow marketers sites dropping of the radar literally over night. Why? Because the system they once had is no longer what Google values.
So what can you do about it to future proof yourself from more Google slaps?
Here at BizzeBee we have some mixed opinions on SEO and the debate will always go on. I strongly recommend you read some of the other posts on this subject. I am going to break this down real simple. In my opinion it can be broken down into three steps. If you just follow these three steps, over time you will do ok and you will not get any slaps off the charts in terms of rankings.
Content. Links. Social Media.
That is it.
Now let’s talk about each one separately.
This is by far the most important aspect of the three. Without great, kick-ass content then you can probably forget about the other two. Whether you write for a blog or are writing articles for a website the content should be great. Forget spinning articles, or buying below-par articles with bad grammar and spelling mistakes, this will not do. Your content should be aimed at providing user engagement, conversions and revenue.
The old days of optimizing for search engines are on there way out if not over altogether. It’s time now to write for guess what….. humans! Be sure to use catchy headlines and engaging content.
It should also be noted that exact match domains are a thing of the past – as well as exact match anchor text. You should now be concentrating on keyword diversity within the posts you write. I tend to just write – the keywords within the posts tend to find themselves.
Another thing that is great for SEO now is personal branding within your content. BizzeBee is a brand, so we try to reflect this in our posts, our downloadable content and our members area (coming soon). Also add your personal brand to the content – adding Google authorship is a great way to start.
In a nutshell the better content you produce the more people will want to naturally share it, giving you better quality and niche matching links coming in. And this is the key – as having more natural links coming in is a good thing in Google’s eyes.
Techniques to avoid: Focusing on numbers, clicks and page views, trying to write for search engines, using EMD (exact match domains), being anonymous with your readers.
I touched upon links in the closing stages of the last section. And links are still important but not the quantity as the old black-hat days would have led us to believe. It has been about quality of links for some time and nothing has changed really. Except make them natural. So, this brings us back to content SEO again. Natural links are when someone willingly links to your post or website from their own similar site in terms of content.
If you are a content marketing business then buying 500 links from Fiver linking to your site from various fake social media profiles or garbage hashed link farm websites is not going to give your post any credibility at all – in fact it will do it damage. However just a handful of links from similar or higher ranked websites will give your post a much better chance of ranking higher in the search engines. How do you do that – write great content, and let the readers choose to link it.
Or you could guest post – but be warned here. Do not just guest post for the sake of getting a link. Earn links from top ranked respected blogs or sites within your niche. Engage and interact with them first, establish a good working relationship. This will give you a better chance of getting a valuable link from their site to yours.
Do not participate in link exchange programs, these are a waste of time and quite often not what the person is saying they are. If you like some content and feel it should be linked or shared, then do so. It is good practice to offer links regardless of whether you get one back. Your time will come.
Techniques to avoid: Buying links, participating in link exchange systems, adding to directory websites manually, focusing on short term gain.
Today is all about social media – its everywhere and it’s how people express their views on your work. Great content will naturally get tweets, likes, +1’s and mentions along the way. And – the success of social media campaigns comes largely down to what? I will give you a clue – it begins with C.
Yes, content. And there are a few more C’s. Communication and community are two more that spring to mind. Your social media profiles should be inter-linked with your SEO campaigns, you should encourage reaction to your posts or content and anyone who shares your posts or content should be noted. Be sure to follow up personally now and again to the share or link if anyone makes any comments.
Participating in a community of like-minded people is also great for your SEO. Answering and solving people’s problems is great and a sure fire way to earn you some respected traffic and social shares along the way to your content. Its these relationships that will help build your personal authority.
One last thing on social media with regards to your SEO, using #tags. Try to use tags where applicable in your content sharing across the social media networks.
Techniques to avoid: Spamming social media sites and communities, focusing on keywords too much, article submission sites, commenting only for backlinks.
So there we have it my social media jigsaw only has three parts. Content, Links and Social Media.
The film “Now You See Me” was all about trickery, deceit and fooling the system (audience). With SEO you cannot do this. Sure, you may come up with a system that may trick Google for a short while but ultimately you will always fall.
The best way to be “one step ahead of the game” is to just write great, unique content. If you only do this then you are already at a long term advantage to those who believe in link farms and keyword stuffing.
If you stick with this and avoid all the black-hat rubbish that is out there your posts will have better chance standing the test of time and Google will have no reason to slap you down with the next update.
Thanks for reading, as always your comments are welcome. We encourage debate so please share your thoughts in the comments box below.