One question that comes up time and time again when talking to new bloggers is “How often should you post on your blog?” It’s a valid question, I mean how many times should you post? I’m sure everyone will have their own opinion, but I thought I would share my views and explain why I view them like this.
Every Blog Needs Regular Content
In order for your website to even stand a chance of being a success, you will need to produce and publish regular content.
Search engines absolutely love sites that are regularly updated as they will view it as being active. This is VITAL as if your site isn’t seen to be active; you are much less likely to be sent traffic from them. Active sites generally get much higher rankings in the SERPs (Search Engine Result Pages), which leads to more traffic. It’s not quite as simple as that, as search engines also take a lot of other factors into consideration about a site, but regular content does help a lot.
Your site visitors will also appreciate regular content on your site, as it encourages them to keep coming back for more. At the end of the day that is what you are after – more traffic to your site. Think about it, if you found a site that you liked and then came back in a couple of weeks to find that nothing had changed, would you keep revisiting the site? Probably not!
So updating your site regularly with new content will help to encourage new (and returning) traffic. But when we say “regularly update your site”, how regularly do we mean?
How Often Can YOU Post On Your Blog?
Before I give my views – how often can YOU post on your site? I only ask this as it’s important to think about how much time you can give to your site. You may have; other work commitments, other sites that need your attention, a family, etc. After all, you are the one that is going to need to put in the work into updating and publishing new content your site, so only you can judge how often you can post.
If you are just starting out in the world of blogging, it can often be good to start by publishing only a few (maybe 1 a week) and then work your way up. This way, you can get a feel for what you are doing and learn about all the other aspects that go with it along the way.
Quality not Quantity
Ideally, you want to post as often as possible. HOWEVER, when I say that, I mean you want to publish as many “high quality posts” as possible. Posting 4,5, even 10 posts a day is just ridiculous as you can’t hope to publish anything of “quality”.
If you want to build a successful site, you will need to publish quality content that people actually want to read and share with their friends. Anything less and you won’t last very long online!
So… How Often Should I Post?
If it’s just you running your site, then I would aim to publish 1-2 posts a week. When I first started ‘Online Income Teacher’, I published 2 a week (every Tuesday and Thursday). This was great as it allowed me to work on the other aspects of my site (monetizing, email list, branding, social media, guest blogging, etc.) for the rest of the week.
I’ve since switched to 3 times a week (Monday, Wednesday and Friday) as I am a much faster writer now and can manage my time much better.
Here on Bizzebee, we also publish 3 times a week. Whilst we could publish every day (and did for a bit to get the site up and running), we all have individual work that keeps us busy, as well as creating content for ‘The Hive‘ – the Bizzebee membership area.
It’s important that you pick a posting schedule that you are happy with. If you feel that you can produce a quality post every day, then go for it! But like I say, you may be better off starting at a slower pace and working your way up.
Post On Your Blog Like Clockwork
Whatever your schedule is, make sure that you stick with it. If you decide to publish twice a week, publish 2 posts a week – every week! There is nothing more frustrating for a reader than their favourite blogger running out of steam. You would be quite disappointed if you found a blogger that you liked, only to find that they went from publishing every day to now only 1 a month (if that).
Similarly, if you write 5 posts one week, then 1 post the next, then disappear for a month, etc. people aren’t going to stay very loyal. Readers like to know where they stand. They will only keep visiting your site if they can expect to find something new. We are all creatures of habit, if we know that you publish once a week, we will come to expect that.
There is no magic number of how often you should post on a site. Publish as often as you can, but make sure that what you are publishing is of the highest quality. Consistently publishing quality content (however often) will always attract traffic.
How often do you post on your blog? Have you changed how often you post? If so, why? Please let us know in the comment section below!