The 3 Types Of Internet Marketers

I decided to write this post as a follow up to last week’s article ‘“Bulls**t Baffles Brains” Copywriting. The Art Of Persuasion Through Words  which I wrote about copywriting and some of the tricks that are used by many of the people in the industry.

There are unfortunately a lot of dubious people in this industry who try their hardest to sell you products you might not want and they will do it anyway they can. There are also quite a few honest and decent people out there who will sell you products without all of the unethical bulls**t and hype.

I wanted to describe the 3 main types of marketer who you will no doubt come across in your quest to learn more, to make more money or find a system that might just change your life. The 3 types are

  1. The Real Deal
  2. The Publisher
  3. The Bulls**tter

Let’s take a look at them in more detail, as you can imagine the first 2 appear to be the people you want to pay attention too and the 3rd one is to be passed over as quick as possible. The big problem comes from the types of sales letters and marketing methods they use, for example the Real Deal will tell you about the system he used and how it made him a success however the Bulls**tter will also say the same when it is not true. How do you tell who is who? Unfortunately that is the hardest part but anyway let’s look at the 3 types in detail.

The 3 Types Of Internet Marketers

1 The Real Deal

As the title suggests this is the type of person who has done what he says and talks about. His knowledge in a subject is from experience and that experience can be very successful or simply ok. What matters is how he sells himself, his products or services.

In no way will they try and sell a product or information by telling you that it made them a success or a lot of money if it hadn’t. These people will tell you what they know, what they did and not what they think you want to know. If they see another product that they know worked for someone else and decide to promote it too, they will say it worked for that person and not try to convince you that they had success with it.

Some successful people will promote the system that made them a success themselves but usually these people will first go to a publishing company or be approached by one who ask them to share their system. They usually create the product which could be an eBook, written manual and/or training videos, the publishing company will then publish, promote and market it. Both parties will share the profits often on a 50-50 basis after all the costs are covered.

trustworthy marketers

The people who spring to mind when we talk about the real deal are George ‘Google Sniper’ Brown, Patrick Meninga, Pat Flynn, Zac Johnson, and Yaro Starak. Each have had success in their own way, they have been open about it and they will not pretend to be anything other than what they say.

2 The Publisher

The publisher is simply a business person or company that sells information products, systems or software but do it by selling the product or the person who had success with it. The internet marketing and direct mail marketing industry has been plagued by people pretending to be an expert or a success when in reality they were not or that they hid behind a pseudonym creating another false success.

dummies books

The important thing to remember is that you do not need to be a success or an expert to sell systems or products that work as long as you openly admit it isn’t you or focus on those who are the success. The Dummies books cover every topic imaginable but the publishers and company owners are not experts in the information or topics they publish.

Papers are full of articles and information written by journalists who have done some research but not necessarily had the experience. Writing information and giving tutorials about things that work by someone who has never used them is ok. Most of the eBooks and guides you get from internet marketers are written by people from outsourcing sites like Elance and Odesk, very few marketers write them themselves and very few have actually done what their eBooks are about.

As for the example of the Dummies books, the publisher will often approach experts in a field and ask them to write it for them. It has a win win situation because the popular publishing company lends its name to the expert which helps sell the book and the expert in the field lends his name to the publishing company which also helps sell the book.

We encourage people to write eBooks or create products that they can sell but a lot of people are fearful because they feel that they are a fraud if they have not experienced first-hand the information they are sharing. This shouldn’t be the case, you cannot copyright fact and if something works and you know it works then you can share that information whether you have used it or not, that is what publishing houses have been doing for centuries.

You should never dismiss someone who offers information because they have not used it themselves or their product, the information could be seriously good and very useful. What really matters is how they market and sell the information. Publishing companies include those that publish the ‘Dummies’ and ‘Idiot’ guides.

3 The Bulls**tter

Invisiable manThis one is self-evident but unfortunately for the newbie it can be quite hard to tell if the person claiming to be the successful self-made millionaire is telling the truth or just another unethical bulls**tter.

They will do anything and everything to convince you that the product they are selling works and that they have a made a lot from it or that it will be the next big thing. It can take some serious research to uncover whether the person is real or not or if their story is true.

These people genuinely do not care about you or your money and will do anything to get it from you. These are the scammers and the people who give the industry a bad name. (Along with a few other issues)

The sales copy will have all of the copywriting tricks and they will not be subtle, they will sell the dream to a point it will be so sugary sweet even Disney would want to vomit.

I don’t know if anyone remembers Riplin but they promised to be the next big thing in social media, they didn’t say they wanted to be but that they WOULD be. They said their mobile app system would be worth billions and to be an early part of it was a way to guarantee success along with a lot of wealth.

It had an MLM feel and to be part of it you had to apply to be a member then after that it was invite only and to get an invite you had to contact a team leader, someone who had already become a member. They had some seriously professional looking videos created along with flashy animation (see below) to get people excited and interested leading to many to sign up.

Was it a game or a social media network? Was it a mobile app or not?  Most people wasn’t sure what it was or what it actually did. I cannot remember whether people paid an initial up front joining fee as a lot of it was done behind doors and in secrecy. Apparently that was to make the whole thing exciting and mystical for marketing reasons but what is interesting is that it has just suddenly disappeared into thin air.

When I last went to the website I was still none the wiser, there is a 14 minute video explaining that Rippln will be the next big thing but it doesn’t explain how nor is there an ‘about us’ or ‘how it works’ page.

The website is still there but doors are closed and I believe that includes the invite only set up. So have they run to the hills with hundreds of thousands of dollars or more in their bank accounts or did they just amass a huge list of emails which they then either sold to other marketers or rented out for email broadcasts? Having a lot of hot targeted emails is a commodity and worth a fortune, it is possible the scam was nothing more than an email harvesting ploy.

Whatever happened these people sold the dream and said that they had had the next billion dollar industry, sucked loads of people in and the disappeared, they simply bulls**tted their way to wealth and back to their secret hideout.

This, my friends, is the thing you need to be very careful about, if the product sells the dream but hardly mentions what it is or how it works or what you get for joining/buying then the bizzebee rule of thumb is to stay well clear.

A-Z Guide

A-Z of Online Marketing

a-z online marketing

This is the complete A-Z of Online Marketing from BizzeBee – this list could have been very different, it got re-written several times. In fact if I was to write it again some time down the line it would change again. But – these terms are all relevant in today’s online marketing efforts. Whilst I would not expect businesses or individuals to use each and every term I am sure you will find some value in some of these. There may even be one or two you are unfamiliar with. So, read on then let the debate roll on……

A – Affiliate Marketing

Affiliate marketing is essentially when you promote other companies products and in turn they will pay you a commission for doing so. So, you do not even need your own product to start your own business online. There are many affiliate networks online; Commission Junction, JVZoo and PayDotCom are just a few. There are many more in many different niches online.

B – Blogging

Having a blog is a great way to get fresh new content to your site. Just because your main niche is not blogging doesn’t mean you should not have one. In fact, I would argue that every website or company could and should have one. Blogging is a great way to interact with your readers which in turn are your potential or even existing customers. Google loves fresh content and blogging regularly is a great way to please the search engines, which in turn helps your site and traffic overall.

C – Content Marketing

Content marketing is virtually what all respected online companies will do – to some degree. Content marketing is when a business tries to acquire new customers by publishing new content out across the web. Content can be in the form of a blog, eBooks, videos, presentations photos – basically anything.  We strongly recommend content marketing as you will reap the rewards in the long term as your brand will be in many places across many different mediums.

D – Domain Name

Your domain name is key so choose it wisely. We have discussed this before on the blog and there is a very detailed free report in the email guide. When registering your domain name try to avoid things like hyphens or too long, confusing names. Something that people can “reel of the tongue” will be better overall.

E – Email Marketing

Email marketing is a great way to keep in touch with your customers. Check out Andi’s post on why you should build an email list from the start. By not having an email list you could be leaving potential customers behind. Offer something of great value to get your visitors to opt-in and treat your list as a very valuable asset to your business.

F – Facebook

Facebook is huge and every business should have some presence on there. It can be a great way to reach out to your customers perhaps in an informal way. It could also be used to run competitions or show off pictures from a staff event. Check out “The Social Media Commitment” and “Tips For Your Business Facebook Page

G – Google Plus

Not quite as popular in terms of numbers alongside Facebook but it is essential to have a profile with your business here too. The benefits of having a Google Plus account are very big indeed. Linking your authorship on your blogs, Google hangouts, free storage with Google Drive are all benefits of having an account with Google Plus.

H – Help Others

Being helpful in the online world is a given. This should be up there on your mission statement, if you try to solve other people’s problems and offer a helpful and effective solution then you will be on the right path that is for sure. If people email you – email them back, if people make comments on your site/blog/Facebook page then interact with them. Basically, care.

I – Info-products

You don’t have to only sell physical products in order to succeed online. The digital marketplace is now bigger than ever and continues to grow. You could create a short course, or a tutorial, write a kindle book that promotes your brand. All of these options are potential income streams for your business.

ebooks

J – Joint-Venture

A joint venture is where you form a partnership with somebody else or many others with a product or website launch. Joint ventures can be a great way to split the workload and utilise each other’s skill sets better. For example you may have one person who is great at creating online products and other who has a large list of affiliates and has many years of writing sales copy. You could form a joint venture and split the profits 50/50.

K – Keywords

Keywords are for when writing content on your site. A keyword is usually something that you will target for somebody to search for. Great content and just as importantly unique content though will have Google picking up your content for keywords you had not even thought of. These may be long-tail keywords, such as full sentences or 4/5 words together. You should at least be wary of what keywords you are targeting.

L – Links

Links are what the Internet is essentially made up off. A link can be an internal link, i.e going from your website to another page on your website. Or, it can be an external link, going from your website to a different website. So – links are important if you want your website to be a success. But the quality of the link is where it matters. I would much rather have one link from the CNN website than 100 links from some very low quality sites that nobody visits.

M – Mobile Friendly

Try to remember not everyone is using their desktop PC’s anymore. People like to use tablets, laptops and smartphones now. So you must make your site user friendly for this audience. I think you will be surprised if you actually looked at the figures for the percentage of people that viewed your site that wasn’t on a traditional PC. If you are a WordPress user there are plugins and themes available that are suitable for this.

N – Niche

When choosing your niche make sure you have an interest in it yourself. This will make the whole thing one hell of a lot easier when it comes to providing content. Whilst it is important to choose a niche that is profitable, choosing one that you are passionate about is arguably more important.

O – Organic Growth

You want your visitors to your site to grow, and this will happen naturally over time if you follow the rules outlined in SEO and social media campaigns. As your site grows with content as will your numbers that are flocking to your site organically.  Organic traffic is what comes to your site from search engines.

P – Promotion

No business either offline or online would have success without promotion. The key is getting the right balance. Do not fill your Facebook page just with promotions to your products or sites, but on the same note make sure you drop a few in now and again. These are your customers after all and they would not be there if they did not like what you do – however over promotion can put people off and drive customers away.

Q – QR Codes

QR or Quick Response Codes are a neat little way of keeping your customers interacting. These are bar codes that when scanned can take the user to a specific page, give them an offer, a website, phone number or many other things. These are huge in the Japan and the East. Soon enough you will see these on product advertising, printed on billboards and being used for marketing and advertising all over the place. Something to consider for your business?

QR codes

R – Research

Essential for when either choosing your niche or even when you are established. Things change all the time so you need to keep up to date. When deciding on a specific product launch or maybe a new website tutorial – make sure you do your research first. It’s amazing how much money can be lost if you get something so trivial wrong. An incorrect pricing structure for example can result in thousands of lost dollars if you haven’t researched the current marketplace.

S – SEO

Search Engine Optimization. You should at least make some effort to try and do this, even if you do only the basics. We have discussed this here on the blog, little goes a lot further than nothing. Do not try to rank for too highly competitive keywords and remember the key principles. Take a read of ‘Now You SEO Me‘ to learn more.

T – Traffic

Traffic is the life-blood of your online business or website. There are many forms of traffic generation from free traffic to paid traffic. Social media can have many great benefits with traffic but can be time-consuming, advertising can be a great way to increase the visitor count but can be expensive, SEO can be great at gaining new visitors but Google change the rules all the time. Basically it can be a bit of nightmare when you start your traffic mission. But – there are literally tons of ways. Check out ‘What To Do After Hitting Publish‘ and ‘10Twitter Traffic Tips

U – USP

Unique Selling Point – what is it that you offer that is different or unique from your competitors? It may be that you offer more, offer it at more competitive pricing, offer more in terms of content? Whatever it is you should stress this in your sites content and marketing strategies. What is our USP at BizzeBee? Well, it’s the fact that we are a team of individuals and with all of our experiences online there is not much that we have not seen or cannot offer advice about.

V – Viral

Going viral is great for your business. This term cropped up in and around various social media circles when pictures or videos got thousands sometimes millions of views. Companies are started to get on board with Viral Marketing as a way of generating traffic and leads to their site. It only take one funny caption, picture or video on a couple of platforms and you could be getting thousands of visitors in a very short space of time.

viral marketing

W – Web Hosting

It is critical from the outset that your online business is hosted the best possible way. We recommend Hostgator here and with their uptimes and great support package you could do a lot worse that signing up with them.

X – ConteXt

Ok – so I didn’t have one that began with ‘x’! – But context is the next big thing to sweep the search engines. If you are an SEO guy and plan to use this for a large part of your traffic methods then you should do your homework on context. It is quite complex but basically it is a new algorithm that is going to be built into the search engines which will make search results more “human” – for example if you search “What is the best traffic method” and “whats the best traffic methods” you would get a mixed amount of results and possibly only a few matching websites across both queries, they will certainly rank differently. So – remember this.

Y – YouTube

YouTube as you probably know is a free to use video hosting platform. This can also be a great traffic source too. Your online marketing efforts can see great benefit from video, not only do marketing videos convert well they can also be a more suitable medium for explaining something. If you have a series of training tutorials you want to teach then using video may be a better way than text. With YouTube you can host them for free and then post them on your site. You need a Google account to upload to YouTube.

Z – Zest

And finally  – ZEST. You must have zest in order to succeed online. You will get knockbacks, you will get hurdles to overcome, you will get bad customers – but it’s how you raise up above these challenges on your journey to the top. Zest is defined as living life full of excitement, energy and anticipation. All great strengths that will help you in your bid for your own slice of the online empire.

I hope you have taken something from this article. Please feel free to drop a comment in below, I would love to hear your thoughts. Or perhaps you would have given some letters different online marketing terms?

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