Rules Of Engagement | Bizzebee

The Rules Of Engagement

  • April 8 , 2014

Your friendly resident Queen Bee is back at the reigns again kicking this week off with a new post talking once again about all things social media.

The focus of this post something which is completely key to building your brand online – ENGAGEMENT

The basis of building your brand online is down to this.  By engaging with people, you are building relationships and trust which is what Social Media in essence is based upon. You may hear the term ‘Relationship Marketing’ be thrown around these days, this is just a phrase people are using for engaging with prospects. The beauty of using Social Media is that it allows you to build good foundations with your prospects (and existing customers) by just being SOCIAL and having a chat!

So how do you go about ‘Engaging’ with people? 

I specifically want to talk about Facebook here with you all.

Facebook gives you 2 ways of engaging with people : Your personal profiles, and your business pages. Both are EQUALLY as important for driving traffic to your pages & websites. Part of Facebook’s T&C is that you can’t really use your personal profile to ‘sell’ it is personal for a reason and your business page is there to serve that purpose.

Using your personal profile you can post updates, announcements, videos that relate to your business – the only thing you can’t really do (and nor would I advise you to do) is directly sell.

There is absolutely nothing wrong in mixing up the content on your personal Facebook wall.

For example I recently posted some new photos and updates about my Puppy to which I had a lot of my friends (real life friends here) comment underneath it, not long afterwards I wrote a really great (in my opinion) blog post about Twitter optimisation and I wanted to share it with as many people as possible, so I also posted a link on my personal profile wall – this saw a slightly different type of people start to comment under this – a few of my friends who are interested in what I am doing, but then some like-minded people interested in using Social Media also commented and shared this.

Now because we are talking about personal profiles, people automatically assume that it’s just a place for your ‘Friends’ (you know those people you know in REAL Life) To a degree, this is correct, and if you choose to have no association to your business page, or just want to keep it personal then that is absolutely fine. However, if you are serious about your business / brand product or service, then I would suggest that you look to add and become ‘Facebook friends’ with like-minded people within your niche/industry.

I am often asked ‘Why should I add people outside my circle of friends?’  – Good question!

In order to build relations you have to TALK to people (it’s not really rocket science) common sense tells you that unless you make the effort to look for people to engage with, and make the effort to talk to them then you really are limiting your chances of building your brand and getting your page seen, and growing with subscribers and followers.

There is a couple of ways you can do this – starting with your own newsfeed. The Facebook newsfeed is put together based on the algorithm Edgerank, so you are automatically receiving the updates from the people you connect the most with, so I would suggest that you change how its sorted to ‘Most Recent’ rather than ‘Top Stories’ Have a look what people are up to? Are they asking questions, looking for advice that you can help with? Answer it …. Start talking!

Have a look at some of the popular pages you LIKE – see what conversations are happening over there, and get involved! Yes its VERY powerful to post as your page name across any other page on Facebook (90% of the time I am on Facebook, I am working as my business page), but sometimes you should go over there and be YOU – Comment on pictures, wish people happy birthday – it sounds all so simple, but really there is no hard and fast trick to it. PEOPLE BUY INTO PEOPLE.

When you are commenting and engaging as your ‘Page’ you will soon realise you are forming relationships with people behind other pages, so make the effort to network with them on a personal level too – get to know the page owners, and then add them against your personal page – you can then keep them in a separate list away from friends and family, and at a quick glance you can search them in one place. None of what I am telling you is hard, its just about thinking smarter:

  • DO YOU WANT TO GROW YOUR BUSINESS?
  • DO YOU WANT TO REACH PEOPLE YOU WOULD NOT NORMALLY GET ACCESS TOO?

Of course you are answering YES here, so you have to be consistent, using any social media platform does require that you engage with people on a daily basis, but there really is no big Secret to gaining hundreds if not thousands of followers / likes – it’s just about having a chat, helping out where you can, and providing valuable content to people interested in you!

A very wise internet marketer once told me that you spend 50% of your time commenting on other peoples pages – getting your name / business page seen, and you spend 50% of your time adding content and value to your own timeline (business page timeline in this case) so irrespective of how long you have to spend on social media activities everyone can get their name out there and grow their following. The more people see your name and associate it with being helpful, friendly, useful the more they will want to know more about you – so they will send you a friend request, and they will Like your page – (people are inquisitive) so it’s very important to make sure that you are on the ball and engaged.

I’ve a few general tips here I just want to finally run through to help you start engaging the content in front of you and getting that conversation flowing:

1)       Make use of the variety allowed in your status updates – Text, Links, Images (are THE most shared item on Facebook) & Video …. Variety is the spice of life and certainly does help increase user engagement!

2)      Apply the ‘Pareto’ principle (or the 80/20 rule as it’s more commonly known as) 80% of your status updates should give value to your fans / followers first, whilst 20% of status updates can be promotional or brand specific.

3)      Be a person, not a brand …. I’ve said it once and I will say it again PEOPLE BUY INTO PEOPLE, so speak like a person, the other people reading your updates will respond much more to language they can connect with. Too much jargon and PR styled writing can destroy any potential relationships and people quickly disconnect with you.

4)      Make announcements / breaking news – Announce product updates, special offers, event news, industry news on your wall (and if applicable post to personal profile too) If people see that your wall is a reliable and timely source for information they will keep coming back for more, thus increasing the engagement levels.

5)      Like other pages as both your personal profile and business page – This is important – mention the pages, thank them for their content, updates etc. to encourage cross promotion relationships or to try and develop a tagging partnership (where you are jointly tagging one another to increase visibility)

I know that many people often struggle when it comes to raising engagement, especially on Facebook now they have added in the lower organic reach, so I hope that you have been able to take something away from this post to perhaps help you in some way or another. But the main point of the post I think is to really try and drive home the fact that people buy into people.

As always, if anyone has any questions then don’t hesitate to get in contact via any of our social channels or email directly.

Customising Your LinkedIn Profile | Bizzebee

Customising Your LinkedIn Profile

  • April 4 , 2014

Afternoon Bee’s,

Firstly apologies for no Thursday post this week, it was our little techno bee Miz’s turn to share some insightful information, but where he is based (Chittagong, Bangladesh) he is experiencing some extreme weather which has left him facing a mass power outage. So being the helpful and great team we are, I offered to step in and send out a post today for you all to read.

This post is going to have a little look at customising your LinkedIn profile, and I’d quite like it to be an actionable post today, rather than a theory based one! Therefore, I’ve created a little video kicking off the first point I want to share with you, which is how to customise your LinkedIn URL.

LinkedIn doesn’t automatically give you a customised URL like mine –  uk.linkedin.com/in/clairtrebes/ – infact if you take a look at my collegue Matt’s you will see the generic default of your LinkedIn URL  uk.linkedin.com/pub/matt-smith/36/390/887

It’s quite easy and simple to change your URL – so check out the video below

Myother top tips to make sure you are giving off the right ‘image’ online are:

Look professional, but friendly! It is no good having a photo taken in a meeting room where you look rigid and uncomfortable with your arms crossed, looking quite unapproachable. Experts say that the key here is to look polished but accessible. Career counsellor Miriam Salpter is quoted in an article by Eve Tahmincioglu on msnbc.com as saying “Look at your picture and ask yourself: Would I want to go to lunch with this person?”

Keep Up Appearances. Stay away from fashion clothing or jewellery that’s trendy right now, because in a few years it might look dated. Both men and women should opt for darker colours – navy and grey are good ‘power dressing’ choices. Women should keep accessories to the bare minimum, and men should wear a tie with a simple design. Headshotphotographermatch.com says you should avoid summer wardrobe choices and stick with the autumn choices, and if all else fails they say to bring a change of clothes and get advice from whoever is taking the corporate photos!

Timing is everything (isn’t it with all things?!!!) I read a blog entry from a US based Photography Company who recommends always waiting a couple of days after a haircut (to allow it to look more natural) and making sure the photo shoot is in the morning. You will feel more energised, and the daily grind will not have taken its toll! Get lots of rest and make sure you drink plenty of water!

LinkedIn is deemed as the most “professional” of all the social networking platforms out there, so it really does matter how you pitch yourself on there, so I do hope you found this post a little helpful, with some practical tips to steer you in the right direction!

Have a lovely weekend everyone!

Your friendly resident Queen Bee Clair 🙂

How To Create A Gif Image For Free. [Moving Picture: Video Tutorial]

  • April 1 , 2014

One thing we bizzebee’s have noticed is the increased popularity of the .gif image being used on social media. For those of you who are not aware what a .gif image is look below and you will see what appears to be a video playing on loop.

street fighter

What Is A Gif Image?

Well that is not a video it is in fact an image file, pretty impressive isn’t it? These moving images are great for businesses who want to stand out in a busy news feed on Google Plus. These moving images sat surrounded by many static images and text posts stand out and catch the eye of the viewer.

Bizzebee Gif

Unfortunately Facebook do not yet support .gif images but I am sure that must be their next move when you consider the increase in popularity of the gif image. Twitter allows very small .gif image files to be used as profile images and they stand out against the rest. It makes sense for Facebook and other social media networks to follow Google Plus’ lead otherwise they could soon be losing a lot of users.

How To Create A Gif Image For Free

What I found out recently by accident is that they are pretty easy to make using a free software. This software is an online vide tool that I love and regularly recommend for newbies to use when creating video tutorials.

logo

There is a paid version that allows you to record longer videos and access editing tools for only $15 for a whole year. That is an incredible price however you do not really need to use the paid version if you are happy for your .gif images to have their watermark across your images.

Ideally I say spend the $15 and invest in the full software licence for the year and avoid having their watermark on your videos as it will detract from what you want to use .gif images for which is marketing and branding.

You do not want to make a great looking moving image designed to drive traffic back to your business or website which has another website written all across it no matter how subtle it is.

I see a lot of potential for .gif images for businesses, most people use them to create short funny clips of people falling over or of cute animals doing something even more cuter.

The adult industry was one of the first to start using .gif images in their marketing to drive people to buy memberships to adult sites because they could see the power and potential of having a small video clip playing without the need of a large video file.

It is this power and potential that I think will mean more businesses will be using .gif images on their social networks like Google Plus. As you can see, they work brilliantly in WordPress sites too and they add a whole new dimension to a post.

Creating A Gif

In the video below you will see what .gif images look like in Google Plus and I also show you how I made the .gif image above using a series of slides and using the screen capture tool from Screencast-O-Matic.com. Enjoy 🙂

How To Create A Gif Image For Free

Have any thoughts and opinions on this post? Please share them with us below 🙂

The Secret To Blogging Success – Fast Food Of Course!

  • March 27 , 2014

Fast-Food

Yes, you heard me right.  The secret to blogging success is, of course, fast food.  I mean it’s obvious, isn’t it?

OK, maybe I should explain before you pick up the phone and order another [insert favourite food] from your local take out.  The secret isn’t about the food itself – that will just lead to diabetes and obesity – instead it is more about why fast food is so popular.

Why Fast Food?

Ask yourself why fast food is so popular.  We all know that it is bad for us (really bad!) yet people still eat it.  I consider myself reasonably healthy and I even follow fitness plans from sites as https://www.tophealthjournal.com/, yet I am still partial to the odd curry from my local take away restaurant now and again.
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You see, fast food (and junk food in general for that matter) is popular, not because of the taste but because it is both convenient and cheap.  Just walk down the street and you will pass several take out restaurants.  Supermarkets are stocked full of convenience food and there are vending machines on just about every corner.  Frankly it is everywhere!

What Has This Got To Do With Blogging?

Ok, bear with me.  I’m getting to my point.

Fast food is simply a product that is widely available to the mass population, which is why it is so popular.  Blogs can learn a lot from this as the real key to success is to simply try and make their content as widely available to the mass population as it can.

The internet is a wonderful thing.  Never before have we been so connected as a global species.  Despite this fact, sites still need to work on making their content accessible in order for people to find.  Just because it is online, it doesn’t necessarily mean that people will be able to find it easily.  You need to do what all the fast food companies do and get your quality content in front of as many people as possible.

There are plenty of ways of doing this, including;

Anything basically to help people find you and your site.  Some of the biggest fast food retailers (McDonalds, Burger King, Taco Bell, etc.) aren’t really successful because of the food they make (I could make a better burger), it’s more to do with the fact that they can deliver that food to everyone because they are everywhere.

Advertising is usually the first method that people choose to use to help promote their website, but arguably the better option is to focus more on SEO.  Search engines are how the vast majority of people will find you online, so by concentrating on improving your ranking within Google, Yahoo & Bing, you can greatly increase the visibility of your site online.

Another way to think of it is like this.  Think of each of your blog posts as fast food outlet.  The more of these quality “outlets” that you have ranking highly; the more people can potentially find you online via the search engines.  Only then can you make money yourself via your own advertising, product sales, affiliate links, etc.

There are too many bloggers out there that give up and throw in the towel simply because they are not getting the traffic that they expected.  On inspection of their site however, it is usually clear to see that many of these are doing very little promotion (if any at all) of their content, which is why they are getting no traffic.

Summary

I hope this post has helped highlight the important factors that you should be focusing on with your blog.  The fast food metaphor was simply used to try and hit home the message.

I’m now off to eat something incredibly unhealthy.  Please feel free to leave your comments and feedback below.

What Is Feedly | Bizzebee

What Is Feedly?

  • March 25 , 2014

Afternoon Bee Readers 🙂

Wanted to write today’s post to share with you one amazing FREE tool, that I personally can’t function without, and if you read a lot of content online, you probably won’t be able too either!

Since Google Reader went into retirement last July (2013) people have been using different alternative’s to house all of their content they want to read online – and if like me you need to really keep the finger on the pulse and don’t want to miss any information, then you really do need a great RSS feed reader, and up until very recently we’ve relied heavily on Google Reader, and I would like to thank my Bizzebee colleague and friend Matt Smith for introducing me to this fantastic content tool.

What Is Feedly | Bizzebee 

What is Feedly?

There are probably a number of ways that you could better spend your time online and in jumping from site to site to try and visit all of your favorite pages in an effort to make sure you don’t miss anything new, exciting, or late breaking.

Luckily, with Feedly, you’ll never have to worry about wasting your efforts on the above ever again.

Feedly is an RSS reader on steroids

RSS technology has been around for a long time, it’s always been a relatively “sloppy” service that pumped all of your information directly to your email account (can’t cope with seeing all those emails, can you?) – or through some unwieldy software programme – with bits and pieces constantly slipping through the net. A little bit like someone with selective hearing – the old technology tended to lack consistency in what you saw.

Jumping all over the web to pull in every single one of the RSS feed, Feedly does all of the heavy lifting for you in making sure that it pulls in content from your favorite websites, news sites, RSS feeds, blogs, and YouTube channels – as well as a whole host of others with tight integration – to make sure that you never miss another new update.

Magazine like experience with every drop of your content

While most of us today have given up entirely on more traditional magazines {and rather sadly so I might add}, the truth of the matter is that the way that those printed magazines were organised delivered such a good reader experience and was so well organised. Now, thanks to the design of Feedly and the integration across multiple content sources, you’ll be able to basically create your very own magazine, and best of all …..  one that is personalised to your tastes.

Every single time that you add sources to your Feedly account they will be integrated inside of the program, helping you to get the utmost out of your content sources. Not only will you be always up-to-date with your information – but it will also be curated in an attractive, easy to read, and even easier to use format.

The best bit, you can MERGE your old Google Reader account direct to your new Feedly account :)

Specifically designed for a mobile experience, the Feedly application is the best way to make sure that you are constantly updated, wherever you may be. 

The other exciting element!

By enjoying the Feedly service  you’ll be able to take all of your content on the go – even if your regular content sites don’t have proper mobile integration – thanks to the ingenious mobile application. Redesigning all of the content that you have pushed directly through your Feedly account in an attractive user interface that is a dream to use, and this is how all web content should be enjoyed. It works SO well on my own iPhone & iPad – I literally couldn’t live without it now!

The service is available free through the iOS marketplace as well as the Android, & Google Play marketplace – making sure that you can connect to your Feedly account no matter what you happen to have on hand.

Finally …. 

If you’ve been looking for the ultimate solution in curating all of your content from around the web into a single source – so that you never have to worry about missing anything ever again – and then you need to sign up for a account as soon as humanly possible. Download the specific tools to your phone or tablet (or just use the browser-based solution that is available) and you’ll soon understand why so many people go absolutely crazy for this service too!

That’s all from me today Bee’s 🙂 thank you for stopping by!

Queen Bee – aka Clair

The Best WordPress Theme For Your Business

  • March 20 , 2014

Hello, my dear readers and fans of our site.

It’s been a long time since I have written any blog post for any website especially here at Bizzebee. I had a terrible accident back in November (21st) 2013 which led me to have an operation on my left hand to fix my elbow.

Anyway, I am back in action and today I would like to share some 0f  the best WordPress themes that I have found which would work well for any business website or blog.

As a Web application and WordPress developer I am continuously working with different clients from around the globe. Which means I spend a lot of time looking at themes, some of which are really great, and some are not so user friendly (down to poor documentation, and YES even I find it difficult even though I am a developer!)

So finding the right theme is important both for your business and for the site manager. Your theme should have an easy integration process plus have a great appeal for the audience when they are visiting the site. But knowing where to start can be a little like finding a needle in a haystack!  Don’t worry I am here to help so stick with me whilst I talk you through some of the best themes I’ve found which are suited to many different needs. And remember, I’m a developer, so my thoughts are honest, rather than being “just another blogger trying to promote a theme” 🙂

KALLYAS – Responsive Multi-Purpose WordPress Theme

d1_01

This theme has all the support and features that you are looking for! It has responsiveness , multi language support and also e-commerce compatibility.I highly recommend that you take a look at this theme, because seeing really is believing with this theme, KALLYAS – Responsive Multi-Purpose WordPress Theme. It has all the sliders bundled together that you won’t even think about using any other on the site. The theme option might seem complicated for a new user but it is well documented. And if you need a developer who can integrate it for your site just give us (me) a shout! We can offer the service at very reasonable rates.

Increase – Premium Business WordPress Theme

design

As the Theme producer says, “Increase your success” – I believe you can certain do that for your business with this neat and clean theme’s design. It is responsive and looks well also. With a good theme option panel that is easy to understand and navigate.
Increase WordPress theme’s main feature – is the ability to change colour easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup.

emode – Responsive Multipurpose WordPress theme

emode_preview.__large_preview

If you are an entrepreneur , I think this theme will really appeal to you! With a colourful appearance this theme can make your audience feel instantly happy about your business and services and ultimately buy into it! emode is a premium WordPress responsive theme with unlimited skins. This theme is perfect for all businesses, corporations and creative portfolio sites. It has powerful CMS functionality and a long list of premium features,  go and have a look at emode – Responsive Multipurpose WordPress theme

Avantgarde Creative Theme

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If you are in a creative business then this WordPress theme is for you! It has lots of cool features that suits artists, models, designers quite perfectly. A nice clean design with a good integration panel can make your life easier. You can use it for any creative businesses. Visit Avantgarde Creative Theme Page for more information.

Lotus, Flexible Multipurpose & Responsive WP Theme

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The final theme of this post will be Lotus, Flexible Multipurpose & Responsive WP Theme. It  is a powerful and flexible theme that comes with very rich tools and options to make creating website as simple as possible. For example one of its tools is Smart Page Builder. In short, this is an awesome drag & drop page building tool. By this tool you can create any page (for example home page) layout with very rich collection of web elements in a minute without writing html or touching even one line of code. In other words, you can quickly design unlimited unique looking pages in simple drag & drop visually.

That is it for today from me. I hope to catch you up in my next article with a cool tutorial about WordPress tips & tricks. If you have any questions or post requests / topics  feel free to ask me, by dropping me a line over at our Bizzebee Facebook page! 

Techno Bee – Miz 🙂

Curating Content For Your Business Website.

  • March 18 , 2014

If you are a small offline business and you are building up your online presence with a blog and a social media campaign you will know that it isn’t easy unless you are creating and sharing content.

Creating fresh content isn’t particularly easy either especially if this is all new to you or creating digital content is not the nature of your job. I am a writer and content creator and I knew that I had to write a post today but I was struggling to think up what to write about, and I write regularly so for someone who is new to all of this it can be a real nightmare.

I looked through a few of the last posts I had written recently for numerous projects and found some inspiration for today’s post. For a new website owner you might not even have much to go back through to help inspire your creative side.

Well today I want to share with you the best and fastest ways to create content for your website and social media campaigns and that is to curate content from the web. Content curation is a newish term that describes basically what newspapers have been doing for years now.

NewspapersPapers need to sell papers for their businesses to survive and to keep people buying those papers they needed to fill their pages with good content. If there were a big event happening like the tragedy of September 11th 2001 then there is a lot of content for them to fill their paper with but if it was a quiet week for news and they needed to fill out their pages they would source interesting news stories from around the country and often the world then re publish them.

sept 11 newspapersThere would be a specific journalist who would look for these stories then re write them to go into the paper and include all the relevant and important source credits. The people who read the paper would still keep on buying it even if a lot of the stories were sourced from other papers.

They very rarely went out and changed their daily paper for those where the stories came from, mainly because they were too numerous to mention and often small regional papers. They preferred to have all of the interesting news and stories delivered to them in one place.

When you have a website and a social media campaign you can do the same as long as you give the right source credit and play fair. cupcakesFor example, if you ran a local Cup Cake Bakery and you had a blog that you were building up, you could do a post that included the ’10 Best Cupcakes We Have Ever Seen’ and include 10 pictures of cakes you have seen in magazines or on the web.

You write a little blurb about the cakes then add any relevant source links to the image/cake owners etc and then you are good to go. You might see in a magazine an article with images about a cup cake bakery in Australia and decide to re write the article in your own positive way re using the images.

Again you make sure you have the right credit links in place, if you do then most people would be flattered that you have featured them or their work on your website. After all it is free advertising and exposure for them.

Some people may ask you to remove their images or stories from your site but it isn’t personal, just remove them if you are asked. It is unlikely though, if they do then they are seriously missing the big picture. As I said it is free advertising and exposure for these people.

Now you are beginning to see that you can mix up your website content with your own images and content with content you have found and enjoyed that is other people’s work. This is actually good for your social media campaign because it can do two very important things..

  1. Your followers will not get fed up if you share content that is interesting and not just yours. If you posted on Facebook & Twitter everyday your own images with a dull ‘Like My New Cupcake Picture’ style posts people will get fed up. Sharing other interesting stuff and other people’s work shows that you are an interesting person and not just out to ‘Constantly Sell & Push Your Products’.
  2. You can start to build a network of likeminded friends, you may not be able to meet up with or work with your fellow cupcake bakers in Australia but you can share ideas, chat work and share each other’s videos, pictures and articles. You might make friends with bakers in a neighbouring city which might lead to some work or at least a great friendship.

It is building up a network of like-minded friends that led to this bizzebee site being developed.

Curating content is big business and yes there is some work involved especially when re writing the content or adapting it into a series of fun images but there is no big thinking needed or planning required. You have access to all of the information right in front of you and usually all of the images you need just require you to download them to your computer and upload them to your site.

cupcakesIf you want to add more content such as a YouTube video or more images you have all of the details you need to do a search for more information. For example if you were recreating an article on the ‘10 Best Cupcake Shops In England’ and you were writing about the shop ‘Cupids Cupcake’s’ in Colchester (Fictitious example). But the article you were using as your base only had 2 images for this shop yet it had four for the rest, you could easily do a Google search for more because you have the exact keywords to find out more information and images for ‘Cupids Cupcake’s.’

Curating content is not theft if you correctly use source credits and links to the places where the images and content come from. You might not have permission to use them and if you really want to be all above board then shoot off emails to the right people asking for permission but usually it is seen as ‘fan advertisement’.

There are millions of websites online run by fans and they often write about the things they love like films & TV, books and sports, they would use images of the actors/sports people but rarely get sued because they were generating free advertising which is good for these industries. In fact when blogging by fans became huge with many websites having millions of regular visitors big companies took notice and now regularly send fan writers free stuff to review or just to say thank you.

When you curate content you are not using those images for commercial gain in its truest sense, yes you are using it for site content to help grow your business but you are not using their images as your own or recreating them within a book that you plan to sell.

They can ask for the content to be removed but if you have done your work properly then the chances are they will be happy that you have shared and featured their work or they will ask for the content to be removed in a friendlier manner than they would if you had stolen the work for your own use.

So if you have a website and growing a following on social media but struggling to think up or create content then why not look at the things you are reading and enjoying online then curate it into your own relevant content? It can be done while relaxing at home in the evening in front of the TV because it does require less thinking than creating your own unique content.

4 Simple SEO Tips For New Bloggers

  • March 13 , 2014

SEO Tips

According to this top SEO reseller a pretty important aspect to focus on when starting a new site is SEO (Search Engine Optimization).  This is because the vast majority of your traffic will be coming from the search engines.  Now I know many people struggle with SEO when they first start out, which is why I thought I’d put together a list of some helpful SEO tips for you to use, you can visit here for SEO services. You may have already seen some answers to this question on our about as page, but if not, please do have a quick read, as it explains our approach and gives details of our experience, discover answers some vital questions about SEO. The purpose of any SEO activity, either national or local, must be to attract potential customers.

1. Learn About SEO!!!

Yes, it may sound obvious but it is VITALLY IMPORTANT (I can’t stress that enough) that you spend time learning about how SEO works.

I get the sense (from readers, comments, emails, etc.) that many new bloggers think that they can put off learning about SEO until later.  Something along the lines of “…oh, I’ll build up my site first and gain a following before I read up on SEO” is what comes up a lot.  This is just the wrong way to look at it.  You may as well say “…oh, I’ll jump into the ocean and splash about for a bit before I learn how to swim.”  That’s not going to go well!

Traffic is essential for any site, so if your plan is to build a successful site, then SEO is one of the first things you need to learn about.  Putting it off will only slow you down.  Start by learning the basics about both on-page SEO and off-page SEO techniques.

2. Think Long-Term, Not Short-Term

Think-Long-Term

SEO is certainly no “quick fix” for a site and can’t instantly make a difference to your traffic.  Instead you need to think of SEO as a long-term strategy for your site (which is another reason why you should learn about it sooner rather than later).

When you first start out online, your site will likely only have a handful of pages.  While you can (and should) optimise those pages for the search engines, they can only make so much of an impact. Some of the best best seo company‘s have said that the real value of SEO comes when you have built a much bigger site with hundreds, if not thousands of pages, all optimised for the search engines.  This creates a snowball effect – as your best pages help to raise the rank of your site, which in turn helps to attract more traffic to your other pages, which helps to raise your rank – and so on.

Always try to think “long-term” with your website.  After all, the tortoise always wins the race in the end.

3. Always Write For Your Readers

As important as SEO is for a site, readers should always take priority.  Again, this may sound obvious, but it can be easy to fall into the trap of just writing content purely aimed for search engines.  That may help attract traffic to a site, but you want them to stay when they get there.

Search engines have gotten a lot better at spotting the fake sites who are only interested in manipulating their traffic.  They wised up to them and now heavily penalize sites that abuse this practice.  Instead, it is much more beneficial to write quality content for your readers and attract traffic that way.  That doesn’t mean you can’t use SEO techniques, just not to overuse them and spam keywords just for the sake of it.

4. Don’t Fall For The Scammers

There are plenty of individuals and “companies” online that will happily scam you out of your money when it comes to SEO.  The sad thing is that it is easy to get fooled by them when you are just starting out.

Stay well clear of ANY adverts that claim to be able to “get you to the top of Google in X days/weeks/months” or that suggest that they have “the secret to ranking highly”.  In most circumstances they are simply talking out of their ass.

Don’t get me wrong, there are plenty of legitimate SEO companies online and the only real way of knowing is by talking with them.   You see, SEO is a very specific service that has to be tailored to a specific site’s needs.  That is why you should avoid doing business with any that make promises before you have even spoken to them.  How do they know what business you are in, where you are from, what keywords you are aiming for?  All that information is key to planning out your SEO strategy.  Again, this is why you should learn about SEO, even if you plan on outsourcing the actual work.

Meet with L.A SEO Experts to learn more about what SEO is and have them help you with your website because if you understand the fundamentals of how SEO works and how a site can attract more traffic through it, then you will save yourself a lot of work in the long run.

What other SEO tips would you like to add to this list for new bloggers?  What helped you out when you first started?  What SEO questions do you have?  Feel free to let us know by leaving a comment below.

Change Is Good | Bizzebee

Change Is Good

  • March 11 , 2014

Afternoon Everyone,

Firstly, my apologies for missing our regular Monday post yesterday, but there have been a few things happening in our Bee HQ which meant we wasn’t able to hit our schedule yesterday.

Today’s post, you will be pleased to know, is going to be more informational, and explaining some changes that we are making with both Bizzebee the blog and also The Hive.

Change Is Good Change Is Good | Bizzebee

I’ll start by letting you know that the team is changing dynamic, and we are moving from a 6 to a 5, but for the short term you will only be seeing updates and posts from just 4 of the team. Sometimes, external factors in the real world need to take precedent, which is what has been happening for some of our team at Bizzebee. However, rest assured we are as dedicated to our readers and followers as always, and will continue to over deliver on our content, information and training.

With that change in mind, we have decided to alter the weekly posting schedule from Mon | Weds | Friday down to Tues | Thurs of each week (hence this Tuesday slot filled by yours truly) – We tossed about the idea of keeping the 3 x a week posts, but moving forwards we need to focus our attentions in slightly different areas to fit the business needs to take this project to the next level.

Alongside that, our weekly round up, which features the best of the web in 5 posts is being moved to a monthly round up (so the competition is fierce!!!) but whilst we are in a transitional period, this is going to be put on hold (it doesn’t mean we won’t share posts across our social channels we read and like, because we will do)

Lastly, but by no means least, We’re changing the concept of “The Hive” – we all spend a lot of time online, talking to people and seeing whats going on, and it’s become apparent that as a team we can cover pretty much everything and help you all in so many ways, but we might not have been presenting it in the right format with the Hive.

So, we are going to put together individual courses and learning that we will be advertising and selling within The Hive – so effectively we are turning it into a market place for our products, and rather than offering the one product with a membership site, we will be offering several which you can pick and choose from dependant upon your needs, which in some cases will be free training, and some will be a one time payment (rather than a monthly membership subscription)

Some of the areas we will be covering will be

  • WordPress
  • SEO
  • Web Design
  • Social Media
  • Graphics
  • Email Marketing
  • Content Creation & Blogging
  • Video Marketing
  • Product Creation
  • Affiliate Marketing

Of course this isn’t a finalised list, but just some of  areas in which we will be putting together online training courses that you will be able to enrol and learn about.

This means, we are giving ourselves more work to redevelop the Hive to fit this need, and of course we need to work on putting together course materials for you, so the change in blogging pattern and losing the weekly / monthly round up in the interim is to help us have more time to develop our product library for you.

Whilst we are waiting on this to happen, we will be releasing some of our training into other online market places, such as Udemy, and focusing on creating a great affiliate programme for anyone who wants to resell our products and earn commission for doing so!

All in all, a very exciting time for Bizzebee, and one that we are 100% committed too, and excited to deliver to you – change is always inevitable, especially in the online business world, but we believe in the power of our new HIVE market place, and the cogs are already in motion.

I shall leave you with a quote from the infamous Jim Rohn – which is kind of apt for this post today I believe

“If you don’t like where you are, move. You are not a tree”

Stay tuned, we’ve not even scratched the surface yet!

Queen Bee ….. Clair 🙂

NEW Individual Courses & Membership Price Drop – The Hive

  • March 3 , 2014

Individual Courses

Today, we are happy to announce that we are launching a new feature to our premium site ‘The Hive’.   You are now able to purchase individual courses that we have put together for a one-time payment.  Better yet, you can become a member and get access to all of our great courses and content for a NEW REDUCED PRICE!

Individual Courses Now Available

We have spent a lot of time putting together our membership site (The Hive) for people to sign up to and access all of our premium content.  One thing that kept cropping up, however, was that certain people were only interested in some of our individual courses.  Well, we pride ourselves on listening to your needs, so we decided to package them up individually for you.

Currently, we have 2 fantastic courses for you to purchase, but we are working on plenty more behind the scenes that will be published when ready.

Individual Courses

If you are just starting out online and need help getting your business up and running, check out our ‘Beginners Guide To Creating A Website’ course.

Here, we guide you through the process of setting up your site online and introducing you to WordPress with our detailed videos.  You also get an accompanying eBook with the course so that you can refer back to it when needed.

Learn more about this course here.

Individual Courses

Nowadays every business needs a social media presence online as that is a fantastic way to both, find new customers and interact with existing ones.

In our ‘Beginners Guide To Twitter’ video course, we guide you through the process of setting up your Twitter account for your business, we show you how to begin to grow your following, different types of tweets that you can use and more.

Learn more about this course here.

Membership Price Drop!!!

We also have BIG news in the fact that we are dropping our membership prices for all new members.   Gain access to all our existing courses, videos, audio, eBooks and future content for a monthly subscription of $39.99 $9.99.

Alternatively, purchase a lifetime membership for $399.99 $99.99 and gain access to all our existing and future content FOREVER!  If that’s not enough, lifetime members also get access to us, the Bizzebee team, to help them individually with whatever they need help with their business/website.

So what are you waiting for?  Head on over to The Hive and take a look at what we have to offer you.  If you have been thinking about getting your business online then we are here to help.

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