If I told you that there were 3 simple words that every online business should memorize, what would you guess they would be?
Dedication, innovation, strategy, marketing, turnover, trust, efficiency, advertising, sales, networking, experience, goals, etc. These are all fantastic words that spring to mind, but they aren’t the ones that I want to talk about. What if I gave you a further clue and said that all 3 words begin with the letter P. Any ideas?
Well providing you haven’t cheated and scrolled down the page already (shame on you) I’ll tell you. For any of you that have never come across it before, there is a fantastic quote by Napoleon Hill, a very famous American author and advisor to President D. Roosevelt.
“Patience, persistence and perspiration make an unbeatable combination for success.” – Napoleon Hill
I love that quote as it really gets to the heart of what success is. All the words that I listed above (and many others) all play a part in that success, but without patience, persistence and perspiration you won’t get very far.
Starting your own business online is a very exciting process. Your mind is full of ideas and you are keen to make those ideas real. This initial excitement and drive is fantastic, but like anything, nothing lasts forever.
Online businesses, just like traditional offline businesses, take time to get off the ground and even longer to grow. This is where patience comes in as you need to prepare yourself for the long road ahead. If you think that your website will take off and start attracting millions of hits after only a few weeks then you are in for a shock. Websites need time to grow, to attract traffic, to build up a loyal readership and get noticed by the search engines. Factor in that there is a lot to learn about if you haven’t run a site before (i.e. SEO, blogging, social media marketing, link building, HTML, CSS, etc.) and you can begin to see why it can take time to build up some momentum.
Now, since websites can take a while to get up and running online, it is vital that you don’t give up when the going gets tough. Persistence is needed, not only to get your site off the ground, but also when it does start to pick up you need to be able to continue that drive to grow it further.
I speak to quite a few new bloggers who are thinking about, or have just started, their own website. Whilst some are very enthusiastic initially, that can quickly turn after a few weeks because nothing has really happened. Despite encouraging them to persist, many give up and move on to something else. Now some of those sites may have been destined to fail, but I can almost guarantee that some will have gone on to become successful IF they had not given up so easily. Life Coaches can help you to improve a lot on this, check iNLP Center reviews
It is dead easy to give up on something, anyone and everyone can do that. What is much harder is to persist and see through an idea/project to the end.
You can have all the patience and persistence in the world, but the one key ingredient that is needed to be truly successful is perspiration. It takes bloody hard work to get anywhere in life, no one is going to hand it to you on a plate, you have to get out there and put the work in.
There are plenty of people out there that will live their entire lives trying to get around doing hard work and taking the easy way out when they can. It’s their life, let them do that if that is what they choose to do. Bar winning the lottery, there is no shortcut to success so it is up to you what path you are willing to take.
The 3 Words Every Online Business Should Live By
Running an online business is no walk in the park, but it is very achievable if you approach it in the right way. Patience, persistence and perspiration are the key things that you really need. If you have them, everything else will fall into place.
Do you follow the 3 P’s of success? What words do you try to live by? Let us know below by leaving a comment.
Today, we are happy to announce that we are launching a new feature to our premium site ‘The Hive’. You are now able to purchase individual courses that we have put together for a one-time payment. Better yet, you can become a member and get access to all of our great courses and content for a NEW REDUCED PRICE!
Individual Courses Now Available
We have spent a lot of time putting together our membership site (The Hive) for people to sign up to and access all of our premium content. One thing that kept cropping up, however, was that certain people were only interested in some of our individual courses. Well, we pride ourselves on listening to your needs, so we decided to package them up individually for you.
Currently, we have 2 fantastic courses for you to purchase, but we are working on plenty more behind the scenes that will be published when ready.
Here, we guide you through the process of setting up your site online and introducing you to WordPress with our detailed videos. You also get an accompanying eBook with the course so that you can refer back to it when needed.
Nowadays every business needs a social media presence online as that is a fantastic way to both, find new customers and interact with existing ones.
In our ‘Beginners Guide To Twitter’ video course, we guide you through the process of setting up your Twitter account for your business, we show you how to begin to grow your following, different types of tweets that you can use and more.
We also have BIG news in the fact that we are dropping our membership prices for all new members. Gain access to all our existing courses, videos, audio, eBooks and future content for a monthly subscription of $39.99 $9.99.
Alternatively, purchase a lifetime membership for $399.99 $99.99 and gain access to all our existing and future content FOREVER! If that’s not enough, lifetime members also get access to us, the Bizzebee team, to help them individually with whatever they need help with their business/website.
So what are you waiting for? Head on over to The Hive and take a look at what we have to offer you. If you have been thinking about getting your business online then we are here to help.
As I write this post, it’s only a few days until Christmas. I love this time of year as it’s great to be able to spend some quality time with the family. Christmas is also a good time of the year to recharge the blogging batteries, so to speak, and plan on what you will get up to in the following year.
Tis The Season To Be Refreshed
This year seems to have flown by and I seem to have done quite a bit. It’s certainly been a busy year work wise, what with helping to setup Bizzebee and The Hive, running my own sites and setting up lots of client websites as well. I have learnt so much within the last 12 months, it’s been great!
If I’m honest though, I am really looking forward to taking some time off over Christmas and New Year to recharge the batteries. The last few weeks have been pretty manic, so it will be good to spend some time away from the laptop for a bit.
Whether you are self-employed or not, it is very important to set aside some time for yourself away from the pressures of work. It is easy to get bogged down and stressed about business related issues, but too much of that can be bad for your health. Of course, that is easier said than done. As a business owner myself, I know just how difficult it can be to switch off at times. There is always something else to be done or task to be completed – it’s never ending.
Now, I’m not a very religious person, but I really love Christmas as it’s great to be able to spend time with the family. There really is no better way (in my view) of forgetting about work than getting together with your loved ones and having a great time.
A Break Helps Refocus The Mind
Taking a break isn’t just about recharging the batteries though; it can help you to refocus on what you need to do in the future. Being active every day at work is great, but it is easy to become short-sighted on the little tasks that need doing. Being able to take some time out can help you to re-evaluate everything and see things in a different, much broader perspective.
Cliché as it may be, New Year’s resolutions are a great way to do this by setting new goals for the upcoming year. This could be things like;
Taking your business/career in a new direction,
Learning a new skill that you can use,
Perhaps ditching something that you were doing that wasn’t working,
For any other blog/website owners reading this, you may want to include things such as;
Launching a new product,
Looking at new/different ways to increase traffic/revenue.
Expanding your site by adding something new (e.g. a forum, membership area, newsletter, etc.)
Reaching out and expanding your networking connections,
Whatever your goals may be, try setting them AFTER you have taken a break to reflect on everything. It really can help you to make better decisions on where to go in the future when you do this.
Is It OK To Take A Break From My Blog?
Before I “wrap up” this post, I just wanted to touch on a question that often comes up when talking about this subject. Often people think that you mustn’t, under any circumstance, leave your site for too long otherwise everyone will leave for good. Bloggers and website owners can be a little too obsessed with this and feel like they must work on it constantly.
Regular content is vital, don’t get me wrong, but that doesn’t mean you need to be chained to your desk 24/7. You can take a break from your site whenever you want, just be sure to let your viewers know. I think most people are focused on Christmas anyway at this time of year, so I wouldn’t stress about it too much at the moment.
If you are concerned though, you could always write some posts in advance and schedule them to be published whilst you are away. That way, you get to have a break doing whatever you want and your site still gets content.
Personally, I don’t see the harm in missing a week or two (in the context of a year that is, not just taking a break whenever you want). Like I say, just remember to tell your viewers, via a post or newsletter, that you’ll be away for a bit and they will understand.
So enjoy your blogging break. Recharge those batteries and plan out what to do for next year, so that when you come back you are ready and raring to go!
From me (Matt) and all of the rest of the Bizzebee team, we want to wish you a very MERRY CHRISTMAS!
Hello Bee’s, Matt again here with this week’s roundup from around the web. We have a great selection for you that I think you’ll enjoy.
It’s just over a week to Christmas now, so not long left to go to get any last minute presents that you still need to buy. I still haven’t found time to put up any decorations yet, though I’m determined to do that at some point this weekend. Never quite feels like Christmas until the tree is up with all the lights on.
Just another reminder that you can sign up for a FREE trial to our brand new membership site ‘The Hive’. This offer won’t be around for long as we are officially launching on the 6th January 2014, so get in quick. I’d also like to add that we have a very special Christmas offer planned for our subscribers. I can’t reveal anything just yet (everything’s a bit hush, hush at the moment), but we are very excited about it, so if you want to learn more, subscribe and we’ll send you info about it in the next couple of days.
Anyway, here is this week’s pick of the bunch from around the web to take a look at.
Sticking with the Christmas theme, however not everything is quite so jolly this time of year. Online shopping is increasing in popularity, but there are some cyber criminals making the most of this who are looking to scam you out of money.
This post (from the BBC) looks at 12 cyber scams to watch out for online so that you don’t get duped.
John offers up a great slideshare presentation from ‘WeAreVisual.com’ that looks at speaking. Many online content creators use video to get across their message, but one issue with that is that it is easy to tell when someone is inexperienced at speaking in front of camera. Lots of “erm’s” and “err’s” doesn’t come across very well.
In fact this doesn’t just apply to video, anyone that does (or is planning to do) public speaking can learn from this as well.
One post now for the geek inside all of us. Who doesn’t like a superhero, we all have our favourites (Radioactive Man is mine from the Simpsons) and Ronald Alexander (the writer) has put together a list of traits that can be applied to entrepreneurs.
It’s a bit of fun, but still highlights some of the important characteristics that make up great entrepreneurs. Which characteristics do you have?
This awesome post by David Aston looks at some great tips to help improve your content and make it more engaging for your readers. He argues that people are a lot more interested in how you present your content rather than what it is actually saying.
All online websites need content, so this post will help you make the most of it to try and keep your readers on your site for longer.
This post is quite unique as it includes both an interview with Syed Balkhi (founder of WPBeginner.com & List25.com) and information about how he managed to grow his sites to be so popular.
Not only do they talk about the popularity of Syed’s site’s, but they also look at the types of content that they use to create a site that people want to read.
9. Optimize The Top Mobile Tasks On Your Site
This new video by the Google Webmasters team looks at which aspects of your website you should be optimizing for mobile users.
If you haven’t watched any of the Google Webmasters video’s before, I suggest you subscribe to them and spend some time learning from them. They publish some vital information that can really make a difference to the success of your site.
Lastly, we have a link to a post with some absolutely great social media and content marketing tips for you to take a look at. The ‘TopRankBlog’ site lists their very best posts from the last year for you to read through again. I’m a big reader of their site, but there was a couple that I had totally missed. Make sure you don’t miss out either.
To round off this post, we have a sweet and quite amusing letter to Santa from a ten month old for you to check out.
Hello Bees! It’s Saturday and you have me, Matt, writing up the ‘Best Of The Web’ post this week. Andi is off on his holidays to somewhere nice and sunny for a couple of weeks so I will be taking the reins whilst he is away.
Well I can’t quite believe that it is December already. The last few months seem to have flown by, though I’m really looking forward to putting my feet up with the family over Christmas. Thankfully I managed to get all my Xmas shopping done last month, leaving me free to carry on working on The Hive (and other stuff), which is due to launch on 6th January 2014.
Anyway, here is this week’s pick of the bunch from around the web to take a look at.
To kick off this week’s roundup we have a post suggested by Clair over at BusinessNetworking.com. Here Ivan Misner explains why it is important for you to try and do something differently when networking so that you can stand out from the crowd.
Networking is SO important for bloggers and online businesses, so anyway to gain an advantage or make your efforts more effective is well worth learning about.
John spotted this great post about Pinterest and how it can be used to help grow your blog. The great thing about this article is that Jenna (the writer) not only explains “why” you should be using it, but also “how” you can with some great tips about the types of images that get shared.
There is even a mini tutorial explaining how you can create your own great looking images for your site that people will want to share on their own Pinterest boards.
Over to FreshRag.com now for a post about financial planning for your business. This was a post that John found via a connection on SlideShare.
In order for your business to succeed you NEED to plan it out. Putting it off until next week or next month is just like sticking your head in the sand. Stop wasting time and make a start now. Set yourself goals and targets to reach for and work to meet them.
This fantastic post was shared by Andi and if I’m totally honest, I was blown away by it!
Social media is obviously a vital tool to help market your business, but how can you effectively measure it usefulness? Well this is what Russ (the writer) talks about in his article. In it, he goes on to explain why conventional methods of measuring engagement can be hard to understand and shows you a better method to use.
It can be easy at times to look at successful people and think “I could never be like that.” It doesn’t have to be like that though. Most successful people are just better at managing their time that’s all.
This post looks at some of the positive habits successful people get into and how you can do the same. Of course the hard bit is actually getting into those habits yourself though.
SEO (Search Engine Optimization) is an extremely important part of getting your site seen online. That is why many companies turn to ‘SEO Agencies’ to help them. Whilst there are many legitimate SEO Agencies around, there are some equally bad ones that you should avoid.
This post, suggested by Sam, talks about a scam that some of these bad agencies use to get your money. The problem is that many are falling for it simply because they don’t know any better. Well check out this post first.
One way to make money online is to become a freelance writer and produce articles for websites. Businesses are always looking for content to help attract traffic and are willing to pay people to produce quality content.
In this post Dan Stelter (the writer) talks about his experience of being a freelance writer and how he managed to go from charging $15 to $450 per article!
This great post by Paul Boag over at SmashingMagazine.com asks you to look at your role online. We are only really just beginning the Digital Revolution, but that doesn’t mean that your online job will be around forever.
This post gets you to question what exactly your role is. Know that and you will become better placed to see how long your online career will last (it makes sense after reading the post).
Yes, it’s that time of year again that we dread. The same songs are on loop for the next few weeks, you have to put up with distant family members that you wish would remain distant and the streets are full of Zombies, aimlessly wandering from shop to shop in search of “gifts” that you wouldn’t ever think of buying for yourself. Hurray, it’s Christmas!
Despite that cheery description, I actually quite like Christmas – especially sitting round the table to tuck into Christmas dinner. The only problem is that Christmas dinner seems to take forever to cook. You spend all day preparing it, when you’d much rather be doing other things. Enter…
Mmmmm Mmmmm. Yes, that’s right! All the best bits of Christmas dinner condensed into one, easy to open, tin (gag).
A gaming retailer has launched the ‘Christmas Tinner’ for gamers who are too busy playing on their new PS4 or Xbox One to cook on Christmas day. Everything is included in delicious layers to enjoy (wretch)…. Yummy!
Hello Bee’s, today’s post is something I’ve written about before in a few different places, but nothing I have shared before with our Bee colony. It’s a very important Social Media tip and I thought I should probably share it in this post.
So this week I’ve been really busy with my own Clair Trebes Online projects, working on a complete social media set up for a Golf Club in Essex, UK near where I live. Part of this set up is to create a Facebook page (it’s not finished yet!!!) for them, and this tip is in relation to Facebook Pages.
Dual Admin For Your Facebook Page
Having a Facebook page is great for business – first and foremost its FREE … AND it has unlimited capability on numbers (unlike the 5000 friend limit on personal profiles) so you can potentially reach thousands (if not millions! – dream big remember) of ‘fans’.
Because of this capability and the power this can bring to your business, we are all working hard to make our pages ‘user friendly’ with content, helpful information, running promotions & generally connecting people, and any of us who are working smart with our pages knows that it takes work to keep these pages current, up to date and relevant.
It is because of this I want to talk through a few points to protect your ‘Page’
None of us are using our fan pages (well I hope you aren’t!) to spam or scam people as has previously happened in the past with some people, we are all operating within the Facebook guidelines and using our pages for GOOD business. Sometimes however people can take out a grudge, and decide to report you to Facebook. If this happens Facebook can and (and WILL) close down your PERSONAL account.
To be honest this is not the end of the world, as you can always start up a new personal account, but the main problem with this is YOU WILL LOSE YOUR PAGE & ACCESS TO IT.
Granted the page will still exist within Facebook for some time, but you will only be able to post on the wall as a ‘fan’ – which means the posts will NOT appear in the newsfeed of the people who LIKE the page. You have lost all your admin rights!
Having at least 2 page admins is a good idea – to avoid the above situation happening. I recommend you get a family member or a close friend as a page admin. As long as they are active members of facebook – interacting with their friends, posting photos etc – exactly what you would expect a personal profile to do!
People continue to set up fake profiles and pages within Facebook – which is against the Facebook guidelines. These pages / profiles that were spamming pages were being reported to Facebook, thus causing them to investigate these complaints further. And what do you think when they see that the page admins have no interaction on their personal pages?! Exactly ….. they think ‘this is a fake account’
Having dual admin access is a precautionary step you should all take incase you end up in the situation where facebook revoke access to your profile and close it down! This was you do not lose access to the page you have worked so hard on, because through the other admin business can resume (and they can re-add you as a page admin in your new profile)
When adding someone to your Facebook page as an admin, there are 2 things you need to consider.
No1 – your personal profile needs to be friends with the person you are adding (so you can’t add a stranger as page admin)
No2 – you need to set them up with “manager” access.
Rather than me give you a step by step rundown of doing this, I’ve made you a video to show you how quick and easy this is to do.
So how do you add another profile to your page as admin?
Running a website is no easy task, so it’s inevitable that we will make mistakes from time-to-time. Mistakes can even be a good thing if we learn from them, but to save you the hassle, I’ve put together a list of some common website mistakes to avoid to help you.
1. Unresponsive Website (Not Mobile Friendly)
You are making a BIG website mistake if your site is not “mobile friendly”. More and more people are connecting to the internet via their smart phones and tablets, which is why it is vital that your site is responsive across multiple devices. If it is not, you are simply limiting the number of people that can visit your site.
There are plenty of WordPress themes that you can install that are ‘mobile responsive’. Sites like StudioPress have a wide variety of responsive themes for all types of site that you can use. There really isn’t any excuse for people not being able to access your site on their mobile devices, so make sure that yours is good to go.
2. Bad Website Navigation
You can spend all the time in the world creating fantastic content for your site, but if no one can find it once they get there, then what is the point!
Bad website navigation stops people from finding all the great content on your site. Whether you have only a few pages or hundreds of posts, you want people (and search engines) to be able to find them easily. Only then will you get visitors staying on your site for longer, which helps to increase your pageviews.
Think about the menus and links that you display on your site. Are people able to find the different sections/categories of your site? Do you display a search box? Can people easily find your search box? Which are your most important pages/posts? These are the types of questions that you need to be asking yourself in order to improve your site navigation.
3. Not Building An Email List
An email list is a very powerful thing for a site to have, which is why you should be building one. You see, the people that signup to your site (whether it’s to an eCourse, newsletter, to receive offers, etc.) are your best customers. They are the ones who are interested in what you have to say on your site, allowing you to send them offers, promote products or just encourage them back to your site.
AWeber is the market leader for email marketing software where you can create and schedule a set of emails to be broadcast automatically once people subscribe. You can create signup boxes, newsletters, broadcasts and much more by using them, helping you to grow and manage your email list.
4. Not Posting Enough
Every website needs regular content published as that helps to drive traffic. People (and more importantly search engines) will see that the site is active, which will encourage them to come back again and read more.
If you don’t post enough, then your site can become stagnant. A lot depends on what your site is about, but you wouldn’t keep coming back to a site if nothing changed.
Make a list of all the things that you can write about and keep adding to it when you get inspiration. If you end up struggling for ideas, it may mean that your niche is too small, in which case you may need to broaden out a bit. I think a lot though comes down to getting into a regular routine. Try to update your site regularly (perhaps once or twice a week) and stick to it.
5. Posting Too Often
Some people go to the other extreme and post far too often. Like we said, regular content is good, but too much can be overwhelming for your readers. If you are publishing 4, 5 or even more posts a day, then you can’t expect visitors to keep up. Sites that post this frequently tend to be massive news sites with lots of writers and millions of visitors. That is certainly something to aim for, but you certainly can’t do that on your own.
You also have to consider the quality of what you are posting. Publishing 1 high quality post is MUCH better than lots of little mediocre posts. As the saying goes, “It’s quality not quantity!”
6. Doing Zero Social Media
Social media is a fantastic way to market your site, so it makes sense that you should be using it. Make sure that you have an active presence on all the major social networks (Facebook, Google+, Twitter, Pinterest, LinkedIn, etc.), particularly the ones that relate to your site.
Just having a page setup on each of these networks will help people to find you, but by engaging with your audience, it is such a great way to build a following for your site that you shouldn’t overlook.
7. Doing Zero SEO
SEO (Search Engine Optimization) is an often understood practice that seems to confuse and petrify people at the same time. It may sound complicated and unfathomable, but it’s really not too difficult when you get to know it.
SEO is simply a way of getting your website/content seen by search engines so that they can index it and present it to as many people as possible. Search engines, like Google, are by far your best bet to get traffic to your site, so it’s best to work with them.
By using On-Page & Off-Page SEO techniques, your content can rank highly on search engine result pages (SERPs). The higher you appear on the SERPs, the more traffic you will get.
Essentially, all it involves is making it clear what your posts are about. This is done by including keywords in your post/page titles, meta descriptions, sub-headings, alt-tags, etc. That way, when the search engines find your content, they have a better understanding of what it is about, allowing them to show it to people who are looking for that information.
If you are doing zero SEO for your site, you are essentially sticking your head in the sand. Spend some time learning about SEO and actively doing some for your site. It’s not as scary as you may think.
If you’re marketing to a local audience, there are more tools available than ever to help you. Naomi Marks finds out how you can use online services as well as traditional marketing techniques to attract local customers. Appealing to local customers is easier than ever. And it’s not just about flyers and local ads; technology can also be used to market at town or even postcode level. If you are attempting to get more locally based customers then you should use local seo agency in Melbourne.
8. Not Interacting With Your Readers
If people spend the time leaving comments on your site, sending you emails or asking questions via your social media channels, you should make sure to respond to them. Not only is it good manners but it is also good for business. If people see that you are happy to interact with them and help, they will be much more likely to keep coming back for more. It also shows that your site is an active one, which again can encourage people to keep visiting your site.
Admittedly, this can become a problem if your site is very popular (can’t reply to everyone), but you should at least try to reply to as many as you can, we suggest to contact the team at https://webdesignottawa.com/digital-marketing/ for further information.
I have in the past made changes to my sites, only to find that they were not displaying correctly on another browser that I didn’t use regularly. Once you know about the problem, it’s usually very easy to fix, but you need to test it to find out.
Get into the habit of testing your website on Google Chrome, Internet Explorer, Firefox, Opera and Safari (the 5 most popular web browsers) whenever you make any changes to your site. That way, you can see whether there are any issues that need fixing.
10. Thinking That Your Website Is Finished (Biggest Website Mistake!)
This is probably one of the BIGGEST website mistakes on the list that many people fall victim too. The minute you think that your site is “finished”, you may as well pack up and do something else.
The internet is constantly evolving and there is always competition looking to overtake you. You should always be looking to update, reinvent, add new features/products/content, etc. to your site to keep it fresh. This is one of the things that I absolutely love about what I do, there is always something new to learn about and improve on your site that you should never find yourself standing still. Keep pushing yourself and striving to create a better site for your visitors. That is the best way to run your site.
What website mistakes have you made on your site and how did you go about fixing them? What other common website mistakes would you add to this list? Please let us know below by leaving a comment.
To be successful in business takes work, now before you panic and start shouting at me all those great quotes about ‘working smart and not hard’ let me just say I said ‘work’, not ‘hard work’. That work can be hard and/or smart but importantly you have to know that whatever it is you want to achieve in life then you are going to have to put some work in.
I get so annoyed at people who complain that they never get any breaks in life or that they have no money to play with or that life is simply crap for them. These people generally dream of a better life but never do anything. If you are one of those people who complain that there simply isn’t enough time to do things that can change your life then I am afraid that I am going to tell you that you have exactly the same amount of time each day as Richard Branson, Sir Alan Sugar, Donald Trump and Bob Proctor.
We all have 24 hours in a day to work with, now I appreciate we have different circumstances in life and energy levels, some of you might have family and children and some of you might be single with no attachments. Some of you might be athletes with a lot of energy who can work effectively on only 5 hours of sleep and some of you might be unfortunate to have something like ME which saps you of energy and means you could be in bed more than the average person.
We are different that we cannot get away from that fact but what if your energy levels were low because you ate rubbish food? Wouldn’t it pay you to eat better food so that you were better in mind and body which would mean you could get more work done that could change your life?
Putting that aside let’s look at other fundamental things in your lives that could be holding you back from becoming more successful. As I said earlier, we all have the same 24hours a day to play with. It is often down to what you do with that time that gets you your positive or negative results.
So you want to make more money each month and you have a great idea how, but it means that you need to spend at least 10 hours on the project each week. Where do you find that extra 10 hours? You could have a day job that robs you of 12 hours of the day and then you get home to the family. You could be working for 8 hours then go and spend 2 hours at the gym, 1 hour for the work out and then an hour getting showered and travelling etc.
You might be single and doing 10 hour shifts who then loves to go out and socialise most nights and weekends. It can be easy to clock up how many hours you are busy and show how little time you actually have spare.
What Do You HAVE To Do & What Do You CHOOSE To Do?
Get a notepad and create two columns. At the top of one column write ‘Things I Have To Do’ and at the top of the other column write ‘Things I Choose To Do’. Now fill in both columns and be honest here, do not go adapting times to suit your opinions as you are only fooling yourself.
In the column ‘Things I Have To Do’ write down things like your day job, family commitments and household chores and how much time is spent doing them. You could do this for the day or for the week it is up to you. As for the column ‘Things I Choose To Do’ write down things like watching TV, visiting friends, going out etc and how many hours you spend doing it.
Also include the times you get up and go to bed, work out how much sleep you get and if you really need that amount.
As I say be as honest as possible, this is for you, you are only fooling yourself if you are not honest. It doesn’t matter to me. Once you start to write down you will see a more balance view of what you spend your time on each day/week.
If you want an extra 10 hours a day and finding it hard to work out where you will find it you could soon start to see that you spend a lot of time doing things that really do not benefit you at all. For example you may find that you have fallen into the habit of watching TV soaps like Coronation Street, Emmerdale and Eastenders with your other half. She might not even be bothered whether she watches them with or without you. Giving them up will release time to work on that all important new project.
You need to ask yourself what is more important, do you want that extra money each month or do you want to know if Norris really does get Emily’s house for nothing? Which is more important to you?
Do An Earlier Start To The Day
Maybe you wake at 6am everyday and enjoy a lie in for another hour or two; do you really need that lie in? Maybe you wake up naturally and try to get back to sleep but just end up laying their getting annoyed. If you do not get back to sleep and still do a full day’s work then it is safe to say that you do not need any more sleep so why not get up and get to your laptop and do an hour or two of writing or whatever it is you need to do?
Bob Proctor used to get up an hour earlier each day to write his book ‘You Were Born Rich’ that extra hour a day meant he would write 1 or 2,000 new words which over a short period of time resulted in him having a whole new book to sell or giveaway which greatly benefitted his business and his life.
Utilise A Wasted Evening
It could be that you go to bed and watch repeats of Family Guy and American Dad every night on BBC3 like I used to. That is roughly 2 hours each night, you might really love it, (I did :)) but do you love the feeling you have each month when you are struggling to pay the bills or when you realise you have no money left to spend once all of the bills are paid?
What Do You HAVE To Spend Your Money On?
If money is an issue and you are finding that you have very little money to invest on things like WordPress themes, website hosting or getting written work done etc then go back to your note pad again and do another two columns but this time instead of focusing on time you should focus on money.
Compare the money you Have to spend on things like bills, food and family etc with the money you Choose to spend on things like take away food, cigarettes and alcohol. You could be amazed at how much money you waste on non essential things that could prevent you going forward with your new business venture.
You would be right if you are beginning to see another fundamental rule in this post, and that is planning. When you spend time doing your time and money comparisons you will see that you are in fact not planning your time and money as effectively as you could so now you can see you have spare money and time to do the work and that you have several time slots when you can focus on your new projects.
Planning your time effectively is important; you need to have a list and a schedule of when you will do certain tasks and what you will spend your money on and in what order. Get a large hard backed note book, I prefer one that has a ring binder so you can flip the cover right over, and write down what tasks need doing and in an order of priorities. Then assign each task to a time slot that you know you have.
Pinch Time Out Of An Empty Weekend
Today I knew that my other half was going out to the garden centre with her parents, for me it isn’t my favourite past time and there is no need for me to go with them so I knew I had several hours spare. So what did I do?
I used the time to work on a few posts including this one. I have a few projects that I am working on but I knew these posts needed doing over others and so these became the priority. I could go into town and have a few cheeky beers or I could stick the TV on and get lost in some Sci-Fi adventure which I would really love but I need these posts written so that is what I chose to spend my time doing.
It’s not really that hard as I often stick music on as I write as long as it isn’t too distracting, it is really very enjoyable so not only am I having fun I know it is all going towards a better future outcome. The more I do the better the results will be and the better my life will be.
It is all about choices and decisions, we have time and money to spend on things that can help us change our lives, we might have different amounts of money or time spare but it is simply down to us to use what we do have more effectively and decide what and when we do things. So I have shown you what I do to become more of a bizzebee, it is now over to you. 🙂
So it’s happened, you knew it would only be a matter of time, but there you see it right in front of you on the screen. Someone has left you an unhappy message on your Facebook wall, or sent out a Tweet to all their followers expressing their concerns with something you’ve said / not done / sold.
That’s the problem with the public nature of Social Media, it’s given the people power!
Now the comments could be fabricated, perhaps a little mountain / molehill situation, or maybe absolutely on point. I’m here to tell you today that this isn’t the end of the world, and (if) handled correctly will not have as much of a “bad” impact as you are first thinking.
Kneejerk reactions are great (believe me I’ve made them myself) in the heat of the moment, when someone is unhappy they say things they might not mean/say on reflection, so it’s VERY important that you don’t react in a similar manner.
Building your online reputation takes time and is hard work – the effort and thought gone into your website, email marketing campaign, even your social profiles all counts. You really don’t want to see that destroyed by an irritated customer.
Dependant upon your business type and where the negative comment was posted will determine the effect it has on your business however.
For example, if you are running a hotel / B&B and you are in Trip Advisor, or a hotel booking site like booking.com, or you are an Amazon seller and something negative has been said it can be a little bit devastating.
If it’s a rogue tweet, it tends to disappear from the newsfeeds quite quickly so it doesn’t tend to be too much of a problem, that said however I do firmly believe and recommend that you respond – follow up with a call, email or message to try and rectify the situation.
In those situations, take note of it, and try to avoid it from happening again in the future.
Responding to Negative Comments on Facebook
The easiest and most simple way here is to delete said comment if it has been posted on your own Page wall, or alternatively you can just make a few page updates – text, links, photos, videos and pretty quickly the comment will just filter down the page list, without too many people seeing it.
If the comment is made on another person’s Facebook page then the only option you really have is to ask the page owner to remove it, or report it to Facebook or just ignore it (which yes I know can be hard, especially if you find it to be untrue)
Personally I’m actually a fan of the negative comments, they give you an opportunity to REALLY excel with your customer service skills and actually turn a positive into a negative pretty quickly.
Take a look at the screenshot below – a perfect example of someone who was disgruntled by some Facebook advertising appearing in their newsfeed so decided to take it out on the page post. Some carefully polite words later, another person picked up on the attitude of Affordable Printing Co’s good manner and actually said that reading the response had made them sit in that person’s mind for any printing if they needed it in the future. The disgruntled customer didn’t come back with any reply, but it certainly sparked some good feedback.
Responding To Negative Comments On Twitter
The same goes with Twitter; the very public nature of the platform with the hashtags means that if an unhappy customer tweets with a relevant hashtag to your business it will be seen by all who are looking for that keyword.
You need to be quick off the starting blocks, don’t ignore those messages / tweets if they are persistent. By remaining silent those people who are seeing these comments with your business name attached may think you simply don’t care.
My advice in that instance is to respond with all the relevant hashtag keywords used directly to the user, and offer to get the situation resolved in a mutually beneficial way, and steer the conversation onto email asap – out of the public domain.
People don’t like to be ignored, they know that by using their virtual “speakers corner” they will be heard and taken seriously. I’ve seen many instances of negatives becoming positives by the swift action of the person at the centre of the negativity.
Responding To Negative Comments On Your Website / Blog
The good thing about your website / blog is that you are often in control of who / what posts on it. People generally respond and will warm to those who keep their cool, so its very important to remain composed in these instances.
If the comment on the site isn’t derogatory or carrying bad language I’d be inclined to let it ride on the site, and you respond demonstrating your company’s ability to handle the good, the bad and the ugly.
State fact: if it’s over lost or damaged goods, provide proof; offer an alternative solution that keeps the customer with you.
Ask yourself “are you at fault? If the answer is YES then you apologise and make the situation right (i.e. refund, resend goods, re supply service)
There are those people that no matter what / how you respond will just go on a rampage of negative comments, this can be quite tiresome. Aside from taking legal advice if the comments are bordering on slanderous, the only thing you can do is try to use it to your advantage.
Screenshot the comments, and put it out there for your happy customers to see – let them respond, or collate testimonials in favour of your services, if you are doing a good job the ratio won’t take long to imbalance itself in your favour. Varied positives from different customers soon stamps all over repeated comments from the one source.
In conclusion, don’t panic! It’ really isn’t the be all and end all on your social channels if this does happen. You can use this to your advantage, and turn it into a PR success! If, you don’t feel confident in your responses, then the Bizzebee community team are here and happy to provide impartial advice on the best course of action you could take to keep your brand in the best possible light.
Clair here again, I thought it would be a great idea to follow up on my last post, where I tried to break down “Where Would I Be Without Social Media” and talk to you this week a little bit about the Social Media commitment.
In order for Social Media to “work” there is a level of commitment involved often far bigger than anyone would realise from the outset. I hear and have spoken to a LOT of people who talk about ROI, and is Social Media really worth it?
The simple answer is YES it is, but it doesn’t come without work ethic and a level of commitment from YOU.
Your commitment is to TURN UP – for example, if you are running a Twitter account, it is your responsibility to BE THERE.
For me, because pretty much all of my working life revolves around social media sites, my audience know that over a weekend I am “off work” and that is across the major sites that I manage a presence on.
The ROI from Social Media comes once the trust has been built between you and your followers, the trust only happens when you’ve proven yourself to those around you – this can / is easy to do in a variety of ways, but all essentially boils down to the fact you need to be committed to your profiles on the platforms and be there.
There is nothing more frustrating than someone recommending another business or person for a service and then when you go check their profile out to find they aren’t utilising their profile. There are countless people out there all hungry for business, so you need to ensure you do whatever it takes to win that business, or at least be in the running too.
Unfortunately I see this all the time in my line of work. When I speak to people and ask them “what happened” I’m often met with the response “it doesn’t work for me” or “I don’t have time” – Both answers are true, to a degree if you don’t understand what it takes to make this commitment work.
If you embark on a Facebook page campaign or open a Twitter account – make your intentions clear from the outset – let your audience know when you will be around and who is managing things – this is a part of your virtual shop front, and very much an extension of your customer service team. That is the Social Media Commitment and you should stick to it without question.
Building trust doesn’t need to take a lifetime.
You don’t need to be knocking down doors 24/7 trying to sell one service after another through your social channels.
What you do need to be doing is talking to the people around you – look for those locally, those in your industry and forming bonds with those people. Are they after a recommendation for a service you’ve experience with, and then tell them where you’ve been!
Recommendation is the driving force in the success of Social Media marketing for small business owners. You get that “seal of approval” from a fellow twitter user, 9 times out of 10 you’ve then got the business.
As much as people will engage with you if you are active and out there, they won’t come looking for you if you suddenly go quiet – for the most part anyway. You’ve got to have a very good bond with your fellow social community for that to happen. There’s only so many times a person can walk past a shop to see if its open, until they start going elsewhere.
There is no “comfort” zone with social media, you never really get a chance to “rest” or feel “safe” if you want continued connections and success you need to keep working hard at it, and that is a commitment.
As business owners I appreciate that your time is precious – whilst it’s the most affordable thing you can often spare in the beginning, the whole commitment to turning up during the days you are open can be off putting, so use the time you have got and make it count.
Whether you have 30 minutes or 3 hours – you need to ensure you schedule your time properly.
There are lots of great third party apps out there that let you set up auto tweets (which are essential for time management and productivity) so you NEVER forget to get your important messages out there. Syncing profiles together so Facebook talks to Twitter (or Vice Versa) so you aren’t “doubling up” on some messages, which means your available time is put to real time engagement – replying to messages and tweets, reading through your timeline, getting involved in networking hours, live chats and generally seeing where you can add value.
Bizzebee as a collective understand the commitment needed to really make Social Media work, during the coming weeks as the site develops more you will see some really excellent training and advice from the team to really help you streamline your social media efforts which makes the whole social media commitment easier, and most definitely worth it!
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