The Power Of A Retweet

Morning Everyone,

So it’s been a wee while since I wrote a post about my most favourite social networking site, so I thought today would be an ideal opportunity to do so.

The focus of this post is the Twitter ‘retweet’ and I want to give you a few tips that can help you create a more powerful retweet.

But firstly, what exactly is a ‘Retweet’

This is Twitter’s answer to giving someone a ‘shout out’ So when you see someone that you follow tweet something that you like, find of value/interesting, or even funny you can show your appreciation for this by broadcasting that tweet to your followers.

This of course works both ways, so if you are posting things on twitter, you may well find that your followers are also showing their appreciation by doing the exact same to you (providing of course you aren’t tweeting complete gibberish that has no value / benefit to your followers)

Like everything today, there are of course ways in which you can improve how you use the retweet facility that can give you a better chance in your tweets going viral across the network (and obviously this is the name of the game – maximum exposure)

Here is an example of a retweet that I have recently shared in the account for Affordable Printing

The Power Of A Retweet | Bizzebee

In some Social Media dashboards you might see that retweet look a little something like this

@APC_Printing RT @neondigital “Are you looking to get into the web design industry? Check out our handy tips!” 
#SouthendHour ow.ly/wKqV8 #webdesign#tips

Let me break this down for you:

RT = retweet = your followers know instantly that this information hasn’t come direct from you, but you have shared this via someone else.

@neondigital = this simply credits the person you are quoting (@ + their name)

Are you looking to get into the web design industry? Check out our handy tips!”  = A Compelling Headline (that will entice people to want to read more)

A URL of where your followers can read the article.

Most of us simply hit the ‘retweet’ button and the tweets are shared exactly like the image above.

BUT WHAT IF YOU WANT TO MAKE MORE OF AN IMPACT?

You can make a few tweaks / changes to the content, to try and entice others to WANT to share it with their followers, because the more its’ retweeted, the better chance you have of the post going Viral.

Try looking at it like this:

Are you looking to get into the web design industry? Check out our handy tips! ow.ly/wKqV8 RT @neondigital  – Great tips!!! 

Here are my 7 steps to creating a more powerful retweet

  1. MOVE THE HEADLINE – For maximum impact the headline needs to be at the front of the tweet – a compelling start will entice people to read on and click through.
  2. ALWAYS INCLUDE THE NAMES OF OTHERS MENTIONED IN ARTICLE/TWEET – If other people are mentioned in the content you are retweeting or sharing, its polite and good karma to mention their username in the post.  The reason for doing this is so that it draws attention to all people the tweet has relevance too, which by the nature of how twitter works would encourage them to retweet to their followers, thus expanding the reach of your tweet.
  3. ALWAYS INCLUDE THE URL AFTER THE HEADLINE WITH A URL SHORTENER – Always remember, you are restricted to 140 characters, so you need to ensure that you are using tinyurl or bitly to shorten external web links
  4. MOVE ‘RT’ & ORIGINAL POST USER TO AFTER THE LINKS – This means you can still credit the original person posting it, but are shifting the entire focus towards the headline and the link.
  5. ADD YOUR OWN COMMENT TO THE POST – So important to include your own ‘voice’ – show appreciation, opinion – remember Social Media is all about collaborating and sharing ideas so people want to see you have actually paid attention and not just hit ‘retweet’ without actually looking into what you are retweeting!
  6. INCLUDE A HASHTAG – SO SO SO important!!! Hash tags are searched, and by adding a relevant one to the retweet, your are categorising the tweet. People have streams set up for their industry and interests by hash tags, so by adding one you are automatically giving your post a higher chance of being seen by people outside of your followers.
  7. KEEP IT SIMPLE – 140 characters is NOT a lot of words to play with, so don’t waffle … keep it short | simple and to the point. And if you want others to retweet it, leave enough characters for someone else to add their own bit to it!

I hope that you can put some of these tips into practice the next time you are going to retweet information, and pay attention to the new followers / and shares that you get! – It’s always worth looking into and checking what works and what doesn’t – a really great way of connecting and using these is by checking out Twitter networking hours – which I am a massive advocate of, and wrote a long list of all the networking hours in the UK which are worth looking at. If you want to check that then please click here.

When Is Just Enough Too Much?

Enough is a great word isn’t it? It means not too little and not too much. We say things like, “just enough for…” or “make sure there is enough”  We the bizzebee team talk regularly about how great social media can be for small businesses especially for building brand awareness and informing the local community of what you do, where you are and any special promotions you are running but we also must warn of the dangers of overdoing it.

If you look closely at Facebook and Twitter you will see that there are all sorts of people and groups bombarding their followers constantly with pictures and messages, some are interesting but most of the time it is just ‘chatter’.

If you imagine social media is a huge football stadium full of shouting people, all shouting different things, it is believed that you need to shout louder to be noticed. This might work to a degree, but in truth, you are doing nothing more but adding to the annoying and undecipherable noise pollution.

liverpool kop enoughThe reason many people/businesses post a lot is that these social media networks are huge resources of free traffic, they are also social so fun and interesting stuff can be shared potentially leading to some posts going viral meaning more traffic. Also more importantly these newsfeeds are fast, they can soon be filled up with new stories and status updates meaning yours could soon be lost in the ‘chatter’ and pushed further down the feed with very few people actually seeing it.

Again it is assumed that most people have a fairly big list of Pages or people they follow so their newsfeeds are soon filled with new information and all businesses and people need to be seen. With Twitter people follow thousands of people so it doesn’t take long before a Tweet is replaced by another.

Facebook is slightly different to Twitter, they do not show you all of the posts that are shared from the Pages you follow, they generally show those you interact with more but again these posts can soon be lost so it has become common practice for many to share a new post, Tweet or status every hour or so. This is ok but it can soon ‘cheese off’ a lot of people.

For example, my better half is a keen ‘pruner’ of stuff on Facebook, more so than the average person but she can soon become fed up with the constant posts by Pages of ‘nothing’ as she calls it. She has Fibromyalgia and M.E. and once followed a Page dedicated to the subject mainly to get new information. It wasn’t long before she hid it from her newsfeed due to the constant posting of images with quotes on them and the constant complaining and moaning from other sufferers.

fibro tv enoughShe doesn’t like to complain and would rather find a solution or soldier on with a smile but even the constant sharing of positive and uplifting images and quotes becomes annoying when your news feed is awash with them.

Imaging if you liked only 80 Pages and Facebook with their odd system showed you the posts of 40 of them, those 40 Pages posted a new status update every hour over the 8 hour working day. Your newsfeed would be filled with 320 images and posts about ‘stuff’ each and every day. And then there will be all of the posts from your friends and family.

The problem gets worse when you realise that Facebook is open to the world and Page owners know this so they schedule posts to go live every hour of the day to cover different time zones. That would be 960 posts over the period of a day if those 40 Pages all posted every hour!

Your newsfeed will be crammed with images, videos and texts from around the world and it won’t be long before you start ‘pruning’ your list of Liked pages. And to be honest who can blame you?

Building a company brand, building exposure and trying to keep in the ‘limelight’ is ok but do it too much and it can be very damaging.

Twitter is often used to share news, articles and inspirational quotes by others which again is fine but these will soon be lost in all of the chatter. I at times get fed up with social media because when you are working with it daily you get exposed to a lot of ‘noise & chatter’ and it can be very off putting and depressive.

twitter chatter enough I have often finished a week thinking I could just walk away from it all and never look back.

So I advise you to think carefully about how much you post and what you post, many of the bigger reputable marketers and small businesses use Twitter more as an international text message service where they will broadcast some news of a promotion and then interact and chat with people.

Some companies use it as a service help desk, I have chatted to my broadband provider over Twitter and had issues sorted by them there and then. I have chatted to friends and fellow bizzebees using Twitter, people start worldwide debates using Twitter and the # hastag system.

qanda enough The screenshot above is from the national Australian political debates known as #qanda (Questions and Answers)

Twitter is a great tool for conversation and interaction and using it correctly in my opinion is often down to ‘less is better’. My only big issue with Twitter is I say a lot or at least have long worded sentences and need more characters; I never have enough which is why a lot of people use Twitter to post a lot of one liners and quotes due to character restraints.

It can be annoying seeing Tweets and RTs of articles or quotes that are shared for the sole purpose of trying to ‘be seen’.

hoax quotes enoughI have started to play the ‘Hoax Quotes Game’ on Twitter these days just to see if a quote I have made up gets shared by someone who has only half read it. Just today I shared a quote by cartoon character Stewie Griffin to see if anyone notices.

Stewie Griffin Quote EnoughBelieve me when I say it is likely people will not notice it because it has become the norm to share pap that people simply ignore, it blends into the rest of the chatter.

Facebook allows more words and characters with a comments system that in my opinion is easier to follow conversations with however Facebook have a terrible system of deciding what posts are seen and by whom based on who has interacted with each other.

If you have Liked a post, shared a post or commented on a post from a specific Page or person then you will more likely be shown more by them because Facebook deem it to be more relevant to you. If you Like a page or make a friend with someone but do not do any interaction then eventually they will stop showing you any posts they make which is just crap in my honest opinion. I often like to see stuff without having to like, share or comment.  I know it is hard to believe but I am actually quite a quiet and reserved guy with little to say. 🙂

However even with Facebook’s terrible system I would still advise that you try and not share too much too often and I would limit the images and positive quotes to a few now and then because people will get fed up of seeing them. (If they are the lucky few who see them!) And instead of your business or website name being etched on the back of their brain as you first hoped with your branding attempts you will instead be seen by eyes suffering with the Facebook equivalent to ‘snow blindness’ or even worse, be un-Liked or hidden from view.

I think personally the motto is share less, share quality, and converse more. These tools are free; they can be very powerful and have saved many local businesses from going bust. Use them wisely and try to remember, sometimes ‘Less Is More’

Twitter Networking Hashtags - Blog | Bizzebee

Twitter Networking Hashtags

Twitter Networking Hashtags

Twitter is a thriving online business community, with networking events / hours and live chats happening all around you, but if you are a business how on earth do you know what / when and where these are taking place?

Business opportunities happen during these hours, online relationships are formed and you have a way of tapping into people you would have NEVER known existed without these hashtag keywords that are fully clickable, opening up a live feed of people all wanting the same thing.

To promote their business and meet new potential people to do business with.

You can insert a hashtag anywhere within the 140 characters of your tweet, infact I am thinking of starting our own one #askabee or something like that in the not too distant future as some kind of online help clinic (I’d be interested to know your thoughts on this matter too, or do you have a better hashtag we could utilize)

If a hashtag is powerful enough, then it can end up trending, and if your lucky enough to be involved in a live chat / networking hour that is trending then think of the potential audience you are in front of.

With that said, and seeing as I am UK based, it made a lot of sense for me to compile a daily list of some of the most popular networking hashtags here.

Everyday

  • #UKBizLunch 12PM-1PM GMT (for those people lucky enough to take a lunch break)
  • #BizHour – Mon-Fri 2-3PM GMT – a great place for businesses to meet
  • #B2BHour – Everyday 3-4PM GMT – general business networking
  • #WarksHour – Mon-Fri 1-2PM GMT – daily Warwickshire business promoting
  • #WomanInBiz – Mon-Fri 6-7PM GMT – daily networking hour for all the women in business

Monday

  • #BizMumFollow     Monday 9am-9pm – All day networking for entrepreneurial Mums
  • #BiziScots     Monday 8-9pm – Networking Hour for anyone who wants to connect with Scottish based people
  • #UDoNetwork     Monday 8-9pm – Networking hour for UDoNetwork
  • #MondayMadness     Monday 830-930pm – General UK Businesses
  • #TwitterBrothers     Monday 9-10pm – Networking for Men on Twitter
  • #MumpreneurHour     Monday 9-10pm – Networking hour for Mumpreneurs

Tuesday

  • #MallowMummies     Tuesday 830-930pm – Networking hour supporting Small Businesses
  • #SmallBizHour     Tuesday 9-10pm – Promoting UK small businesses
  • #BNIHour     Tuesday 9-10pm – BNI Networking Hour

Wednesday

  • #HRHour     Wednesday 11am-12noon – HR Networking hour
  • #UDoNetwork     Wednesday 12-1pm – Networking hour for UDoNetwork
  • #FlutterBiz     Wednesday 6-7pm – Twitter networking for the UK
  • #MenMeanBiz     Wednesday 7-8pm – Networking Hour for Men in Business
  • #BuyBritishBrands     Wednesday 830-930pm – Promoting all things British
  • #WedChat     Wednesday 830-930pm – Wedding chat and networking
  • #WeddingHour     Wednesday 9-10pm – Wedding chat for wedding related businesses

 Thursday

  • #TwitterSisters     Thursday 830-930pm – Networking for women led businesses
  • #WelshIntroBiz     Thursday 830-930pm – Networking hour for Welsh businesses
  • #MumpreneurHour     Thursday 9-10pm – Networking for entrepreneurial Mums
  • #SWChat     Thursday 9-10pm – Networking hour re Social Workplace
  • #FreegleHour     1st Thursday of everymonth 9-10pm – Networking hour to discuss reuse, recycling & freegling

Friday

  • #ConnectFriday     Friday 10-11am – Informal networking for green businesses
  • #EcoHour     Friday 12noon-1pm – Eco Friendly Chat
  • #PartyBizHour     Friday 1-2pm – Networking hour for the Party and Fancy Dress Industry
  • #GBHour     Friday 4-5pm – get involved with some Great British Networking every Friday

Saturday

  • #SatChat     Saturday 8-915am – Networking for Saturday mornings

    Twitter Networking Hashtags - Blog | Bizzebee
    Example of a Hootsuite feed for #ConnectingEssex

  • #Speednetworking     Saturday 6-7pm – Networking for UK Businesses

Sunday

  • #WomaninBiz     Sunday 8-9pm – Networking hour for Women in Business

There are also regional networking hour hashtags as follows

Monday

  • #SouthWestHour     Monday 2-3pm  – Networking hour for South West of England
  • #CumbriaHour     Monday 7-8pm – Networking hour for the Lake District
  • #BrandYorkshire     Monday 8-9pm – Networking hour for Yorkshire
  • #BiziScots     Monday 8-9pm – Networking hour to meet great Scottish businesses
  • #CheshireHour     Monday 8-9pm – Networking hour for Cheshire
  • #ConnectingEssex     Monday 8-9pm – Networking hour for Essex
  • #HarrogateHour     Monday 8-9pm – Networking hour for Harrogate
  • #LincsHour     Monday 8-9pm – Networking hour for Lincolnshire
  • #NorthEastHour     Monday 8-9pm – Networking hour for the North East

Tuesday

  • #NorthEastHour     Tuesday 2-3pm- Networking hour for the North East
  • #AvYourSay     Tuesday 8-9pm – Networking hour for Amber Valley in Derbyshire
  • #CalderdaleHour     Tuesday 8-9pm – Networking hour for Calderdale
  • #ChesterHour     Tuesday 8-9pm – Networking hour for Chester
  • #DiscoverRipon     Tuesday 8-9pm – Networking hour for Ripon
  • #DoncasterHour     Tuesday 8-9pm – Networking hour for Doncaster
  • #HampshireHour     Tuesday 8-9pm – Networking hour for Hampshire
  • #KingsLynnHour     Tuesday 8-9pm – Networking hour for KingsLynn
  • #MerseyBiz     Tuesday 8-9pm – Networking hour for Merseyside
  • #SheffieldHour     Tuesday 8-9pm – Networking hour for Sheffield
  • #WestMidsHour     Tuesday 8-9pm – Networking hour for the West Midlands
  • #WetherbyHour     Tuesday 8-9pm – Networking hour for Wetherby
  • #WyreFyldeHour     Tuesday 8-9pm – Networking hour for Wyre & Flyde
  • #WiltshireHour     Tuesday 830-930pm – Networking hour for Wiltshire
  • #KentHour Tuesday 830-930pm – Networking hour for Kent
  • #SouthEastHour     Tuesday 830-930pm – Networking hour for businesses in the South East
  • #BathHour     Tuesday 9-10pm – Networking hour for Bath
  • #BrizzleHour     Tuesday 9-10pm – Networking hour for Bristol

Wednesday

  • #EssexHour     Wednesday 2-3pm – Networking hour for Essex
  • #DGHour     Wednesday 7-8pm – Networking for Dumfries & Galloway
  • #StirlingHour     Wednesday 7-8pm – Networking hour for Stirling
  • #AndoverHour     Wednesday 730-830pm – Networking hour for Andover
  • #CambsHour     Wednesday 8-9pm – Networking hour for Cambridgeshire
  • #CardiffHour     Wednesday 8-9pm – Networking hour for Cardiff
  • #CornwallHour     Wednesday 8-9pm –  Networking hour for Cornwall
  • #DevonHour     Wednesday 8-9pm – Networking hour for Devon
  • #EastMidlandsHour     Wednesday 8-9pm – Networking hour for East Midlands
  • #MidlandsHour     Wednesday 8-9pm – Networking hour for the Midlands
  • #NorthWestHour     Wednesday 8- 9pm – Networking for the North West of England
  • #OxHour     Wednesdays 8-9pm – Networking hour for Oxfordshire
  • #SalisburyHour     Wednesday 8-9pm – Networking hour for Salisbury
  • #StaffordshireHour     Wednesday 8-9pm – Networking hour for Staffordshire
  • #WolverhamptonHour     Wednesday 8-9pm – Networking for Wolverhampton
  • #YorkBizHour     Wednesday 8-9pm – Networking hour for York
  • #YorkshireHour     Wednesdays 8-9pm – Networking hour for Yorkshire
  • #OxfordshireHour     Wednesday 830-930pm – Networking for Oxfordshire
  • #ShropshireHour     Wednesday 830-930pm – Networking hour for Shropshire
  • #ScotlandHour     Wednesday 9-10pm – Networking hour for Scotland
  • #StirlingHour     Wednesday 9-10pm – Networking hour for Stirling
  • #IrishBizParty     Wednesday 9-11pm – Networking party for Irish businesses

Thursday

  • #TeesTime     Thursday 2-3pm – Networking for Teeside
  • #BlackpoolHour     Thursday 8-9pm – Networking hour for Blackpool
  • #BradfordHour     Thursday 8-9pm – Networking hour for Bradford
  • #DerbyshireHour     Thursday 8-9pm – Networking hour for Derbyshire
  • #EastAngliaHour     Thursday  8-9pm – Networking hour for East Anglia
  • #HuddersfieldHour     Thursday 8-9pm – Networking for Huddersfield
  • #HullHour     Thursday 8-9pm – Networking hour for Hull
  • #KirkleesHour     Thursday 8-9pm – Networking for Kirklees
  • #LancashireHour    Thursday 8-9pm – Networking hour for Lancashire
  • #LeedsHour     Thursday 8-9pm – Networking hour for Leeds
  • #LiverpoolHour     Thursday 8-9pm – Networking for Liverpool
  • #ManchesterHour     Thursday 8-9pm – Networking hour for Manchester
  • #NorthantsHour     Thursday 8-9pm – Networking hour for Northamptonshire
  • #NorthwichHour     Thursday 8-9pm – Networking hour for Northwich
  • #NottsNatter     Thursday 8-9pm – Networking hour for Nottingham
  • #NWalesHour     Thursday 8-9pm – Networking hour for North Wales
  • #SomersetHour     Thursday 8-9pm – Networking hour for Somerset
  • #SouthWestHour     Thursday8-9pm – Networking hour for the South West of England
  • #WakefieldHour     Thursday 8-9pm – Networking hour for Wakefield
  • #WarringtonHour     Thursday 8-9pm – Networking hour for Warrington
  • #WirralHour     Thursday 8-9pm – Networking hour for the Wirral
  • #YorkHour     Thursday 8-9pm – Networking hour for York
  • #SussexHour     Thursday 830-930pm – Networking hour for Sussex

Friday

  • #ClevelandHour     Friday 10-11am – Networking hour for Cleveland
  • #YorkBizHour     Friday 11am-12noon – Networking hour for York
  • #NorthWestHour     Fridays 9-10pm – Networking for the North West of England

Saturday

  • #BrandYorkshire     Saturday 8-9pm – Networking hour for Yorkshire

Sunday

  • #WalesHour     Sunday 8-9pm –  Networking for Wales
  • #England Hour     Sunday 9pm-10pm – Networking for businesses in England

 

Competition Hashtags

  • #FPSBS Everyday – all day – #FPSBS is run by @TeamFreddiePig – use the #FPSBS on your tweets and Freddie Pig and his followers will retweet your tweets – you are also entered into a competition to be the ‘Showcase of the Day’ and if you win will be featured on Freddie’s homepage www.fpsbs.co.uk.
  • #PurpleBiz Everyday – all day – PurpleBiz is run by @PurpleDogNet – everyday of the week #PurpleBiz is awarded to a UK Business by @PurpleDogNet – The #PurpleBiz competition is won by tweeters retweeting the #PurpleBiz tweets.
  • #SBS Sundays 5pm-730pm – Small Business Sunday competition run by @TheoPaphitis – send Theo a tweet about your small business on a Sunday between 5-730pm using #SBS.  Theo will then pick his favorite 6 and will retweet their tweets to his followers as well as place them onto his website www.theopaphitis.com.
  • #MOM Mondays 1-3pm – Men on Monday competition run by @Jacqueline_Gold – Jacqueline invites business men to send her a tweet about their small business on a Monday between 1-3pm using #MOM.  Jacqueline will then pick her favorite 3 and will retweet their tweets to her followers.
  • #WOW Wednesdays 1-3pm – Women on Wednesday competition run by @Jacqueline_Gold – Jacqueline invites business women to send her a tweet about their small business on a Wednesday between 1-3pm using #WOW.  Jacqueline will then pick her favorite 3 and will retweet their tweets to her followers.

Other useful Hashtags

  • #Bizitalk The #Bizitalk was started by @Bizitalk and is used by small businesses as a way to connect, engage and network. By simply adding #Bizitalk to your tweets you can find other small businesses to follow and engage with as well as receive retweets from fellow Bizitalkers and @Bizitalk/@Bizitweet.
  • #FF or #FollowFriday Fridays – All day – #FF or #FollowFriday is used on a Friday for users to recommend other users for their followers to follow – some people send tweets starting with #FF and then a list of usernames for people to follow – other people will start their tweets with #FF and then a user’s name and then a reason why you should follow them ie “#FF @bizzebee1 – a reliable source for boosting your business online”.

There is an AWFUL lot to take in on this post, and I hope you can see a lot of opportunity to find new contacts and leads. For anyone embarking on a Twitter sales / marketing campaign I would highly recommend / suggest you bookmark this post (heck bookmark and add to Feedly our whole site) as I guarantee this will be an awesome tool in your online business arsenal!

To your Twitter success!

Clair 🙂 otherwise known as Queen Bee!

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media

Hello Bizzebee Community!

This is my first post for the new Bizzebee community site, so I thought I should start my work with you all answering a very important question, because it will help you understand where I am coming from and WHY I am so passionate about Social Media. But more importantly might trigger some thought patterns inside your own mind if indeed you are curious about Social Media and your business.

“Where Would I Be Without Social Media?”

This is a question I often ask myself, infact I find it quite strange that I can’t quite imagine either my work or personal life without Social Media.

Quite simply, Social Media has transformed my day-to-day life, and just like each of you reading this post I am a regular person going about their daily life trying to make a living in an economy that is in downturn.

Social Media has changed business for the better – that is because it has allowed people to talk publicly about their experiences, their likes, dislikes and also bridge the gap between those in business power and those who keep them there (the consumer)

Don’t get me wrong, Social Media Marketing has not replaced traditional marketing methods – such as guerrilla marketing, flyer campaigns, email marketing and the like, but what is has done is add an additional element to the marketing mix which has broken geographical boundaries.

I GENUINELY BELIEVE THAT EVERY SINGLE BUSINESS OWNER NEEDS A SOCIAL MEDIA PRESENCE 

Whether you are the local sweet shop or a large blue chip corporation, your business can and will become better and achieve longevity by tapping into the social networks that surround and consume our daily lives.

I did an on going Case Study against my own family business  (in Print & Graphic Design) which I started about 2 years ago, with a business that had NO website, and very limited web presence.

I wanted to test the theory that I had about Social channels – as someone who has been enthusiastic about Social Media since the MySpace days, I sat in my office wondering where people were looking for services, aside from the obvious of typing into Google.

I started with Twitter, I looked at it’s search facility, I looked for businesses and people I knew, and I studied their tweeting habits, I looked up specific words (just like I would with Google) only this time I saw something different, I saw people asking “can anyone recommend _____” rather than a load of businesses with something to sell filling up a Google search results.

That was my light bulb moment 

Nobody told me “how” to “do,” Twitter, I sat there and over the course of about 6 weeks I’d figured it out – BE HELPFUL. So I was. I Created a business Twitter account and then started life as a great person offering my experience and help on many different things – relating to printing and design right down to what to do in Berlin.

It was relatively easy to gain my first “sale” via social media too.  6 weeks into having the business Twitter account we’d sold our first set of business cards for £27, and since then have built an exceptional reputation of being a good Twitter community member, so much so that we have approximately 15 regular clients (so have come back to order more than once) and in the last 2 years have increased the company turnover by about £60K

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Some Examples Of Our Customers Comments In The Twitter Public Domain

At the time of writing this post, our company website has only been fully functioning for the last 4 weeks.

Ask me if having the company website alone without the social channels would it have had the same impact on company turnover, my answer would be NO.

Social Media is FREE – it has cost the company nothing except for my time, had we have relied on the website alone, we’d have spent a LOT more on SEO & Advertising.

I’m not saying you don’t need to pay for those kind of things (because they are an integral part of your business success too) but if you are a business start up then money is often tight – the one thing you can often spare is time – whenever you have 20 / 30 / 45 / 60 minutes you can tap into your social networks and carry on building / forging those all important relationships that build trust.

Trust is what gets you the referrals. If someone trusts what you are about and believes in you as a person they will recommend and open you up to their network. It’s exactly the same as face to face networking groups, only its online and not geographically tied.

Without social media my family’s business wouldn’t have even been in existence to some of the people we have done work for. They simply wouldn’t of known who we were.

I teach people like all of you reading this the principles to move forward and bring your brand online. When someone says to me “it doesn’t work for me” I spend my time wanting to learn more about their approach. If it works for me, then it will work for you, it just means you are going wrong somewhere along the line.

Systems Work, People Fail – it really is that black and white

In my now role as someone who helps others learn the social media ropes, I’ve made some AMAZING contacts, its opened up opportunities to learn and grow in both my personal and business life.

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

Where Would I Be Without Social Media | Clair | Bizzebee

People I’ve worked with on Social Media efforts, that without Social Media I’d of NEVER connected with

 

Infact, if it wasn’t for social media I wouldn’t be the Bizzebee I am now, working with some of the most honest and helpful people in this industry on this amazing project that is only going to give you all the benefit of our experience and the truth about succeeding and what it takes to get there.

In conclusion, I’m going to try and answer my initial question for you.

“Where Would I Be Without Social Media?”

Behind the times, falling down behind my competitors, losing business I didn’t even know I could have got, probably facing some tough decisions with the family business and how we carry on operating.

It is NEVER too late to build your social presence, which is why we took the best of the best, put us all together and built this bizzebee community.

Clair 🙂

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