Tutorial

Taking a Lead in the world of E-commerce

  • August 6 , 2016

Starting an online business entity is never easy especially with so many potential competitors working their way to reel in users. E-commerce is evolving and growing creating more chances for businesses to earn their revenue. The most riveting benefit of online presence is that any size of business can start up a new venture for a target market. Prospective customers are just a click away so you can have direct interaction with your buyers. A well marketed company that exists online acts as a significant component for your marketing strategy.  It helps in reinforcing your brand to build an enticing image. The internet technology has opened up new horizons for businesses to provide better, customer support that ensures repetitive sales which ultimately leads to increase of profitability.

7 Step Plan For Your First Week Blogging

  • April 24 , 2014

Untitled-1

I wrote a post recently about people hesitating on starting a blog, which let’s face it, many of us do when first starting out.  This led to a few questions though on social media asking what people should actually do within their first week blogging.  Well ask and you shall receive.

I’ve put together a simple 6 step plan for you to follow during your first week blogging.  Now, this isn’t a strict “Day 1 do X, Day 2 do Y, Day 3 do Z…” kind of plan, it is more of a loose guide for you to follow.  The main aim though is to highlight key areas that you should be focusing on initially so that you don’t get distracted by smaller, insignificant details that can wait for later.

So without ado, let’s get blogging!

1. Pick Your Niche

If you plan on starting a blog, THE most important decision that you will have to make is on what subject to focus on.  This can/will determine whether your site will be successful or not almost from day 1.

I go into much greater detail in a previous post about picking a niche to blog about, but essentially you need to take some time to really think about and analyse your preferred subject.  Rushing in and committing to a blog all about your favourite hobby may sound like a good idea to you, but does it appeal to a wider audience?  Without a large enough group of people who would be interested in your site, it is doomed from the start.

On the other hand however, if you pick a subject that is too broad, you run the risk of being too generic and not attracting visitors.  There is a definite balance that you need to find;

  • Blog niche is targeted at a large group of people.
  • Blog niche isn’t too generic that people won’t know what your site is about.
  • Blog niche is too small to appeal to enough people.

Let’s take a look at an example.  Say you had a passion for cheese cake and wanted to start a site on that.  A blog that focused purely on cheese cake would probably be aiming for a much too narrow niche to attract that much traffic (and you’d likely run out of ideas pretty quickly).  If on the other hand you broadened it out to include all types of cakes, that would appeal to a much broader audience.  Take it to the furthest extreme though and broaden it out to “cooking” in general and you risk being too generic.  If people know you as a “site about cakes” or “the cake blog” they know what they are getting.

Cake

2. Set Up Your Site

A pretty important part of setting up a blog online is to actually set it up.   Now this is a lot easier than most people first think as all you really need is;

  1. A domain name,
  2. Web hosting,
  3. WordPress,
  4. WordPress theme (optional).

A domain name is essentially the address of your site (e.g. www.ExampleSite.com) and every site needs one.  If you can, always go for the ‘.com’ version as that is what 99% of people will type in without thinking about it.  We would recommend you to GoDaddy* to get your domain, we use them for all of our sites and have never had a problem with them.

Web hosting is essentially the space where your site is stored online.  In order for people to access a site 24 hours a day, all the images, text, website files, etc. need to be stored on a server somewhere.  This is why you need web hosting.  Bizzebee and the whole Bizzebee team use HostGator to host our sites online and would recommend them to you.

WordPress is a CMS (Content Management System) that makes it incredibly easy to setup and manage your blog, and what’s even better is that it is completely free!  You simply install it onto your web host and then you can add posts, images, edit the look of your site, etc. without the need for any complicated coding.

You may want to install a WordPress theme for your site, as this can greatly improve the look of your site.  There are plenty of free WordPress themes available online, but for a professional looking site you probably want to go for a premium one.  There are lots of sites that offer high quality themes for you to buy, such as StudioPress.

3. Set Up Your Key Pages

Once you have actually setup your site online, it can be tempting to just start writing your blog and focus on that.  You really need to setup some important pages before you do that though, including;

  • About page – Who you/what your site is about.
  • Contact page – Allowing people to get in touch with you.
  • Sitemap – Very important for the search engines to find all your content.
  • Subscription page – Allowing people to subscribe to your newsletter if you have one.
  • Legal page(s) – Affiliate disclosure, earnings disclaimer, privacy disclosure, etc.
  • Category pages – Allowing people to easily find all your content.
  • Home page – With a good, clear layout.

Creating these pages right at the beginning of your site will help greatly in the long run.  You may need to come back and edit them now and again, but at least people will be able to navigate around your whole site easily.

4. Get Writing

Blog-Writing

You have started a blog, so at some point you are going to have to start blogging.

As this is your first week, there is no need to go mad and publish tons of content.  One or two posts would be more than enough to launch your site with.  After all, you will probably be spending most of your time this week on the other points that we have listed.

One thing that you should do, however, is to make a list of future posts that you want to write.  This doesn’t need to be a definitive list of post titles, more like a list of ideas that you can pick from.  You will need to produce regular content for your site every week (2-3 posts at least) in order to begin to build up an audience, so having a list of ideas to draw inspiration from is very beneficial.

5. Plan, Plan, Plan

Successful sites don’t happen by accident.  Owners have planned out where they intend to take the site over the weeks/months/years and work towards achieving that.  Since you are just starting out, planning is more important than ever, as without a plan you are destined to fail.  As the old quote goes;

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

…or another of my favourites;

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

Think about how you will;

  • Attract new traffic to your site,
  • Get people to navigate to your key posts/pages,
  • Compete with other sites in the same niche,
  • Make your site stand out against the competition,
  • Develop and grow your site over time,
  • …and much more.

6. Set Up Your Social Media Profiles

A massive part of attract traffic to a site and building a brand is linked with social media.  This is why it is very important that you take the time to, not only, setup social media profiles for your website, but also take time to be active on them as well.

Again, as we are focusing on your first week blogging we shall just look at setting up your profiles.  It is better to do all these at the beginning as then people will be able to find you on their preferred network.

Start by setting up profiles/pages on;

  • Facebook,
  • Twitter,
  • Google+,
  • LinkedIn,
  • Pinterest,
  • YouTube,

Depending on your site, you may want to create profiles on sites like Instagram and Flickr as well.

It is also important that you brand each of these profiles in the same way.  A brand identity can be built by consistently using your logo for each profile picture.  What you don’t want to do is create profiles that all look as though they are by different companies.

7. Get Involved

Lastly (and this links in nicely with our last point), you need to start getting involved online to help spread the word about you and your site.  There are literally hundreds of ways that you could do this, but some methods would include;

  • Follow people within your niche on social media,
  • Get involved in conversations online to do with your niche,
  • Get involved in the comment sections of rival sites (don’t spam though),
  • Keep up to date on what is happening in your niche,
  • Join forums within your niche,

Essentially, just get involved with the community that you are aiming your site at.  Ask questions, answer questions, be helpful to everyone and always remember that what you say online can (and will) reflect on you in the long term.

Go And Get Started!!!

There is no getting away from the fact that there is a lot of work to do to get your site up and running.  If you are serious about starting a blog though, you will approach it in the right way.

Blogging is a fantastic industry to get involved in.  It is great to, not only be involved in an online community that you are passionate about, but also to be at the heart of that community where people come for information.  I am a firm believer that anyone can create a successful site online, they just need the right attitude and a good plan.

Are you thinking about stating a blog?  What would you add to this plan to do in the first week of blogging?  Do you have any questions that you would like to ask us?  Please feel free to get in touch via the comment section below.

Customising Your LinkedIn Profile | Bizzebee

Customising Your LinkedIn Profile

  • April 4 , 2014

Afternoon Bee’s,

Firstly apologies for no Thursday post this week, it was our little techno bee Miz’s turn to share some insightful information, but where he is based (Chittagong, Bangladesh) he is experiencing some extreme weather which has left him facing a mass power outage. So being the helpful and great team we are, I offered to step in and send out a post today for you all to read.

This post is going to have a little look at customising your LinkedIn profile, and I’d quite like it to be an actionable post today, rather than a theory based one! Therefore, I’ve created a little video kicking off the first point I want to share with you, which is how to customise your LinkedIn URL.

LinkedIn doesn’t automatically give you a customised URL like mine –  uk.linkedin.com/in/clairtrebes/ – infact if you take a look at my collegue Matt’s you will see the generic default of your LinkedIn URL  uk.linkedin.com/pub/matt-smith/36/390/887

It’s quite easy and simple to change your URL – so check out the video below

Myother top tips to make sure you are giving off the right ‘image’ online are:

Look professional, but friendly! It is no good having a photo taken in a meeting room where you look rigid and uncomfortable with your arms crossed, looking quite unapproachable. Experts say that the key here is to look polished but accessible. Career counsellor Miriam Salpter is quoted in an article by Eve Tahmincioglu on msnbc.com as saying “Look at your picture and ask yourself: Would I want to go to lunch with this person?”

Keep Up Appearances. Stay away from fashion clothing or jewellery that’s trendy right now, because in a few years it might look dated. Both men and women should opt for darker colours – navy and grey are good ‘power dressing’ choices. Women should keep accessories to the bare minimum, and men should wear a tie with a simple design. Headshotphotographermatch.com says you should avoid summer wardrobe choices and stick with the autumn choices, and if all else fails they say to bring a change of clothes and get advice from whoever is taking the corporate photos!

Timing is everything (isn’t it with all things?!!!) I read a blog entry from a US based Photography Company who recommends always waiting a couple of days after a haircut (to allow it to look more natural) and making sure the photo shoot is in the morning. You will feel more energised, and the daily grind will not have taken its toll! Get lots of rest and make sure you drink plenty of water!

LinkedIn is deemed as the most “professional” of all the social networking platforms out there, so it really does matter how you pitch yourself on there, so I do hope you found this post a little helpful, with some practical tips to steer you in the right direction!

Have a lovely weekend everyone!

Your friendly resident Queen Bee Clair 🙂

How To Upload Videos To Youtube Using Email or Mobile Phones

How To Upload Videos To Youtube Using Email or Mobile Phones

  • January 10 , 2014

In the modern age mobile phones and tablets are quickly replacing regular desktop and laptop computers and this is something YouTube have noticed. Posting and sharing video clips online  using YouTube has just got a lot more simpler. YouTube, the popular Video sharing site, now lets us upload videos to their servers using email instead of their the web based video up-loader.

How To Upload Videos To Youtube Using Email or Mobile Phones
How To Upload Videos To Youtube Using Email or Mobile Phones

YouTube has added a new feature to upload video using mobile phones, we will use this to upload videos to YouTube by email, and you can use the Creative Kiwi services to create and personalize your own videos. The trick is to create a Mobile profile on Youtube and you receive the email address to which you can send the videos.

If you are familiar with YouTube then you are familiar with the domain. Just kidding!

To find the email address that is fully associated with your YouTube profile go to:

http://www.youtube.com/account#mobile

There you will see email address as shown in the following image:

How To Upload Videos To Youtube Using Email or Mobile Phones
How To Upload Videos To Youtube Using Email or Mobile Phones

The options I have marked as 1-3 denotes:

  1. It is your regular email address associated with the YouTube profile. It is not the one that we are talking about.
  2. This is the customised email address for your profile to upload video via email. You can upload .avi, .mpg and .mov via email.
  3. If you don’t like the look of this email address or your email address being compromised click the option to change to a different email address.

That’s it! Now all you need to do is compose an email message, attach the video and send it to a special email address assigned by Youtube. You will soon find your video on Youtube servers. No mobile phone required. Even from modern mobilephones you can do it! You have to edit the video description from the main site whenever you login to the website.

Just make sure the length and size of the video attachment is within YouTube’s limit and the format is either .AVI, .MOV, or .MPG.

How To Write A Quality Article

  • January 8 , 2014

How To Write A Quality Article

People hear that they can make money from blogging, well they hear that they can make great money and so they decide that they will give it a go, after all, you can create a website for as little as $60 a year. When you consider the costs of many business start ups that is a great price.quality a1

The big problem is when people start to fill their sites with content. They do not know where to start; they write a few sentences and hope that will do. At the beginning it will be hard when you are trying to find your feet. Your first posts will likely be short and not great, overtime they will develop, you will evolve into your own writing style and your posts will be better in many ways.

That is if you care, many people do not care and some do not know that they should care. Your site visitors and readers are important; you should care what you give them, if they do not like your articles and posts then they will not come back and traffic is important for your site. Returning readers is what you want, when someone returns that means they like what you do and they want to read more new stuff. This gives you a reason to carry on and can really keep your motivation at a high.

So, how do you write the perfect article?

Firstly you need a topic idea; one of the best ways to get ideas is to keep reading other people’s blog posts. You will find plenty of good ones and you will learn some new stuff. When you find some articles that you enjoyed reading and learned from then bookmark them and write down the titles in a note pad with a few bullet points and facts that you think are really important. You can also Get Educated Online from the comfort of your home, so you can have the right pointers and facts to work on this, it is easy and  fast.

Another great way to find post ideas is to carry around a notepad and jot down notes when you are watching television, chatting to friends or going for a simple walk into town. You will be surprised at what ideas you can get from everyday moments that can be turned into a relevant blog post.

Once you have a list of ideas and post titles take a piece of paper for each one and start to flesh it out with bullet points and ideas that you want to include in the post. When the ideas start to flow look for possible videos on YouTube that could be included as part of your post, also do a Google search for other articles for more information.

Now you have an idea of what to write about it is time to open up MS or whichever programme you use and start typing. It is advised to write in one of these programmes and not directly into your blog, you can edit and play with your post as much as you like and depending what plugin you use when you copy and paste the article you can keep much of the formatting from Word that you cannot get when using the blogging editor directly.

Once you start writing, keep writing and allow the words to flow, don’t stop to edit sentences, just keep writing while the words are flowing. You can edit and re write parts as you read the post after writing.

A good post can be re read and re written several times as an ongoing process, the idea is to make your posts as perfect as possible for your site visitors. Occasionally grammatical errors and spelling mistakes will pop up in a post now and then but the idea is to eliminate as many mistakes as humanly possible so that they are only ‘now and then’.

You need to respect your readers and site visitors and they will not appreciate sloppily written articles crammed full of errors and mistakes. You will also have many readers from different backgrounds and countries who will have different levels of reading skills and understanding of language so your posts need to be understandable by most people.

You should write your posts as if you were writing for a child or a new beginner. Not everyone will understand deep technical language, avoid adding big complicated words to sound clever, trust me it will have a negative effect on your blog readers.

Unless you are blogging about quantum physics or biology then you cannot avoid using words that are big and complicated but then your readers would expect that and need to know the proper terminology if they are learning from you.

If you are planning to incorporate any pictures with your post it is a good idea to put in picture markers as you write. As an example, you know that you want to include a picture of a people walking through a shopping centre, when you get to the area of the post you want to place the image add the markers…

[Picture 1: People Walking Through Shopping Centre]

Quality article

Similar markers can be placed for any videos you want to add to the post. I would add the information similar to that of the picture marker and if I had the embed code I would add that in brackets underneath so I have the code and I knew exactly where to put it when I come to add the post to my blog.

A post needs to be helpful, useful, educational and factual but that doesn’t mean your post should be devoid of personality. Far from it, your posts need to have personality and they need to feel as if they are written by you and not a robot. Adding thought and opinion is good as long as you do not go overboard and become insulting or controversial. Some controversy is good but it can be dangerous if done wrong.

Ideally you should write as if you were talking to a friend of a friend, imagine you were at a friend’s house warming party, there will be people who you know and you will meet people for the first time, people that your friend knows really well but you don’t.

During the party you talk to these people but you wouldn’t talk to them the same way as you would your close friend. The slang and obscenities would be kept to a minimum until you knew them better but you would also be friendly. That is exactly how you should write.

Of all of the writing tips I would recommend it would be to be yourself, add your personality and write as if you were talking to a friend and make sure the people who have read your posts leave knowing something they didn’t know before.

Welcome To The Hive – Official Launch!

  • January 6 , 2014

The-Hive-Launch

It has been a long time coming, but today is the day that we finally launch the official Bizzebee membership areaThe Hive.  I can’t quite express just how excited I and all the rest of the Bizzebee team are to launch today.  We are all eager to see what you think of it.

What Is The Hive

Here on the Bizzebee blog we strive to provide you with great free content for you to use and learn from. That can only go so far though, which is why we wanted to create a separate area for members who want to learn even more from us.

In ‘The Hive’, members will gain access to; tutorial videos, audio files, whiteboard presentations, eBooks, vidcasts and more that we have put together for you.  These will cover subjects, such as;

  • WordPress tutorials,
  • Social media tips,
  • SEO,
  • Blogging,
  • Content creation,
  • Business tips,
  • Web Design,

…and much, much more!

This Is Only The Beginning!

We are all very proud to launch this membership area, but as far as we are concerned this is only the beginning!  We will be adding more content to The Hive every month; we are planning on doing some exclusive Google hangouts for our members, one-on-one consultations, podcasts and more.

Our overall aim is to help you get your business up and running online and teach you how to grow it.  There is an awful lot to learn along the way, but we are here to help you.

So register today for your Hive membership, or try us out for FREE for 30 days!

How To Build An Authority Site Using a Co Operative

  • November 27 , 2013

Many years ago, the Co-Operative was a common way people built businesses, in the UK the Co-Op group became a household name, it is owned by its members and has over 6 million of them.

The group comprises a family of businesses, including: food shops, travel, financial services, healthcare, funeralcare, legal services, motors and online electricals.co op 1

The organisation grew from a small unit of tradesmen during the industrial revolution who were struggling to buy food; they were being pushed into poverty thanks to the new developments and advancements in technology which was taking away their work.

They came together to open up a shop to sell food and supplies at affordable prices to people who were struggling. Every member put in money and then they took out their share of the ‘Divi’. The ‘Divi’ short for dividends is the profit, the money that is left after all the expenses are paid for.

There have been many different types of co-operative set ups, in the building trade, companies have been created where several different trades have joined together, each putting in the same amount at the beginning and then taking out an equal share of the dividends of the business.

co op 2

This idea is a great one because a building firm that wants to build houses will require many different trades. A house build will include bricklaying, woodwork, plastering, electrics, plumbing and roofing with Gryphon roofing phoenix  so it would be ideal if at least one person from each of these trades came together to create a co-operative group meaning they are able to build a house quickly and with ease without needing to bring other people. These trades are very different from each other yet they compliment themselves beautifully.

So how does this relate to building an authority site? Well, there is big money to be made with websites, John Chow makes an average $40k a month from his sites and who wouldn’t want a slice of that? But before you get too excited, there is also a lot of work involved in creating a successful website.

Bloggers will spend a lot of time creating content whether it be written posts, videos or infographs. Then there is the technical side of having a website, keeping the site secure and keeping on top of any hosting or broadband issues that will one day arise.

A successful website needs traffic, without traffic a website will fail so there are the traffic generation methods to be worked on which includes running social media campaigns, guest posting campaigns and even advertising campaigns.

If you are planning to generate money from your website by selling advertising space then you will need to organise advertising for clients and invoicing them each month. If you were thinking of making money from any form of affiliate marketing you will need to source good products to promote and keep changing them if the products are no longer available or they are not generating you any money.

If you decide to create your own eBooks and products then again there is plenty of work involved in getting these things made and ready to sell. Shall I go on? I don’t think I need to say much more to make you realise that there is a lot of work involved in building a website.

I haven’t even touched on things like keyword research but what I will say is that Google loves content, and the more quality content you post on your website and put out onto the internet will be seen by the search engines. The more people that share your posts and link to them the faster your site will grow.

This is really good for you but guess what? Creating content is not easy, even if you really love the subject matter with a passion, doing it for months on end can get hard. This article could take me well over an hour to write or maybe two. Some posts have taken me up to 5 hours to write especially if I have plenty of images to modify or screenshots to make and add relevant links.

Creating content can take a big chunk of your time so imagine trying to create all of that yourself as well as doing all of the other jobs I mentioned that comes with having your own blog/website. This is where the co-operative comes in to play.

As we know a website can grow faster when more content is added and when that content is shared, when a website grows faster than normal it will get results quicker. Makes sense really, the faster you drive your car the faster you will get to your chosen destination.

So with that in mind, if you want to grow a website quickly and start getting results fast then maybe you should consider creating your very own co-operative team. This team would include people who have expertise and skills that you do not, but which compliments yours perfectly.

For example, if you were a writer like me, and knew that you could create a lot of good articles but were not a big fan of meddling with WordPress themes and plugins, it would be a great idea to join forces with a person who loved tinkering with WordPress.

Add to the mix someone who was great at creating videos and slideshows, someone who was great at social media postings and viral marketing campaigns and maybe another writer or two, you would have built up a team that would churn out great content for the website without getting burnt out, the social media networking will be going on while you were writing, and the WordPress/ website issues were being dealt with and worked on by one of the team.

In many cases, lone bloggers will work on the website maintenance and issues late at night, lone blogging can rob you of a lot of time. With a team you can get a lot of that time back. The main important thing to get clear at the beginning is to get everyone to agree that you all put in the equal amount of time, effort and investment and that you all take out an equal share of the profits when they start rolling in.

If Pat Flynn can generate over $50,000 a month from doing most of the work himself, imagine what a good team of friends can do when they put their minds to it. It would be a bonus if everyone lived near to one another; you could have a great time meeting up once a month to discuss workload, growth and ideas, failing that, a group Skype chat. This itself can help alleviate some of the issues of loneliness that can come about from being a lone blogger.

People are proud and want to achieve things on their own merit, maybe for the glory or just to have the spoils all to themselves but do not go thinking that this will be easy, it might take a while and while you are at it, don’t go overlooking the possibilities and results that can come about by creating a co-operative with likeminded people.

It could be just what you need to grow that site, give you more freedom, reduce the stress and achieve the results you desire a lot faster. Now doesn’t that sound like something worth considering?

How To Edit Featured Image & Blog Post Excerpt Length In Genesis

  • November 11 , 2013

How-To-Edit-Featured-Image-&-Blog-Post-Excerpt-Length-In-Genesis

A website’s blog post excerpt is an important thing as that is what a lot of visitors will read before clicking onto one of their posts.  For that reason, it is important to make sure that your post excerpts are looking great for all your visitors.  Anything less and you could be losing out on traffic!

What Are Post Excerpts And Why Are They Good?

When you run a blog, you publish lots of different posts on a regular basis (or at least you should be doing).  All these posts need to be found on your site, otherwise they will just get lost under more and more content.

One of the best ways of letting people find all your content is to categorise them and present them on ‘Category Pages’ and ‘Blog Pages’ (just like the ones we have).  These are essentially just pages that list your posts one after the other depending on what category you add them too.

Post-Excerpt

Now, instead of having a (category) page that displays the full versions of your posts one after another, you can choose to display a post excerpt for each post.  This is good for several reasons;

  1. It helps speed up your site – Instead of having one LONG page with several posts all loading (with included pictures, video, audio, etc.), you simply have a page listing your latest posts with a short description next to each of them.  This helps to cut down on load time and speed up your site.
  2. It increases pageviews – By listing your posts with an excerpt, you are encouraging visitors to click on and read your post on a single post page.  This boosts your pageviews as you are getting visitors to navigate around your site’s different pages, which can be good for advertising revenue.  You also encourage them to leave comments and share the post via social media as those features can only be displayed on single post pages.
  3. It helps people find what they are looking for – Post excerpts can be seen on category pages, tag pages, blog pages, search result pages, archive pages, etc.  This greatly helps visitors to quickly browse through all your posts to find what they are looking for.  This is especially relevant if you have a large site.

Enabling Post Excerpts In Genesis

In order to enable post excerpts in Genesis, you need to make sure your theme is setup correctly.

Quick Note: Your theme may already by default be set to display post excerpts.

Navigate to ‘WordPress Dashboard > Genesis > Theme Settings’ and scroll down to the ‘Content Archives’ section.  Here you can switch between ‘Display post content’ and ‘Display post excerpts’.

With post excerpts selected, your blog pages will display your posts with the first few paragraphs next to your featured image.  For most people that will probably suffice, but what if you want to change the length of the excerpt?

Editing Your Post Excerpt Length In Genesis

For whatever reason, Genesis doesn’t allow you to edit the excerpt length in the theme options.  In order to do so, you need to add the following code to your functions.php file.  (WordPress Dashboard > Appearance > Editor > Theme Functions – functions.php)

//* Modify the length of post excerpts
add_filter( 'excerpt_length', 'sp_excerpt_length' );
function sp_excerpt_length( $length ) {
return 50; // pull first 50 words
}

Add this code and simply edit the number (50) to however many words you want your excerpts to display.  In order for this to work you MUST have selected the ‘Display post excerpts’ in your theme options.

Now that we have sorted that out, what about the featured image size?

Edit Featured Image Size

There are a few different ways to edit the size of your featured image next to your post excerpt.

Firstly, you can select one of the pre-existing sizes.  Go back to your theme settings (WordPress Dashboard > Genesis > Theme Settings) and scroll down to the ‘Content Archives’ section again.  Here you can simply choose to switch to one of the other images sizes to use.

If none of these pre-existing sizes is of use to you and you want to use a different sized image, you will need to set that up.  Either;

  1. Navigate to your Media Settings (WordPress Dashboard > Settings > Media) and change one of the image dimensions to suit.  Make sure you don’t change one that you are already using!
  2. Navigate back to your theme functions file (WordPress Dashboard > Appearance > Editor > Theme Functions – functions.php) and edit/add to this code.

Featured-Image-Size

Once you have set your preferred image dimensions, simply select that in the theme settings options.

Now you have customised both the excerpt length and featured image size.  If you have any questions about this, let us know in the comments section.

free screen capture tool

A Free Screen Capture Tool – Great Tip

  • November 8 , 2013

Hello, John here and I just want to share quickly with you today a site I use fairly frequently for a number of reasons. I am sure you are aware of the video screen capture tools out there on the market today. The obvious candidates are Camtasia, Screencast-o-matic plus many more. These are all premium, even though Screencast is only $15 for the year, there are not that many quick and free options.

Today I want to share with you Screenr – this is a free tool which allows you to record up to 5 mins of on-screen footage. This is great and is useful if you want to record a short explanation video to a customer or maybe a client. Maybe you have some outsourcing work you need doing and want to explain the job you want done showing the look and feel of some online material. Maybe one of your customers has a query from an email you sent them and would like to be shown how to do something.

Well, all this can be done in a very professional and excellent way now using Screenr. The whole thing is done online and is very simple to use. I made a short video showing you the tool.

 

Thank you for watching, I hope you found it useful. Please head over to our YouTube channel for more tips like this.

An Introduction To Google Groups

  • October 23 , 2013

Google is a powerhouse in the online world – search engines, video sharing sites, maps, smart phone sat nav, SEO and today’s post is to talk to you a little bit about a lesser known feature that it has – which for an online, sorry ANY business owner is a little bit of dynamite for their communication weaponry with their clients and prospects.

Enter GOOGLE GROUPS – something that is really quite well hidden inside of Google’s dashboard but if you head on over to the “more” section in the top tool bar, followed by “even more” then you will find them. It’s almost like it’s a little secret they want to keep from you, and throughout this post you will end up seeing why (I hope)

According to Wikipedia Google Groups are a free service from Google Inc. that supports discussion groups

Aside from the obvious “forum” set up that you can add to your website, much like we have done at Bizzebee here (yep, no expensive outlay for building a forum into your existing website, this is all free of charge courtesy of Google)

An Introduction To Google Groups | Bizzebee

A Google group can also be a great place to actually start building up a free email / subscription list.

It wasn’t until VERY recently I became aware of this feature, but thanks to my BNI networking group I am a member of near my hometown, I came across the email facility, which then got my cogs ticking over.

An Introduction To Google Groups | Bizzebee

An Introduction To Google Groups | Bizzebee

When you join want to join a Google group, you are normally logged into your Google account, therefore notifications would be delivered to the email address that is associated with your Google account – as an example mine is [email protected] – however, you can request to join ANY Google group and associate it with any email address you like, any owner of a Google group and add people to the group by inviting them by email – once accepted that email address is associated with the group and your notifications for the group hit your inbox.

Here’s the great thing about this – YOU DON’T NEED TO PHYSICALLY GO TO THE GOOGLE GROUP TO RESPOND OR POST A QUESTION OR SEND AN EMAIL (perhaps an offer) TO THE GROUP MEMBERS.

An Introduction To Google Groups | Bizzebee

Because each group has it’s own unique address that is set up when the group is created for example our one for Bizzebee is [email protected] as soon as you are a group member you can write an email out to that address (from your email client) and it will deliver to all the members in the group. Likewise when replying it will reach all group members too.

It has a really great capability because you don’t need to go looking for the group – when a conversation or forum question is asked you get the information direct into your inbox – so its really convenient for busy business people.

So imagine the capability of a large group – if you really are an extensive member of the Google community, and manage to successfully gain members (and there are various ways in which you can do this) you have a large network literally at your fingertips, which won’t take hours away from time with procrastination!

Some suggestions for any business owners out there on this one from me would be to communicate with all existing customers and explain you are introducing a really great new Forum that will allow customers to share experiences and communicate with you in a public format, and by accepting invitations to join will allow them to keep in touch with you about special offers and any important product information and updates.

I’ve recently added my family’s printing business whole existing client database to a group, and amended the settings so that when they reply to any messages we post out are only coming back to me directly. We are testing this out as a different form of email marketing to see if it has any different results to the normal kind of email marketing.  (Incidentally each customer has been notified of the invitation and encouraged to join, by giving them a nice freebie with their next order if we see they are a part of this Google group)

Rather than explain here step by step the set up process, (which is pretty versatile and extremely straightforward) what I’ve done is create a short video that shows you the set up and how to utilize it from your email client inbox too. You can view that video over at our YouTube channel here.

I don’t believe that Google groups are at all a replacement for email marketing products such as Aweber, but for someone in a start up mode with little free cash around to spend, it could be a really great start up tool, as all you need to do is dedicate yourself some time and go out and graft to get the group’s numbers up!

Are you a member of any Google Groups?

The Bizzebee Colony group can be joined by clicking here

Clair 🙂

Give Your Business A Boost With Our FREE Pre-Written Content PLR Package
10 pre-written articles perfect for blog posts, web content, reports and email newsletters!
We respect your privacy.