Every site needs content that attracts traffic, as that is how you get people onto your site to then buy your products/services. Certain types of content are better at doing this than other, which is known as evergreen content. Whilst talking to people online, there is still many that don’t know what this is, which is why I decided to put this post together for you.
What Is Evergreen Content?
Content is king! We’ve all heard that countless times before because it is true. That is what your website is built upon. After all, you can advertise and promote a site everywhere, but if when people visit it and see that there isn’t any decent content, they won’t stay around for long.
Evergreen content is a term used to describe the very best content on a site that brings in traffic. It can also be referred to as; cornerstone content, foundation content and pillar content.
How can you judge what your best content is though? Well, evergreen content has a few unique characteristics from your other content. It will;
Consistently attract traffic,
Not be time specific (so still relevant in a year, ten years, twenty years, etc.),
Naturally attract backlinks from other sites,
Rank highly in the SERPs (Search Engine Result Pages)
You may only have a few examples of evergreen content currently on your site, but that is what you should be striving to create more of. The more of these types of posts you have, the more attention your site will get.
Different Types Of Evergreen Content
So now that we know what evergreen content is, what are the best types to create?
Well there are quite a few different types that you can create. One of the key things to remember is to try and keep it timeless. This means that news related items tend not to work as well (though they can still be good to bring in traffic over the short term).
Let’s take a look at some and why they are good to use.
‘How To…’ Tutorial Posts
Just about everyone likes ‘How to…’ posts and tutorials because they are useful. There is always something that we can learn online and a tutorial is usually the first thing that we look for. We will often go straight to Google and search for what we are after (i.e. ‘How to bake a cake?’, ‘How to build a house?’, ‘How to mend a car?’, etc.)
These types of posts guide people step-by-step through a process, usually including images and videos to help them. These are great as people can keep referring back to them at any time to help them and are often linked to from other sites.
Some examples of How to… /tutorial posts could include;
Whatever your site is about, there will be some sort of tutorial that you can create. Just think about what your readers would want to learn from you.
I’m a big fan of starting from the basics and working your way up to more complicated aspects. Visitors to your site won’t necessarily know all the different aspects you are talking about, so it’s good to be able to point them in the direction of a post that you have written explaining the basics for them.
If people can’t understand what you are talking about, then they will leave your site to find answers elsewhere. If however you can include a link to a definition post, then you are more likely to keep them on your site for longer. The best bit is that you can link to your definition posts from future posts to help out new readers.
People love lists! I’m pretty sure that you will have seen plenty of them whilst browsing your favourite sites. Whether it’s; ‘Top 10 this’ or ‘Top 20 that’, there will always be something that you can make a list out of.
The reason why people like lists so much is because they can browse through them quickly. Whereas with tutorial posts you have to follow them carefully, you can skim through a list to find what you are after. This isn’t a bad thing as more people will likely click onto the post to take a look.
People also like to compare lists. Let’s say that you write a ‘10 Greatest Movies Of All Time’ post. People will be interested to see what you have included compared to their own opinion or other lists that they may have read. This can encourage people to leave a comment to agree/disagree with your post or maybe suggest some that you missed off the list. All this does is help start a conversation, which can, in turn, bring even more people to the site to give their opinion.
Opinionated posts are exactly that, posts where you give your opinion on a subject. These tend to be where you make an argument for one thing over another, instead of trying to be neutral. That doesn’t mean you have to be nasty or argumentative just for the sake of it, you are simply giving your own opinion.
These types of posts work in that they attract debate from readers. Either, readers will totally agree with you and tell you why OR they will completely disagree and tell you why you are wrong. The point is that you are getting people talking on your site. Hopefully, this will create debate between your readers as well.
Just remember, you’re trying to encourage debate, not to annoy and lose your existing readers.
So, there we have it! We’ve looked at some examples of different types of evergreen content and why it is good for your site. Remember though, this doesn’t just apply to articles you write, it can also apply to; videos, podcasts, infographics, slideshows, etc. that you make for your site.
Now all you have to do is start creating your own!
Have you tried creating evergreen content for your site? Had you even heard of it before? Please let us know below in the comments section.
This is my first post for the new Bizzebee community site, so I thought I should start my work with you all answering a very important question, because it will help you understand where I am coming from and WHY I am so passionate about Social Media. But more importantly might trigger some thought patterns inside your own mind if indeed you are curious about Social Media and your business.
“Where Would I Be Without Social Media?”
This is a question I often ask myself, infact I find it quite strange that I can’t quite imagine either my work or personal life without Social Media.
Quite simply, Social Media has transformed my day-to-day life, and just like each of you reading this post I am a regular person going about their daily life trying to make a living in an economy that is in downturn.
Social Media has changed business for the better – that is because it has allowed people to talk publicly about their experiences, their likes, dislikes and also bridge the gap between those in business power and those who keep them there (the consumer)
Don’t get me wrong, Social Media Marketing has not replaced traditional marketing methods – such as guerrilla marketing, flyer campaigns, email marketing and the like, but what is has done is add an additional element to the marketing mix which has broken geographical boundaries.
I GENUINELY BELIEVE THAT EVERY SINGLE BUSINESS OWNER NEEDS A SOCIAL MEDIA PRESENCE
Whether you are the local sweet shop or a large blue chip corporation, your business can and will become better and achieve longevity by tapping into the social networks that surround and consume our daily lives.
I wanted to test the theory that I had about Social channels – as someone who has been enthusiastic about Social Media since the MySpace days, I sat in my office wondering where people were looking for services, aside from the obvious of typing into Google.
I started with Twitter, I looked at it’s search facility, I looked for businesses and people I knew, and I studied their tweeting habits, I looked up specific words (just like I would with Google) only this time I saw something different, I saw people asking “can anyone recommend _____” rather than a load of businesses with something to sell filling up a Google search results.
That was my light bulb moment
Nobody told me “how” to “do,” Twitter, I sat there and over the course of about 6 weeks I’d figured it out – BE HELPFUL. So I was. I Created a business Twitter account and then started life as a great person offering my experience and help on many different things – relating to printing and design right down to what to do in Berlin.
It was relatively easy to gain my first “sale” via social media too. 6 weeks into having the business Twitter account we’d sold our first set of business cards for £27, and since then have built an exceptional reputation of being a good Twitter community member, so much so that we have approximately 15 regular clients (so have come back to order more than once) and in the last 2 years have increased the company turnover by about £60K
Some Examples Of Our Customers Comments In The Twitter Public Domain
At the time of writing this post, our company website has only been fully functioning for the last 4 weeks.
Ask me if having the company website alone without the social channels would it have had the same impact on company turnover, my answer would be NO.
Social Media is FREE – it has cost the company nothing except for my time, had we have relied on the website alone, we’d have spent a LOT more on SEO & Advertising.
I’m not saying you don’t need to pay for those kind of things (because they are an integral part of your business success too) but if you are a business start up then money is often tight – the one thing you can often spare is time – whenever you have 20 / 30 / 45 / 60 minutes you can tap into your social networks and carry on building / forging those all important relationships that build trust.
Trust is what gets you the referrals. If someone trusts what you are about and believes in you as a person they will recommend and open you up to their network. It’s exactly the same as face to face networking groups, only its online and not geographically tied.
Without social media my family’s business wouldn’t have even been in existence to some of the people we have done work for. They simply wouldn’t of known who we were.
I teach people like all of you reading this the principles to move forward and bring your brand online. When someone says to me “it doesn’t work for me” I spend my time wanting to learn more about their approach. If it works for me, then it will work for you, it just means you are going wrong somewhere along the line.
Systems Work, People Fail – it really is that black and white
In my now role as someone who helps others learn the social media ropes, I’ve made some AMAZING contacts, its opened up opportunities to learn and grow in both my personal and business life.
People I’ve worked with on Social Media efforts, that without Social Media I’d of NEVER connected with
Infact, if it wasn’t for social media I wouldn’t be the Bizzebee I am now, working with some of the most honest and helpful people in this industry on this amazing project that is only going to give you all the benefit of our experience and the truth about succeeding and what it takes to get there.
In conclusion, I’m going to try and answer my initial question for you.
“Where Would I Be Without Social Media?”
Behind the times, falling down behind my competitors, losing business I didn’t even know I could have got, probably facing some tough decisions with the family business and how we carry on operating.
It is NEVER too late to build your social presence, which is why we took the best of the best, put us all together and built this bizzebee community.
Gather round people, I would like to say a big hello and offer you a warm welcome to our new site bizzebee.com which is dedicated to businesses and entrepreneurs wanting and needing to build their business and brand online.
I have been given the pleasure to introduce to you the people behind this new site, all of which have real experience working online in many different areas from WordPress and web design to Social Media, running affiliate marketing campaigns and SEO.
Everything you need to know to get your business online, we know it and we intend to share with you that knowledge and help you to become a success online because our motto is,
‘Your success is our success’
Cheesy? Maybe, True? Definitely. We want you to succeed. It is as simple as that.
Ok so let’s get this show on the road! We are a collective of people who work online daily making money either through affiliate marketing, product creation or offering services to clients such as SEO, web design, marketing and social media consultancy. The team consists of
**(Due to a difference in future long term plans we have lost one of our valuable members Sam Mottram and we are now down to a team of 5 and we wish Sam well on his journey.)** – March 2014
Now would be a good time for me to tell you what our aims are for this site and what we intend to offer you but first I feel that I want to tell you about the things we WON’T do and who we are NOT. I know the rest of the team agree with me here.
We are NOT new to this and have just thrown together a dodgy ‘How To Make Millions Blogging While Swinging in A Hammock On The Beach In Just Your Undercrackers’ and trying to sell it on the Warrior Forum. You know the people and their products. We will not sell you the dream and run away with your money.
Should we ever come close to creating that kind of sales page please send us an email via the contacts page and we will arrange for the one who wrote it to visit your home so you can slap them long and hard with a wet fish. I can safely say that that will never happen.
We differ from those kinds of people because we choose to. It is all about real businesses and real world stuff here on bizzebee.com. We will tell you…
· what works
· what doesn’t work
· how to do it
· when to stop doing it
· and plenty of new potential ideas
Being successful online is not just about the affiliate marketers or internet marketers selling ‘Get Rich Quick’ products, No there are millions of small local businesses like bakeries, garages, taxi services, clothing shops and trades like plumbers & bricklayers who can benefit greatly from having a good online presence. Every business can be and should be online.
It is 2013 now, more and more people are looking online for restaurants, hotels and local tradespeople. More and more of those people are doing their searches on smart phones and tablets. The old ways of advertising in papers or local business directories are slowly dying and with the economies of the world being in poor health businesses need all the exposure and branding they can get.
There has never been a better time or a need to get online than today. There are plenty of great free tools and networks that small businesses can use as well as paid services and tools that can be used to increase visitors to your site.
The difference is unlike other networks who will tell you to ‘do this and do that’ all the time we will tell you whether it is right for your business. Getting traffic to YOUR site is one thing but a small bakery in Leeds does not need to be spending hundreds of pounds placing ads on ‘buysellads.com’ or running solo ad promotions.
We all have a great sense of humour but even we cannot bring ourselves to create an Empower Network style business where we promise to teach you online marketing for any kind of business but actually only focus on the promoting of the network.
We would never offer you commissions to bring more people into the network so you become trapped paying into the system working hard to bring more people into the network hoping and expecting big bucks.
Those guys are having a laugh at your expense; we do not find that funny and have no interest in doing that so please we beg of you to not think that we are in anyway like that network because it is not true we despise them.
All of us as individuals at one time or another have owned, worked for and run small local businesses and we understand that what suits one industry does not suit another.
I for example ran a small T-Shirt and art business selling paintings and T-shirts to people both online and offline around the world as well as being a self employed carpenter.
Clair comes from a family that owns and runs several printing companies supplying business flyers and brochures etc which she has moved online.
John regularly supplies promotional videos to offline businesses like restaurants and Matt and Sam have done various web design consultancy work with local companies.
Mizanur runs his own SEO, website maintenance and content creation service over in Chittagong Bangladesh and he has many fingers in many pies.
We know that each and every business requires different kinds of traffic and different traffic often needs different methods to attract it. There is not always a one fits all solution.
That is the reason all seven of us have come together to offer all the knowledge we have from soooooo many different angles of business both online and offline. What we don’t know is probably not worth knowing and if there is something we don’t yet know we are in a great place of finding out.
We are watching and learning what is new in the online world and we want to pass that over to you. So if you are a small local business, a multinational business or a blogger and online marketer wanting to learn more and grow your online presence and business then you have come to the right place.
Join the bizzebee community (should that be colony?) sign up for our excellent weekly newsletters and let us help you grow and improve your business online.
Albert Einstein once said about the humble bee
“If the bee disappeared off the face of the earth, man would only have four years left to live.”
The bee is very important and a busy bee keeps society and life going as nature intended. The same is said for business; to grow and evolve you need to become a bizzebee. And what is one of the secrets to the bees success? They work together as a community. Need I say more?
I think it is time to bring this first bizzebee post to a close and I would like to say these final words.
1. Welcome to bizzebee.com
2. Come and join us, sign up for the newsletter and become a bizzebee
3. A big thank you to the other bizzebee’s Sam, Matt, John, Clair, and Mizanur for allowing me to join them in this excellent and exciting new venture and giving me the opportunity to write the first ever post on the site. Thank you guys 🙂