Firstly apologies for no Thursday post this week, it was our little techno bee Miz’s turn to share some insightful information, but where he is based (Chittagong, Bangladesh) he is experiencing some extreme weather which has left him facing a mass power outage. So being the helpful and great team we are, I offered to step in and send out a post today for you all to read.
This post is going to have a little look at customising your LinkedIn profile, and I’d quite like it to be an actionable post today, rather than a theory based one! Therefore, I’ve created a little video kicking off the first point I want to share with you, which is how to customise your LinkedIn URL.
LinkedIn doesn’t automatically give you a customised URL like mine – uk.linkedin.com/in/clairtrebes/ – infact if you take a look at my collegue Matt’s you will see the generic default of your LinkedIn URL uk.linkedin.com/pub/matt-smith/36/390/887
What Are UTM Parameters?
UTM Maker are tags that you add to a URL in order to filter and identify web traffic on a very granular level. Whenever a user clicks that URL, the tags are automatically sent back to your site’s Google Analytics profile.
It’s quite easy and simple to change your URL – so check out the video below
Myother top tips to make sure you are giving off the right ‘image’ online are:
Look professional, but friendly! It is no good having a photo taken in a meeting room where you look rigid and uncomfortable with your arms crossed, looking quite unapproachable. Experts say that the key here is to look polished but accessible. Career counsellor Miriam Salpter is quoted in an article by Eve Tahmincioglu on msnbc.com as saying “Look at your picture and ask yourself: Would I want to go to lunch with this person?”
Keep Up Appearances. Stay away from fashion clothing or jewellery that’s trendy right now, because in a few years it might look dated. Both men and women should opt for darker colours – navy and grey are good ‘power dressing’ choices. Women should keep accessories to the bare minimum, and men should wear a tie with a simple design. Headshotphotographermatch.com says you should avoid summer wardrobe choices and stick with the autumn choices, and if all else fails they say to bring a change of clothes and get advice from whoever is taking the corporate photos!
Timing is everything (isn’t it with all things?!!!) I read a blog entry from a US based Photography Company who recommends always waiting a couple of days after a haircut (to allow it to look more natural) and making sure the photo shoot is in the morning. You will feel more energised, and the daily grind will not have taken its toll! Get lots of rest and make sure you drink plenty of water!
LinkedIn is deemed as the most “professional” of all the social networking platforms out there, so it really does matter how you pitch yourself on there, so I do hope you found this post a little helpful, with some practical tips to steer you in the right direction!
Have a lovely weekend everyone!
Your friendly resident Queen Bee Clair 🙂