re-purpose content

Why You Should Re-purpose Content

re-purpose content

Often we as writers or bloggers can sometimes hit a wall when it comes to creating fresh new content. Your content whether it be on your blog or on other sites should ultimately have a call to action, sometimes this can be a simple comment, maybe you are driving traffic to a landing page, a sales page or just a blog post you want further exposure. Either way everything you write should have an end goal, and you should want your audience to react in some way.

Quite often the content can already be staring you in the face. It’s just not everyone got the best out of it in its current medium. This content can be re-purposed content, or recycled could be another way of putting it.

Take a look at a post you have already written. Can you present this information in any other way?

This is the way of thinking you should get into. Here is an example of what I mean with a post here on BizzeBee.

This post 15 Blog Post Ideas was a post written by Matt Smith. It is a great post and offers tons of great value. I am sure each and every reader got something out of it. But – did they get absolutely everything out of it? Has it stuck in their minds to go back to now and again? Again, I am sure for some yes. But others as with every post on the internet would have read it once and may never return.

So, what can you do about it?

Well, this post is a great example as this information could be presented in many different ways. For example, you could break each of these tips down and talk about them on camera and upload it to YouTube.

Or, you could create a nice SlideShare presentation of the information. Alternatively you could create an Infographic of the information. This is what I have done below and I have not even included the whole post’s worth of information. The beauty of this is it enables us to share it across different platforms such as Pinterest for example. As you can see below the content is largely the same just presented differently.

10 Blog post Ideas

What Is The Main Benefit of Re-purposing Information?

Well, to put it bluntly. Traffic. This is one of the main benefits of doing this, as you will ultimately get a larger reach and more traffic if you share your content across different networks and in different ways.

Some people don’t like reading blog posts, they may prefer to watch a video or listen to a podcast on the way to work. Others may prefer to take snapshots of visual information or add PDF files to their Kindles’. Whatever the content, I am pretty sure in can be presented in many different ways.

Think about this next time you sit down to create content.

Do you have any examples of content re-purposing you would like to share with us?

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10 Common Website Mistakes To Avoid

Website Mistakes To Avoid

Running a website is no easy task, so it’s inevitable that we will make mistakes from time-to-time.  Mistakes can even be a good thing if we learn from them, but to save you the hassle, I’ve put together a list of some common website mistakes to avoid to help you.

1. Unresponsive Website (Not Mobile Friendly)

You are making a BIG website mistake if your site is not “mobile friendly”.  More and more people are connecting to the internet via their smart phones and tablets, which is why it is vital that your site is responsive across multiple devices.  If it is not, you are simply limiting the number of people that can visit your site.

There are plenty of WordPress themes that you can install that are ‘mobile responsive’.  Sites like StudioPress have a wide variety of responsive themes for all types of site that you can use.  There really isn’t any excuse for people not being able to access your site on their mobile devices, so make sure that yours is good to go.

2. Bad Website Navigation

You can spend all the time in the world creating fantastic content for your site, but if no one can find it once they get there, then what is the point!

Bad website navigation stops people from finding all the great content on your site.  Whether you have only a few pages or hundreds of posts, you want people (and search engines) to be able to find them easily.   Only then will you get visitors staying on your site for longer, which helps to increase your pageviews.

Think about the menus and links that you display on your site.  Are people able to find the different sections/categories of your site?  Do you display a search box?  Can people easily find your search box?  Which are your most important pages/posts?  These are the types of questions that you need to be asking yourself in order to improve your site navigation.

3. Not Building An Email List

An email list is a very powerful thing for a site to have, which is why you should be building one.  You see, the people that signup to your site (whether it’s to an eCourse, newsletter, to receive offers, etc.) are your best customers.  They are the ones who are interested in what you have to say on your site, allowing you to send them offers, promote products or just encourage them back to your site.

AWeber is the market leader for email marketing software where you can create and schedule a set of emails to be broadcast automatically once people subscribe.  You can create signup boxes, newsletters, broadcasts and much more by using them, helping you to grow and manage your email list.

4. Not Posting Enough

Every website needs regular content published as that helps to drive traffic.  People (and more importantly search engines) will see that the site is active, which will encourage them to come back again and read more.

If you don’t post enough, then your site can become stagnant.  A lot depends on what your site is about, but you wouldn’t keep coming back to a site if nothing changed.

Make a list of all the things that you can write about and keep adding to it when you get inspiration.  If you end up struggling for ideas, it may mean that your niche is too small, in which case you may need to broaden out a bit.  I think a lot though comes down to getting into a regular routine.  Try to update your site regularly (perhaps once or twice a week) and stick to it.

5. Posting Too Often

Some people go to the other extreme and post far too often.  Like we said, regular content is good, but too much can be overwhelming for your readers.  If you are publishing 4, 5 or even more posts a day, then you can’t expect visitors to keep up.  Sites that post this frequently tend to be massive news sites with lots of writers and millions of visitors.  That is certainly something to aim for, but you certainly can’t do that on your own.

You also have to consider the quality of what you are posting.  Publishing 1 high quality post is MUCH better than lots of little mediocre posts.  As the saying goes, “It’s quality not quantity!

6. Doing Zero Social Media

Social media is a fantastic way to market your site, so it makes sense that you should be using it.  Make sure that you have an active presence on all the major social networks (Facebook, Google+, Twitter, Pinterest, LinkedIn, etc.), particularly the ones that relate to your site.

Just having a page setup on each of these networks will help people to find you, but by engaging with your audience, it is such a great way to build a following for your site that you shouldn’t overlook.

7. Doing Zero SEO

SEO (Search Engine Optimization) is an often understood practice that seems to confuse and petrify people at the same time.  It may sound complicated and unfathomable, but it’s really not too difficult when you get to know it.

SEO is simply a way of getting your website/content seen by search engines so that they can index it and present it to as many people as possible.  Search engines, like Google, are by far your best bet to get traffic to your site, so it’s best to work with them.

By using On-Page & Off-Page SEO techniques, your content can rank highly on search engine result pages (SERPs).  The higher you appear on the SERPs, the more traffic you will get.

Essentially, all it involves is making it clear what your posts are about.  This is done by including keywords in your post/page titles, meta descriptions, sub-headings, alt-tags, etc.  That way, when the search engines find your content, they have a better understanding of what it is about, allowing them to show it to people who are looking for that information.

If you are doing zero SEO for your site, you are essentially sticking your head in the sand.  Spend some time learning about SEO and actively doing some for your site.  It’s not as scary as you may think.

8. Not Interacting With Your Readers

If people spend the time leaving comments on your site, sending you emails or asking questions via your social media channels, you should make sure to respond to them.  Not only is it good manners but it is also good for business.  If people see that you are happy to interact with them and help, they will be much more likely to keep coming back for more.  It also shows that your site is an active one, which again can encourage people to keep visiting your site.

Admittedly, this can become a problem if your site is very popular (can’t reply to everyone), but you should at least try to reply to as many as you can.

9. Not Testing Your Site On Multiple Browsers

Any changes that you make to your site, you should always check to see if everything is working OK on different web browsers.  Most people tend to use only one, but that doesn’t mean everything will display fine for all of them.

I have in the past made changes to my sites, only to find that they were not displaying correctly on another browser that I didn’t use regularly.  Once you know about the problem, it’s usually very easy to fix, but you need to test it to find out.

Get into the habit of testing your website on Google Chrome, Internet Explorer, Firefox, Opera and Safari (the 5 most popular web browsers) whenever you make any changes to your site.  That way, you can see whether there are any issues that need fixing.

10. Thinking That Your Website Is Finished (Biggest Website Mistake!)

This is probably one of the BIGGEST website mistakes on the list that many people fall victim too.  The minute you think that your site is “finished”, you may as well pack up and do something else.

The internet is constantly evolving and there is always competition looking to overtake you.  You should always be looking to update, reinvent, add new features/products/content, etc. to your site to keep it fresh.  This is one of the things that I absolutely love about what I do, there is always something new to learn about and improve on your site that you should never find yourself standing still.  Keep pushing yourself and striving to create a better site for your visitors.  That is the best way to run your site.

What website mistakes have you made on your site and how did you go about fixing them?  What other common website mistakes would you add to this list?  Please let us know below by leaving a comment.

15 Blog Post Ideas To Use When You Are Stuck For Ideas

15 Blog Post Ideas To Use When You Are Stuck For Ideas

I previously wrote about the need to publish quality content on your site, why evergreen content is great for long term success and even how often you should post, but what do you do when you just can’t seem to think of a blog post ideat?  This is something that ALL bloggers suffer with at times, which is why I decided to put together a post full of blog post ideas to help you out.

Feel free to bookmark this post and keep coming back to it as hopefully it will help you out when you are suffering from writers block and struggling for inspiration.

15 Blog Post Ideas

1. Product Reviews

Everyone likes reading reviews as we all like to get a second opinion from someone.  There are always new products coming out onto the market that you could write a review on.  Try to find products that are related to your niche and write an “honest” review of them.  Readers will prefer if you are honest with them, so pick out both the positive and negatives of products.

Also, remember to include your affiliate links if you have any.

  • Why I use ______
  • Why I don’t use ______
  • ______ Review – The best product on the market

2. Website Reviews

As well as products, why not write a review of a website!  It could be a site that you really like or really hate.  Tell people why you like/dislike it and offer up suggestions as to how they could improve it or recreate it.  The owner of the site you are talking about may get in touch to thank you for reviewing their site for them, especially if you pointed out something that they can improve.

  • Why I love ______.com
  • Why I hate ______.com
  • Why ______.com will never get any traffic!

3. What Tools Do You Use

There will be many people that will want to know more about the tools that you use for your business/website.  This is a great type of content to write about as it is usually quite straight forward on your part.

Think about what software, online tools, equipment, etc. that you use every day that others may not know about.

  • ______ – The best tool that I use for my business
  • Tools of the trade for my business
  • How ______ helped me improve my site

4. Case Studies – Use Yourself As An Example

You can talk about a subject until you are blue in the face, but people really like it when you can prove what you are talking about works.  Using yourself as a case study is a great way of doing this.

Think about the things that you have worked on and what goals you have achieved with your business.  Use these as examples that you can write about.  Back this up with some proof (i.e. images, graphs, charts, etc.) and you will have something that people will love to read.

  • How I got 1,000 subscribers in a day! (Case Study)
  • (Case Study) How I sold X products on launch day
  • Reviewing our first 12 months online (Case Study)

5. Case Studies – Use Others As An Example

Why not use someone else as an example and write a case study on them.  There will be plenty of people in your niche that you look up to.  Do a bit of research on them and turn it into a case study.

  • (Case Study) How Joe Bloggs went from from zero to hero!
  • How John Smith made his fortune (Case Study)
  • How John Doe created his mega business in 12 months. (Case Study)

6. Interviews

Interviewing people for your site can be a great way to create some interesting content.  Not only will your readers be able to learn something from someone different, it can also help you to build contacts with people from within your industry.

The easiest way of doing this would be to send out a few emails with some questions included.  That way, people can answer them in their own time and get back to you with their answers.

To take it a step further, why not ask to interview someone online via Skype or Google Hangout.  Record it as a video or audio clip (possible podcast) and publish it on your site.

The great thing about interviews is that they can attract a whole different audience to your site.  If you can manage to land a big fish from your industry that people know, you could end up getting a big boost in traffic.

  • Joe Bloggs Interview – Talking to a business hero
  • John Smith Interview – John shares his business wisdom
  • John Doe Interview – John explains what he did in his first 12 months

7. Compare X Vs. Y

We all like reading about comparisons, whether it’s a comparison between two people, two similar products, similar businesses/websites, etc.  we can all gain some valuable information.

Products are an excellent example for this type of post.  Think of two similar products in your niche and compare them.  What aspects are better than the other, which is better value for money, which is easier to use, etc.  These are all questions that people want to know when choosing themselves.

  • Why X is better than Y
  • X vs Y – Why I use X
  • Should you choose X or Y?

8. (Re)Introduce Yourself

The best writers and bloggers are popular because they have built up a relationship with their audience.  If readers can relate to you and view you as a real person, rather than a faceless writer, then they will feel much closer to you.

Share your story of how you got to be where you are now, talk about what successes you have had, what winds you up, what makes you happy, etc.  These will all help you appear more human and much more likable.

  • How I first got into ______ business
  • What I learned in my first 12 months online
  • How I opened up my first store

9. Talk About The Mistakes You Have Made

I don’t know about you, but I don’t really trust people who claim they do everything right first time.  I like it when people share the mistakes that they have made along the way and what lessons they learned from it.  They come across much more real when they do this, plus it is a great way to learn from others past experiences.

I am sure there are plenty of things you will have messed up on (I know I have enough times), so share that with your readers and explain what you learned from it.

  • The 5 biggest mistakes I made with my business
  • The big lesson I learned from messing up
  • Why failing in ______ was the best thing that ever happened

10. Be Controversial

These types of posts can either become really popular, or if you’re not careful, they can backfire.  It all depends on what the subject matter is and how you write it.

Be controversial and arrogant (to a certain degree) about a subject and tell people why you believe that.  It can get boring hearing the exact same thing from everyone else, so if you can stand up and be different, then people will be interested.  They may not all agree with you, but hopefully that should spark a debate among your readers.

Like I say, this can backfire if you aren’t careful.  You want to sound different and explain why you feel that way, but don’t overdo it.  Readers won’t like it if you appear nasty or argumentative just for the sake of it.

  • Why I think ______ is stupid
  • Why I am ditching ______ and doing something different
  • ______ no longer works, this is why

11. Run Competitions

Everyone loves the thought of winning something, especially if it is something of use to them.  Running competitions on your site can be a great way of gaining interest from people.

Get in touch with some businesses (online or offline) that have some products that are of interest to your viewers and ask them if they would be interested in running a competition with you.  You do all the work setting up the competition, running it and picking the winners, and they simply supply 1 or 2 free products.

Not only would they be getting some free advertising in front of your targeted audience, but competitions can help to bring in more traffic to your site.   It’s a win-win for both of you.

  • Win a FREE ______ for your business
  • Win 12 months Free _______ subscription
  • Win 2 Free ______ tickets

12. Be Competitive

You can find yourself stuck in a rut if you aren’t consistently pushing yourself to improve and make your business better.  A great way to overcome this is to compete against someone else.

You could find a rival and actually get in touch to turn it into a healthy competition that benefits both of you.  Who can get the most sales in a month, who can get the most traffic in a week, who can get the most subscribers, etc.  There are lots of things that you can do to turn into a competition.  Perhaps the loser has to perform an embarrassing forfeit or give free advertising to the winner for a week.

Visitors can become quite involved in two sides competing like this, especially if it is all done in good spirits.  Make it enjoyable and engaging for people watching/reading and have fun with it yourself.

  • ______ vs Matt – Who will get the most traffic
  • Who will win, ______ or ______
  • How I will do X before ______

13. Reveal A Secret

Now, I’m not talking about confessing your sins to people, I am referring to giving the impression that you have insider information that you want to share with people.   Everyone wants to get the upper hand on their competition, so content that sounds like they are giving away a “secret” will always spark interest.

For this to work, you do ACTUALLY need to know something worth sharing, otherwise people won’t stick around for long.

  • What you didn’t know about ______
  • Why no one is talking about ______
  • The 7 things people don’t know about in X business

14. Top Lists

I’m a big fan of top lists as it gives me the chance to compare it with my own views.  I always like reading about people’s favourite top 10 movies, as no two lists are ever the same.

Instead of movies, think about the type of top lists you can create for your business.  People will be able to see whether it matches with what they think, which can spark debate and get a conversation going.

  • Top 10 _______
  • Top 50 businesses to watch out for
  • 5 great tools for your site

15. How To… In X Days/Weeks/Months

What sounds better; ‘How to lose 10lbs’ or ‘How to lose 10lbs in a week’?

Show people how to achieve something in a set time period and it can grab their attention.  We are all lazy creatures really.  If something doesn’t have an end date that we know to work towards and is just left open ended, then that isn’t as interesting.

  • How to do ______ in 7 days
  • How to ______ in a month
  • How to create a ______ in 6 weeks

Summary

These are just a few blog post ideas that you can use when stuck for inspiration.  The best bit is that many of these can merge into one another, giving you even more options to use.

Why not talk about the mistakes you made when using a certain product, make a top list of all the things you can do on your site to improve it or compare your business to a competitors.

The more content you write, the more ideas you will get for future posts.  There are literally an infinite number of things that you could write about, so there shouldn’t be any reason for being stuck for blog post ideas.  But if you are, then feel free to come back to this post.

What other content types of blog post ideas would you add to this list?  Which of these blog post ideas have you used before?  Which haven’t you used?  Please let us know in the comment section below.

How Often Should You Post On Your Blog?

How-Often-Should-You-Post-On-Your-Blog

One question that comes up time and time again when talking to new bloggers is “How often should you post on your blog?”  It’s a valid question, I mean how many times should you post?  I’m sure everyone will have their own opinion, but I thought I would share my views and explain why I view them like this.

Every Blog Needs Regular Content

In order for your website to even stand a chance of being a success, you will need to produce and publish regular content.

Search engines absolutely love sites that are regularly updated as they will view it as being active.  This is VITAL as if your site isn’t seen to be active; you are much less likely to be sent traffic from them.  Active sites generally get much higher rankings in the SERPs (Search Engine Result Pages), which leads to more traffic.  It’s not quite as simple as that, as search engines also take a lot of other factors into consideration about a site, but regular content does help a lot.

Your site visitors will also appreciate regular content on your site, as it encourages them to keep coming back for more.  At the end of the day that is what you are after – more traffic to your site.  Think about it, if you found a site that you liked and then came back in a couple of weeks to find that nothing had changed, would you keep revisiting the site?  Probably not!

So updating your site regularly with new content will help to encourage new (and returning) traffic.  But when we say “regularly update your site”, how regularly do we mean?

How Often Can YOU Post On Your Blog?

Before I give my views – how often can YOU post on your site?  I only ask this as it’s important to think about how much time you can give to your site.  You may have; other work commitments, other sites that need your attention, a family, etc.  After all, you are the one that is going to need to put in the work into updating and publishing new content your site, so only you can judge how often you can post.

If you are just starting out in the world of blogging, it can often be good to start by publishing only a few (maybe 1 a week) and then work your way up.  This way, you can get a feel for what you are doing and learn about all the other aspects that go with it along the way.

Quality not Quantity

Ideally, you want to post as often as possible.  HOWEVER, when I say that, I mean you want to publish as many “high quality posts” as possible.  Posting 4,5, even 10 posts a day is just ridiculous as you can’t hope to publish anything of “quality”.

If you want to build a successful site, you will need to publish quality content that people actually want to read and share with their friends.  Anything less and you won’t last very long online!

So… How Often Should I Post?

If it’s just you running your site, then I would aim to publish 1-2 posts a week.  When I first started ‘Online Income Teacher’, I published 2 a week (every Tuesday and Thursday).  This was great as it allowed me to work on the other aspects of my site (monetizing, email list, branding, social media, guest blogging, etc.) for the rest of the week.

I’ve since switched to 3 times a week (Monday, Wednesday and Friday) as I am a much faster writer now and can manage my time much better.

Here on Bizzebee, we also publish 3 times a week.  Whilst we could publish every day (and did for a bit to get the site up and running), we all have individual work that keeps us busy, as well as creating content for ‘The Hive‘ – the Bizzebee membership area.

It’s important that you pick a posting schedule that you are happy with.  If you feel that you can produce a quality post every day, then go for it!  But like I say, you may be better off starting at a slower pace and working your way up.

Post On Your Blog Like Clockwork

Whatever your schedule is, make sure that you stick with it.  If you decide to publish twice a week, publish 2 posts a week – every week!  There is nothing more frustrating for a reader than their favourite blogger running out of steam.  You would be quite disappointed if you found a blogger that you liked, only to find that they went from publishing every day to now only 1 a month (if that).

Similarly, if you write 5 posts one week, then 1 post the next, then disappear for a month, etc. people aren’t going to stay very loyal.  Readers like to know where they stand.  They will only keep visiting your site if they can expect to find something new.  We are all creatures of habit, if we know that you publish once a week, we will come to expect that.

Summary

There is no magic number of how often you should post on a site.  Publish as often as you can, but make sure that what you are publishing is of the highest quality.  Consistently publishing quality content (however often) will always attract traffic.

How often do you post on your blog?  Have you changed how often you post?  If so, why?  Please let us know in the comment section below!

Quality Content – The Lifeblood Of Your Website

Quality Content

All websites need quality content as that is what ultimately attracts visitors.  Content also helps you rank well in the search engines and (hopefully) will be shared on social media by your readers once they find it.  That is why it’s important that your content is up to scratch, because if it’s not, you can’t expect to create a popular site.  Content is king after all!

What Makes Quality Content?

So what makes good content I hear you say?  Well there is no secret formula; a lot of it will just come down to practice.  There are, however, certain things that you can do to improve your posts.  Let’s take a look at some.

Check Your Spelling & Grammar!

Create Quality Content for your site

One thing that readers really hate is poorly written articles!  Nobody will begrudge the odd genuine mistake (we all make them), but if your posts are littered with them, then it doesn’t look very good.  It doesn’t take long to double or even triple check your posts before you publish them, as it will certainly make a difference.

This may seem obvious, but I’m constantly finding blogs that don’t seem to do this.  It gives the impression that they have rushed writing the article or just don’t care.  These types of mistakes will just end up costing you traffic.  I’ve seen lots of great quality posts written by people whose first language isn’t English, so it’s even more frustrating to find poorly written posts by people who actually speak English as their first language.

For me it is a matter of pride.  You are creating something to be published online, which is a reflection on you.  You don’t know who will end up reading that, so you may as well make sure that it is of the highest standard that you can.

Use Paragraphs, Subtitles & Bullet Points

Let’s face it, large chunks of text can be quite boring.  If we wanted to read a novel, we would have bought a book.

Readers can be quite intimidated by a mass of text, especially when it is a rather long post.  That is why it’s important to try and break up your posts as much as you can.

Structuring your posts with short paragraphs, subtitles and bullet points are all great ways to break up your posts.  Not only does it make it easier for people to read, but it makes it easier for them to scan through.  Like it or not, the vast majority of people scan through posts to find the bits they are after, so you may as well make it easy for them.

Add Images

Quality Content

Similarly, adding images can help break up your posts.  Text on its own is rather dull, so adding images can help brighten them up and make them a lot more visually appealing. 

Don’t just use them for the sake of it though.  Images are great to help make a point or explain something in a more visual way.  Tutorial posts are a good example as you would want to include as many screenshots as you could to help guide the reader through what you are talking about.  Infographics or slideshows are another way that you can add quality information to your posts in the form of images.

The added benefit of images (that most people forget about) is that they can help bring in traffic to a site.  Your post images can appear in the Google Image search results, so people can find your site that way.

Add Videos

People are lazy!  If given the choice between reading something or watching something, more often than not they will choose to watch something.  Adding videos to your posts can help to engage your readers and keep them on your site for longer.

The added benefit to videos is that you can convey a lot more information in them.  Instead of simply writing a tutorial, why not record a tutorial showing people how to do something (or better yet do both).  That way, your readers can see exactly what you are trying to show them.

They don’t even need to be your own videos!  You can embed any videos from YouTube into your posts.  People won’t mind, as they will get more views and you get a nice video for your site.  It’s a win-win.

Just make sure that your videos are responsive so that they can be viewed on mobile devices.

Write For Your Readers, Not For Yourself!

At the heart of any quality content should be your readers.  They are the people that you should be writing for, they are your audience, your customers, the lifeblood of your site – so make sure you are writing for them!

It’s easy to get distracted and end up writing on what you want to focus on (believe me, I’ve done it enough times), but you should always try to take a step back and assess whether this is what your audience wants.

Why not just ask them yourself!  Get on social media and ask your followers what they want to read about next or whether they have any questions they want you to answer.  This is one of the best ways to produce quality content as you are giving your readers what they want.  Plus, you can get some very loyal readers if you made a post for them specifically.

Be Patient, It Takes Time

At the end of the day, you can’t expect to write quality content from day 1.  It will take time for you to find your voice and get into the swing of things.  All these tips will help you along the way, but the more content you write, the better you will get – it just takes practice and perseverance.

What do you think makes good quality content?  What do you think makes bad content?  Please let us know by leaving a comment below!

now you SEO me

What “Now You See Me” Can Teach Us About SEO?

Weird title for a post I know but bear with me, this is actually an SEO post. Recently I went to watch the new movie “Now You See Me” – it’s very good – check it out. But whilst watching it I remember thinking the whole way through how is this going to end. The film has a few twists and turns in it and without spoiling the ending it sort of pans out as you would expect – in the end. Well, it did for me.

So what does this have to do with SEO?

Well, during the film the characters are often mentioning about being one step, two steps or even ten steps “ahead of the game”. There is a lot of manipulation, trickery and trying to fool the audience.

Now, I actually see this in a lot of digital marketing solutions strategies online. Whenever there is a system, a set of rules or a strategy in anything in life there will always be people out to try and beat it or rather bend the rules to suit themselves or give themselves the advantage.

Online marketers are always trying to come up with the next best way to beat Google and get their site ranking above everyone else out there. I have been on record many times in saying that if you rely on Google alone as your only source of traffic to your website you are setting yourself up for a huge fail.

Simply put Google changes its rules and algorithms too much to keep up. Over the last few months alone I have heard of many of my fellow marketers sites dropping of the radar literally over night. Why? Because the system they once had is no longer what Google values.

So what can you do about it to future proof yourself from more Google slaps?

Here at BizzeBee we have some mixed opinions on SEO and the debate will always go on. I strongly recommend you read some of the other posts on this subject. I am going to break this down real simple. In my opinion it can be broken down into three steps. If you just follow these three steps, over time you will do ok and you will not get any slaps off the charts in terms of rankings.

Content. Links. Social Media.

That is it.

Now let’s talk about each one separately.

Content

This is by far the most important aspect of the three. Without great, kick-ass content then you can probably forget about the other two. Whether you write for a blog or are writing articles for a website the content should be great. Forget spinning articles, or buying below-par articles with bad grammar and spelling mistakes, this will not do. Your content should be aimed at providing user engagement, conversions and revenue.

The old days of optimizing for search engines are on there way out if not over altogether. It’s time now to write for guess what….. humans! Be sure to use catchy headlines and engaging content.

It should also be noted that exact match domains are a thing of the past – as well as exact match anchor text. You should now be concentrating on keyword diversity within the posts you write. I tend to just write – the keywords within the posts tend to find themselves.

Another thing that is great for SEO now is personal branding within your content. BizzeBee is a brand, so we try to reflect this in our posts, our downloadable content and our members area (coming soon).  Also add your personal brand to the content – adding Google authorship is a great way to start.

In a nutshell the better content you produce the more people will want to naturally share it, giving you better quality and niche matching links coming in. And this is the key – as having more natural links coming in is a good thing in Google’s eyes.

Techniques to avoid: Focusing on numbers, clicks and page views, trying to write for search engines, using EMD (exact match domains), being anonymous with your readers.

Links

I touched upon links in the closing stages of the last section. And links are still important but not the quantity as the old black-hat days would have led us to believe. It has been about quality of links for some time and nothing has changed really. Except make them natural. So, this brings us back to content SEO again. Natural links are when someone willingly links to your post or website from their own similar site in terms of content.

If you are a content marketing business then buying 500 links from Fiver linking to your site from various fake social media profiles or garbage hashed link farm websites is not going to give your post any credibility at all – in fact it will do it damage. However just a handful of links from similar or higher ranked websites will give your post a much better chance of ranking higher in the search engines. How do you do that – write great content, and let the readers choose to link it.

Or you could guest post – but be warned here. Do not just guest post for the sake of getting a link. Earn links from top ranked respected blogs or sites within your niche. Engage and interact with them first, establish a good working relationship. This will give you a better chance of getting a valuable link from their site to yours.

Do not participate in link exchange programs, these are a waste of time and quite often not what the person is saying they are. If you like some content and feel it should be linked or shared, then do so. It is good practice to offer links regardless of whether you get one back. Your time will come.

Techniques to avoid: Buying links, participating in link exchange systems, adding to directory websites manually, focusing on short term gain.

Social Media

Today is all about social media – its everywhere and it’s how people express their views on your work. Great content will naturally get tweets, likes, +1’s and mentions along the way. And – the success of social media campaigns comes largely down to what? I will give you a clue – it begins with C.

Yes, content. And there are a few more C’s. Communication and community are two more that spring to mind. Your social media profiles should be inter-linked with your SEO campaigns, you should encourage reaction to your posts or content and anyone who shares your posts or content should be noted. Be sure to follow up personally now and again to the share or link if anyone makes any comments.

Participating in a community of like-minded people is also great for your SEO. Answering and solving people’s problems is great and a sure fire way to earn you some respected traffic and social shares along the way to your content. Its these relationships that will help build your personal authority.

One last thing on social media with regards to your SEO, using #tags. Try to use tags where applicable in your content sharing across the social media networks.

Techniques to avoid: Spamming social media sites and communities, focusing on keywords too much, article submission sites, commenting only for backlinks.

So there we have it my social media jigsaw only has three parts. Content, Links and Social Media.

SEO 3 steps

The film “Now You See Me” was all about trickery, deceit and fooling the system (audience). With SEO you cannot do this. Sure, you may come up with a system that may trick Google for a short while but ultimately you will always fall.

The best way to be “one step ahead of the game” is to just write great, unique content. If you only do this then you are already at a long term advantage to those who believe in link farms and keyword stuffing.

If you stick with this and avoid all the black-hat rubbish that is out there your posts will have better chance standing the test of time and Google will have no reason to slap you down with the next update.

Thanks for reading, as always your comments are welcome. We encourage debate so please share your thoughts in the comments box below.

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