Rules Of Engagement | Bizzebee

The Rules Of Engagement

Your friendly resident Queen Bee is back at the reigns again kicking this week off with a new post talking once again about all things social media.

The focus of this post something which is completely key to building your brand online – ENGAGEMENT

The basis of building your brand online is down to this.  By engaging with people, you are building relationships and trust which is what Social Media in essence is based upon. You may hear the term ‘Relationship Marketing’ be thrown around these days, this is just a phrase people are using for engaging with prospects. The beauty of using Social Media is that it allows you to build good foundations with your prospects (and existing customers) by just being SOCIAL and having a chat!

So how do you go about ‘Engaging’ with people? 

I specifically want to talk about Facebook here with you all.

Facebook gives you 2 ways of engaging with people : Your personal profiles, and your business pages. Both are EQUALLY as important for driving traffic to your pages & websites. Part of Facebook’s T&C is that you can’t really use your personal profile to ‘sell’ it is personal for a reason and your business page is there to serve that purpose.

Using your personal profile you can post updates, announcements, videos that relate to your business – the only thing you can’t really do (and nor would I advise you to do) is directly sell.

There is absolutely nothing wrong in mixing up the content on your personal Facebook wall.

For example I recently posted some new photos and updates about my Puppy to which I had a lot of my friends (real life friends here) comment underneath it, not long afterwards I wrote a really great (in my opinion) blog post about Twitter optimisation and I wanted to share it with as many people as possible, so I also posted a link on my personal profile wall – this saw a slightly different type of people start to comment under this – a few of my friends who are interested in what I am doing, but then some like-minded people interested in using Social Media also commented and shared this.

Now because we are talking about personal profiles, people automatically assume that it’s just a place for your ‘Friends’ (you know those people you know in REAL Life) To a degree, this is correct, and if you choose to have no association to your business page, or just want to keep it personal then that is absolutely fine. However, if you are serious about your business / brand product or service, then I would suggest that you look to add and become ‘Facebook friends’ with like-minded people within your niche/industry.

I am often asked ‘Why should I add people outside my circle of friends?’  – Good question!

In order to build relations you have to TALK to people (it’s not really rocket science) common sense tells you that unless you make the effort to look for people to engage with, and make the effort to talk to them then you really are limiting your chances of building your brand and getting your page seen, and growing with subscribers and followers.

There is a couple of ways you can do this – starting with your own newsfeed. The Facebook newsfeed is put together based on the algorithm Edgerank, so you are automatically receiving the updates from the people you connect the most with, so I would suggest that you change how its sorted to ‘Most Recent’ rather than ‘Top Stories’ Have a look what people are up to? Are they asking questions, looking for advice that you can help with? Answer it …. Start talking!

Have a look at some of the popular pages you LIKE – see what conversations are happening over there, and get involved! Yes its VERY powerful to post as your page name across any other page on Facebook (90% of the time I am on Facebook, I am working as my business page), but sometimes you should go over there and be YOU – Comment on pictures, wish people happy birthday – it sounds all so simple, but really there is no hard and fast trick to it. PEOPLE BUY INTO PEOPLE.

When you are commenting and engaging as your ‘Page’ you will soon realise you are forming relationships with people behind other pages, so make the effort to network with them on a personal level too – get to know the page owners, and then add them against your personal page – you can then keep them in a separate list away from friends and family, and at a quick glance you can search them in one place. None of what I am telling you is hard, its just about thinking smarter:

  • DO YOU WANT TO GROW YOUR BUSINESS?
  • DO YOU WANT TO REACH PEOPLE YOU WOULD NOT NORMALLY GET ACCESS TOO?

Of course you are answering YES here, so you have to be consistent, using any social media platform does require that you engage with people on a daily basis, but there really is no big Secret to gaining hundreds if not thousands of followers / likes – it’s just about having a chat, helping out where you can, and providing valuable content to people interested in you!

A very wise internet marketer once told me that you spend 50% of your time commenting on other peoples pages – getting your name / business page seen, and you spend 50% of your time adding content and value to your own timeline (business page timeline in this case) so irrespective of how long you have to spend on social media activities everyone can get their name out there and grow their following. The more people see your name and associate it with being helpful, friendly, useful the more they will want to know more about you – so they will send you a friend request, and they will Like your page – (people are inquisitive) so it’s very important to make sure that you are on the ball and engaged.

I’ve a few general tips here I just want to finally run through to help you start engaging the content in front of you and getting that conversation flowing:

1)       Make use of the variety allowed in your status updates – Text, Links, Images (are THE most shared item on Facebook) & Video …. Variety is the spice of life and certainly does help increase user engagement!

2)      Apply the ‘Pareto’ principle (or the 80/20 rule as it’s more commonly known as) 80% of your status updates should give value to your fans / followers first, whilst 20% of status updates can be promotional or brand specific.

3)      Be a person, not a brand …. I’ve said it once and I will say it again PEOPLE BUY INTO PEOPLE, so speak like a person, the other people reading your updates will respond much more to language they can connect with. Too much jargon and PR styled writing can destroy any potential relationships and people quickly disconnect with you.

4)      Make announcements / breaking news – Announce product updates, special offers, event news, industry news on your wall (and if applicable post to personal profile too) If people see that your wall is a reliable and timely source for information they will keep coming back for more, thus increasing the engagement levels.

5)      Like other pages as both your personal profile and business page – This is important – mention the pages, thank them for their content, updates etc. to encourage cross promotion relationships or to try and develop a tagging partnership (where you are jointly tagging one another to increase visibility)

I know that many people often struggle when it comes to raising engagement, especially on Facebook now they have added in the lower organic reach, so I hope that you have been able to take something away from this post to perhaps help you in some way or another. But the main point of the post I think is to really try and drive home the fact that people buy into people.

As always, if anyone has any questions then don’t hesitate to get in contact via any of our social channels or email directly.

When Is Just Enough Too Much?

Enough is a great word isn’t it? It means not too little and not too much. We say things like, “just enough for…” or “make sure there is enough”  We the bizzebee team talk regularly about how great social media can be for small businesses especially for building brand awareness and informing the local community of what you do, where you are and any special promotions you are running but we also must warn of the dangers of overdoing it.

If you look closely at Facebook and Twitter you will see that there are all sorts of people and groups bombarding their followers constantly with pictures and messages, some are interesting but most of the time it is just ‘chatter’.

If you imagine social media is a huge football stadium full of shouting people, all shouting different things, it is believed that you need to shout louder to be noticed. This might work to a degree, but in truth, you are doing nothing more but adding to the annoying and undecipherable noise pollution.

liverpool kop enoughThe reason many people/businesses post a lot is that these social media networks are huge resources of free traffic, they are also social so fun and interesting stuff can be shared potentially leading to some posts going viral meaning more traffic. Also more importantly these newsfeeds are fast, they can soon be filled up with new stories and status updates meaning yours could soon be lost in the ‘chatter’ and pushed further down the feed with very few people actually seeing it.

Again it is assumed that most people have a fairly big list of Pages or people they follow so their newsfeeds are soon filled with new information and all businesses and people need to be seen. With Twitter people follow thousands of people so it doesn’t take long before a Tweet is replaced by another.

Facebook is slightly different to Twitter, they do not show you all of the posts that are shared from the Pages you follow, they generally show those you interact with more but again these posts can soon be lost so it has become common practice for many to share a new post, Tweet or status every hour or so. This is ok but it can soon ‘cheese off’ a lot of people.

For example, my better half is a keen ‘pruner’ of stuff on Facebook, more so than the average person but she can soon become fed up with the constant posts by Pages of ‘nothing’ as she calls it. She has Fibromyalgia and M.E. and once followed a Page dedicated to the subject mainly to get new information. It wasn’t long before she hid it from her newsfeed due to the constant posting of images with quotes on them and the constant complaining and moaning from other sufferers.

fibro tv enoughShe doesn’t like to complain and would rather find a solution or soldier on with a smile but even the constant sharing of positive and uplifting images and quotes becomes annoying when your news feed is awash with them.

Imaging if you liked only 80 Pages and Facebook with their odd system showed you the posts of 40 of them, those 40 Pages posted a new status update every hour over the 8 hour working day. Your newsfeed would be filled with 320 images and posts about ‘stuff’ each and every day. And then there will be all of the posts from your friends and family.

The problem gets worse when you realise that Facebook is open to the world and Page owners know this so they schedule posts to go live every hour of the day to cover different time zones. That would be 960 posts over the period of a day if those 40 Pages all posted every hour!

Your newsfeed will be crammed with images, videos and texts from around the world and it won’t be long before you start ‘pruning’ your list of Liked pages. And to be honest who can blame you?

Building a company brand, building exposure and trying to keep in the ‘limelight’ is ok but do it too much and it can be very damaging.

Twitter is often used to share news, articles and inspirational quotes by others which again is fine but these will soon be lost in all of the chatter. I at times get fed up with social media because when you are working with it daily you get exposed to a lot of ‘noise & chatter’ and it can be very off putting and depressive.

twitter chatter enough I have often finished a week thinking I could just walk away from it all and never look back.

So I advise you to think carefully about how much you post and what you post, many of the bigger reputable marketers and small businesses use Twitter more as an international text message service where they will broadcast some news of a promotion and then interact and chat with people.

Some companies use it as a service help desk, I have chatted to my broadband provider over Twitter and had issues sorted by them there and then. I have chatted to friends and fellow bizzebees using Twitter, people start worldwide debates using Twitter and the # hastag system.

qanda enough The screenshot above is from the national Australian political debates known as #qanda (Questions and Answers)

Twitter is a great tool for conversation and interaction and using it correctly in my opinion is often down to ‘less is better’. My only big issue with Twitter is I say a lot or at least have long worded sentences and need more characters; I never have enough which is why a lot of people use Twitter to post a lot of one liners and quotes due to character restraints.

It can be annoying seeing Tweets and RTs of articles or quotes that are shared for the sole purpose of trying to ‘be seen’.

hoax quotes enoughI have started to play the ‘Hoax Quotes Game’ on Twitter these days just to see if a quote I have made up gets shared by someone who has only half read it. Just today I shared a quote by cartoon character Stewie Griffin to see if anyone notices.

Stewie Griffin Quote EnoughBelieve me when I say it is likely people will not notice it because it has become the norm to share pap that people simply ignore, it blends into the rest of the chatter.

Facebook allows more words and characters with a comments system that in my opinion is easier to follow conversations with however Facebook have a terrible system of deciding what posts are seen and by whom based on who has interacted with each other.

If you have Liked a post, shared a post or commented on a post from a specific Page or person then you will more likely be shown more by them because Facebook deem it to be more relevant to you. If you Like a page or make a friend with someone but do not do any interaction then eventually they will stop showing you any posts they make which is just crap in my honest opinion. I often like to see stuff without having to like, share or comment.  I know it is hard to believe but I am actually quite a quiet and reserved guy with little to say. 🙂

However even with Facebook’s terrible system I would still advise that you try and not share too much too often and I would limit the images and positive quotes to a few now and then because people will get fed up of seeing them. (If they are the lucky few who see them!) And instead of your business or website name being etched on the back of their brain as you first hoped with your branding attempts you will instead be seen by eyes suffering with the Facebook equivalent to ‘snow blindness’ or even worse, be un-Liked or hidden from view.

I think personally the motto is share less, share quality, and converse more. These tools are free; they can be very powerful and have saved many local businesses from going bust. Use them wisely and try to remember, sometimes ‘Less Is More’

5 Benefits & Reasons To Use Facebook Ads

Following on from my last post I wrote, I kinda wanted to continue with some Facebook talk, especially as I am helping Brentwood Golf Club with their Social Profile setting up.

Anyone that starts out with their Social Media marketing needs to be fully aware of all their options available in order to make a go of their social media success.

Facebook is still a key player in all of this, but they have moved the goal posts, and unless you want to part with some money, it can be quite hard to really crack that nut these days.

Top 5 Reasons To Use Facebook Ads
I know A Large Global Business, But Never A Better Example Of Getting Facebook Marketing Right!

We all know in business that we need to speculate to accumulate so it comes as no surprise that I am going to tell you that it is worth considering paid adverts if you are serious about Facebook, because there is only so far you can go for free.

Setting up your Facebook page is exciting, and you instantly think its going to be an overnight success – and sometimes when it lacks momentum it can be a little bit de-motivating when it doesn’t quite happen how you think, and often people want to give up!

Believe it or not, this is more common that you think – to be the next big ‘viral’ hit on Facebook (or ANY Social Networking site) will NOT happen overnight, we really have to work hard to get people to see this page (and realize why they need to come back and visit time and time again because its packed full of great content yeah?!)

This page needs a bit of a kick start right?  This is where FACEBOOK ADS come into play …..

A lot (well pretty much all) of the information that we want to  share with you is about driving traffic to your blog, website, page – and generating those all important ‘Likes’ and followers with free methods available, but make no mistake those methods really do take a lot of time and effort to work ….. They do work, but like I said with time and effort, and if you don’t have a lot of time to put in that type of effort then Facebook Ads facility might just be the key to helping you out here.

Aside from making the world a more connected place for everyone who signs up to the platform, Facebook is a business and a powerful, profitable one at that. So it makes a lot of sense that they have built a successful advertising business that allows individuals the opportunity to connect with their target market / niche.

Top 5 Reasons To Use Facebook Ads

My Top 5 Benefits / Reasons To Use Facebook Ads

  1. Fast Results – Once you have set up your advertising account, you can create a Facebook Ad within minutes. The ad then goes over to be approved (usually approved within a few hours) and then literally in minutes you will start to get impressions, and (hopefully) subsequent LIKES and clicks on your website and facebook page.
  2. Targeted Advertising – This is a great feature! With over 845 million users now CHOOSING to share their likes, interests, hobbies, personal data (relationship status, age, location) etc, you have the ability now to be even more specific in selecting the details of you ideal ‘prospects’ and then get your product / service right in front of their eyes on their screen!
  3. User Friendly Display Ads – These Ads are SO easy to put together!!!  One eye catching image, 135 characters of compelling copy and a killer headline or your page name and you are good to go!
  4. Real-Time Statistics *Almost * – There is a 15 minute delay on numbers, but this means that in pretty much no time at all you will know if the ad is a winner or not.
  5. Cost Effective * if done correctly * – As previously mentioned a lot of the free strategies do often take some time to get going with momentum and the subsequent ‘Likes’ If you traded time for money however for as little as $10 per day, you could potentially gain anywhere between 20-50 new visitors to your business page per day.

The long and the short of this is, Facebook Ads are a pretty quick and easy process for marketing, but like anything there is a risk involved with how successful this can be for anyone using it.

There are a LOT of people using Facebook in the same way as you, so you are competing with every other business out there doing the same with Ads. Whilst the ads can make you money, they can also lose you money just as quick!

The trick is to set up the ads correctly and then managing your daily balance effectively.

If you want to know more about how to go about setting up your first Facebook Ads campaign then I highly recommend that you check out our Bizzebee HIVE – because there is a wealth of experience in there and we will even be hosting webinars, along with lots of video training and downloads that will really help you unlock the enigma of Facebook Adverts.

In conclusion, There is absolutely no rules to say you can only be successful with a Facebook page or building an online following by going down the road of paid advertising, just as much as there is no rule to say it only works if you make use of all the free tools available. Both are equally as successful and relevant if done correctly.

Any questions or you want to learn more, then check out our HIVE for all you online business learning needs.

Dual Admin For Your Facebook Page | Bizzebee

Dual Admin Control For Your Facebook Page

Hello Bee’s, today’s post is something I’ve written about before in a few different places, but nothing I have shared before with our Bee colony. It’s a very important Social Media tip and I thought I should probably share it in this post.

So this week I’ve been really busy with my own Clair Trebes Online projects, working on a complete social media set up for a Golf Club in Essex, UK near where I live. Part of this set up is to create a Facebook page (it’s not finished yet!!!) for them, and this tip is in relation to Facebook Pages.

Dual Admin For Your Facebook Page | Bizzebee

Dual Admin For Your Facebook Page

Having a Facebook page is great for business – first and foremost its FREE … AND it has unlimited capability on numbers (unlike the 5000 friend limit on personal profiles) so you can potentially reach thousands (if not millions! – dream big remember) of ‘fans’.

Because of this capability and the power this can bring to your business, we are all working hard to make our pages ‘user friendly’ with content, helpful information, running promotions & generally connecting people, and any of us who are working smart with our pages knows that it takes work to keep these pages current, up to date and relevant.

 It is because of this I want to talk through a few points to protect your ‘Page’

 None of us are using our fan pages (well I hope you aren’t!) to spam or scam people as has previously happened in the past with some people, we are all operating within the Facebook guidelines and using our pages for GOOD business. Sometimes however people can take out a grudge, and decide to report you to Facebook. If this happens Facebook can and (and WILL) close down your PERSONAL account.

To be honest this is not the end of the world, as you can always start up a new personal account, but the main problem with this is YOU WILL LOSE YOUR PAGE & ACCESS TO IT.

Granted the page will still exist within Facebook for some time, but you will only be able to post on the wall as a ‘fan’ – which means the posts will NOT appear in the newsfeed of the people who LIKE the page. You have lost all your admin rights!

Having at least 2 page admins is a good idea – to avoid the above situation happening. I recommend you get a family member or a close friend as a page admin. As long as they are active members of facebook – interacting with their friends, posting photos etc  – exactly what you would expect a personal profile to do!

People continue to set up fake profiles and pages within Facebook – which is against the Facebook guidelines. These pages / profiles that were spamming pages were being reported to Facebook, thus causing them to investigate these complaints further. And what do you think when they see that the page admins have no interaction on their personal pages?! Exactly ….. they think ‘this is a fake account’

Having dual admin access is a precautionary step you should all take incase you end up in the situation where facebook revoke access to your profile and close it down!  This was you do not lose access to the page you have worked so hard on, because through the other admin business can resume (and they can re-add you as a page admin in your new profile)

When adding someone to your Facebook page as an admin, there are 2 things you need to consider.

No1 – your personal profile needs to be friends with the person you are adding (so you can’t add a stranger as page admin)

No2 – you need to set them up with “manager” access.

 Rather than me give you a step by step rundown of doing this, I’ve made you a video to show you how quick and easy this is to do.

 So how do you add another profile to your page as admin?

I hope that helped!!!

Clair 🙂

Using Facebook to Grow Your Business For FREE [Example]

As we are all about small offline businesses using social media to grow I thought I would use a local business Lincoln Yurts as an example who are using Facebook pretty well to get their message across.

Lincoln Yurts Cover ImageYou may recall that my last article covered how and why people should use YouTube to grow their business and get leads for their offline businesses, if not then you can read that article here.

Using YouTube To Generate Leads For Your Offline Business

Facebook like YouTube is free to use but unlike YouTube it can be geo specific which means that if someone uses a local business and likes their Facebook page other local connections will see and this has a powerful visual equivalent to ‘word of mouth’.

Every business should have a Facebook page especially now that Facebook have relaxed their rules about running competitions. Before you had to use specific Facebook approved aps to run a competition or sweepstake on their network but now you can simply run one however you please. You might have seen a lot of pages doing the ‘share &  win…’ style competitions where you are asked to share a photo or post to enter the competition. Some ask you to like their page to have a chance to win a prize.

like and share photo

These are great because they can create a buzz, an excitement and have your product seen by many more people than just a typical photo post. If you have something that you can give away then why not run a Facebook competition? Remember they are free to do. I shall keep coming back to this a lot, Facebook, Twitter, YouTube and Instagram are FREE and used well they can be very powerful.

 Lincoln Yurts Win A Holiday

In this example you will see that local company Lincoln Yurts ran a competition where they gave away a free holiday consisting of a 2 night mid-week stay in one of their Yurts.  The image above shows that people were liking the photos and sharing them.

The owners of Lincoln Yurts were posting new and different photos showing what they had to offer so people were not seeing the same old picture but instead they were seeing more of what  they would get if they won and this was great for ‘wetting people’s appetites’.

They had the camp site already set up with Yurts so for them giving away a couple of nights stay away for free is not going to cost them a lot of outlay. Far from it, those two free nights they gave away helped to grow their business and put their name and business in front of new people.

Every time someone clicked like of the Lincoln Yurts page or shared any of the Lincoln yurts photos their friends would see their activities in their own newsfeeds.  Imagine that you had seen one of your friends had won a competition, you would probably take a quick look at the Facebook page or website that had ran the competition.

Lincoln Yurts Win A Holiday Winner Showing the winner is also a very powerful thing to do, in fact it is the best way to inform people who the winner is. Recently one excellent Facebook competition run by an online holiday company failed to do this and instead opted to email the winner which left a lot of confusion and a bad end to a really good competition.

This is viral marketing at its best, if any of the friends got curious and clicked through to the Lincoln Yurts page they now know that they exist and may be interested in booking a night or two there, generating more revenue from a simple free to use online social network.

The other great thing about Facebook is that unlike paid adverts in papers or magazines you can answer people’s questions and have conversations with people in real time. The examples below show people asking if there were any Yurts available on a set night, what the nearest train station was and how far from Lincoln were they. As you can see Lincoln Yurts were able to answer and have a conversation with people as well as direct them to their own website.

 Lincoln Yurts ChatsWhen people see an advert in a paper and become interested they need to either switch the computer on to send an email or make a phone call which is fine but it means people either decide to do it later and then forget or get up and go fetch the phone which isn’t hard but we people are lazy, that simple task of getting up to fetch the phone can often result in people thinking to themselves, ‘I cannot be bothered to get up, I am too comfy’

With Facebook, when someone is relaxing on the sofa scrolling through their newsfeeds and they see something that interests them they can send a message or place a comment there and then. They may not get an answer straight away but they know that when they do they will be notified of any reply and can go and see it straight away. Never in the world of advertising has it been so easy to interact with potential clients, let alone do it for free!

Lincoln Yurts News and Fun Updates The other great thing I have noticed with Lincoln Yurts is that they share photos of fun things, their newest additions and new developments. These keep people informed while reminding them that they are still there. This kind of reminder is what multibillion dollar earning companies like Coca Cola do every day. Do we need to be told who Coca Cola and McDonalds are?

 coca cola mcdonalds

Virtually everyone in the western world knows about them but if they do not keep making TV adverts to remind us of their products we could soon forget about them. Just like them we smaller businesses need to keep gently reminding people that we are still in business and that we are improving and growing. Why wouldn’t you? Especially when the systems we can use are free, we can do the posts before or after the working day or maybe both.

Whatever your business is you could take several photos during a working day and then while sitting down to relax in front of a bit of television in the evening you could post a couple of photos with some information and monitor any questions they may generate. It really isn’t hard work but the rewards can be incredible. I am sure that the owners of Lincoln Yurts would say that their use of Facebook has benefitted them greatly, they may not yet be able to measure it but I am sure their business has grown by using the free social media platform and interacting with people.

If you are not yet using Facebook then maybe now is the time to get started? Do you agree? Please leave your thoughts and comments below in the comments section.

Oh and for the record, I have never been to Lincoln Yurts or know the people who own Lincoln Yurts and I have not been financially rewarded for this post, I simply wanted to use them as an example of using Facebook to grow your business for free – Andi Leeman

Sharing On Facebook - Best Practices | Bizzebee

Sharing On Facebook – Best Practices

During the course of me running my own Facebook business page, I’ve seen a lot of changes from Facebook HQ with regard to its algorithm (known as Edgerank) that calculates who see’s what when you are posting from your business page.

Some “experts” believe that Edgerank is pretty much null and void now with the introduction of promoted posts / boost post on Facebook, and to a degree I make them right.

The essence of this post is to highlight the best ways in which you should post updates from your Facebook page in order to reach the most amounts of people organically (without parting with your hard earned pennies)

Since the introduction of promoted posts / boost post irrespective of how many likes your Facebook page has, you will only ever reach around 12% of your audience for free, and that is being generous!

Facebook “weight” posts and they de-value many posts for a number of different factors, and if you don’t understand this, you could be potentially reaching far less people than the 12%.

It’s NO LONGER good practice to “share” updates from page to page!  Not so long ago, as a page owner working through the newsfeed and connecting with other pages you liked, it was good Facebook ethic to “share” a post with your likes from somewhere else inside Facebook.

** Newsflash ** 

Facebook have completely DE VALUED this function, and it receives the lowest organic reach out of ALL the updates you can make as your business page.  I’ve personally found this one a bit of a blow to be honest, and I know so many of you reading this will too.

Facebook encouraged sharing, infact it was the biggest trigger and the most heavily weighted in the Edgerank algorithm – but on a page-to-page level it is no longer the thing to do!

If you don’t believe me, then you need to go and take a look at one of the posts you have shared from another page to your own – I think you will be quite shocked at its organic reach.

I am not so sure of the whys and where’s of Facebook making this decision or quite where it leaves their whole “sharing” mantra, but I am telling you now you are wasting your efforts in making those kinds of updates page to page.

I now make a lot of effort to share information from a page to my personal profile because that does work. A post is still seen to be popular if it has a lot of shares – and yeah of course that makes sense, but to those people who are sharing the posts, they just won’t be reaching the level of people they think they are.

Sharing On Facebook – Best Practices 

If you REALLY want to get the most visibility on your 12% organic reach (and actually reach a little further) then you need to be sharing TEXT only updates.

I know what you are thinking here “but I have a link to my website I want to share” – that’s FINE, there is always a loophole, and I’m about to let you into a little secret!

If you make a post that is only text, and you include a URL, if you “Remove Preview” from the URL Facebook treats it like a text only update – the link is still FULLY clickable and you will reach even more people organically (within the approximate 12% I mean)

This is an image direct from my own Facebook insights, my latest post contained a URL, which I removed the preview from, and Facebook thinks that the post is only text, thus pushing it out further organically than if it contained the preview which showed it was a link to somewhere outside of Facebook.

Sharing On Facebook - Best Practices | Bizzebee

The next image shows a post that Facebook clearly sees as a link – and you can see the reach is FAR lower

Sharing On Facebook - Best Practices | Bizzebee

In order to help my own cause (and believe me I don’t like paying for Facebook Ads) I make sure I share ALL my website links via my Facebook page to my personal profile – it helps with the reach, if you got 5 people / friends to share your page post on their own timeline you would see your reach jump up to as many as 1000 FOR FREE.

Combine that tactic with some well placed hashtags inside your text only post and you will also find that more people are in with a chance of discovering your post, and more importantly YOUR BUSINESS!

Photos used to be the single most shared and seen thing inside of Facebook, but again, unless you have a VERY compelling image that actually has a purpose, rather than just for the sake of it, and you are teaming it up with quality text and the right keywords for the hashtag search, then it really is a pointless exercise.

Facebook are making it tough, with no direct word over the changes to do with Edgerank weight, a lot of people out there (like myself) who are constantly analysing their insights and running different kinds of tests, are making these discoveries to try and help the people like YOU.

If you don’t have the budget to pay for those likes to see your posts, then don’t – you can speak to any member of the Bizzebee team who would be happy to help you find some more innovative ways to be “seen”

Engagement is WAY more important than total likes NOW – there is no point in having 1500 Facebook likes and only 2 people talking about your page. Those 1498 likes might as well not even exist, and that is why we are here to try and help you make sense of how this works, and you learn from the benefit of our experience.

Clair  🙂

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