The internet is a great place to make money, the technology we have around us in our homes and the use of the internet means that walls and boundaries no longer exist like they used to, much of the problems you get with an offline business do not exist in the new online world.
Let us take a quick look at the offline business of the traditional local shop.
Small shops were the heart of local communities in towns and villages of the UK , they relied on the custom of that little community. People from the surrounding streets and the occasional passer-by were the only customers who they could really only sell to.
They had to have stock on the shelves for them to be able to sell; orders had to be taken on the shop premises and maybe in writing before the invention of the telephone. Delivery services were not cheap for the smaller business who could ill afford vehicles or staff to do the rounds.
If competition came along and opened up another shop near by then trade could fall and earning money would become even harder. If you did not own your own shop premises the landlord could up the price of rent to match the upward trend in society and today councils charge a business rate which means you pay for the privilege of running a business from a property?!?!? I know! You get nothing for it.
You often had to be brave with a huge set of dangly bits to take risks and turn your small business into something like the size of Tesco.
Competition and the cost of running a business could destroy small business and has in some places destroyed more than one or two shops; bigger stores with plenty of spare capitol would build bigger super stores with more stock that wiped out many small businesses. Having a traditional off line bricks and mortar business can be very tough.
Now the online world is a lot different, depending on what your business model is the start-up costs can be very cheap. Being online can have a lot more benefits for businesses, the three biggest ones are
You can take the cash up front for the product; many offline businesses still work on the rule of work/service first then payment later. This is not the case online.
The rent/rates are a lot less than offline businesses. Selling things like eBooks and access to websites requires very little storage costs. The cost of hosting a website can be as little as $3.96 a month.
An online course of videos and eBooks requires no manufacturing costs. Once a video is hosted it can be watched by many at the same time.
You can sell your products to anyone, at any time anywhere in the world and no longer rely on just the local community to buy your products.
Online courses are big business for many companies, educational companies like Stonebridge used to send out books and question sheets as part of distance learning programmes that they advertised in magazines and papers, slowly they are moving their catalogue onto the web, using online advertising and social media they are now starting to turn many of their postal programmes into online only programmes.
The cost for them is not particularly cheap because of the size of their business and the amount of information they need to get online as well as the functionality the site needs but when you consider the amount of books they needed to print and send out along with the question sheets that went with them, the envelopes and postal costs that is required for each person.
Now they only need to have the book online once that is accessed by everyone as a PDF document that can be downloaded to anywhere. A PDF document is like an Amoeba, it replicates itself when someone downloads it. There are no manufacturing costs so once their programme books are converted into PDF documents and placed online then they are done.
Question sheets can be printed off and filled in at home and sent in or simply filled in online and emailed to the course tutors taking away the cost of paper, printing and posting.
Now the example of Stonebridge is a big one, they are a big company selling a lot of courses. You could simply sell one course and the website needed would not need to be as big as Stonebridge’s. A simple WordPress site can easily house enough video tutorials that can be accessed by enough people to make you a great monthly income.
If you know how to do something that others don’t then you can create a series of video tutorials showing exactly what to do and then charge a monthly fee for people to get access to them. If you think creating videos is hard then you should think again. You do not need to create a Hollywood style movie. As long as they are of a good clear non fuzzy quality and easy to follow then they are likely to be good enough to sell.
Software like Camtasia can be used to create screencast tutorials, it is quite expensive however if you want you can use a cheaper software called screencast-o-matic which costs only $15 for the year or does have free version that will record 15 minutes of video.
Most people have smart phones or tablets these days that are capable of recording video for face to face speaking, laptops come with built in webcams if not cheap plugin webcams cab be bought for less than $20 and software like Camtasia will record what the camera sees and convert it to MP4 video file.
An intro can be made by computer animators found on sites like Fiverr.com for a few dollars which will add branding and higher perceived quality to your videos. Again when this short video animation is created, you only need it once, you add it to your raw video files when editing your recordings by simply importing it.
Membership sites are called the wall of cash because members were normally billed at the same time of the month usually the beginning or end which meant the membership site owner would receive a flood of cash into the bank account like a wall of water.
If you were earning roughly $2000 a month from your day job, you would need to work a full month to earn that money but with a membership site you create the work once and then each month you receive money by paying members continuing the course.
5 videos each month over a year is 60 videos, if each video was around 10 minutes long and let’s assume you spent 20 minutes editing them then all each video takes 30 minutes to make. It would take 30 hours to make all the videos which is less than a full working week so if you add another week for creating the website a few PDFs and etc the full years course could be made in 2 weeks!
If you charge just $25 a month per person, you only need 80 members; we are not talking about thousands. How hard can it be to get 80 people to become members when there are millions of people online each day?
Not all memberships need to be video course, people buy magazines like garden magazines which are a monthly subscription, online memberships can be online magazines, one members only website was for lovers of gardening and the owner charge $5 a quarter or $15 for the whole year and what is impressive is not only can you find gardening information for free everywhere, the site had 75,000 paying members. That is over $1 million in subscriptions a year. Wouldn’t you like just a fraction of that? I will leave you to think about that. J
As a blogger or online business you will no doubt have heard about the need to write guest posts and to have these articles shared across the web on other high ranked websites and blogs. The idea is that you get…
Links back to your site
Exposure in the eyes of new people
People clicking through to your site there and then and hopefully becoming new regular readers.
What a lot of people do is when they write a guest post they generally link back to the home page and/or use an anchor text which is also linked to the homepage. After some recent updates, a very well known Pheonix SEO Agency discovered that Google does not love the anchor text system as they once did, they are now looking for a more mixed up natural looking link web.
The anchor text used to be the keyword that you wanted your site to be ranked for. For example if you wanted to be ranked for the keyword social media expert advice, that keyword phrase would be added to the bottom of every guest post that was published and then hyperlinked back to your home page.
It is highly recommended that you now mix up your keywords so that you were being rewarded for other relevant keywords and a natural looking link web, in fact Google would now penalise you for trying to rank for the same one anchor text especially if you tried to do it by posting loads of guest posts around the same time.
In Google’s eyes you are not being natural, and when we say natural we mean that the average Joe Blogs internet user who wanted to link to an article on your site would not put a link in those exact same keywords, and you certainly wouldn’t expect 30 or 40 different sites to do the same! Google would instantly know that you were engaged in some form of link exchange which is against their terms and conditions.
Guest posting does fall under the bracket of link exchange, you are offering content to another site that is looking for content in exchange for links back to your site. It is unnatural and Google do not like it, they have tolerated it as it is a lot better than normal link exchanges and practices.
The other issue is that if you just link back to your home page again it will not look natural, for example, if you wrote an article about mental health issues in teenagers yet your site covered modern life, someone who read your article and wanted to share its message would link directly to that article and not your home page. They wouldn’t want to send their friends to your site and leave them guessing would they? No they would send them to the post itself and that is what you should do too.
When you write a guest post write it about a similar topic to one you have written about on your site and then link to that article. As this post is about link building, guest posting and SEO I could now link to one of several articles and pages instead of my home page. Makes sense right? That is what a normal reader would do. So why wouldn’t you do the same?
Not only does the article have a relevant topic it would have similar keywords and by linking to your article on your site you are strengthening that keyword on your site and strengthening your position in the eyes of Google.
So now you have more natural looking links pointing back to pages on your site from your guest posts, you have relevant topics using similar keywords and a variation of anchor texts including words like ‘To read more go to…’ as opposed to just the generic keyword based anchor text.
Now you can strengthen your links even more, and make them look even more natural in the eyes of Google. So let’s say that your article about mental health issues in teenagers has now been linked to by a teenage blogger concerned about similar issues, a reader of their blog reads their post which links to your article and decides that they want to link to that article from their own blog by writing a short post about the mental health issues teenagers worry about.
Their link which links to the post that links to you has now created a natural link tier; your original article now has a link that is 2 websites deep relating to the same topic. With a bit of luck they will have used very similar keywords and possibly linked using the same exact phrase.
Whether they have or not doesn’t matter a lot as you now still have a natural link tier of a relevant topic. This is much better than having a just a link on some link farm or directory pointing at your site or guest posts. Relevancy is the key to natural looking link webs and mixing up the way it is linked through is very important too.
So as the title says Guest Posts to Guest Post For SEO Link Love you might have guessed where I am going with this. When you are creating your guest post campaign and start writing a lot of articles to be published on other high PR sites, you write some shorter similar and less detailed posts which you get posted on some further sites which will link not to your site but to the guest posts you have written.
You can offer these to some lower PR sites a few days or weeks our main guest post has been published and by doing so you are now creating a traceable natural looking link web that goes at least 2 websites deep. If you wish you can do another level by writing another few posts that link to your guest posts, even add some shorter posts to the web 2.0 properties which are free to create.
The idea is that you create a simple natural looking link web by doing exactly what Google is wanting. You are mimicking the behaviour of ordinary internet users and using it to your advantage.
Some marketers like to set up special funnels to funnel readers to a chosen ending, for example, a guest post about Facebook marketing will be linked to a bigger and better guest post on Facebook marketing that leads directly to a page on their website that has either a better article which then recommends a Facebook marketing product they are promoting from places like Clickbank or a squeeze page of their own.
Not only are there SEO benefits for creating 2 tier guest post links but using the ‘to read more…’ or ‘to learn more go to…’ incentives they can lead interested people to a potential sale.
So do you think it sounds like a good idea to send a Guest Post to a Guest Post?
Youtube is BIG business, and before I started working on this Bizzebee project, especially The Hive, YouTube actually scared me. My business is to educate people with Social Media, and for a VERY long time I avoided utilising Youtube like the plague, which is kind of my motivation for writing and sharing this post with you all today.
It has taken a LOT for me to get over the whole ‘how do I look, how do I sound’ scenario, which without a doubt is the single most common problem I think as humans we all face when putting ourselves on the internet in video format. However, YouTube is SO powerful for marketing yourself and products that anyone who is serious about taking their business online, can’t afford to not get involved.
As consumers we all love Youtube, how many times have you been sent a video clip of something funny via email? Or listened to a song that brings back memories of summer holidays? Or how many times have you shared a video on your Facebook timeline or your Twitter feed? And how often have you wanted to find out HOW to do something – that after a few minutes of watching a video, you’ve found the answer? EXACTLY ….. we all know and love YouTube!
Each and every one of us can use YouTube to market our businesses …. Yes that’s right I said OUR business’s (it’s not just for the big corporate, branded companies) We can all take advantage of this hugely powerful platform and incorporate video into our company marketing / branding strategies.
BUT you need a good video in order to draw traffic (people) to your website after they have finished watching. Don’t panic (I’m saying this because I was panicking when I realised this but had no idea how to make a GOOD video or what even constitutes a good video)
Creativity and Professionalism – these are probably the 2 most obvious, but there are some other factors should probable be taken into consideration also!
Friend or Foe? Queen Bee’s Top 5 YouTube Tips For A Newbie
1. Someone once said to me ‘It’s Better To Stand Out Than To Fit In’ and this saying has stuck with me for a LONG time because of how apt it is across life in general! With all of the videos out there, yours needs to stand out in the crowd so don’t be afraid to be creative!!! Use fun music, great shots, and try to find an angle that hasn’t already been done. People generally turn on to You Tube to be entertained and your video needs to be able to do this.
2. Show off your knowledge! I know that nobody likes a show off, BUT people are searching for your product / service so it’s vitally important that you are giving out THE best knowledge, or wealth of your experience! Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informative video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven’t necessarily heard of them before.
3. Make your video educational. People like to learn things when they watch a video. Your perfect You Tube marketing video doesn’t have to be all about how to find your website and what the cost of your product is, you do not need to over-sell (that’s what your website is for) you need one call to action from the video, and that is to get them to click on your website!
For example, if you are advertising your car mechanics business then why not give a demonstration on how to change a tire? Or Top up the oil?! People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.
4. Make it REAL; try adding “behind the scenes” footage in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity. I think this is a crucial element in the whole ‘Trust Building’ between prospects and businesses. Remember PEOPLE BUY INTO PEOPLE (I know I say this a lot, but it’s true, it’s like my mantra! Ha-ha) something like this element is what could turn a prospect into a customer. Seeing really is believing after all
5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It’s very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do, and the last thing you want to do is alienate any prospects.
I found YouTube extremely scary when I first starting looking at it from a business marketing perspective and stopped using it to watch funny clips and listen to music. But the reality is, it’s no scarier than anything else you’ve never used before! But it can be daunting with knowing where to start.
I’m still no YouTube guru or expert – well infact even if I was on the level of Casey Zeman, I still wouldn’t call myself an expert – however, I am learning more and more each day with it, and in the end I had to get over my own insecurities, have a little faith and take the plunge!
The team here at Bizzebee have some VERY good video marketing experts in the team – so if you have any questions or just want to talk to someone to help you with your first steps, then I would suggest you drop us a line – because thats what we are here for!
The internet really excites me and it should you, the reason it excites me is because it is full of so many great opportunities to make money from your own home.
There are so many different business models from drop shipping, affiliate marketing ecommerce sites right up to making money selling your own designed T-Shirts on CafePress, promoting your own music and even renting out websites.
Yes that is right, I did say renting out websites, a website is in many ways a virtual property. Like a bricks and mortar building in a street in a town, a website has a location. If you own a website that is similar to the best shop on the busiest street which in the cyber world means being at the top half of the first page of Google for a certain keyword, your website could be worth a lot to the right person.
Imagine that you owned a website that was at the top of the first page of Google for the keyword ‘professional plastic surgeons in Scotland’ (A random keyword I know, I couldn’t think of anything better) Someone somewhere in Scotland who was a professional plastic surgeon may not realise how much traffic that keyword was getting but when shown that they are missing out on potentially thousands of pounds worth of business, they then would see a value in paying you to add their details to your site and ‘rent’ the site and its location from you.
We have all heard of internet marketing and how people like Pat Flynn and John Chow regularly make thousands of dollars each month from blogging and recommending relevant products, with so many niches online now there are so many markets to choose from.
A keen gardener could set up a website and start selling his own eBooks from his site or even make his site a subscription based site similar to an off line magazine. Membership sites are incredible things and have made a lot of people very wealthy. People will pay to be a member of anything as long as you offer a service they need and believe is worth the value.
People will pay to access training videos for things like yoga or football, whatever ideas you come up with, the chances are there are people around the world who will happily pay for it. The world is changing; the internet has opened the world up for people who have never met to work with each other.
Twenty years ago the idea of someone like me having graphics, videos and articles created by people in countries like India and the Philippines was simply not thought of but now I can have a pick of thousands of great people around the world who are willing to do some work for me. I can also do work for others, I can write for clients around the world as long as I have an internet connection.
Teenagers today who are creative and motivated have every opportunity to travel the world funded by an online business and a small laptop or maybe even just a tablet. Cafepress.com is a website that has grown and now has several localised versions of itself like Cafepress.co.uk, Cafepress.au and many more. The great thing with the Cafepress is that they are an online printing company which allows people to upload their own designs and create a shop selling T-Shirts, Hoodies, baby clothing, notepads, mugs and the list goes on.
They have created several very successful home based businesses where young designers have been able to introduce their artwork to the world. There is no need for the designers to search out printers or buy the printing equipment themselves which would cost several thousands of pounds, they can create designs and add them to their CafePress shops, using marketing techniques they drive traffic to the shops and when a sale is made CafePress do the rest.
CafePress will print the items and they will send them to the customer on your behalf. They take out their costs for the manufacturing etc and then at the end of each month they pay you your share. You set the price of your merchandise so what you make on top of each item you design is down to you.
TuneCore.com is a similar set up to CafePress except they deal with digital music. You create the music, you pay an annual fee and they then distribute your music as digital MP3s to big sites like iTunes, Spotify & Amazon. You keep the rights to your music and you keep all 100% of the profits made.
With most people now having access to some great recording software or music software like Audacity, Sound Forge, Cake Walk and Reason, people can create and record quality music from the comfort of their home and share it with the world via sites like TuneCore.com. Again, music can be created via laptops and tablets anywhere in the world allowing the music lover to travel the globe and earn a living.
OK so it will not be as sophisticated as the equipment in big studios but laptops are far more sophisticated than the machines bands like altern8 and the Prodigy used to create legendary rave tunes back in the early 90s. There is no reason why someone cannot create a stunning album using just a laptop or a tablet these days. Electronic music pioneers like Kraftwerk would have dreamt of machines like those we have today.
I mentioned earlier the system known as drop shipping; this is another system that requires very little physical work. It is a form of affiliate marketing but you promote physical products usually based around the same niche. For example, a young skateboarder could create a website around skateboarding, filling it with videos and pictures of his friends skateboarding he could then have several pages selling skateboards, parts, DVDs and clothing which are from other people’s companies.
He himself would not need to touch the products himself, the order is processed either by the company or he forwards on the order once it has been taken and they send out the product. The companies will send out any money earned at the end of each month or whatever the agreed time frame is that they use. (Please note I say ‘he’ just for ease, I am not saying that there are not any female skaters out there who would be entrepreneurial and open up their own drop shipping site. I am sure there are plenty.)
Using free networks like Facebook, Twitter and YouTube it is very easy to find a potential worldwide following of people who love the niche you’re in. Music, skateboarding and graffiti for example have followers and lovers in virtually every country you can think of.
It is the same for gardening, opera and even knitting, there are people who love their hobbies and have access to the internet, if you can get your website address in front of these people and give them excellent content and service then you increase your chances of growing a successful business.
Stop and think what you can do online, if you are good at art you could design T-Shirts like the CafePress example or you could do website graphics for people around the world. If you are good at writing you could write website content for people, do product reviews, write eBooks & reports and even become a self-published author selling your books on Amazon Kindle store.
We might be facing hard times with a global economic recession and crisis but the Hilton hotel empire was built during the great depression when Grandpa Hilton went around buying up hotels cheap that were forced to close due to lack of business.
A recession is not bad for everyone and times are changing, many of the companies that are closing these days are closing because of the change in how we shop and buy. The internet has killed of some localised businesses and created a breeding ground for thousands of newer home based global trading businesses, businesses that you and I can quite easily create and profit from.
It’s that time again. I hope you all have had a good week. This week we have all been busy doing various things. Clair has been enjoying some parties in Ibiza, Matt has enjoyed his last week visiting family in Japan, I have spent most of this week fighting with the new kitten and believe me they do sap productivity!
Mizan has been beavering away coding and developing a WordPress plugin, Sam has been busy keeping the site on top form as well as enjoying time with his children and John, well John has a secret bunker somewhere where he develops new products and marketing tools. He has something cooking but even we bizzebee’s have to wait until he is ready to unleash it. So what have you been doing this week?
We have 10 great articles for you to read this week. So let’s get into it.
Our first article comes from Lee Odden over at his excellent Top Rank blog. Here we are given 10 fantastic tools that we can use to create and distribute our content. Have you heard of Contently or UberFlip? No I hadn’t until I read this article. When marketing online or building an online business we need tools that make our jobs easier and ways to analyse how well we are doing.
I suggest you pop over to the site and take a look, you might find something there that you could use to make your work easier or better.
Heidi Cohen is a well-known and popular blogger, in fact she is an actionable marketing expert. When she speaks we all listen. In this post Heidi gives us 4 examples of how we can use micro content as part of content marketing.
For those who don’t know content marketing is where we give good quality content to build up trust, following and a good reputation which helps build our brands and in the long run make us more money. For many people content marketing takes up too much time and money, some companies may not have the workforce to help with it.
If a lack of time, money or workforce is preventing you from going forward with content marketing then maybe you should think small. This post could be just what you are looking for with some excellent tips and advice as well as examples.
Matt one of our SEO experts put this article forward. We cannot do a weekly update without some Google related posts. Google have recently rolled out a new Now Card system across the US (even though a screen shot was for London?!?!) where you will be shown details of what is happening at a place when you search for it on Google Maps.
The Now Card is the system designed for the Google Glass and for Mobile devices. It is another exciting development for businesses. Imagine doing an event at a popular building and when people do a search for that building they are shown a Now Card that informs them of your event. Free traffic and potential customers thanks to Google. 🙂
This is the first of two articles we share today about the use of #hastags. This is from Mashable.com and is an excellent guide aimed at beginners. That could be you, I once was a beginner when it came to understanding #hastags.
Many social media networks use them. Twitter was the first with Google Plus and Facebook following with other sites like the photographic social media site Instagram using them too.
Written by Rebecca Hiscott, this is a very detailed post with great tips, advice and information that everyone needs to know about the use and understanding of #hastags. My personal opinion of this post? #veryinformativeanduseful 🙂
This is slightly different to the usual post as we have a video here on YouTube by Google’s very own Matt Cutts. Here he discusses whether redirecting a user based on their location is considered spam by Google. It is a short and very informative video which you will find interesting.
Some people say Matt Cutts is Google’s very own Ministry of Misinformation, only this week I heard the excellent quote by SEO Expert Alex Becker… ‘Asking Matt Cutts how to rank in Google is like asking a dad how to get into his Daughters knickers’ boy did I chuckle to that. Whatever you think about Google and Matt Cutts, this information is likely to be trustworthy and useful.
Another one of our favourite people is Kim Castleberry of Just-Ask-Kim.com fame, Kim is a WordPress specialist as well as a font of tech knowledge, all of the important tech tips online marketers and businesses need answering, she will know the answers. Her site is a treasure trove of useful information and tutorials.
In this post Kim discusses a tool called FB Purity that allows you to block certain posts and statuses being shown in your Facebook newsfeed. Before to block people or posts you either hid them or unfriend them. You could remove the post but on the whole it was remove the person completely or have to see the posts.
With this tool you can set it to block posts coming into your newsfeed by creating a list of ‘words’ to block. So for example if you are fed up of seeing posts by people promoting the awful ‘Empower Network’ (I certainly am) you add that phrase to your list and it will stop them from being shown.
How cool is that? The tool is available for the browsers Firefox, Chrome, Safari and Opera.
This week we take another visit to John Paul Aguiar’s excellent blog. This post was put forward by John Banks who is no stranger to making money on Facebook and loves a marketing dabble or two with the social media giant.
This article is written by Carter Schimpff and is an excellent and fun post crammed full of ideas and advice on how to make the best of your marketing on Facebook. Essentially it is all about creating a plan and being focused but it is amazing how many people generally overlook these tasks.
If you are thinking of using Facebook to help grow your business, and you should be as it is free, then we recommend you pop over and take a read of this cracking article.
Another Facebook and social media post by Patricia Redsicker over at the excellent Social Media Examiner site. I said earlier that we had two articles that discussed #hashtags, well this is the second one.
We know Facebook uses #hashtags but how well are they working? This article explains what is and isn’t working on Facebook from a marketing point of view. This is a report that has recently been published showing that #hashtags are not working on Facebook as they were first hoping.
If you are using Facebook as part of your online business then you really should check out this article.
This is a great article from one of our friends over in Australia. Kapil Jekishan is the owner and blogger behind the LatestCrunchs.com site. Today he discusses the great software that can be added to your website and blog which allows you to chat to site visitors and potential customers in real time. I (Andi) have used Zopim chat and found it really useful for chatting live to people who have questions.
Kapil has listed six other great software plugins that allow you to chat to site visitors. Pop over and take a read and don’t forget to say ‘Hi, Andi & the bizzebee team sent me’ 🙂
Rounding up this week’s list of important readables is this excellent post…
Ste kerwer is one of my favourite bloggers and he isn’t one to mince his words. His blog Dukeo.com is a great resource of blogging information and experience. In this article he tells us what is the most important skill you need to be a long term successful blogger.
In his words… ‘Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast’
You might be good at writing, you could write an article that reads like a book but believe me and I agree with Ste here (I wonder if he thinks I am a good conversationalist?) if you cannot write engaging content that ‘talks’ to and with your readers then you are not going to go far.
Articles that prompt people to want to ‘reply’ and ‘respond’ will help you to grow your blog and business faster than those that don’t. Simples.
Today’s fun wildcard post comes from Engadget.com and is one for us Sci Fi lovers and the science geeks among us.
AlphaDog is an autonomous machine, or robot to you and me, that is wandering around the wilderness in field test which is now learning how to master rocks. So is Atlas another autonomous machine which is a bipedal robot that can now also ‘climb rocky paths’
This is a fascinating article with video updates to show the advancements of modern robotics, but I do fear that it could all end up with some system called ‘SkyNet’ and semi naked Austrian robots shooting guns everywhere shouting ‘I’ll be back’.
Maybe we should pull the plug on it all now! What do you say? 🙂
All there is left for me to say is please share with us your favourite post of the week in the comments section below. We are more than happy to read your recommendations. Please remember though, only serious articles to do with blogging, marketing and social media etc. We do not mind some fun and interesting posts or articles just not the dodgy ones and you know the ones I am talking about 🙂
Wahey it is Saturday again. I hope you have had a good week. This week we have been busy writing and recording videos but it hasn’t stopped us reading. We have some seriously good articles to read this week. Several articles are about Google and the changing world of SEO and others covering social media and we have one looking at the Google Garage believe it or not. Did you know Google started out in someone’s garage?
No neither did we, we shall come to that later but first we recommend you take a look at this great article about Google Plus.
Written by Julie Deneen over at FabulousBlogging.com this article is a great beginners introduction to the fastest growing social media network owned by Google. If you are new to Google plus or have never used it then you should pop over and take a read.
Google Plus is growing in numbers and many people are now choosing it as their primary social media network. Are you missing out? This beginners guide is a great read if you are Google Plus virgin. 🙂
In this post Marcus Sheridan writes about the recent Google Hummingbird update over at the fantastic site TheSalesLion.com. Hummingbird isn’t just another Google update, it is a proper over haul of the algorithm to make a super new improved algorithm. Wahey!
Marcus also explains what 5 trends will occur as a result of the Hummingbird update, serious content marketers should be safe, Google want to have in their results sites and pages that are full of excellent educational content. If you have been creating good educational content then you need not worry. For more information on the latest Google update pop over and take a read of this article.
Over at one of my favourite sites Entrepreneurs-Journal.com Yaro Starak discusses the different ways two well known and successful bloggers Daniel Scocco and Joe Gilde make money from their blogs.
Yaro creates excellent posts which are crammed full of great content which is often inspirational and motivational as well as educational. Yaro likes to interview very successful people and in this post Yaro tries to help you work out what path is right for your blog by showing you the different ways you can monetize your site and online business.
Not every style suits everyone, for example, newsletters recommending products might work for one market but it won’t for others. Pop and say hello to Yaro and take a read of this excellent article.
If you have not yet heard of SEOMoz.com then where have you been? It has recently had a name change and now simply called Moz.com but it still has its excellent Whiteboard tutorials hosted by site owner Rand Fishkin.
Today Rand discusses about the apparent ‘Robbing of Keywords’. Google is slowly taking away keyword data and making it hard for people to better their websites by matching it to what people are searching for. I personally believe it is a plan to force people to forget organic SEO and use their AdWords system. (Not very nice Google!)
As Rand says… ‘The agreement that marketers have always had—that website creators have always had—with search engines, since their inception was, “sure, we’ll let you crawl our sites, you provide us with the keyword data so that we can improve the Internet together. I think this is Google abusing their monopolistic position in the United States. Unfortunately, I don’t really see a way out of it. I don’t think marketers can make a strong enough case politically or to consumer groups to get this removed. Maybe the EU can eventually.’
Pop over, see what he says and tell us what you think.
John Paul has an excellent list of those really good Twitter practices that can go bad very quickly. Twitter is a great place and social interaction and conversation is a must on Twitter which includes thanking people for sharing your Tweets.
The problems come about when you send individual thank you Tweets each and every day. It won’t take long for you to really cheese people off when you clog up their newsfeeds with useless Tweets.
Read the rest of the tips that can go bad over at John Paul’s excellent blog.
Love him or hate him Glenn Allsopp of the infamous ViperChill has his finger firmly on the pulse of SEO and his hands around Google’s throat it would seem. I think Glen is an awesome SEO experimentalist who shows that what Google says does and doesn’t work is as close to the truth as that ‘Lock Ness Monster’ photo released in 1934.
Glen has enjoyed his most profitable year and it is all down to him doing the exact opposite to what Google want us to do, stuff they say no longer works. Surely if it doesn’t work then he cannot land pages and sites on the first pages of their results in weeks even days and then profit from them quickly? Well, he does, what do you say to that Google? If Google were the Empire, Glen then is a SEO Jedi, I am just not sure whether he is on the dark side or the white side of the SEO force.
I thought it was only fair that we followed Glen ‘The Google Slayer’ Allsopp’s post with a trip into Google’s Lair. Well, maybe not their actually new home but the place where it all started 15 years ago. Mashable take us on a tour of the garage where Larry Page and Sergey Brin started to develop and build Google. It was a garage that they rented off a person who has since became a senior VP of Google. They remember those who helped them which is nice.
Did you know Google was started in a garage? No neither did we, Google pride themselves on their motto ‘Do No Evil’, they may not do evil, but that doesn’t mean they do nice either… Just saying… anyway you can read the Google history in this post.
This time we go over to the excellent TopRank website for an article by Alexis Hall. In this article she writes about the advice Andrew Davis, author of Brandscaping gave at the Content Marketing World conference recently.
With the internet being filled each day with information the world is really suffering from information overload, I mean, there are 17 new web pages published every second and 2 million blog posts are published every day. So how the hell do you stand out and get seen in all of this information.
Andrew Davis gives us 5 excellent tips to help us be seen and not drown in this giant digital sea of stuff!
If you did pop over to Glen Allsopp’s ViperChill post you would have seen that it mentioned extensively Alex Becker, Alex is another ‘SEO Jedi Google Slayer’ who knows all the tricks and truths of SEO. Black hat, white hat, or grey hat, whatever your thoughts are on what they do, they do it very well.
So when you start to hear about SEO you will hear about link wheels, link pyramids and link tiers and if you were confused then I am not surprised. It can be very confusing when you are new to it all.
In the Bible it says ‘The meek will inherit the Earth’ (I think) but if you know SEO then ‘The Geek will inherit the Web’ 🙂
That is why I have added this post by Alex which is found over at his excellent Source-Wave.com site, this is a detailed online guide to all things SEO and link strategies. I am not saying that SEO is about doing simple 5 minute tasks and you are done but what I will say is that understanding SEO can open up ‘King Solomon’s Mines’
Rounding up this week’s list of important readables is this great post…
Written by Ian Lurie, this is one article of epic proportion that comes with great advice and discusses the future of internet marketing after Google’s updates andapparent ‘keyword robbery’ (as touched on by Rand in his whiteboard post on Moz.com)
With Google creating new ways to integrate data to rank sites and pages where does it all leave you and what can you do to survive these major changes? Well Ian will explain why dispersed citation is what it is all about.
Ok so that is it for the serious articles by serious people now it is time for some fun and here is this week’s wild card post.
Today’s fun wildcard post comes from the Huffington Post and is a compilation of excellent funny Twitter posts that came about due to the ‘Shut Down’ of the American Government. If only it was true! Be nice if the UK Government would follow suit, but then again if they did we probably wouldn’t notice. 🙂
Being English I am quite partial to no 7 on the list. I found it very amusing indeed but that is how I roll. And number 18 is a bit of clever political humour which I find scarily true too 🙂
So get yourself over to the Huffington Post and have yourself a good chuckle.
All there is left for me to say is please share with us your favourite post of the week in the comments section below. We are more than happy to read your recommendations. Please remember though, only serious articles to do with blogging, marketing and social media etc. We do not mind some fun and interesting posts or articles just not the dodgy ones and you know the ones I am talking about 🙂
In late June, Facebook commenced their introduction of photo comments, a new feature which allows you to comment on posts through images as opposed to text. So now users have the opportunity to tell us how they feel via an image using a quick snapshot. I sense this update is bigger than most are making it out to be as it alters the way you engage with friends/fans on a post.
The bigger question is, how can businesses leverage Facebook photo comments when it comes to their social media strategy?
1. Make Your Fans Share Relevant Images
I don’t think it matters too much which industry your business sits in as there is always a way to make your fans share an image if you just ask them. For example, if you run a a dessert cafe, with this new commenting feature, you could reach out to your fans to share an image of a ricotta cheese cake they’ve liked. Your post could simply be “We’ve just introduced our home baked ricotta cheese cake, what’s your favourite? Show us a photo”. Asking your fans to share images can work for a digital marketing agency also. For example, you could ask your fans to share an infographic they’ve seen which explains the ins and outs of an optimised blog post.
There are numerous opportunites to take advantage of this particular element and it truly comes down to what aspects of your business are meaningful to you and whether they would generate more engagement in the form of likes and shares from your fans.
2. Discover How Your Fans Spend Their Day
So the common rule we’ve all been preached on Facebook is that 70% of your content should provide value and develop your brand, 20% should be attributed to sharing what others have posted and the last 10% goes to self promoting your business or your own brand.
So I realise the hardest part is hitting the 20% sharing mark, but it really shouldn’t as photo comments make it easy to share other people’s ideas. I would also recommend posing the the following question to your fans “How’s it going today, Show us via a photo of what you’re up to today!”
If you work in the finance industry there is a strong possibility that the team heads out for lunch on a Friday. This is a good opportunity to share a photo of the team having a feed on the company page as it shows the team building element and fun culture which exists in the organisation. To take it one step further, they could ask their fans to share images of what they plan to have for lunch on a Friday (generally unhealthy so could make for a few interesting pics).
3. Commenting Milestones
There might come a time where you want to push your fans to reach certain milestones of sociability e.g. when this post gets 100 likes ot 50 shares we will release the next installment of our video series. As a business you could look into using photo comments to establish specific milestones in order to encourage your fans to spread the social love.
4. Ask Fans To Share Photos Of Them Using Your Product
Reach out to your fans and ask them to photograph themselves using your product in a unique manner and share these images as comments. This is an excellent method to get the creative juices flowing of your audience and also free marketing for your product to audiences who may not have seen your product in a particular way, but now they have.
Perhaps Mario Balotelli (pictured below) might be a perfect candidate for sharing a photo of himself to the manufacturer of those bright acqua earphones.
Facebook’s photo comment feature opens up a new avenue for business owners to engage with their end customer. It allows creativity and fun by asking your followers to respond with a photo as opposed to text (the caveat being to ensure the images aren’t explicit). When you interact with each comment, I would recommend tagging the fan in the comment which expands the reach across Facebook as a whole
How do you plan to use Facebook’s photo comments feature as part of your business? Let us know but sharing your comments below.