Ways To Improve Your Google Ranking

Improve-Your-Google-Ranking

How to improve your Google ranking?’ is a common question that crops up online because it is such an important issue.  Search engines send, by far, more traffic to websites than any other method, so it makes sense to make the most use of them.  You can only do this, however, by ranking highly within them.  But how do you do that?  My friend bought from this https://glassboxmarketingconsultancy.com/ and is getting huge ranking boost for his website. The agency put together 11 free ways that you can use to help improve your Google ranking.

Let’s get started!

1. Give People What They Are Looking For

First things first, in order to attract traffic to your website you will need to know what people are searching for.  This may sound simple (and it is really), but too often website owners write for themselves and not for their readers.

The easiest way to go and find what people are searching for is simply to open up Google or Bing and start typing away.  Whatever subject/topic/keyphrase/question, etc. that you were aiming to rank for can be instantly adapted to fit in with what people are actually typing in and searching for online.   Of course there are some excellent tools online that can help you do this, such as the keyword planner tool and Google trends, but nothing can quite beat a quick manual search on the search engine yourself.

Only by providing this type of targeted content will you be able to improve your Google ranking, so make sure that you spend some extra time to research your keywords and keyphrases.   This leads nicely to my next few points…

2. Use Keywords Within Your Post Titles

Once you have identified which keywords and keyphrases that you are aiming for, you need to include them in your content.  By far the best and most effective place to do this is by using them within your post titles.  It makes sense of course because obviously (as we have just covered) this is what people are typing into the search engines, but also it encourages people to click onto those pages.

Now, before you go cramming as many keywords and keyphrases into your titles as you can possibly fit (titles can only have a maximum of 70 characters), know that the ones that read properly and make sense are the ones that get the most clicks.  This is why ‘question’ titles work so well as;

  • That is what people are typing in,
  • That is what people are wanting answering.

For example, let’s say that I was searching online for help on how to make pancakes.  If I type into a search engine “How to make pancakes” all the relevant posts and pages will appear.  Any post that wanted to rank for this term but simple stuffed their title with keywords (e.g. Pancakes, Cook Pancakes, Easy Pancakes, Pancake Recipe.) then they won’t stand a chance.

How-to-make-pancakes

As a rule of thumb, try to only use 1-2 keywords/keyphrases within your title and ALWAYS make sure that it makes sense when you read it.

3. Use Keywords Within Your Post Content

Your keywords and keyphrases should also be used throughout the main body of your content.  Search engines don’t read in the traditional sense that we do to understand what an article is about, instead it scans your content for words and phrases and determines what it is about based on that.

Again, this doesn’t mean you should stuff your articles with as many keywords and keyphrases as you possibly can.  Search engines wised up to this practice long ago and now penalise sites that do this extensively.  They should make up no more than 3-4% of your overall article, but if you write normally anyway, you are bound to include plenty naturally.

4. Use Keywords Within Your Post Headings & Subheadings

Keywords and keyphrases should be included in your headings and subheadings, much for the same reason that we include them in our titles.

As we have said, search engines scan through your content to determine what it is about.  What they also do though is they look more closely at the text that you make standout in your posts.  Subheadings come under this (also known as H1, H2, H3, etc. tags) as they are a good way to gauge what each of your post sections are about, but this can also apply to italics, bold words, quotes, etc.

5. Internal Links Can Improve Google Ranking

A very simple and effect thing that you can do to help improve your Google ranking is to include internal links within your posts.  These are links that point to your other articles and pages of your site.

This is especially relevant when you use internal links that are relevant.  For example, this professional resell seo company has a lot of information about Search Engines Optimization;   This is actually another way that search engines assess what a post is about by looking at what content you are pointing to (both internal links and external links), so it always helps that they are relevant.

Of course the added benefit of using internal links is that readers will get to find more of your own content and stay on your site for longer, which is always a good thing.

6. External Links & The Importance Of Anchor Text

Whilst internal links are very useful, they are expected as obviously sites want to keep people viewing there content for as long as possible.  What search engines do though is they also look specifically at the external links that you include (links that point to other websites).

Search engines value the fact that you are willing to point readers to other sites, but which specific sites you point to is especially relevant.  Again the key word here is RELEVANT as sites/posts/articles that you link to should in some way be related to what you are saying.

For example, for this post I can quite happily link to other sites that talk about the benefits of external links and SEO techniques because they are relevant to what I am saying.  If on the other hand I randomly linked to a site about Orangutans, that would be out of place.

The same can be said about anchor text (the text that you use for the link).  This needs to reflect what you are linking to and not be generic (i.e. ‘click here’ is not as good as ‘SEO techniques’ when linking to a post about on-page SEO techniques).

Orangutans Laughing

7. More Links To Your Site = Good

Search engines look at the number of links that point to a site and use them as a way to assess how good that site actually is.  Think of it like a popularity contest, sites with lots of links pointing to it clearly must be good because they have so many people wanting to link to it.  Sites with not very many links pointing to it must be less popular or not very good.  This is clearly a very basic way of putting it as obviously, as we have discussed, there are many other factors that are taken into consideration, but it is one metric that search engines use.

A word of warning though.  Don’t just think that you can spam links to your site to help boost your ranking.  There are many dodgy companies that offer to sell X thousand links to your site, but you should avoid these like the plague.  Often these links are from dodgy sites themselves who you don’t really want to be associated with.  Also, search engines look at the rate at which sites build up links.  If anything looks unnatural (like buying X thousand) then it looks suspicious and could cause you more harm than good.

8. Social Networks

Social media is the most influential channel for you to promote your website or business plan. You can use various social networking sites for marketing purposes which can be pivotal for your online business. Positive social activity can upgrade your chances of exposure and recognition. My friend Ameet Kahbra in Ameet Khabra Marketing helped me really set up a business social media account.

A company doesn’t need to have a physical presence to become a retailer on the internet. Even the smallest online company can turn out to be engaging and as functional as a large one. A little effort in the right direction can help a business reap its rewards in the future.

9. Shippment Logistics

From the manufacturing facilites and before to reach the end consumers, the products will transit through centralized distribution centers.

For each one of these steps, goods will be split further and carried on shorter distances to more locations; For instance, the manufacture will produce several goods in bulk, and they will be shipped to the distribution centers; Generally the manufacturer will take care of all that huge scale logistic work, but you still need to delivery the products from your warehouse to the end consumer, depending on the size of the order and customer location it can take a lot of unnecessary physical effort and transportation vehicle requirements. I suggest to contract our pick and pack delivery services in order to save valuable time, money and effort.

10. SEO (Search Engine Optimization)

Once you are done with the website the next step you have to take is to draw attention of the users through SEO, you can find a local seo company in your area to help you. A survey reports that 89 percent of people use search engines to find a product online, this is exactly why you need your business to appear first on the search engine listings. It is crucial to keep a constant check on your content and make sure it is updated and correct.

11. More Quality Links To Your Site = Better

Quality-over-Quantity

As the old saying goes – “It’s quality not quantity that matters.

Search engines look at the sites that are pointing to yours and judge their worth based on how good those sites are.  This is done using Google’s PageRank (PR) statistics.  High quality PR8 sites are significantly better than much lower PR2 sites.

So having 1,000 links from PR1 sites is good, but it is MUCH better to have 100 links from PR5 sites.

In order to help improve your online Google ranking then, try to aim to get links from quality websites within your niche instead of from any old site.

12. Improve Your Google Ranking By Improving Your Website Speed

Increasingly, search engines are taking into consideration how fast a site is.  The faster your page load time is, the better.

This is actually very beneficial to your readers, so this is something that you should look to improve upon anyway, regardless of the search engines or not.  It is estimated that people only stick around on a site for a few seconds before getting bored and navigating away.  If they click on your site and end up staring at a blank screen whilst waiting for everything to load, then they won’t hang around for long.  Instead you really want everything loaded up quickly so that they can start reading or viewing your content.

13. The Longer People Stay On Your Site The Better

Another factor, that is both beneficial for your website in general and search engines, is how long people stick around on your website.  This includes;

  • Pages / Session
  • Avg. Session Duration
  • Bounce Rate

If you can increase how long on average people stay on your website and how many posts/pages they view in a single sitting, then you are on your way to dramatically improving your rankings.  Unfortunately there are no easy solutions to these problems and can be affected by things like; website design, writing quality, how easy it is to navigate around your site, etc.

14. Your Site Gets Better With Age

Search engines can see and record how long a website is active for.  The longer you are around online, the better it looks.  Think of it like this – if a site was rubbish and no one was interested in it, then it wouldn’t last very long.

This is why many people like to buy existing sites and “do them up”, so to speak.  They get the benefit of a matured domain and everything that comes with that, whilst they can improve upon it and attract more traffic.

Obviously this point is something that you can’t really get around.  You simply need to focus on creating and maintaining your site to a high level over time.

Summary

Improving your Google ranking is certainly not easy, not least for the fact that search engines never quite let on exactly how they rank sites as they are always changing and adapting.  Hopefully though, these free tips will help you to focus your attention on what does work.  If there are 3 key things to take from reading this post though, it would be;

  1. Use relevant links,
  2. Quality is what really matters,
  3. Improve your site for your readers and it will improve in the rankings.

What are your views?  What other free methods would you add to this list?  Do you have any questions?  Please feel free to get in touch below via the comments section and we will try to answer them for you.

Where Are My Website Visitors Coming From?

Where-Are-My-Website-Visitors-Coming-From

Traffic is something that is talked a lot about online, and with good reason as it is vital for all sites.  That being said, people tend to focus heavily on “how many” and often overlook “where” your website visitors are coming from.  I feel that this is a mistake, which is what I want to talk about in this post.

So Where Are My Website Visitors Coming From?

Many experienced website owners will agree that one of the most important pieces of information you should learn (and keep an eye on) is where your website visitors are coming from.  If you can tell where your website traffic is coming from, you have a better overall understanding of your site as a whole.

Key information that you will want to learn about your site includes;

  • Where in the world your website visitors are coming from,
  • What websites are sending you traffic (known as referrers),
  • Which social media sites send you the most traffic,
  • Which keywords & keyphrases are sending you the most traffic,
  • Which type of device (desktop, mobile, tablet, etc) are people viewing your site with,
  • Which browsers (Chrome, Safari, Explorer, Firefox, etc.) are people viewing your site with,

This information will give you a MUCH greater picture of how your website is performing online, as well as allowing you to see key areas that you can improve upon.

By far the easiest and most effective way of learning this information is by setting up Google Analytics for your site.  A vital tool for any site, it allows you to monitor all the above mentioned info, as well as statistics like; number of visitors, pageviews, bounce rate, average time spent on a page and much, much more!

Where In The World Are Your Website Visitors From?

This is by far my favourite piece of information to take a look at for a site.  I find it amazing to learn just how far reaching a website can be, as you can often be blind to that when sat at a desk all day.  Seeing that your site is getting lots of hits from other countries from all around the world can really inspire you to push on and create an even better site.

With Google Analytics, not only can use see your site traffic statistics from each individual country, but you can also view continental traffic, sub-continental region traffic and even traffic from individual cities!

Google-Analytics-Geolocation

So, why is this information important?  Well, not only does it give you a more accurate representation of who your site visitors are but it allows you to tailor content to a more targeted audience.

For example, let’s say that you ran a sports blog.  You may tend to write a lot of posts on Football as that is what interests you, but having checked your Analytics and found that the majority of your visitors were from India, you may want to focus more on sports that they like (i.e. Cricket).

Not only that but knowing where your visitors are from, you can work around national holidays and even work them into your site somehow.  Why not run a promotion around Thanksgiving for your American readers, mention the Chinese New Year for your Asian readers (which is on a different date that our New Year) or get into the spirit of Bonfire night for UK readers.  All that helps to reinforce your relationship with your global readers, not just the ones who you “think” are visiting your site.

Which Websites Are Sending You Traffic?

Take a look at your Analytics data to see which websites are sending you the most traffic.  You may find a new site that has linked to you, written a review about you or mentioned you in a post.

A good thing to look out for is “how” these sites as a whole are sending traffic to you.  Let’s say that you had 100 sites linking to you, but 99% of that traffic was coming from one single site.  That would tell you that;

  1. You need to get more links to try and diversify (as if that 1 link were to disappear, you’d lose out on a lot of traffic),
  2. The site sending you so much traffic is clearly a great site to try and get mentioned more on.

This is a great way to look at improving your linking strategy.  Find what is working and try to replicate that, and for what isn’t working try to concentrate on different methods.

Which Social Media Sites Send You The Most Traffic?

The Social Media Commitment | Bizzebee

Social media should be a key part in your marketing strategy, but that doesn’t mean that you should be spending equal amounts of time on each.  Doing that would eat up a LOT of time, which could be better spent doing other things, such as creating content.

Depending on your site, you may find that despite your best efforts your Twitter campaign just isn’t sending you any traffic, whereas Facebook is.  If that’s the case, you may be better off spending more time on that instead.

Looking at it a different way, you may feel that you need to step up your efforts on the social sites that aren’t working so well.  Maybe try marketing yourself in a different way and switching up your daily routine.

Which Keywords & Keyphrases Are Sending You The Most Traffic?

Finding out what your most popular keywords & keyphrases are can really help you.  Not only will you see how people are finding you on the search engines, but it gives you a better idea of what you should be aiming for more of in the future.

For example, let’s say that you run a cooking blog.  You may write on a whole host of different cooking recipes, but learn that the keywords/keyphrases that are sending you the most traffic are ones about baking.  In that case, perhaps you should spend more time writing baking recipes as that is clearly what is bringing in the traffic.

Which Type Of Devices Are People Viewing Your Site With?

lovefilm mobile_opt

The internet is changing!  More and more people are browsing the web on their smart phones or tablets whilst on the go.  This means that it is VITAL that you site is responsive (mobile friendly) for people to access.

Checking your stats can help you see whether there is a problem with your site that you may not be aware of.  You may notice that your mobile visitors have significantly dropped in the last month, which could indicate there is an issue that needs fixing.  Alternatively, maybe you are only getting visitors from iPhone users, which may mean there is a problem for Android users getting on your site.

This information can be key if you can’t check your site manually.  Personally, I use an Android phone, so it’s good to check that iPhone users can access my site.

Which Browsers Are People Viewing Your Site With?

If you are like me, you tend to use the same browser most of the time.  There are lots of different browsers that people use, so it’s good to know that your site works across all of them.  Now, whilst you should check them yourself (especially when making design changes to your site), looking at your Analytics data can help you out.

For much the same reasons as checking different devices, it just helps you to see if there are any problems occurring on your site.  You may notice a significant drop in traffic for Internet Explorer users, which would probably indicate a problem.  The faster you can spot the problem, the faster you can get it fixed.

Summary

Learning exactly where your visitors are coming from is extremely important for your site’s success.  It gives you a much better understanding of who your overall audience is and, more importantly, areas that you can look to improve upon.

Always remember that a site is NEVER finished, it should always look to evolve and improve upon itself.  Only then will you continue to move forward and keep growing your site.

I hope you enjoyed this post.  If so, or if you have any questions, please feel free to leave a comment below.

An Introduction To Google Groups

Google is a powerhouse in the online world – search engines, video sharing sites, maps, smart phone sat nav, SEO and today’s post is to talk to you a little bit about a lesser known feature that it has – which for an online, sorry ANY business owner is a little bit of dynamite for their communication weaponry with their clients and prospects.

Enter GOOGLE GROUPS – something that is really quite well hidden inside of Google’s dashboard but if you head on over to the “more” section in the top tool bar, followed by “even more” then you will find them. It’s almost like it’s a little secret they want to keep from you, and throughout this post you will end up seeing why (I hope)

According to Wikipedia Google Groups are a free service from Google Inc. that supports discussion groups

Aside from the obvious “forum” set up that you can add to your website, much like we have done at Bizzebee here (yep, no expensive outlay for building a forum into your existing website, this is all free of charge courtesy of Google)

An Introduction To Google Groups | Bizzebee

A Google group can also be a great place to actually start building up a free email / subscription list.

It wasn’t until VERY recently I became aware of this feature, but thanks to my BNI networking group I am a member of near my hometown, I came across the email facility, which then got my cogs ticking over.

An Introduction To Google Groups | Bizzebee

An Introduction To Google Groups | Bizzebee

When you join want to join a Google group, you are normally logged into your Google account, therefore notifications would be delivered to the email address that is associated with your Google account – as an example mine is [email protected] – however, you can request to join ANY Google group and associate it with any email address you like, any owner of a Google group and add people to the group by inviting them by email – once accepted that email address is associated with the group and your notifications for the group hit your inbox.

Here’s the great thing about this – YOU DON’T NEED TO PHYSICALLY GO TO THE GOOGLE GROUP TO RESPOND OR POST A QUESTION OR SEND AN EMAIL (perhaps an offer) TO THE GROUP MEMBERS.

An Introduction To Google Groups | Bizzebee

Because each group has it’s own unique address that is set up when the group is created for example our one for Bizzebee is [email protected] as soon as you are a group member you can write an email out to that address (from your email client) and it will deliver to all the members in the group. Likewise when replying it will reach all group members too.

It has a really great capability because you don’t need to go looking for the group – when a conversation or forum question is asked you get the information direct into your inbox – so its really convenient for busy business people.

So imagine the capability of a large group – if you really are an extensive member of the Google community, and manage to successfully gain members (and there are various ways in which you can do this) you have a large network literally at your fingertips, which won’t take hours away from time with procrastination!

Some suggestions for any business owners out there on this one from me would be to communicate with all existing customers and explain you are introducing a really great new Forum that will allow customers to share experiences and communicate with you in a public format, and by accepting invitations to join will allow them to keep in touch with you about special offers and any important product information and updates.

I’ve recently added my family’s printing business whole existing client database to a group, and amended the settings so that when they reply to any messages we post out are only coming back to me directly. We are testing this out as a different form of email marketing to see if it has any different results to the normal kind of email marketing.  (Incidentally each customer has been notified of the invitation and encouraged to join, by giving them a nice freebie with their next order if we see they are a part of this Google group)

Rather than explain here step by step the set up process, (which is pretty versatile and extremely straightforward) what I’ve done is create a short video that shows you the set up and how to utilize it from your email client inbox too. You can view that video over at our YouTube channel here.

I don’t believe that Google groups are at all a replacement for email marketing products such as Aweber, but for someone in a start up mode with little free cash around to spend, it could be a really great start up tool, as all you need to do is dedicate yourself some time and go out and graft to get the group’s numbers up!

Are you a member of any Google Groups?

The Bizzebee Colony group can be joined by clicking here

Clair 🙂

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