All websites need quality content as that is what ultimately attracts visitors. Content also helps you rank well in the search engines and (hopefully) will be shared on social media by your readers once they find it. That is why it’s important that your content is up to scratch, because if it’s not, you can’t expect to create a popular site. Content is king after all!
What Makes Quality Content?
So what makes good content I hear you say? Well there is no secret formula; a lot of it will just come down to practice. There are, however, certain things that you can do to improve your posts. Let’s take a look at some.
Check Your Spelling & Grammar!
One thing that readers really hate is poorly written articles! Nobody will begrudge the odd genuine mistake (we all make them), but if your posts are littered with them, then it doesn’t look very good. It doesn’t take long to double or even triple check your posts before you publish them, as it will certainly make a difference.
This may seem obvious, but I’m constantly finding blogs that don’t seem to do this. It gives the impression that they have rushed writing the article or just don’t care. These types of mistakes will just end up costing you traffic. I’ve seen lots of great quality posts written by people whose first language isn’t English, so it’s even more frustrating to find poorly written posts by people who actually speak English as their first language.
For me it is a matter of pride. You are creating something to be published online, which is a reflection on you. You don’t know who will end up reading that, so you may as well make sure that it is of the highest standard that you can.
Use Paragraphs, Subtitles & Bullet Points
Let’s face it, large chunks of text can be quite boring. If we wanted to read a novel, we would have bought a book.
Readers can be quite intimidated by a mass of text, especially when it is a rather long post. That is why it’s important to try and break up your posts as much as you can.
Structuring your posts with short paragraphs, subtitles and bullet points are all great ways to break up your posts. Not only does it make it easier for people to read, but it makes it easier for them to scan through. Like it or not, the vast majority of people scan through posts to find the bits they are after, so you may as well make it easy for them.
Similarly, adding images can help break up your posts. Text on its own is rather dull, so adding images can help brighten them up and make them a lot more visually appealing.
Don’t just use them for the sake of it though. Images are great to help make a point or explain something in a more visual way. Tutorial posts are a good example as you would want to include as many screenshots as you could to help guide the reader through what you are talking about. Infographics or slideshows are another way that you can add quality information to your posts in the form of images.
The added benefit of images (that most people forget about) is that they can help bring in traffic to a site. Your post images can appear in the Google Image search results, so people can find your site that way.
People are lazy! If given the choice between reading something or watching something, more often than not they will choose to watch something. Adding videos to your posts can help to engage your readers and keep them on your site for longer.
The added benefit to videos is that you can convey a lot more information in them. Instead of simply writing a tutorial, why not record a tutorial showing people how to do something (or better yet do both). That way, your readers can see exactly what you are trying to show them.
They don’t even need to be your own videos! You can embed any videos from YouTube into your posts. People won’t mind, as they will get more views and you get a nice video for your site. It’s a win-win.
Just make sure that your videos are responsive so that they can be viewed on mobile devices.
Write For Your Readers, Not For Yourself!
At the heart of any quality content should be your readers. They are the people that you should be writing for, they are your audience, your customers, the lifeblood of your site – so make sure you are writing for them!
It’s easy to get distracted and end up writing on what you want to focus on (believe me, I’ve done it enough times), but you should always try to take a step back and assess whether this is what your audience wants.
Why not just ask them yourself! Get on social media and ask your followers what they want to read about next or whether they have any questions they want you to answer. This is one of the best ways to produce quality content as you are giving your readers what they want. Plus, you can get some very loyal readers if you made a post for them specifically.
Be Patient, It Takes Time
At the end of the day, you can’t expect to write quality content from day 1. It will take time for you to find your voice and get into the swing of things. All these tips will help you along the way, but the more content you write, the better you will get – it just takes practice and perseverance.
What do you think makes good quality content? What do you think makes bad content? Please let us know by leaving a comment below!