Today I am going to write about binary options. So that you will learn the basics an advantage of trading binary options. I will also write over briefly, how to begin treating these options strategies.
Let’s get started and earn money with binary options to get a free and independent lifestyle!
Frist what is binary options?
Well we need to understand traditional option,
An option in finance is the right but not the obligation to buy or sell a security at a specific price on a specific date and time, known as the expiration. Please click here to know what is binary options?
There are two types of options.
1.Call option: Call option either right to buy or call away the security.
2.Put Option: Put option for the right to sell or put the security.
Buyers are both used to call options and put option, pay an amount up front call the premium in exchange for the option rights, the premium represents the maximum loss options buyer.
At expiration the buyer chooses whether or not exercise the option based on where the underlying is treating, in the case of call option the buyers payout is the difference between the price and the underlying asset at expiration and the strike price of the option. Buyers of call options are taking a bullish view on the underlying because the strategy makes money when the underlying goes up,
as you can see from the chart the more the underlying goes up the more profit to the call option buyer. If the underlying is below the strike price at expiration the buyer loses his entire premium for his entire investment.
Similarly it put option payout is the difference between the strike price minus the price the underlying asset expiration, buyers have put options are taking a bearish view on the underlying because the strategy is profitable when the underlying goes down.
As you can see from the chart the more the underlying goes down the more profit to put options buyer. If the underlying is above the strike price at expiration the buyer loses entire premium are his entire investment.
A binary option as a specific type of action back as the name implies has a binary outcome that is only one of two things can happen. For binary call options if the underlying security is about the strike price expiration the action peace out a fixed amount if not then the buyer loses his premium.
so why would a currency trader want to use binary options, it’s very simple currency pairs are not tremendously volatile in order and big profits you need to risk a large amount of capital trading them on a short term basis trading traditional actions requires large moves in the underlying turn big profits.
Binary options allow you to earn profits that are multiple appear invested capital with only a small move in the underlying asset, value in traditional options can be very challenging buyers need to determine not only whether the asset will be above are below the strike price at expiration.
There are some additional features that can be added to binary options:
In this option, the investor predicts that the price of the asset will touch a specific value before the end of the given time.
One Touch Option For example, the trading asset is EUR/USD valued at 1.3500 on Friday. A trading platform such as 24Option can give the investors two options. The call option; meaning that the price of the asset will rise and reach 1.3800 at least once in the next week. The put option; meaning that the price of the asset will fall and reach 1.3200 at least once during the next week. In case you use a call option or a put option and the price touches the specified price then you win.
It works the same way as the CALL/PUT option only that in this case, you select the price at which the asset must not reach before the selected period. Example: Google’s share price is $540 and the trading platform is on the No Touch price of $570 with percentage returns of 77 %. If the price does not reach 570 dollars after the given time, then you have again.
30 Second trading:
The option comprises prediction of a rise (Call) or a fall (Put) in the value of the asset in 30 seconds.
Option+: It is also offered by some brokers and have the option of being bought back. This is a possibility for options that are termed in or out of the money but both represent major variables among brokers.
Boundary Options: These options offer boundaries of a lower and upper definition with a rate that can exist inside or outside of its boundary.Binary options present a unique and easy method of trading price variables in multiple markets on a global spectrum. There are associated risks and it is important that the trader is aware of these risks, as well as the rewards.
Being afraid of trading? we analysed the question when is it easy to earn money? Today I would like to show you a different concern some of you have.
“When I trade I could also end up losing money” because of this fear there are a few customers who just cannot start trade.
I can relate to this feeling, however at the beginning even an expert is no different from any other person. The difference between an expert and a normal person is that the expert continues to trade and improve step by step.
Everybody was not able to walk after they were born as a baby However, through practicing to walk every day you become able to walk. So when you wouldn’t practice to walk at all, and only try to do it after once after one year what do you think would happen? You wouldn’t be able to get up and walk.
It is the same for trading. Which is why even if it’s only with a small amount you should continue to trade every day and improve step by step as this is the only method to get better.
More than half of all people who are earning money through investing now were at first not able to get results and were also troubled by this. But by improving step by step the efficiency increases and you gain a certain know how and become able to earn money.
That is why you should not be afraid to trade and try to continue. So even when it doesn’t go well at first, you only have to take it back your losses afterwards.
The more experience you gain the bigger of an advantage it becomes, so at first it might be hard but please try your best and continue!
Let’s earn money with binary options to get a free and independent lifestyle!
BinaryOptionsis simply make a High or Low decision on where you think market will go. But what happen if you can easily predict whether a market price goes High or Low? Binary options are limited risk contracts based on a simple yes/no market proposition like will the markets go up by the end of the trading week. With bitcoin day trading the binary options offer traders ways to trade the most active stock indices, commodities, forex, event and bitcoin markets with relatively low collateral.
Although today I saw the news about the terror attack in Belgium and I was really shocked about it. This is a really sad thing to happen. It is said that one of the reasons these things happen might be the gap between wealth.There are also times when those from a poor background don’t get a sufficient education and when they become adults they don’t have a place to be and end up in a situation where they might commit a crime.
However, in these times it doesn’t matter what kind of person you are, the world is overflowing with chances to earn money. And among those binary options is a simple way that everyone can use. A superior financial product.
When you use binary options it doesn’t matter what kind of education you have or where you are from. It also doesn’t matter whether you have money or not it is something that everyone can use easily.
So when you earn money and can reach financial independence the darkness from the heart also disappears as you are also able to do what you want in your life.There might also be those that think that there is no hope in a world where you cannot see your own future anymore, but I would like that kind of person to try binary options.
As long as you are willing there are as many chances as you need. The situation changes from person to person, but I would like as many people as possible to give this a try.
Today i am going to write about how to start a own blog! Which is always very exiting. I know lots of people wants to start a blog for a fun but blogs can be businesses too , as you have seen with all the big bloggers and i see nothing wrong and making some extra cash . if you so lucky. which you would love it . Starting a blog is so easy, almost as easy as playing video games with elo boost services from ElitistGaming.
If you want to learn how to start a blog, it’s really easy to set one up and start making money online! I’m going to show you step-by-step, how you can easily launch your blog / your website and start making money.It is important to create a successful website is very simple if you follow this guide. You create your content and drive traffic to your site, traffic that you generate money. Your site in search engines grow over time, which will result in higher rankings, more traffic, which makes you more money!
An Overview of How To Start A Blog
1. Choose a Domain Name.
2. Purchase Web Hosting.
3. Install WordPress.
Step 1: How to start a blog – Choose a Domain Name
Actually you want to sign up or get something going to get a domain name. You have to decide on and name not to me, Your name equals to a brand , if you think in that direction. So think a lot before you choose a name if you chose the name you can register blogger and WordPress where you want two sides and then go and do your social media, Go to twitter , go to get a facebook page , Pinterest and youtube everywhere. You must register that same name on all your kinds obviously if you gonna choose something really popular its going to probably be taken already , so trying to think about that be really feel very creativity interesting with your name and just go register everything because you don’t want to be stuck one day. Also don’t forget that when you start a new post, you need to know about the topic, for example if you are doing a post about strollers you need to have good baby stroller knowledge .
To register your domain, go to Bluehost . there you can register your domain name for under $3.95/month instead of $5.99/month.
Create an account on BlueHost is very easy. Follow these simple steps.
Click ‘get started now’ button. On the next screen, you need to choose a plan.Bluehost offers 3 plans on its shared hosting – Starter, Plus, Business Pro.If you are going to create a blog, then you can designs. But if you are planning to create multiple blogs, then go with a plus. This business software is mainly used for business site.I would like to suggest you to choose the Plus plan.Then you need to enter your desired domain name. Your domain name should be simple, easy to remember and easy to spell is.
Step 2: How to start a blog – Purchase Web hosting
Start by clicking here to go to Bluehost * (This link will open in a new window, so you can reference the instructions as you work). Click the green Get Started Now button.
However, the images you see here may be a little of the ones you see on your screen is different. This is because they never stop improving site. Do not worry, the overall trend is the same.
Select your plan
Choose the your plan want to start with. I normally go with the plan because you get more features that will not tap quickly. Note that all plans come with a free domain which is good..
Just click one of the green “select” buttons to move to the next step.
Choose a domain
Domain is a web address. For example, BIZZEBEE.com is my domain. You may or may not already have a domain. In this screen you also want to choose from a range of brand new or your existing domain.
If you do not have a domain, enter a new domain name on the left. (See tips for choosing a domain below). Make sure com. Or the perfect extension of your choice from the drop-down menu next to it is selected.
If you have already registered a domain name, enter it on the right (do not worry, it will not mess things up if the squares using the domain elsewhere, this is the only account you specify).
Enter your account info
On the next page, enter your account information. Make sure you use an email address because this is where your login information will be sent
Choose a hosting package
The Packaging Details program choose your account from the drop down menu. Depending on how far in advance you get you choose to pay. I always skip the other add-ons except Domain Privacy Protection which keeps any personal information private.
Enter your billing info
Fill in your billing information, confirm that you have read the fine print, and then click Submit.
Continue on to complete your purchase. You’ll be asked if you want to add any upgrades. I just skip them.
After completing the purchase, Czech your email. You are a welcome email from forums with your control panel (cPanel) find data entry. Keep this information for future reference.
Step 2: Install WordPress
Go back to Bluehost and click the login button at the top right corner of your screen. (Alternatively, you can link to your panel in the welcome email you use to get high.)
Enter your cPanel login information Welcome email. The “hosting” tab, choose if you’re not selected.
When you enter your cpanel, click on the icon to install WordPress web site builders.
Start the WordPress install
After you have a window that looks something like this to get. (You might say “begin”) to start the process of installation of WordPress click the Install button.
Choose where to install WordPress
Select your domain from the drop-down menu if it is not already selected for you. Leave the field empty directory unless you have a good reason to create a subfolder, it is unlikely that if you are just starting. Click the scope.
Enter your WordPress user info
Check the box next to Show advanced options. Site name or title.
Username Admin (doing “admin” as your username does not use) and choose. Select a password. This is what will happen to login to WordPress once it is installed.
Your email address (again, all site information will be posted here) to enter. Read and agree to the terms. Click the Install button.
Note your WordPress login credentials
Once WordPress is installed, you should “situation successfully” see. Note the information to access your new WordPress site. This information will also be sent to you via email.
Congratulations! You are now the proud owner of a self-hosted WordPress site.
All bloggers if not then most bloggers love to review their favorite products online. If we really like a product or service, and believe that it is genuinely helpful, won’t we recommend it to our friends and family? Of course we would! It’s human nature. And if you are a blogger who is also a technical person and businessman , especially doing business by making WordPress theme and plugins- you will love it most.
We’re all WordPress fanatics here, aren’t we? I’m going to take that as a yes. So it’s safe to say that we must be using some kind of WordPress product – be it a plugin or a theme or a service that we really, really like.
Today I am going to introduce a new plugins to you developed by a friend Sergei Prokopov named “Redi Restaurant Reservation”.
According to the plugin developer and his company – “ReDi Restaurant Reservation plugin allows you to manage reservations for your restaurant business. This plugin can help to receive reservations from clients online. Your clients will be able to see available space at specified time, and if it’s available, client is able to make a table reservation. Initially you need to setup number of persons that can book at one time, working times and restaurant details.”
Now what I loved about this plugin from a user point of view is that, it supports localizations. That means you can set the plugins language to your own language. At this moment when I am reviewing this plugin, it supports the following languages:
• Français, check out video review
• עברית (Hebrew)
• 日本語 (Japanese)
But don’t be disheartened if your language is not listed. They want you to contact them so that they can include your language in the next release. They will do it before that even if you need any custom solution for your restaurant.
In the basic package you can do:
• View your upcoming reservations from your Mobile/Tablet PC and never miss your customer. This page should be open on a Tablet PC and so hostess can see all upcoming reservations for today. Page refreshes every 15 min and shows reservations that in past for 3 hours as well as upcoming reservations for next 24 hours. By clicking on reservation you will see reservation details. Demo version can be accessed using this link: Open demo version
• Setup maximum available seats for online reservation by week day
• Open times. This option will enable you to choose between various working hours whichever is most convenient to you.
• Support for multiple places. Number of places depends on number of subscriptions.
• Blocked Time. Define time range when online reservation should not be accepted. Specify a reason why reservations are not accepted at this time to keep your clients happy.
• Send client reservation confirmation emails from WordPress account
• Email template customization for all supported languages
The basic package is not over priced for the option they are providing. It costs only 5 Euro per month
You can ask for custom services from them too: Just follow the plugins page for more information.
Now technical Review:
When you install the plugin and go to the plugin by selecting the Redi restaurant reservation option: You will see your reservation dashboard. They are using some kind of CDN hosted in reservation.eu. So your reservation would be smoother and easier.
In the settings Tab you will get all the settings necessary for your restaurant to have. I loved the simple design UI for the plugin user. It won’t make the user confused and all options are in one place. But if you want to use $ version you need to follow their documentation to do that.
You can even test your reservation. They are adding an upcoming feature for tablet pc also. I think then it will be more flexible to make and serve orders and reservation.
The reservation section has some customization features like you can select the date and lunch or dinner time. Then you have to fill up the customer information. If you have fixed serving time as a restaurant owner you can do that. If you want to keep the timing open for the customer’s convenience you can do that also.
Here are some demo links to check out the system:
Sergei Prokopov is the founder and CEO of CATz Soft Ltd. He’s one of the top Software Developer and WordPress experts in Estonia, best known for his great WordPress plug-ins named ReDi Restaurant Reservation. Sergei also runs a Web Development business and works for the Estonian community.
In this article I am going to interview Sergei as a developer and human above all! Plus you will also get a honest critic review of Sergei’s plugin. I am also a WordPress Developer and I am an entrepreneur doing different businesses. So I will judge the plugins from the developer’s point of view and also from the business man.
So let us get started with the interview. I am putting the question in the order I asked him through the Skype and letting you to read the exact transcript of our conversation.
Hello Sergei, welcome I hope you are good. Please introduce yourself to our readers.
Hi my name is Sergei Prokopov I am from Tallinn, Estonia
Great! What is your background in web development?
I’m doing software development for 20 years and for last 12 years I’m doing web development.
That’s awesome, what is your background in Restaurant business? How you got involved with this idea?
I have started my journey from producing and installing digital JukeBoxes to restaurants and pubs, thus I met restaurant business from inside. I love to visit different restaurant occasionally, and that how I looked for business outside. As a client, I have faced many times with a reservation when I did reservation over phone and when arrived they have not registered me.
Same situation happened with me when I reserved slot to change my car tires over phone. When I arrived, they stated that I have not made my reservation, and I was not able to give them any evidence, as I did not have any confirmation in my hand. After that, I decided to change the situation and create an online reservation software.
Why do you focus so much on WordPress?
I found that most of restaurants choose as their home pages WordPress engine. In addition, WordPress is a good platform to validate ideas. You just create any plugin, and wait for people installs it and gives you feedback.
Well, how did you come up with an idea to create WordPress plug-ins?
When I have created an online reservation portal, I started to find service providers and sell them reservation service, here in Estonia, but I was unable to find them. Most of service providers questioned us how popular our web site is and declining to sign up. But without service providers there is no point to invite clients. So I get into the chicken or egg trap.
Then I have started to look into other possibilities where on how to get service providers I came to an idea to write a plugin for WordPress. WordPress is installed into 26% of world web sites and it’s growing up. Among them different type of businesses. This is huge market for reservation plugins. So I wrote plugin for WordPress.
That’s great. Tell our readers something about your plugins.
My plugin is one of the most downloadable and recommended plugin for restaurant business. It is highly ranked and I do my best to get it with maximum quality. I tend to answer any question or reply to any issue within 1 day. I have several restaurants with Michelin star that chooses ReDi Restaurant Reservation plugin. At the moment more than 80 000 reservation was made with help of my plugin, and number of monthly reservation continues to grow. Plugin translated to 16 languages.
What are the features of your plugins.
The most valuable feature of ReDi Restaurant Reservation is that it automatically displays available seats, accepts reservation and sends instant confirmation. All that removes manual reservation verification and confirmation, and removes reservation conflicts.
Restaurants can define their open times, custom fields they want to collect, when to accept early and late bookings.
How it can help a restaurant business.
It’s increasing client satisfaction by providing instant reservation availability and confirmation.
24/7 hours availability
It reduces manual work that restaurant stuff needs to spend reviewing reservations and communicating back to clients.
It reduces reservation conflicts.
We have seen your plugins has two versions. One is free and the other is premium. What are the difference and extra feature that are available in premium version?
View upcoming reservations on Mobile/Tablet PC
Setup maximum available seats for online reservation by week day
Multiple open times.
Support for multiple places. Number of places depends on number of subscriptions.
Send client reservation confirmation emails from WordPress account
Email template customization for all supported languages
Can a restaurant run the operation with the free version?
Absolutely they are able to define open time, number of available seats, custom fields, when to accept early and late bookings, and that’s covers needs of most restaurants
How they can benefit with the premium version.
Premium version allows more complex reservation configuration that should cover all types of restaurants. In addition, premium version helps to organize manager’s works on the field with help of Tablet PC. Additionally I takes orders for plugin customization and can do anything that solves restaurant reservation management.
What is your plan for the affiliate marketer to promote your premium paid plugins?
I am looking for partnership with Restaurant theme makers, so they can include our plugin into their bundle and I’m open for any kind of partnership.
How many plugins do you have? Are you planning for anymore plugins release?
At the moment I do have 3 plugins. First plugin was a reservation plugin for different types of businesses.
Then I have created a plugin to call a waiter from smartphone. It works in a simple way: client scans QR code, web page opens with set of actions. Client select one of the actions: call waiter, bring menu or pay a bill, and then action displayed on a waiter tablet pc.
Currently we develop plugin to send SMS reservation confirmations and collect prepayments for reservations. After that, I have two plugins in plans: one is for managing Spa Reservations; another one is for restaurant online menu with possibility to order from table.
Now a human to human question (I mean from developer to a person Sergei), what is your goal in life as a plugins developer and then as a person?
My plan is this to release as much as possible plugins that helps others to drive their business. As a person, I would like work and travel in different countries meeting local culture and people.
That was a great time together! I hope our readers going to love it and Restaurant owners are going to try your plugins. And their business will be benefited. Thank you for your time mate!
Thank you also. For your blog, the blog reader who mentions this article will get some good treatment from us if they purchase the premium version.
Dear readers that was Sergei for you! A great talented developer who are helping restaurant business to run their business smoothly by automating some step. In the next part of this article I will be reviewing the plugin from my point of view and will let you know the honest opinion of a developer and businessman. Until then have fun and eat healthy!
Blogging has become an integral part of online business as it is a fantastic way of attracting traffic to a site. Saying that, however, when you first start out in the world of blogging there is a lot to get to grips with. That is why I decided to put together a set of unofficial rules of blogging for newbies to help them out.
1. Always Respond To Comments
Every site’s priority should be to try and build a community of people around their website. There are numerous ways in which you can do this, but one of the very best is via the comment section. Comments are essentially the lifeblood of any site so you should really make the most of them.
One thing that I see quite often and, that if I’m quite honest annoys me terribly, is when site’s don’t respond to any comments. I can come across a well written blog post with plenty of comments left by readers, but none have been replied to by the author. This is just wasteful!
If people have taken the time to leave a comment, ask a question or ask for help, etc. then it is your job to reply. Not only is it simply polite, but it can also greatly benefit your site by doing so. New visitors to your site will see that your website is active and that it is somewhere that they can go for genuine help/advice. This can really help to build a community around your website and slowly build your readership.
2. Get Involved With Commenting
Sticking with the “commenting” theme, it is equally important to get involved on other people’s sites. This can help spread the word about your blog and help people to recognise you online. As well as that, if you can prove to be helpful on other people’s sites, they will be more willing to visit your own site.
Try to stick to sites within your own niche as this way people in your target audience can get to know you. It can also help to get to know other blog owners by doing this, which leads nicely to my next point.
3. Acknowledge Other Bloggers
Don’t be reluctant to mention and link to other people’s content within your own posts. Not only can this be beneficial in the eyes of the search engines (as they value content that links to other high quality content), but it can also encourage others to link to your content as well.
4. Share & Share Alike
Social media is a huge component in the blogging world. In the same way that it is beneficial to link to and mention other people’s work within your own posts, it is also beneficial to share (Tweet, Like, +1, Pin, etc.) other people’s content with your own followers.
Whilst this may sound counter-intuitive, it can really help to build your following. People generally dislike profiles that just self-promote themselves. If you can mix it up a bit and share with your followers links to other high quality, relevant posts, then they will appreciate that. Similarly, other bloggers will be much more willing to share your posts with their audience if you do the same.
There are many varying opinions on this, but most would agree that quality is always better than quantity. Instead of trying to publish as many posts as you can simply for the sake of it, focus more on producing high quality content that people want to read.
Again, there are varying opinions on this, but most would agree that longer posts are much better than shorter posts. Much of this comes down to quality, as you can’t expect to include that much detail and helpful advice in a really short post. Longer posts allow you to be much more descriptive for your audience and cover a subject in more detail.
It has been suggested that Google tend to favour lengthy posts, as articles of 2,000+ words ranking much higher than much shorter posts. This is another reason why you should try to make your posts much longer.
At the end of the day though, there is no “magic number” that you need to aim for in terms of word count. Your posts should be as long as they need to be, just remember to put more emphasis on quality.
7. Forget About Stats
Statistics are something that a lot of new bloggers love to look at and keep checking on a regular basis. Whilst stats are very important for sites to monitor in the long-term, they are practically irrelevant to brand new sites.
New bloggers often wrongly assume that their site can sky-rocket to getting millions of hits within a few weeks. In reality it can take a while for a site to begin to build an audience online, which is why constantly checking stats is a waste of time. You are probably better off just forgetting about them altogether for the first few months and just focusing on getting your site up and running. If anything, it can be demoralizing to see little to no growth when you first start, but like I say this can be quite common for the few months.
These are just some unofficial rules that came to mind when writing this post. Ask other bloggers and I’m sure they would come up with some additional ones. If you follow these though you will be on the right path to building a successful blog for the future.
What blogging rules do you live by? What good advice have you been given to do with blogging? We want to hear from you so please get in touch below.
When you start a website (or any kind of business really) it is very easy to lose track of things and focus on what you personally think needs to happen. We all do it, it is perfectly natural to do this yet in the long run it can be quite damaging. Any successful business knows that THE most important person for them is the customer. You always have to keep putting yourself in the customer’s shoes to see where you need to improve, but in order to do that you need to know your audience!
Only by knowing who your audience is and knowing your target market can you begin to move forward as a business. But how do you do that???
Questions To Ask Yourself
Websites and blogs are always trying to think of ideas for new content to publish on their site. In fact, one of the most frequent questions I get asked is (along the lines of) “What can I write about for my site?” I always give the same answer to this question – “Well who is your audience?” – which is often followed by “……erm?!?”
Too often website owners seem to know absolutely nothing about the people that they are writing for. This is crazy when you think about it as you wouldn’t expect other types of business to do this. Only by knowing who your audience is can you better approach your website.
Take a few minutes to think about who your ideal reader would be. Ask yourself;
Where do they live?
Where do they work?
What is their native language?
How old are they?
Are they male or female?
What kind of job do they do?
What kind of education do they have?
How much do they earn?
Are they married?
Do they have kids?
What are their interests?
What are they passionate about?
What are their driving ambitions?
What are their wants and needs?
Difference Between “Ideal” & “Actual” Audience
Now, there is a HUGE difference between your “ideal reader” and your “actual reader”. Your ideal reader may be young, trendy, single and have a well-paid, exciting job, whereas the people who are actually visiting your site may be middle aged parents with little time on their hands due to having children.
This is why it is important to know your audience as you may be writing for the wrong kind of people.
How To Find Out Who Your Audience Is?
There are many different ways to actually find out who your audience is but one of the best ways is to use Google Analytics. Analytics lets you track certain data that can give you a better understanding of who is actually visiting your site. Specific data, such as; age, gender, language, location, in-market audiences, etc. can all be found within Analytics.
Google works this out by tracking the browsing tendencies of people online. This is what “cookies” are used for, as they can help advertisers and website owners to better understand their audience. Learn more about how Google determines user demographics.
So Analytics is good for learning about specific user traits, but what about other useful information, such as; passions, drives, wants and needs? Well, a lot of this information is right there in front of you already. Blog comments, social media streams, forums, emails, question and answer sessions, etc. that are already associated with your website can give you a big insight into the type pf people who are visiting your site. If not, why not just ask your readers themselves. At worst they can just say no, otherwise it can be a good way to get people talking and help to build a community around your site.
If you can use these two sets of information together you can build a more accurate representation of your audience. That way, when you are thinking of ideas for what to write about, you can visualise what your audience would like to read about.
Create Reader Profiles
With the information that you gather about your audience, you can begin to piece together reader profiles. The great thing about these profiles is that you can have more than one.
For example, let’s say that I ran a pet website. My ideal reader would be family oriented, married people with young kids that have a dog or a cat. The actual person that I found tends to read the site are people who are looking to buy their first pet, are quite young and often single. I may also be able to create another profile of older individuals who have lots of pets who like reading about them.
From these three simple profiles, I can come up with plenty of ideas better suited to each of them. If my aim is to better target the “Family Oriented” people, perhaps I could publish more about pets & kids, for example.
There are plenty of ways to better understand your audience online. Only by truly knowing who is visiting your site can you better aim your content and tailor it for them.
What type of people visit your website? Which tools/programs/methods do you use to determine your audience? We want to hear from you, so please leave a comment below.
Hello Everyone, firstly happy Tuesday – secondly how the hell is it June? Anyhow, here at Bizzebee we have a posting schedule that we follow here, and I am stepping in today for Andi who is otherwise engaged with work commitments so couldn’t post today …. All is not lost though, as I have a really great 2 part special for you today to really get your teeth into.
Some of these I may have already covered in some level of detail in previous posts and updates I’ve made. However, I have done SO much reading over time, and researching and thought it would be a good chance to put all of the information down in one place so you take take away from it what YOU want and start applying to your own business.
Every marketing campaign has the same end goal – to raise awareness of a particular product / service / business, its HOW you go about achieving it that is important. Social Media is a great FREE way (as I’m sure you are all very aware of now) of helping you reach this end goal.
My ‘Think Tank’ is a really great place to be at times, all of the information that I digest allows me to pull all of this together so I can share with you.
Here are the first 25 ways of getting you to STAND OUT from the crowd
1) FIND AND SHARE GOOD CONTENT – People want to see and share compelling, inspiring, helpful, valuable content – if you find it OR produce it, get it out there, people like to share it and that’s how it goes viral.
2) WRITE CONTENT – Whether you are a great content curator, or have a flair for writing your own content, or even reviewing / posting an opinion about another article. This is crucial in starting ANY social media campaign. Gear the content at your target market – think about what they want to know about, and supply it. For more information on creating that all important blog check out http://startablogthatmatters.com
3) BUILD THE HYPE WELL IN ADVANCE – Use your Facebook, Twitter, Google+ accounts to build the buzz surrounding the holidays – people often only do this as the holidays are upon us, but its far better to build this up in advance – get people talking and looking forward to whatever is coming up.
4) ADD SOCIAL BOOKMARKS LINKS – Make it EASY for your content to be shared and commented on! Include the social bookmark links and buttons to your blog, website and most important posts
5) CONSISTENCY IS KEY – Make sure you update regularly and consistently – its important that people identify WHO you are and what you are about – so if you have a style of writing, or make videos to get your point across – make sure you use that to get your message across so people understand what you are about. If people know you are hanging out where you say you are and are working on updates frequently, they tend to come back to see whats happening.
6) BRANDING – It is important that people know what your brand is about, and you can really use social media to get the most out of it. Seasonal timeline covers, backgrounds and profile images – ensure that if you do update one, then you update them all to mirror the same.
7) WRITE COMPELLING HEADLINES – You need to draw people when you are promoting your content on social media sites – write something that interests people so much that they want to read the rest of what you have to say. If you want to learn more about copywriting and writing compelling headlines then check out http://www.copywritingsupremacy.com
8) MEASURE AND EVALUATE – Everyone goes on about ROI with Social Media, and it is very important to track your success rate, and how it compares to more traditional marketing methods – google analytics and dashboards like Hootsuite are great for keeping a check on your conversion rates and tracking where the traffic is coming from.
9) CREATE POPULAR LISTS – TOP 25 WAYS TO INCREASE TRAFFIC – A little bit like this list here – if you compile something like this they tend to get passed around online very quickly!
10) METADATA AND TAGGING – Without going into detail about SEO (search engine optimisation) you can dramatically improve your visibility and ranking on search engines like google by utilising this. Metadata is data which is a description of the characteristics of a piece of information. Tags can be terms or keywords that are assigned to particular resource. Tagging and incorporating other metadata can help improve searching and measure the spread of information.
11) COMBINE SOCIAL MEDIA AND TRADITIONAL MARKETING – Social Media is a PART of your overall marketing efforts, so ALWAYS ensure that any printed marketing materials show your social media addresses and profiles – brochures, business cards, leaflets, booklets et al. You want to FULLY get to grips with Social Media from the word go – then give The Social Networking Academy a visit!
12) USE WORDPRESS PLUGINS – If your blog or website is powered by WordPress, then you must ensure that you incorporate the plugins that will help your page become more visible and the content is shared, particularly the ‘retweet’ button for Twitter.
13) USE A MICROSITE – This can be a 1 page website or even a cleverly designed Facebook landing page that that can showcase your social media and general marketing efforts, and can also be specifically target driven to a campaign.
14) COMMUNITY PLATFORMS – By this I mean Forums, Groups, FanPages – build up a following and a network of people to talk to around these. It helps with engagement and conversation, and if you are somewhat of an ‘expert’ in your niche / industry then get involved in Forums – answer questions and share information with people.
15) ADD A FACEBOOK LIKE BOX – This is the quickest and easiest way for someone to ‘endorse’ your brand – the power of the ‘like’ is incredible, and if there is a one click box on your blog or website that is easily visible then people will use it! Facebook make it even easier to add this, with their social plugins that are added to your sites with a simple piece of HTML code., and people can still LIKE your page whilst visiting your website and blog.
16) ADD A FACEBOOK SHARE BUTTON – Install the wordpress plugin that will allow the content your audience is reading to be posted directly to their Facebook wall without even leaving the page they are looking at!
17) DON’T OVER HASHTAG TWEETS – If you are anything like me, I kinda switch off to those tweets that just have 4/5 # per tweet – that’s to get their visibility up, not necessarily providing me with anything of value
18) WORK TOWARDS A HIGHER FOLLOWERS TO FOLLOWING RATIO – If you are seen to have more followers on twitter than you it kind of enhances your influence on the site which then add’s to your twitter profile’s SEO potential AND also further backs up the concept / idea that you are a leader in your field / niche
19) AVOID ‘OVER SELLING’ – Rather than constantly tweeting and updating about what you are selling across your social profiles, look for useful content to post about how to help people out, by doing this, and occasionally adding a self promoting post you are building up trust between you and your audience – which increases the chances of them turning from a prospect into a paying customer.
20) ADD A LINKEDIN SHARE BUTTON – Install the wordpress plugin which allows the content to be posted directly to a linkedin profile and any relevant group people are a member of on there, again without leaving the website page they have visited. (gotta love these wordpress plugins!!!)
21) COMMENT ON BLOGS – Find the top 10 influencers in your niche, and start commenting on their blogs – this forms a big part of making and establishing connections with people
22) USE YOUR ONLINE COMMUNITY – There is no point in building it up if you don’t use it! Ask for feedback, run competitions and giveaways and always remember to THANK people if they mention you, retweet your posts or share your updates.
23) GIVE OUT FREE TIPS AND ADVICE – Twitter is a great place to do this, by added a specialist branded hashtag – I regularly do this on my twitter and I find that it sparks a lot more engagement and responses from people. To take it a further step, you can link your twitter to a Facebook tab purely for twitter and then start to use Youtube to create videos to expand on these tips and create some great helpful tutorials.
24) CONDUCT RESEARCH POLLS – You need to find solutions and answers for people, the only way to do so is to ask them what their challenges and limitations are – this will then allow you the chance to review and look at how your product and service can help them, and then communicate that to them.
25) WRITE BENEFIT RELATED CONTENT – Your audience will always be thinking ‘Whats In It For Me’ so it’s very important than when writing content or sharing content always highlight and talk about the problems that your product and service can solve! People don’t tend to be that interested in what your product or service features are, but more what it can do for them!
Wow, that’s a LOT of information that I’ve shared there with you!!! Stay tuned for part 2 – where I run through another 25 top tips that will ultimately HELP you generate more traffic and visibility online.
One thing I would like to stress to you here is that, if like me, you are finding there is a BIG long list of things that you know you need to do, and that is always growing …. Try setting yourself smaller more manageable lists. For example, if you accomplish ONE of the above 25 tips each day, in just under 1 month you will have made BIG progress towards your end result.
Have a truly fabulous week everyone & I look forward to writing again for you soon!
Things have been really busy for me in both the online and offline business world of late, and as such I wanted to write this weeks’ post to give an update on the offline business that I have involvement in. It’s been 3 years now since I started to use Social Media to network and create more business opportunities for it and as we’ve just recently moved to our new printing premises, I thought it would be apt to share this post with you all today.
As you may (or may not) know my family business in the offline world is in Printing and Graphic Design I make now secret of how hard this industry is, and during the last 5 or so years it’s taken a really big hit. 3 years ago or thereabouts I decided to give myself a little “project” and that was to see exactly what social media was about for business, and more importantly HOW it could help my family business with more opportunities. I have been working tirelessly investigating new avenues to reach new people, market some of our products and offers too, and when I realised the strength of Social Media if applied correctly I’ve steadily grown the business month on month over the last 3 years now.
Our business handles all sorts of different jobs. Sometimes we just have to design a logo for someone’s website or business, and other times we have to handle printing whatever fliers they will be distributing. We also do poster printing as well as invitations, and signs of all different dimensions. As varied as our business is, it can be difficult at times to let potential clients know we are available and provide these services, which is why I undertook this project.
Before I progress, I just want to let you know, we do not rely 100% on Social Media efforts for getting new business, and neither should any business – it’s just ONE part of the marketing mix.
I’m a firm believer in never putting all your eggs in one basket, our Social Media work forms a part of a much bigger picture, and I only have an allotted amount of time that I can dedicate to this particular business, because of all the other work that I have going on. The business has a clear cut marketing plan that combines both the traditional marketing methods, along with the new, and I think that it is very important for ANY business to not pigeon hole themselves or be ‘closed’ to any opportunity to network / create new business possibilities.
WHY? Because in this world today, all types of marketing has a time and a place, for anyone that doesn’t believe in the power of one method, or places one over another, I would just urge you to research and keep an open mind, not all marketing tactics and plans will work for each business, but without investigating the possibility further, you could simply be missing out that vital ingredient that could transform your business.
3 years in and our turnover has increased by £100K during that time and is growing month on month. Mainly from a promotion of selling 500 Business Cards for the price of 250 (£27) Make NO mistake I am not stating that this is a life changing figure, but what I am trying to highlight is that in a ‘real’ business selling products in an industry that is effectively killing itself with undercutting on pricing, our achievements are commendable. None of those orders are ‘bad debts’ either, we have taken zero risk in selling print, none of those orders taken have been on a ‘credit’ basis. All orders are exactly the kind of clients and customers that any business today who wants to try and do better needs. Payment always in advance / at the time of order.
The great thing about using Social Media to achieve this is simple – it requires minimal effort (in the grand scheme of things), being realistic here, as long as you are there everyday (at some point) you are naturally going to meet people and make connections and build relationships. The biggest bonus of course is that the only real thing it costs is your time (which to be fair is actually of real value – but a lot of people tend to judge “cost” in monetary terms, so in that respect its “free”)
The printing business is a family run business, and my Dad is very hands on in his role as the boss, we sit down and regularly review orders in, who our new clients are, the promotions and offers that we want to run, and the more you throw yourself into getting involved the more momentum builds. He now leaves the running and managing of this side of things to me and across the social networking sites people now know me as the ‘face’ behind the company.
I am a big believer in showing your personality, and I do honestly believe that this has been a big part in developing our online presence. People feel like they ‘know’ me, they know if i’ve been away, TV shows I’ve been watching and all kinds of things on a surface level. On the other side of things, as someone who tweets, uses linkedin and connects with various facebook pages I find I am naturally more drawn to those profiles that I feel I can ‘see’ a person behind the company name.
Without a doubt the work that I have been doing has created brand loyalty, these people that we have printed business cards for and designed logos for will recommend and praise our services to their peers if they ask for a good, affordable, reliable printing company! The best thing here is, we have not asked for a single recommendation. As a consumer, when something is good today, we all love to make a deal out of it and share it with the social networking world. And I think that is a key factor right now.
Social Media encourages ‘sharing’ as much as we might have frowned or disagreed with Mark Zuckerberg at F8 Conference when he introduced timeline and said he wanted to bring the world together to connect and share their life experiences, he was right (to a degree)
If you have immersed yourself in Social Media on both a business and personal level, you want to share stories and experiences with your peers. I have, and will continue to do so. If I get a good service, or I rate a product I’ve used, then I will tell people about it ….. and similarly I do the same when I have a bad experience too!
Do you know what else is great? Out of all the orders in the last 3 years we have generated, a LOT of them are returning customers …. Something that as a business we feel is very important, because it proves that we have built trust and provided a good service with these people, and for a business relationship born out of a ‘virtual’ environment clearly means that we have been doing something right.
One customer who has been with us for the last 2 years is continually growing his monthly spend, and if things continue, he could be spending between £5k a month with us by the end of the year. We are working together to nurture our relationship and build the trust on both ends, and for now, this is a risk free customer, who we are dealing with on a ‘pay as you go’ basis.
I had a conversation only last week with yet another returning customer, and he said to me this ‘its amazing what the power of ONE tweet can do’ And I am inclined to agree with him you know! The facts truely do speak for themselves.
In conclusion to this post, I think the message I want to get out there to you all is this:
If you are wondering ‘can Social Media work for MY business’ or you are wondering whether it is worth the effort, all I can say to you is ‘TRY’ You have absolutely nothing to lose, and everything to gain. If I didn’t make the effort to try this out with the offline business, I probably wouldn’t be sitting in the position I am now in (for the opportunities it has opened for me personally is unbelieveable) and more importantly my Dad’s business wouldn’t have reached the amount of people it had, nor built an online following that has allowed us to reach new prospects AND turn them into paying customers.
Finally, like I have said many times before, I am no Marketing ‘expert’ or ‘guru’ I am just a regular person, who saw an opportunity and took the chance to explore and develop it. The printing industry is a tough place to be, and with not much going on around me, I got nosey, and with time on my hands during work hours I decided to make myself busy. So if you think ‘I don’t have a clue’ then trust me you are not alone, because 3 years ago or so, I was that person – I used facebook to upload and tag pictures and talk to my friends! Now I am advising people and helping people to make a start using these free tools that are at the end of our fingertips to establish their business’ online and make a big difference to how they approach marketing, all thanks to the ‘on the job’ research and training I have done with the Printing business.
Check out this timelapse we did last week on an iPad showing our new machine entering the building – again a great use of social media to connect and show people who we are 🙂
I will continue to update you with the progress that we are making with the offline business, but if you want to stay in touch then give us a follow on any of our social channels – Facebook, Twitter, YouTube, Instagram or G+
If I told you that there were 3 simple words that every online business should memorize, what would you guess they would be?
Dedication, innovation, strategy, marketing, turnover, trust, efficiency, advertising, sales, networking, experience, goals, etc. These are all fantastic words that spring to mind, but they aren’t the ones that I want to talk about. What if I gave you a further clue and said that all 3 words begin with the letter P. Any ideas?
Well providing you haven’t cheated and scrolled down the page already (shame on you) I’ll tell you. For any of you that have never come across it before, there is a fantastic quote by Napoleon Hill, a very famous American author and advisor to President D. Roosevelt.
“Patience, persistence and perspiration make an unbeatable combination for success.” – Napoleon Hill
I love that quote as it really gets to the heart of what success is. All the words that I listed above (and many others) all play a part in that success, but without patience, persistence and perspiration you won’t get very far.
Starting your own business online is a very exciting process. Your mind is full of ideas and you are keen to make those ideas real. This initial excitement and drive is fantastic, but like anything, nothing lasts forever.
Online businesses, just like traditional offline businesses, take time to get off the ground and even longer to grow. This is where patience comes in as you need to prepare yourself for the long road ahead. If you think that your website will take off and start attracting millions of hits after only a few weeks then you are in for a shock. Websites need time to grow, to attract traffic, to build up a loyal readership and get noticed by the search engines. Factor in that there is a lot to learn about if you haven’t run a site before (i.e. SEO, blogging, social media marketing, link building, HTML, CSS, etc.) and you can begin to see why it can take time to build up some momentum.
Now, since websites can take a while to get up and running online, it is vital that you don’t give up when the going gets tough. Persistence is needed, not only to get your site off the ground, but also when it does start to pick up you need to be able to continue that drive to grow it further.
I speak to quite a few new bloggers who are thinking about, or have just started, their own website. Whilst some are very enthusiastic initially, that can quickly turn after a few weeks because nothing has really happened. Despite encouraging them to persist, many give up and move on to something else. Now some of those sites may have been destined to fail, but I can almost guarantee that some will have gone on to become successful IF they had not given up so easily.
It is dead easy to give up on something, anyone and everyone can do that. What is much harder is to persist and see through an idea/project to the end.
You can have all the patience and persistence in the world, but the one key ingredient that is needed to be truly successful is perspiration. It takes bloody hard work to get anywhere in life, no one is going to hand it to you on a plate, you have to get out there and put the work in.
There are plenty of people out there that will live their entire lives trying to get around doing hard work and taking the easy way out when they can. It’s their life, let them do that if that is what they choose to do. Bar winning the lottery, there is no shortcut to success so it is up to you what path you are willing to take.
The 3 Words Every Online Business Should Live By
Running an online business is no walk in the park, but it is very achievable if you approach it in the right way. Patience, persistence and perspiration are the key things that you really need. If you have them, everything else will fall into place.
Do you follow the 3 P’s of success? What words do you try to live by? Let us know below by leaving a comment.