Here on Bizzebee, we have talked about how important your website is to your business and why, when you create one, you should be using WordPress and native ads spy tool to build it. One of the great things about WordPress is that there are literally tens of thousands of WordPress plugins that you can install to your site to fill a number of different roles. That could be for a design purpose, security, SEO, etc. or in all likelihood, all of the above.
In this post we look at some essential WordPress Plugins for your website.
Backup important feature is undoubtedly on a website or blog. In fact, no hosting provider can offer up to 100% uptime and reliability. Most if not all the top rated hosting business experience downtime or data center had numerous problems. The best WordPress hosting, Drupal, Joomla or in any other system out there, having a good backup system will save you a lot of sleepless nights with no pregnancy body pillow.In addition to protecting your files, content and database server downtime,A good backup of your system from malware infections on a regular basis or perpetual hacking or viruses to save.
WordPress offers many different plugins backup. In this article I have selected best backup plugins based on stability, performance and features .
There are numbers of free and premium WordPress backup plugins available in this article, I will try to cover the best free and premium plugins for WordPress.
1.BackupWordPress: Click over the BackupWordPress to get the plugins, This BackupWordPress plugin is a WordPress plugin fully automatic supports with scheduled backups . BackupWordPress makes a backup of your site, database and all files according to pre-configured scheduled time.BackupWordPress easy to use as it requires no configuration. It allows you to manage multiple applications and the option to receive each backup file via e-mail, and delete files and folders from the backup.
2.WordPress Backup To Dropbox: To get the plugins cick over the WordPress Backup To Dropbox , Get your WordPress website in minutes safe in Dropbox. Dropbox is a popular service that provides free space in the cloud and through this plugin, upload it to your site content and database directly to Dropbox to backup your site is easy.
3.Xcloner-Backup And Restore: Hit click on XCloner – Backup and Restore to get the plug , XCloner a complete backup management plugin for WordPress. With more than 300,000 downloads, this plugin uses open standards such as MySQL and format TAR, to ensure that the backup can be restored in several ways, more flexibility and control operations.
4. Complete Backup Central: For getting the plugins hit click on Complete Central Backup , Create a backup snapshot of your live site with a single click. This plugin allows you to create a complete copy of the flight safety. Copy includes both files and database and with one click you can recover your full-screen just as easy.
5.BackWPup Free: Do click over the BackWPup Free , to get the plugins, Schedule automatic backups of your WordPress installation, the ability to decide which content stored in the cloud (Dropbox to, S3, etc.), it is also possible to evaluate, optimize and repair the database is stored.This plugin allows you to upload the backup to cloud storage services as Google Drive, Amazon S3, in Dropbox, SugarSync, Rackspace Cloud, Microsoft Azure, etc. or an account FTP.
6.Keep Daily Backup: Here is your Keep Daily Backup plugins so as you know where to click, The backup plug-in MySQL tables and emails to a specific email address daily, weekly, monthly or even yearly.
7.Duplicator : click on Duplicator to get the plugins, Copy, clone, backup, move and transfer an entire site from one location to another.WordPress administrators the ability to migrate duplication, copy or clone a site from one place to another. The plugin also acts as a simple backup tool. Timber supports both serial and base64 sort of string replacement. If you need to move or backup WordPress plugins can help facilitate this process.
All bloggers if not then most bloggers love to review their favorite products online. If we really like a product or service, and believe that it is genuinely helpful, won’t we recommend it to our friends and family? Of course we would! It’s human nature. And if you are a blogger who is also a technical person and businessman , especially doing business by making WordPress theme and plugins- you will love it most.
We’re all WordPress fanatics here, aren’t we? I’m going to take that as a yes. So it’s safe to say that we must be using some kind of WordPress product – be it a plugin or a theme or a service that we really, really like.
Today I am going to introduce a new plugins to you developed by a friend Sergei Prokopov named “Redi Restaurant Reservation”.
According to the plugin developer and his company – “ReDi Restaurant Reservation plugin allows you to manage reservations for your restaurant business. This plugin can help to receive reservations from clients online. Your clients will be able to see available space at specified time, and if it’s available, client is able to make a table reservation. Initially you need to setup number of persons that can book at one time, working times and restaurant details.”
Now what I loved about this plugin from a user point of view is that, it supports localizations. That means you can set the plugins language to your own language. At this moment when I am reviewing this plugin, it supports the following languages:
• Français, check out video review
• עברית (Hebrew)
• 日本語 (Japanese)
But don’t be disheartened if your language is not listed. They want you to contact them so that they can include your language in the next release. They will do it before that even if you need any custom solution for your restaurant.
In the basic package you can do:
• View your upcoming reservations from your Mobile/Tablet PC and never miss your customer. This page should be open on a Tablet PC and so hostess can see all upcoming reservations for today. Page refreshes every 15 min and shows reservations that in past for 3 hours as well as upcoming reservations for next 24 hours. By clicking on reservation you will see reservation details. Demo version can be accessed using this link: Open demo version
• Setup maximum available seats for online reservation by week day
• Open times. This option will enable you to choose between various working hours whichever is most convenient to you.
• Support for multiple places. Number of places depends on number of subscriptions.
• Blocked Time. Define time range when online reservation should not be accepted. Specify a reason why reservations are not accepted at this time to keep your clients happy.
• Send client reservation confirmation emails from WordPress account
• Email template customization for all supported languages
The basic package is not over priced for the option they are providing. It costs only 5 Euro per month
You can ask for custom services from them too: Just follow the plugins page for more information.
Now technical Review:
When you install the plugin and go to the plugin by selecting the Redi restaurant reservation option: You will see your reservation dashboard. They are using some kind of CDN hosted in reservation.eu. So your reservation would be smoother and easier.
In the settings Tab you will get all the settings necessary for your restaurant to have. I loved the simple design UI for the plugin user. It won’t make the user confused and all options are in one place. But if you want to use $ version you need to follow their documentation to do that.
You can even test your reservation. They are adding an upcoming feature for tablet pc also. I think then it will be more flexible to make and serve orders and reservation.
The reservation section has some customization features like you can select the date and lunch or dinner time. Then you have to fill up the customer information. If you have fixed serving time as a restaurant owner you can do that. If you want to keep the timing open for the customer’s convenience you can do that also.
Here are some demo links to check out the system:
Sergei Prokopov is the founder and CEO of CATz Soft Ltd. He’s one of the top Software Developer and WordPress experts in Estonia, best known for his great WordPress plug-ins named ReDi Restaurant Reservation. Sergei also runs a Web Development business and works for the Estonian community.
In this article I am going to interview Sergei as a developer and human above all! Plus you will also get a honest critic review of Sergei’s plugin. I am also a WordPress Developer and I am an entrepreneur doing different businesses. So I will judge the plugins from the developer’s point of view and also from the business man.
So let us get started with the interview. I am putting the question in the order I asked him through the Skype and letting you to read the exact transcript of our conversation.
Hello Sergei, welcome I hope you are good. Please introduce yourself to our readers.
Hi my name is Sergei Prokopov I am from Tallinn, Estonia
Great! What is your background in web development?
I’m doing software development for 20 years and for last 12 years I’m doing web development.
That’s awesome, what is your background in Restaurant business? How you got involved with this idea?
I have started my journey from producing and installing digital JukeBoxes to restaurants and pubs, thus I met restaurant business from inside. I love to visit different restaurant occasionally, and that how I looked for business outside. As a client, I have faced many times with a reservation when I did reservation over phone and when arrived they have not registered me.
Same situation happened with me when I reserved slot to change my car tires over phone. When I arrived, they stated that I have not made my reservation, and I was not able to give them any evidence, as I did not have any confirmation in my hand. After that, I decided to change the situation and create an online reservation software.
Why do you focus so much on WordPress?
I found that most of restaurants choose as their home pages WordPress engine. In addition, WordPress is a good platform to validate ideas. You just create any plugin, and wait for people installs it and gives you feedback.
Well, how did you come up with an idea to create WordPress plug-ins?
When I have created an online reservation portal, I started to find service providers and sell them reservation service, here in Estonia, but I was unable to find them. Most of service providers questioned us how popular our web site is and declining to sign up. But without service providers there is no point to invite clients. So I get into the chicken or egg trap.
Then I have started to look into other possibilities where on how to get service providers I came to an idea to write a plugin for WordPress. WordPress is installed into 26% of world web sites and it’s growing up. Among them different type of businesses. This is huge market for reservation plugins. So I wrote plugin for WordPress.
That’s great. Tell our readers something about your plugins.
My plugin is one of the most downloadable and recommended plugin for restaurant business. It is highly ranked and I do my best to get it with maximum quality. I tend to answer any question or reply to any issue within 1 day. I have several restaurants with Michelin star that chooses ReDi Restaurant Reservation plugin. At the moment more than 80 000 reservation was made with help of my plugin, and number of monthly reservation continues to grow. Plugin translated to 16 languages.
What are the features of your plugins.
The most valuable feature of ReDi Restaurant Reservation is that it automatically displays available seats, accepts reservation and sends instant confirmation. All that removes manual reservation verification and confirmation, and removes reservation conflicts.
Restaurants can define their open times, custom fields they want to collect, when to accept early and late bookings.
How it can help a restaurant business.
It’s increasing client satisfaction by providing instant reservation availability and confirmation.
24/7 hours availability
It reduces manual work that restaurant stuff needs to spend reviewing reservations and communicating back to clients.
It reduces reservation conflicts.
We have seen your plugins has two versions. One is free and the other is premium. What are the difference and extra feature that are available in premium version?
View upcoming reservations on Mobile/Tablet PC
Setup maximum available seats for online reservation by week day
Multiple open times.
Support for multiple places. Number of places depends on number of subscriptions.
Send client reservation confirmation emails from WordPress account
Email template customization for all supported languages
Can a restaurant run the operation with the free version?
Absolutely they are able to define open time, number of available seats, custom fields, when to accept early and late bookings, and that’s covers needs of most restaurants
How they can benefit with the premium version.
Premium version allows more complex reservation configuration that should cover all types of restaurants. In addition, premium version helps to organize manager’s works on the field with help of Tablet PC. Additionally I takes orders for plugin customization and can do anything that solves restaurant reservation management.
What is your plan for the affiliate marketer to promote your premium paid plugins?
I am looking for partnership with Restaurant theme makers, so they can include our plugin into their bundle and I’m open for any kind of partnership.
How many plugins do you have? Are you planning for anymore plugins release?
At the moment I do have 3 plugins. First plugin was a reservation plugin for different types of businesses.
Then I have created a plugin to call a waiter from smartphone. It works in a simple way: client scans QR code, web page opens with set of actions. Client select one of the actions: call waiter, bring menu or pay a bill, and then action displayed on a waiter tablet pc.
Currently we develop plugin to send SMS reservation confirmations and collect prepayments for reservations. After that, I have two plugins in plans: one is for managing Spa Reservations; another one is for restaurant online menu with possibility to order from table.
Now a human to human question (I mean from developer to a person Sergei), what is your goal in life as a plugins developer and then as a person?
My plan is this to release as much as possible plugins that helps others to drive their business. As a person, I would like work and travel in different countries meeting local culture and people.
That was a great time together! I hope our readers going to love it and Restaurant owners are going to try your plugins. And their business will be benefited. Thank you for your time mate!
Thank you also. For your blog, the blog reader who mentions this article will get some good treatment from us if they purchase the premium version.
Dear readers that was Sergei for you! A great talented developer who are helping restaurant business to run their business smoothly by automating some step. In the next part of this article I will be reviewing the plugin from my point of view and will let you know the honest opinion of a developer and businessman. Until then have fun and eat healthy!
I wrote a post recently about people hesitating on starting a blog, which let’s face it, many of us do when first starting out. This led to a few questions though on social media asking what people should actually do within their first week blogging. Well ask and you shall receive.
I’ve put together a simple 6 step plan for you to follow during your first week blogging. Now, this isn’t a strict “Day 1 do X, Day 2 do Y, Day 3 do Z…” kind of plan, it is more of a loose guide for you to follow. The main aim though is to highlight key areas that you should be focusing on initially so that you don’t get distracted by smaller, insignificant details that can wait for later.
So without ado, let’s get blogging!
1. Pick Your Niche
If you plan on starting a blog, THE most important decision that you will have to make is on what subject to focus on. This can/will determine whether your site will be successful or not almost from day 1.
I go into much greater detail in a previous post about picking a niche to blog about, but essentially you need to take some time to really think about and analyse your preferred subject. Rushing in and committing to a blog all about your favourite hobby may sound like a good idea to you, but does it appeal to a wider audience? Without a large enough group of people who would be interested in your site, it is doomed from the start.
On the other hand however, if you pick a subject that is too broad, you run the risk of being too generic and not attracting visitors. There is a definite balance that you need to find;
Blog niche is targeted at a large group of people.
Blog niche isn’t too generic that people won’t know what your site is about.
Blog niche is too small to appeal to enough people.
Let’s take a look at an example. Say you had a passion for cheese cake and wanted to start a site on that. A blog that focused purely on cheese cake would probably be aiming for a much too narrow niche to attract that much traffic (and you’d likely run out of ideas pretty quickly). If on the other hand you broadened it out to include all types of cakes, that would appeal to a much broader audience. Take it to the furthest extreme though and broaden it out to “cooking” in general and you risk being too generic. If people know you as a “site about cakes” or “the cake blog” they know what they are getting.
2. Set Up Your Site
A pretty important part of setting up a blog online is to actually set it up. Now this is a lot easier than most people first think as all you really need is;
A domain name,
WordPress theme (optional).
A domain name is essentially the address of your site (e.g. www.ExampleSite.com) and every site needs one. If you can, always go for the ‘.com’ version as that is what 99% of people will type in without thinking about it. We would recommend you to GoDaddy* to get your domain, we use them for all of our sites and have never had a problem with them.
Web hosting is essentially the space where your site is stored online. In order for people to access a site 24 hours a day, all the images, text, website files, etc. need to be stored on a server somewhere. This is why you need web hosting. Bizzebee and the whole Bizzebee team use HostGator to host our sites online and would recommend them to you.
WordPress is a CMS (Content Management System) that makes it incredibly easy to setup and manage your blog, and what’s even better is that it is completely free! You simply install it onto your web host and then you can add posts, images, edit the look of your site, etc. without the need for any complicated coding.
You may want to install a WordPress theme for your site, as this can greatly improve the look of your site. There are plenty of free WordPress themes available online, but for a professional looking site you probably want to go for a premium one. There are lots of sites that offer high quality themes for you to buy, such as StudioPress.
3. Set Up Your Key Pages
Once you have actually setup your site online, it can be tempting to just start writing your blog and focus on that. You really need to setup some important pages before you do that though, including;
About page – Who you/what your site is about.
Contact page – Allowing people to get in touch with you.
Sitemap – Very important for the search engines to find all your content.
Subscription page – Allowing people to subscribe to your newsletter if you have one.
Legal page(s) – Affiliate disclosure, earnings disclaimer, privacy disclosure, etc.
Category pages – Allowing people to easily find all your content.
Home page – With a good, clear layout.
Creating these pages right at the beginning of your site will help greatly in the long run. You may need to come back and edit them now and again, but at least people will be able to navigate around your whole site easily.
4. Get Writing
You have started a blog, so at some point you are going to have to start blogging.
As this is your first week, there is no need to go mad and publish tons of content. One or two posts would be more than enough to launch your site with. After all, you will probably be spending most of your time this week on the other points that we have listed.
One thing that you should do, however, is to make a list of future posts that you want to write. This doesn’t need to be a definitive list of post titles, more like a list of ideas that you can pick from. You will need to produce regular content for your site every week (2-3 posts at least) in order to begin to build up an audience, so having a list of ideas to draw inspiration from is very beneficial.
5. Plan, Plan, Plan
Successful sites don’t happen by accident. Owners have planned out where they intend to take the site over the weeks/months/years and work towards achieving that. Since you are just starting out, planning is more important than ever, as without a plan you are destined to fail. As the old quote goes;
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
…or another of my favourites;
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry
Think about how you will;
Attract new traffic to your site,
Get people to navigate to your key posts/pages,
Compete with other sites in the same niche,
Make your site stand out against the competition,
Develop and grow your site over time,
…and much more.
6. Set Up Your Social Media Profiles
A massive part of attract traffic to a site and building a brand is linked with social media. This is why it is very important that you take the time to, not only, setup social media profiles for your website, but also take time to be active on them as well.
Again, as we are focusing on your first week blogging we shall just look at setting up your profiles. It is better to do all these at the beginning as then people will be able to find you on their preferred network.
Start by setting up profiles/pages on;
Depending on your site, you may want to create profiles on sites like Instagram and Flickr as well.
It is also important that you brand each of these profiles in the same way. A brand identity can be built by consistently using your logo for each profile picture. What you don’t want to do is create profiles that all look as though they are by different companies.
7. Get Involved
Lastly (and this links in nicely with our last point), you need to start getting involved online to help spread the word about you and your site. There are literally hundreds of ways that you could do this, but some methods would include;
Follow people within your niche on social media,
Get involved in conversations online to do with your niche,
Get involved in the comment sections of rival sites (don’t spam though),
Keep up to date on what is happening in your niche,
Join forums within your niche,
Essentially, just get involved with the community that you are aiming your site at. Ask questions, answer questions, be helpful to everyone and always remember that what you say online can (and will) reflect on you in the long term.
Go And Get Started!!!
There is no getting away from the fact that there is a lot of work to do to get your site up and running. If you are serious about starting a blog though, you will approach it in the right way.
Blogging is a fantastic industry to get involved in. It is great to, not only be involved in an online community that you are passionate about, but also to be at the heart of that community where people come for information. I am a firm believer that anyone can create a successful site online, they just need the right attitude and a good plan.
Are you thinking about stating a blog? What would you add to this plan to do in the first week of blogging? Do you have any questions that you would like to ask us? Please feel free to get in touch via the comment section below.
Today I wanted to put together a quick video introducing you to the excellent online software/service called Instapage. This software/service makes it easy for non techies and newbies to build great looking landing pages using pre created templates.
This is a paid service but comes with a basic free service. We are not affiliated with Instapage and we get no money from them if you do decide to take up one of their paid services but it isn’t the paid services that I wanted to tell you about.
For small local offline businesses I think the free landing pages you can create with Instapage are great and could save you a lot of time and money. If you have a WordPress website then you can easily add your landing page to your website using their WordPress plugin. This plugin connects the two together nicely.
If you are using one of several email marketing services like AWeber then you can connect them to the landing pages to start collecting email names and build that important email list.
The system is a great tool to anyone who wants to start building an email list as part of the online side of their business.
Watch the video below as I give you a quick look inside Instapage.com and show you how easily the templates can be edited.
It’s been a long time since I have written any blog post for any website especially here at Bizzebee. I had a terrible accident back in November (21st) 2013 which led me to have an operation on my left hand to fix my elbow.
Anyway, I am back in action and today I would like to share some 0f the best WordPress themes that I have found which would work well for any business website or blog.
As a Web application and WordPress developer I am continuously working with different clients from around the globe. Which means I spend a lot of time looking at themes, some of which are really great, and some are not so user friendly (down to poor documentation, and YES even I find it difficult even though I am a developer!)
So finding the right theme is important both for your business and for the site manager. Your theme should have an easy integration process plus have a great appeal for the audience when they are visiting the site. But knowing where to start can be a little like finding a needle in a haystack! Don’t worry I am here to help so stick with me whilst I talk you through some of the best themes I’ve found which are suited to many different needs. And remember, I’m a developer, so my thoughts are honest, rather than being “just another blogger trying to promote a theme” 🙂
This theme has all the support and features that you are looking for! It has responsiveness , multi language support and also e-commerce compatibility.I highly recommend that you take a look at this theme, because seeing really is believing with this theme, KALLYAS – Responsive Multi-Purpose WordPress Theme. It has all the sliders bundled together that you won’t even think about using any other on the site. The theme option might seem complicated for a new user but it is well documented. And if you need a developer who can integrate it for your site just give us (me) a shout! We can offer the service at very reasonable rates.
Increase – Premium Business WordPress Theme
As the Theme producer says, “Increase your success” – I believe you can certain do that for your business with this neat and clean theme’s design. It is responsive and looks well also. With a good theme option panel that is easy to understand and navigate. Increase WordPress theme’s main feature – is the ability to change colour easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup.
emode – Responsive Multipurpose WordPress theme
If you are an entrepreneur , I think this theme will really appeal to you! With a colourful appearance this theme can make your audience feel instantly happy about your business and services and ultimately buy into it! emode is a premium WordPress responsive theme with unlimited skins. This theme is perfect for all businesses, corporations and creative portfolio sites. It has powerful CMS functionality and a long list of premium features, go and have a look at emode – Responsive Multipurpose WordPress theme
Avantgarde Creative Theme
If you are in a creative business then this WordPress theme is for you! It has lots of cool features that suits artists, models, designers quite perfectly. A nice clean design with a good integration panel can make your life easier. You can use it for any creative businesses. Visit Avantgarde Creative Theme Page for more information.
The final theme of this post will be Lotus, Flexible Multipurpose & Responsive WP Theme. It is a powerful and flexible theme that comes with very rich tools and options to make creating website as simple as possible. For example one of its tools is Smart Page Builder. In short, this is an awesome drag & drop page building tool. By this tool you can create any page (for example home page) layout with very rich collection of web elements in a minute without writing html or touching even one line of code. In other words, you can quickly design unlimited unique looking pages in simple drag & drop visually.
That is it for today from me. I hope to catch you up in my next article with a cool tutorial about WordPress tips & tricks. If you have any questions or post requests / topics feel free to ask me, by dropping me a line over at our Bizzebee Facebook page!
Today, we are happy to announce that we are launching a new feature to our premium site ‘The Hive’. You are now able to purchase individual courses that we have put together for a one-time payment. Better yet, you can become a member and get access to all of our great courses and content for a NEW REDUCED PRICE!
Individual Courses Now Available
We have spent a lot of time putting together our membership site (The Hive) for people to sign up to and access all of our premium content. One thing that kept cropping up, however, was that certain people were only interested in some of our individual courses. Well, we pride ourselves on listening to your needs, so we decided to package them up individually for you.
Currently, we have 2 fantastic courses for you to purchase, but we are working on plenty more behind the scenes that will be published when ready.
Here, we guide you through the process of setting up your site online and introducing you to WordPress with our detailed videos. You also get an accompanying eBook with the course so that you can refer back to it when needed.
Nowadays every business needs a social media presence online as that is a fantastic way to both, find new customers and interact with existing ones.
In our ‘Beginners Guide To Twitter’ video course, we guide you through the process of setting up your Twitter account for your business, we show you how to begin to grow your following, different types of tweets that you can use and more.
We also have BIG news in the fact that we are dropping our membership prices for all new members. Gain access to all our existing courses, videos, audio, eBooks and future content for a monthly subscription of $39.99 $9.99.
Alternatively, purchase a lifetime membership for $399.99 $99.99 and gain access to all our existing and future content FOREVER! If that’s not enough, lifetime members also get access to us, the Bizzebee team, to help them individually with whatever they need help with their business/website.
So what are you waiting for? Head on over to The Hive and take a look at what we have to offer you. If you have been thinking about getting your business online then we are here to help.
It has been a long time coming, but today is the day that we finally launch the official Bizzebee membership area – The Hive. I can’t quite express just how excited I and all the rest of the Bizzebee team are to launch today. We are all eager to see what you think of it.
What Is The Hive
Here on the Bizzebee blog we strive to provide you with great free content for you to use and learn from. That can only go so far though, which is why we wanted to create a separate area for members who want to learn even more from us.
In ‘The Hive’, members will gain access to; tutorial videos, audio files, whiteboard presentations, eBooks, vidcasts and more that we have put together for you. These will cover subjects, such as;
Social media tips,
…and much, much more!
This Is Only The Beginning!
We are all very proud to launch this membership area, but as far as we are concerned this is only the beginning! We will be adding more content to The Hive every month; we are planning on doing some exclusive Google hangouts for our members, one-on-one consultations, podcasts and more.
Our overall aim is to help you get your business up and running online and teach you how to grow it. There is an awful lot to learn along the way, but we are here to help you.
Having a great headline is essential for any post throughout your content marketing strategy. It’s the title that makes the reader decide to click through to read more, to open that email or post instead of opting for the many others. Magazine publishers spend millions of dollars trying to perfect their content strategy and the headline will be a big part in that.
Next time you are at a magazine stand try and see which magazines your eyes are drawn too (careful, try not to drift up to the top….) and then check out some of the headlines on the front cover. They will have on the front cover titles of articles that are included in that edition.
It is these headlines that will essentially make you decide if you are going to buy it or not. Was it intriguing enough? Did it leave you wanting to know the answer?
People say you should not judge a book by its cover – but essentially people do, whether we like it or not. It’s the same with magazines for the first time buyer. You see the magazine company hopes you will become a new regular reader obviously. But its winning you over from all the other competing magazines that matters the most. Once they have converted you the hard part is done…..
So How Do They Do It?
Well, like with any successful blog post or actually any successful content marketing strategy online or offline they use great, captivating titles; or headlines.
Lets take some examples. If you were a Gardener and just discovered a great way to double the size of your tomatoes, which headline would captivate you the most?
How To Grow Bigger Tomatoes
How I Doubled The Size of My Tomatoes With One Simple Trick!
Sure in some ways both are fairly captivating, but in my view and hopefully most of yours the 2nd headline seems more appealing.
It gives the reader an understanding of what they are going to get from the article. The first one is a little vague and does not really say too much. The next headline draws people in and also gives a promise that by reading the article you will learn something simple that you can apply with your own tomato growth!
Here is a presentation from We Are Visual showing you 12 killer headlines you are free to use and adapt in your own content marketing strategies:
The best thing about these titles is they are already proven – these are taken from some of the top magazines around the world. The publishing houses spend millions of dollars on advertising and making sure they get the best hook from their audience.
They are all everygreen and you can apply them to virtually any niche.