Sharing On Facebook - Best Practices | Bizzebee

Sharing On Facebook – Best Practices

During the course of me running my own Facebook business page, I’ve seen a lot of changes from Facebook HQ with regard to its algorithm (known as Edgerank) that calculates who see’s what when you are posting from your business page.

Some “experts” believe that Edgerank is pretty much null and void now with the introduction of promoted posts / boost post on Facebook, and to a degree I make them right.

The essence of this post is to highlight the best ways in which you should post updates from your Facebook page in order to reach the most amounts of people organically (without parting with your hard earned pennies)

Since the introduction of promoted posts / boost post irrespective of how many likes your Facebook page has, you will only ever reach around 12% of your audience for free, and that is being generous!

Facebook “weight” posts and they de-value many posts for a number of different factors, and if you don’t understand this, you could be potentially reaching far less people than the 12%.

It’s NO LONGER good practice to “share” updates from page to page!  Not so long ago, as a page owner working through the newsfeed and connecting with other pages you liked, it was good Facebook ethic to “share” a post with your likes from somewhere else inside Facebook.

** Newsflash ** 

Facebook have completely DE VALUED this function, and it receives the lowest organic reach out of ALL the updates you can make as your business page.  I’ve personally found this one a bit of a blow to be honest, and I know so many of you reading this will too.

Facebook encouraged sharing, infact it was the biggest trigger and the most heavily weighted in the Edgerank algorithm – but on a page-to-page level it is no longer the thing to do!

If you don’t believe me, then you need to go and take a look at one of the posts you have shared from another page to your own – I think you will be quite shocked at its organic reach.

I am not so sure of the whys and where’s of Facebook making this decision or quite where it leaves their whole “sharing” mantra, but I am telling you now you are wasting your efforts in making those kinds of updates page to page.

I now make a lot of effort to share information from a page to my personal profile because that does work. A post is still seen to be popular if it has a lot of shares – and yeah of course that makes sense, but to those people who are sharing the posts, they just won’t be reaching the level of people they think they are.

Sharing On Facebook – Best Practices 

If you REALLY want to get the most visibility on your 12% organic reach (and actually reach a little further) then you need to be sharing TEXT only updates.

I know what you are thinking here “but I have a link to my website I want to share” – that’s FINE, there is always a loophole, and I’m about to let you into a little secret!

If you make a post that is only text, and you include a URL, if you “Remove Preview” from the URL Facebook treats it like a text only update – the link is still FULLY clickable and you will reach even more people organically (within the approximate 12% I mean)

This is an image direct from my own Facebook insights, my latest post contained a URL, which I removed the preview from, and Facebook thinks that the post is only text, thus pushing it out further organically than if it contained the preview which showed it was a link to somewhere outside of Facebook.

Sharing On Facebook - Best Practices | Bizzebee

The next image shows a post that Facebook clearly sees as a link – and you can see the reach is FAR lower

Sharing On Facebook - Best Practices | Bizzebee

In order to help my own cause (and believe me I don’t like paying for Facebook Ads) I make sure I share ALL my website links via my Facebook page to my personal profile – it helps with the reach, if you got 5 people / friends to share your page post on their own timeline you would see your reach jump up to as many as 1000 FOR FREE.

Combine that tactic with some well placed hashtags inside your text only post and you will also find that more people are in with a chance of discovering your post, and more importantly YOUR BUSINESS!

Photos used to be the single most shared and seen thing inside of Facebook, but again, unless you have a VERY compelling image that actually has a purpose, rather than just for the sake of it, and you are teaming it up with quality text and the right keywords for the hashtag search, then it really is a pointless exercise.

Facebook are making it tough, with no direct word over the changes to do with Edgerank weight, a lot of people out there (like myself) who are constantly analysing their insights and running different kinds of tests, are making these discoveries to try and help the people like YOU.

If you don’t have the budget to pay for those likes to see your posts, then don’t – you can speak to any member of the Bizzebee team who would be happy to help you find some more innovative ways to be “seen”

Engagement is WAY more important than total likes NOW – there is no point in having 1500 Facebook likes and only 2 people talking about your page. Those 1498 likes might as well not even exist, and that is why we are here to try and help you make sense of how this works, and you learn from the benefit of our experience.

Clair  🙂

The Social Media Commitment | Bizzebee

The Social Media Commitment

Hello Bizzebee’s,

Clair here again, I thought it would be a great idea to follow up on my last post, where I tried to break down “Where Would I Be Without Social Media” and talk to you this week a little bit about the Social Media commitment.

In order for Social Media to “work” there is a level of commitment involved often far bigger than anyone would realise from the outset. I hear and have spoken to a LOT of people who talk about ROI, and is Social Media really worth it?

The simple answer is YES it is, but it doesn’t come without work ethic and a level of commitment from YOU.

Your commitment is to TURN UP – for example, if you are running a Twitter account, it is your responsibility to BE THERE.

For me, because pretty much all of my working life revolves around social media sites, my audience know that over a weekend I am “off work” and that is across the major sites that I manage a presence on.

The ROI from Social Media comes once the trust has been built between you and your followers, the trust only happens when you’ve proven yourself to those around you – this can / is easy to do in a variety of ways, but all essentially boils down to the fact you need to be committed to your profiles on the platforms and be there.

There is nothing more frustrating than someone recommending another business or person for a service and then when you go check their profile out to find they aren’t utilising their profile. There are countless people out there all hungry for business, so you need to ensure you do whatever it takes to win that business, or at least be in the running too.

Unfortunately I see this all the time in my line of work. When I speak to people and ask them “what happened” I’m often met with the response “it doesn’t work for me” or “I don’t have time” – Both answers are true, to a degree if you don’t understand what it takes to make this commitment work.

If you embark on a Facebook page campaign or open a Twitter account – make your intentions clear from the outset – let your audience know when you will be around and who is managing things – this is a part of your virtual shop front, and very much an extension of your customer service team. That is the Social Media Commitment and you should stick to it without question.

Building trust doesn’t need to take a lifetime.

You don’t need to be knocking down doors 24/7 trying to sell one service after another through your social channels.

What you do need to be doing is talking to the people around you – look for those locally, those in your industry and forming bonds with those people. Are they after a recommendation for a service you’ve experience with, and then tell them where you’ve been!

Recommendation is the driving force in the success of Social Media marketing for small business owners. You get that “seal of approval” from a fellow twitter user, 9 times out of 10 you’ve then got the business.

As much as people will engage with you if you are active and out there, they won’t come looking for you if you suddenly go quiet – for the most part anyway. You’ve got to have a very good bond with your fellow social community for that to happen. There’s only so many times a person can walk past a shop to see if its open, until they start going elsewhere.

There is no “comfort” zone with social media, you never really get a chance to “rest” or feel “safe” if you want continued connections and success you need to keep working hard at it, and that is a commitment.

As business owners I appreciate that your time is precious – whilst it’s the most affordable thing you can often spare in the beginning, the whole commitment to turning up during the days you are open can be off putting, so use the time you have got and make it count.

Whether you have 30 minutes or 3 hours – you need to ensure you schedule your time properly.

There are lots of great third party apps out there that let you set up auto tweets (which are essential for time management and productivity) so you NEVER forget to get your important messages out there. Syncing profiles together so Facebook talks to Twitter (or Vice Versa) so you aren’t “doubling up” on some messages, which means your available time is put to real time engagement – replying to messages and tweets, reading through your timeline, getting involved in networking hours, live chats and generally seeing where you can add value.

Bizzebee as a collective understand the commitment needed to really make Social Media work, during the coming weeks as the site develops more you will see some really excellent training and advice from the team to really help you streamline your social media efforts which makes the whole social media commitment easier, and most definitely worth it!

Clair 🙂

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media

Hello Bizzebee Community!

This is my first post for the new Bizzebee community site, so I thought I should start my work with you all answering a very important question, because it will help you understand where I am coming from and WHY I am so passionate about Social Media. But more importantly might trigger some thought patterns inside your own mind if indeed you are curious about Social Media and your business.

“Where Would I Be Without Social Media?”

This is a question I often ask myself, infact I find it quite strange that I can’t quite imagine either my work or personal life without Social Media.

Quite simply, Social Media has transformed my day-to-day life, and just like each of you reading this post I am a regular person going about their daily life trying to make a living in an economy that is in downturn.

Social Media has changed business for the better – that is because it has allowed people to talk publicly about their experiences, their likes, dislikes and also bridge the gap between those in business power and those who keep them there (the consumer)

Don’t get me wrong, Social Media Marketing has not replaced traditional marketing methods – such as guerrilla marketing, flyer campaigns, email marketing and the like, but what is has done is add an additional element to the marketing mix which has broken geographical boundaries.

I GENUINELY BELIEVE THAT EVERY SINGLE BUSINESS OWNER NEEDS A SOCIAL MEDIA PRESENCE 

Whether you are the local sweet shop or a large blue chip corporation, your business can and will become better and achieve longevity by tapping into the social networks that surround and consume our daily lives.

I did an on going Case Study against my own family business  (in Print & Graphic Design) which I started about 2 years ago, with a business that had NO website, and very limited web presence.

I wanted to test the theory that I had about Social channels – as someone who has been enthusiastic about Social Media since the MySpace days, I sat in my office wondering where people were looking for services, aside from the obvious of typing into Google.

I started with Twitter, I looked at it’s search facility, I looked for businesses and people I knew, and I studied their tweeting habits, I looked up specific words (just like I would with Google) only this time I saw something different, I saw people asking “can anyone recommend _____” rather than a load of businesses with something to sell filling up a Google search results.

That was my light bulb moment 

Nobody told me “how” to “do,” Twitter, I sat there and over the course of about 6 weeks I’d figured it out – BE HELPFUL. So I was. I Created a business Twitter account and then started life as a great person offering my experience and help on many different things – relating to printing and design right down to what to do in Berlin.

It was relatively easy to gain my first “sale” via social media too.  6 weeks into having the business Twitter account we’d sold our first set of business cards for £27, and since then have built an exceptional reputation of being a good Twitter community member, so much so that we have approximately 15 regular clients (so have come back to order more than once) and in the last 2 years have increased the company turnover by about £60K

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Some Examples Of Our Customers Comments In The Twitter Public Domain

At the time of writing this post, our company website has only been fully functioning for the last 4 weeks.

Ask me if having the company website alone without the social channels would it have had the same impact on company turnover, my answer would be NO.

Social Media is FREE – it has cost the company nothing except for my time, had we have relied on the website alone, we’d have spent a LOT more on SEO & Advertising.

I’m not saying you don’t need to pay for those kind of things (because they are an integral part of your business success too) but if you are a business start up then money is often tight – the one thing you can often spare is time – whenever you have 20 / 30 / 45 / 60 minutes you can tap into your social networks and carry on building / forging those all important relationships that build trust.

Trust is what gets you the referrals. If someone trusts what you are about and believes in you as a person they will recommend and open you up to their network. It’s exactly the same as face to face networking groups, only its online and not geographically tied.

Without social media my family’s business wouldn’t have even been in existence to some of the people we have done work for. They simply wouldn’t of known who we were.

I teach people like all of you reading this the principles to move forward and bring your brand online. When someone says to me “it doesn’t work for me” I spend my time wanting to learn more about their approach. If it works for me, then it will work for you, it just means you are going wrong somewhere along the line.

Systems Work, People Fail – it really is that black and white

In my now role as someone who helps others learn the social media ropes, I’ve made some AMAZING contacts, its opened up opportunities to learn and grow in both my personal and business life.

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

People I’ve worked with on Social Media efforts, that without Social Media I’d of NEVER connected with

 

Infact, if it wasn’t for social media I wouldn’t be the Bizzebee I am now, working with some of the most honest and helpful people in this industry on this amazing project that is only going to give you all the benefit of our experience and the truth about succeeding and what it takes to get there.

In conclusion, I’m going to try and answer my initial question for you.

“Where Would I Be Without Social Media?”

Behind the times, falling down behind my competitors, losing business I didn’t even know I could have got, probably facing some tough decisions with the family business and how we carry on operating.

It is NEVER too late to build your social presence, which is why we took the best of the best, put us all together and built this bizzebee community.

Clair 🙂