Good Morning to you all, your resident Queen Bee is back at the reigns today for another snippet of Social Media gold dust for you all to digest.
As a child, my teachers, my parents even my extended family members always used to tell me to slow down …. Life isn’t a race! (Still not sure I agree) However, the tale of the Hare & The Tortoise has always stuck with me, mainly because of the famous saying “Slow & Steady Wins The Race”
There are a lot of people in Social Media who know this statement to be very true (the entire team at Bizzebee being one collective), and personally the more I learn about how social media works through my different connections and people I work with the more I realise it really is true!
Have you ever felt like a kid in a candy shop?! I did when I was first introduced to all this Social Networking – and I’m pretty sure that I’m not the minority here either!
Wanting to be on EVERY social networking site, writing on walls of all your friends, tweeting your favourite people, tagging photos, post micro blogs, and follow pretty much everyone we come across.
In the short term this will work as a ‘strategy’ but to sustain for the long term is not so realistic. Especially if you are handling a lot of clients and that responsibility for them grows, or your own business online presence really does start to take off with social media.
It’s natural to want to take it all on, but it’s virtually impossible to do it without burning yourself out quickly*take my word for this PLEASE; I was one of those people who did it all and spent 15 hours a day on my laptop!!*
So what steps can you take to ensure you finish this ‘Race’ without running out of steam?
I’ve got 5 steps I want to run through with you (imagine now I’m your pacemaker, remember we don’t want to run out of steam before finishing the race!)
Never Forget Your Goals – It is very easy to get distracted, especially by looking at what your competitors are doing. Some of these may have a bigger, louder presence than you – don’t let that put you off what you are doing. It’s ok for people to be doing different things. Stick to your goals and work harder and smarter to achieve them.
Evaluate & Re-Evaluate Your Social Media Platforms – It can be fun and exciting to put yourself or your client on every social platform, it is very unlikely that every platform is right for either you or your client. This is why you must monitor your audience interactions on the different social networks, so that you can decide which ones work best for you / your client, and then not waste time on the rest. Personally I think it’s best to focus on a couple of key platforms with success rather than be engaged in all and only giving 50%.
Quality not Quantity – Understanding this is probably one of the hardest steps you will take! Not all relationships online will be beneficial to you. You need to understand that some relationships WILL be one sided, some will take from you, without you getting anything in return. No matter how many followers, fans, friends or connections you have if they are not in line with your business philosophies, it may be time to get rid of them from your networks. It really is about quality tuned in connections rather than LOTS of uninterested ones!
Pace Yourself – Remember ‘slow and steady wins the race’ Whether you are managing your business, starting your business or someone else’s, if you lose a few followers or ‘Likes’ because you are not always updating your twitter or posting content on your Facebook page, then they weren’t very loyal to begin with. It is far better and important (in my opinion) to establish lasting relationships with fewer followers than superficial meaningless ones with lots of people.
Dust Yourself Off & Try Again– Not every Social Media campaign will pick up at the rate you expect it will. Not every tweet will get 50 retweets or 50 likes on Facebook. That is ok – don’t’ be afraid to try or experiment. If something does not work, then just try something different. People using social media have short attention spans, in 22 hours and 51 minutes they will have forgotten what you said anyway.
At the end of the day, social media is a means to an end, but if you can stick to your goals, work hard, pace yourself and not be afraid of failure there is a high chance you will succeed in this ‘marathon’ and you might even score a medal! (Metaphorically speaking)
As your online help to success, Bizzebee understand more than most, often we are all juggling one or two different things at any one time – so I highly advise you to head on over to our Hive, and grab your 30 day FREE access to our training library 🙂
Notoriously known here as "Queen Bee" Clair is a huge fan of all things Social Media, Online Marketing & Branding along with being a BIG lover of House & Techno music. With a whole load of experience under her belt in all things marketing from both an online & offline business, what she doesn't know about Social Media, probably isn't worth knowing! Clair is heavily involved in her family business and also runs her very own successful online business Clair Trebes Online and its affiliated site. Cross The Line Clair enjoys writing and has been featured on many different respected blogs in a variety of different areas.
You can follow Clair on Twitter, Facebook and Google+.
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